What are the key problem(s) Lori and Doug are facing?

Enjoyed ownership and working with staff
Desire for more free time
Wanted to stay involved in community

Options:
Looking for new opportunities within the existing business
Stratford Waterfront Development (New Beanz)
Sell Beanz to the Highest Bidder Focus on a Management Buyout (Gradual ownership transfer method) Work with an Angel Investor (150,000 for 50% ownership) Considering their commitment to producing fresh and consistent homemade food, loyal staff base and a strong sense of community, to ensure its continued growth and presence

Which option(s) should they pursue to address the problem(s) you’ve identified?

Please be sure your recommendation(s) explicitly address the problem(s) you’ve identified and are based on your strategic analyses of the situation.

How should Doug and Lori go about implementing the recommended strategy(s)?

Discuss how the plan you’ve suggested is specific, measurable, actionable, realistic, and timely.

Lori and Doug opened Beanz, a cafe in downtown Charlottetown that focused on offering homemade food and coffee beverages, in 1996. During the next 16 years, they saw 11 coffee shops open in the area, as well as many restaurants close, or change ownership. One of these, was Starbucks. Although they didn't see a change in sales because of it, they wondered if they should consider Starbucks a competitor.
Areas of opportunity for Beanz include communicating the business's value propositions (health conscious, high quality, homemade) through marketing efforts, creatively utilizing the cafe space, and expanding the catering side of the business.
One threat for Beanz is that one of their biggest customer bases, the DVA, who employ 700 next door, face a large risk of significant job loss. This could, in turn, decrease Beanz' sales.
A weakness of