...Running head: Reduce the marketing of violent toys, games and entertainment to children. Position paper : Reduce the marketing of violent toys, games and entertainment to children. DeVry University Engl-112-61206: Composition Professor: Jamie Pacton Student: Valeriya Zakreski Violence is a physical action to injure people or property. We can read a lot of information and watch news about violence. We can say that violence is a part of our life and he human condition. But the worst fact that today, our children are involved to this part of human condition. From child abuse to murder, to school-yard bullying, violence takes its toll, often with children being the innocent. But what can cause the violence between the children? Today we can hear a lot of information about it, as: toy guns and video games affect on the children’s health and behavior, violent homes lead children to the crime. “More than 1,000 studies on the effects of television and film violence have been done over the past 40 years. The majority of these studies reach the same conclusion: television and film violence leads to real-world violence. By age 18 an American child will have seen 16,000 simulated murders and 200,000 acts of violence.” Senator Orrin G. Hatch, Utah, Chairman Committee on the Judiciary. September 14,1999. Children, Violence, And the Media. A report for Parents and Policy...
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...Child Most kids plug into the world of television long before they enter school. According to the Kaiser Family Foundation (KFF): * two-thirds of infants and toddlers watch a screen an average of 2 hours a day * kids under age 6 watch an average of about 2 hours of screen media a day, primarily TV and videos or DVDs * kids and teens 8 to 18 years spend nearly 4 hours a day in front of a TV screen and almost 2 additional hours on the computer (outside of schoolwork) and playing video games The American Academy of Pediatrics (AAP) recommends that kids under 2 years old not watch any TV and that those older than 2 watch no more than 1 to 2 hours a day of quality programming. The first 2 years of life are considered a critical time for brain development. TV and other electronic media can get in the way of exploring, playing, and interacting with parents and others, which encourages learning and healthy physical and social development. As kids get older, too much screen time can interfere with activities such as being physically active, reading, doing homework, playing with friends, and spending time with family. Of course, TV in moderation can be a good thing: Preschoolers can get help learning the alphabet on public television, grade schoolers can learn about wildlife on nature shows, and parents can keep up with current events on the evening news. No doubt about it — TV can be an excellent educator and entertainer. Still, too much TV can be a bad thing: *...
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...Who is the most vulnerable to the cigarette marketing ads? Kids and teens are by far the most vulnerable. Especially vulnerable are those children who have low self-esteem, low academic achievement, no goals and low social status. Kids with these problems are more likely to be prone to give in to the pressures of siblings, peers and the media. To try to discourage teens from beginning the habit, most states have raised the taxes on cigarettes. Some, such as the District of Columbia have raised it to a high of 25 cents per pack.5 On the other hand, the states where smoking is a major cash crop such as Kentucky and Tennessee, only have a tax of 2.5 cents per pack, so they don t discourage kids from buying.6 Cigarettes contain over seven hundred (700) chemical additives. Some of the chemicals you are less likely to know about are the heavy metals, humectants, casting agents, pesticides and insecticides added into a cigarette. The more well know chemicals are tar, Carbon and nicotine. Tar is released when you light a cigarette and the tobacco begins to burn. The cigarette reaches about 1600-1800 degrees Fahrenheit on the ash ends and can reach up to 2000 degrees Fahrenheit in the center.7 Tar is very harmful to the human respiratory system because it collects and clogs up the bronchi and it contributes a great deal to cancer and respiratory diseases. The Carbon in a cigarette is extremely dangerous. Government regulations only permit the level of Carbon to be at the maximum 50ppm...
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...Journal of Economic Development, Management, IT, Finance and Marketing, 6(1), 61-76, March 2014 61 Effectiveness of Cartoon Character’s in Creating Brand Preferences Among kids Ajay Jose Bharathiyar University, Coimbatore, India joseajay@gmail.com Dr. K. P. Saraswathiamma K P FISAT Business School, Angamaly, India mcpanicker@gmail.com Abstract Kids mean business to marketers. Around 40 crore kids below the age of 15 are India’s most conspicuous consumers, lapping up not just toys, eatables, gadgets, phones and clothes but also counseling their parents on big-ticket purchases. Intense competition to tap this young aspiring segment has seen big players relying on high spends advertisements, cross-selling, licensed merchandising, program length commercials, product placement and promotions involving free gifts. The researcher has tried to analyse the association of cartoon characters with brands in inducing Brand Preference among kids. Key Words: Branding, Cartoon characters, Kids, Endorsements, Consumer buying behavior, Advertising Effectiveness Introduction Children have a big say in family decision to purchase many products. Marketers are trying to cash on the children’s ability to nag their parents to induce purchase. Pester power is a child’s ability to affect their parents purchase decision, often through the use of nagging or pestering. Seth Gaurav et al. (2008) defines pester power as “the nagging ability of children to purchase the Journal...
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...Davison Wilson English, Period 3 12 March 2013 The Effects of Fast Food Gaining weight, high cholesterol, increased heart risks, headaches and depression are only a couple of the many effects of eating McDonalds for a month. This is exactly what Morgan Spurlock went through in his documentary, “SuperSize Me”, when he challenged himself to eat nothing but McDonalds for breakfast lunch and dinner while also supersizing his meal whenever asked. The harm done to his body in just one month was shocking. How fatigued he always felt, the vomiting and especially the drastic weight gain were obvious. This just goes to show that fast food is something that Americans do not know enough about when consuming it. Fast food restaurants have become nothing but a negative influence on our lives socially and physically. It has become too available and convenient to a point where Americans would rather eat out and eat for cheap at a fast food chain near them. It is impossible to go somewhere without seeing a fast food place often, that is why people eat it so much. There are currently over 200,000 fast food restaurants in America alone, have we let this go too far? I believe that fast food is the reason for America’s obesity issue because of its availability, cheap prices, and quick service which make people choose the easy way out rather than cook a healthy meal. Some people may argue that, fast food places offer healthier choices like salads and water and people make their own choice to...
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...ENG 120 Children and television: A lethal combination? Many people believe that television can be good for young children and it helps to develop their mind before they attend school. While this may be true, it may also has an overall negative effect on children. Television can be lethal because it teaches children and culturally structures their mind. If a program on television shows a person eating spaghetti with his hands and a child watches this, then the child with think that it can be ok to eat spaghetti with his/her hands. In the developing stage of a child’s mind, everything that is being exposed to them is going to have a profound effect on them. We could say that only certain programs are carrying positive messages whereas the negative impact of television may be dominant. Overall, the television exposes the child to violent/deviant behavior, children build some of their morals and ethics from television and television also causes sleeping defects, obesity and other illnesses. Television can promote certain behaviors to children at young ages, for example if a child is exposed to violence on television, then that program is promoting aggressive behavior and the child can then begin to act more aggressively. Many researches show how television programs negatively affect children and their behavior from a process called imitation. Moreover, children, who are exposed to television programs showing violence, are more or less likely to affect their...
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...television station. The city council has just voted to close city parks 3 days a week to save money. Meanwhile, a major celebrity has died. The park story has greater effect on your viewers, but the celebrity death will get bigger ratings? Which do you make your lead story and why? For some unknown reason, news has become more than a center of information. It has become the platform of entertainment. Ratings have increased when the news includes celebrity highlights or “gossip.” This is where it gets hard as a news director. Trying to make the best judgment to not jeopardize ratings but to also be informative. Standing between what affects the viewer and what will bring more rating to the station. This is where as a director I would have to play it smart. There are a couple of things to keep in mind. One is the fact that there are important things going on in the city that the citizens need to be aware of. Some people work hard and as a result don’t have the time to sit down and read a newspaper even if is online. They depend solemnly on the night news. Then we have on the other side the ones that like news that pertain only about entertainment, and this is where it gets tough. In order to keep both parties happy you try to come up with something to catch the attention of both types of viewers. Having a good marketing team that learns how to capture the different viewers attention is the key to these kinds of situations. In this case as the director of the local television...
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...Kimberly Shears-Barnes AC1208360 Lesson 6: The Essay Assignment 6_12 January 02, 2013 Three Ways That Cigarette Ad’s Hook Kids Smoking is a bad habit. It causes lung cancer, depression, and is addictive. In order to survive, tobacco manufacturers need to continue to recruit new cigarette smokers. More than 80% of adult smokers started before they turned 18 and by that time more than half of them were already smoking daily. We know that kids feel peer pressure from other kids in their everyday lives. But the teens and adults in cigarette advertising may be one of the most influential peer groups of all. As they move into their teens, kids often feel insecure about their appearance and their popularity. Cigarette ads use these insecurities to make empty promises. Ads give teens the message that smoking can help them become attractive, desirable, and independent when the reality is quite different. Smoking can cause bad breath and yellow teeth, isolate teens from largely non-smoking peers, and possibly lead to a deadly, lifelong habit. Images such as the Marlboro Man equate smoking with a macho ruggedness that is appealing to men and boys. This theme mirrors the pressures many boys face to be “tough”. Boys may believe that smoking will give them the aura of coolness they are searching for. Tobacco companies have specifically targeted women and girls for many years by associating specific brands with slimness. In fact, cigarette advertising often depicts smoking...
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...influence is affected on human by the mass of media (media is a communication channel through news and entertainment). The media influence can be considered as social science on psychology and some sociology. Therefore, Media influence cannot effect human physically but it can affect on human emotions, which can make people believe in the media. This can be harm by psychology. Psychology is a study of mind and behavior. How is media harmful to humans by psychology? If humans watch a lot of media and got influence by it their behavior will change according to the media that they have seen or heard. For example, children age below 2 years old cannot watch television longer than 1-2 hours because, television will make children more concentrate on it more than the environment around them also their parents will cannot get them away from it too. This will make children lack of knowledge and create a disease. Nontheless, it effect on adult too. Adult will believe in the advertisement by the word and look. So, adult will fall for it. Media have effect on human for five thousand years. Firstly, we started with books to be our knowledge and information. Then on 20th century radio and television started to come into the fame. The marketing and advertisement can pass through by radio and television. Therefore, people started to believe in it. After that on 21th century Internet is very popular. People nowadays are using Internet to communicate and get information than books. Each century...
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...Marketing Violence to Kids Jeremy Eisnor ITT Online Written Analysis January 9, 2015 Abstract It is said that video game makers advertise their violent games, to young children and that that leads to violence among the youth. I believe that companies market their games in general, and when it comes to ones deemed violent, they are careful not to market to children. I also believe the games cannot be blamed for the children being violent. I play violent video games and so does my son, and we are the least violent people you will ever meet. At some point we as parents have to stop blaming games, movies, TV, or any other type of media for the violent actions of our kids. Marketing is everywhere, and no matter how well you control it, kids will see it, especially in this day and age of information. My son and I play video games all the time and some of our favorite are the ones considered violent. The Grand Theft Auto series of games are some of the best if you like video games. It isn’t the best because of the violence but because the content of the game and what you’re allowed to do. You can roam free in this world and explore things and basically do things as you want or you can do specific missions. We will continue to play these games and if they are violent then so be it. We are with the majority of people who understand these are just games and they do not makes us any more violent then we already want to be. The truth is we give our...
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...doubt that the number of drugs our kids has been on a rising trend from time immemorial. The number of kids aged between 6-17 has increased dramatically from 2011-2012 Report from the Center for Disease Control and Prevention (CDC) shows that thousands of children may be receiving psychostimulant medicines. Up-to-date estimates from the NCH statistics also show that there have been exponential growths of kids’ medication from 1988- 1994 with behavioral difficulties (NIH). The trend is no new news for majority of us. The use of such drugs is sanctioned by the parents themselves. Almost all the cases are with the consent of the parents and the prescription of qualified personnel. Most cases of over-medicating kids arise due to cases of bipolar disorders and depression. More than a million kids in the USA are on antipsychotic medication. People argue that the medication help the kids in lifting their bad moods and stabilizing depressive moments for the kid. The growth of drug use can be attributed to the availability of such...
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...& Details CHAPTER (6) ---- The good side And the bad side of this movie CHAPTER (7) ---- CONCLUSION CHAPTER (1) Introduction Introduction "Real Steel" imagines a near future when human boxers have been replaced by robots. Matches between small fighting robot machines are popular enough to be on television, but in "Real Steel," these robots are towering, computer-controlled machines with nimble footwork and instinctive balance. (In the real world, 'bots can be rendered helpless on their backs, like turtles.) Hugh Jackman stars as Charlie Kenton, a former boxer who is now hanging onto the fringes of the fight game as the owner-operator of a ramshackle robot he tours with. It's no match for the competition, and when the desperate Charlie replaces it with another battered veteran, it can't even outfight a real bull.If the movie were all robot fights it might be as unbearable as well, a Transformers title. Drama enters in the person of Charlie's son, Max Kenton (Dakota Goyo), a smart, resilient pre-teen who, like all kids, seems to have been genetically programmed to understand computers, video games and all allied fields. Charlie is a very bad absent father, and as played by Hugh Jackman, he is actually mean toward his boy. Charlie's sister (Hope Davis) and her husband (James Rebhorn) plan to adopt the boy, but in a complicated arrangement, Charlie first has to take care of Max for a summer.This Max is some kid. He loves robots. During a scouting expedition in a...
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...(6) ---- The good side And the bad side of this movie CHAPTER (7) ---- CONCLUSION CHAPTER (1) Introduction Introduction "Real Steel" imagines a near future when human boxers have been replaced by robots. Matches between small fighting robot machines are popular enough to be on television, but in "Real Steel," these robots are towering, computer-controlled machines with nimble footwork and instinctive balance. (In the real world, 'bots can be rendered helpless on their backs, like turtles.) Hugh Jackman stars as Charlie Kenton, a former boxer who is now hanging onto the fringes of the fight game as the owner-operator of a ramshackle robot he tours with. It's no match for the competition, and when the desperate Charlie replaces it with another battered veteran, it can't even outfight a real bull.If the movie were all robot fights it might be as unbearable as well, a Transformers title. Drama enters in the person of Charlie's son, Max Kenton (Dakota Goyo), a smart, resilient pre-teen who, like all kids, seems to have been genetically programmed to understand computers, video games and all allied fields. Charlie is a very bad absent father, and as played by Hugh Jackman, he is actually mean toward his boy. Charlie's sister (Hope Davis) and her husband (James Rebhorn) plan to adopt the boy, but in a complicated arrangement, Charlie first has to take care of Max for a summer.This Max is some kid. He loves robots. During a scouting...
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...and Marketing (CAN-SPAM) Act, 2003 was enacted into law in January 2004 (Kigerl, 2009). This law was created from the enormous bulk spam in emails that hit airwaves I the 2000 's. everyone now has a computer of some sort Weathersby desktop laptop or tablet well and the new millennium decade everyone had a desktop home computer. What kept reoccurring was some of these balk messages would contain pornographic material and unwanted irritating and embarrassing material into people's inboxes of their email. This created a really bad phenomenon of people not liking to use email because I cannot tell what real email was and what was junk and there was nothing to break down each email or monitor what you were really writing to people because of all the horrendous spam. This is when can spam Law was created it big knowledge the ethical issues and recognized the marketing downfall people would face if they cannot protect email users from unwanted messages . As far as it manages an informational technology based on the ethical issues above they have had many advancements. For one the email service allows people to write a message to anyone on the continent with the click of a button. However many features have made ethical problems and prevailed through and made spam one of the most unwanted things in someone's email inbox. Over several years more and more people are getting email addresses as everyone in that era had at least a desktop computer. This is where it became a marketing scheme...
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...consumers is a widely accepted viewpoint. Even as far back as 1958, an American youth, a teenager in particular, was being referred to as a “merchandising frontier.” In 1998, advertising agencies spent $2 billion specifically towards children in order to promote their products. This formidable amount of funding translates to a significant amount of influential ad time. The astounding 40,000 commercials a child views in a year make up approximately 16% of a child’s television viewing time. These numbers do not even include shows, such as My Little Pony, which is based on a specific toy. Advertising agencies would not invest this much without having realized the payoff from such advertising. With such success in traditional advertising, marketing executives no longer just rely on simply commercials but have sought the minds of...
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