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B2B Case Study

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Submitted By katie9021
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1.Introduction

For this group report, our 5 team members have interviewed 5 Business to Business(B2B) companies respectively. Through the gathering and analysis of the information provided by these companies (might not be complete due to trade secrecy), we will be covering on 3 topics : Supply Chains and Marketing Channels, Strategy and Value Proposition and lastly, Marketing activities using the Business Marketing Mix. We will be comparing the 5 companies based on the above topics, discussing their similarity and differences and derive our analysis in the following report. The 5 companies are as follows:

1. i-Qlick Marketing Co. Ltd. is a authorized agent for all Canon products such as; printers, cameras and calculators. They help Canon in distribution and also to provide after sales services

2. Glow Marketing Pte Ltd is a marketing firm which specialises in Food & Beverages (F&B) marketing. An example of their service is planning of marketing campaigns.

3. Richland Logistics Services Pte Ltd is a Third Party Logistic (3PL) service provider, provides services such as distribution management and warehousing.

4. Taskcon Enterprise Pte Ltd is a IT service and solution provider. They provide IT related services such as network sercurity, to businesses.

5. Gilead Sciences Singapore Pte Ltd is a biopharmaceutical company that focuses on research for new medication for illness and diseases.

Overview of the 5 companies

Name of company i-Qlick Marketing Co. Ltd.
Glow Marketing Pte Ltd
Richland Logistics Services Pte Ltd
Taskcon Enterprise Pte Ltd
Gilead Sciences Singapore Pte Ltd

Company's size
SME
SME
SME
SME
MNC

Industry Type
Electronics
Marketing Consultancy
Logistics
IT
Biomedical sciences

Business Offerings
Distribution of Canon Products
Marketing solutions to generate

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