...Research Paper BEBE July 22, 2013 Every time I go to the mall, and look at Bebe edgy, sexy summer dresses display makes my heart beat twice as fast and have a shopping impulse. BEBE is one of my favorite store’s to shop because I love their work clothes, and dresses. For this reason I decided to pick Bebe store to conduct research of the company’s success by interviewing their store manager. When I came in the store last weekend a very nice looking lady with a beautiful long white summer dress and red lips approached me and asked me what I was looking for? I immediately told her I wanted to speak to the manager to ask her a few questions about the store business retail strategy. The lady smiled and told me she could answer my questions. I was impressed by her kindness of taking me to her back office to take a few minutes of her time to answer my questions. This interview gave me insight of the company history, strategy, and many more relevant factors that attribute to company becoming world's top fashion retailers. A. History of the Company As I mention earlier I interviewed Bebe store manager: Jane Altholz to learn about the company history and business strategies. In our discussion I was intrigued to learn Manny Mashouf founded Bebe in the early 1970’s. Mr. Mashouf opened his first Bebe store in San Francisco, stated by Jane. They have been in business for 43 years and still going strong. The reason Bebe is becoming top leading retail store is because they know which...
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... TABLE OF CONTENTS Executive Summary ………………………………………………………………………………………… 3 Background …………………………………………………………………………………………………………… 5 Marketing Analysis………………………………………………………………………………………… 11 Porter Analysis ………………………………………………………………………… 11 SWOT Analysis ……………………………………………………………………………… 14 Financial Statements Overview ………………………………………………………… 18 Ratio Analysis ………………………………………………………………………………………………… 20 Risk Analysis …………………………………………………………………………………………………… 28 Credit risk Analysis ………………………………………………………………………………… 28 Bankruptcy Analysis …………………………………………………………………………………… 29 Valuation ……………………………………………………………………………………………………………… 30 Conclusions ………………………………………………………………………………………………………… 33 Appendix…………………………………………………………………………………………………………………… 35 1. EXECUTIVE SUMMARY Since 1976 BEBE designs, develop and produces a line of contemporary women’s apparel and accessories. Nowadays operates 285 stores in United States and 9 stores overseas. In addition 1% of its sells are done to 14 international licenses. BEBE is publicly traded on the NASADAQ for a value over 1.2 billion. BEBE targets women between the ages of 21 and 35 who are concern about fashion. During the last four years BEBE has expanded its number of stores markets and product lines, particularly in 2004 with a change of management. BEBE’s industry is highly competitive due to very low entry barriers, many suppliers, easy substitutable products and...
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... Page 3 Slides of Presentation Page 30 Appendices 1. Industry Overview Page 5 2. Strategic Analysis 2.1 Porter Five Forces Analysis Page 7 2.2 S.W.O.T. Analysis Page 8 2.3 BCG Analysis Page 10 3. Cash Flow Analysis Page 11 4. LuluLemon Accounting Policies Overview Page 12 5. Competition Accounting Policies 5.1 Bebe Sport Accounting Policies Page 14 5.2 Under Armour Accounting Policies Page 15 6. LuluLemon Selected Financial Information 6.1 LuluLemon 2011 Selected Financial Info Page 16 6.2 LuluLemon 2010 Selected Financial Info Page 18 6.3 LuluLemon 2009 Selected Financial Info Page 20 7. Financial Analysis 7.1 Accounting Ratios Page 22 7.2 Additional Financial Information Page...
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...named “BeBe”. Bebe Stores, Inc, is a women's retail clothier established in 1976. Manny Mashouf founded the company and as of September 8, 2006, Manny Mashouf, the Chairman of the Board, and Neda Mashouf, Vice Chairman of the Board beneficially owned approximately 73% of the outstanding shares of BeBe’s common stock. The company operates 312 specialty retail stores located in 23 states, Canada, the United Kingdom as well as an on-line store at www.bebe.com.. • Manufacturer • BeBe designs and develops most of their merchandise in-house, but their product is also developed in conjunction with other third-party apparel manufacturers.. When working with third party manufactures, BeBe strives to preserve the integrity of their brand name by closely monitoring the design and quality of the products sold by authorized licensees or joint venture partners and by controlling the manner in which their products are advertised, marketed and distributed. • Target Audience • While BeBe merchandise attracts a broad audience, their target customers are 18- to 35-year-old women who seek current fashion trends interpreted to suit their lifestyle needs. The "BeBe look," with an unmistakable hint of sensuality, appeals to a hip female. BeBe customer is a discriminating consumer who demands value in the form of quality at a competitive price. • Product • The brand develops and produces a line of women's apparel and accessories, which it markets under the Bebe, BebeSport, and 2b Bebe names. ...
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...PEST ANALYSIS OF VICTORIA’s SECRET Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position on the retail of intimate apparel in the US. The typical bra that once sold...
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...1. What are the strategically relevant factors in the macro-environment (PESTEL analysis)? Strategically relevant factors in the macro-environment consist of: social, technological and legal forces in the case of Lululemon Athletica, Inc. Social Factors: This includes that of lifestyle, and the want and need of living a healthy lifestyle. Evidence in the case points to people over the age of 60 who are looking to lead a healthier life and to live longer. This becomes a demand in the market, leaving a space for companies to fill in the supply. There was also an increase in the purchase of athletic wear not only for fitness activities but to simply give a perception of a healthy lifestyle, which in turn increased demand for these products. Technological Factors: Technology plays a key role in the industry and thus drives the creation of new fabrics that lead to a better design for athletic attire. Trademark fabrics such as luon, luxtreme and silverescent all have different specifications that would address the different needs of consumers in the market. Advances in market intelligence allow companies to track trends in the market and consumer behaviours. Changes in shopping habits also become relevant, not only with trends but also with the growth of e-commerce and the convenience of purchasing anything online in the matter of seconds. The desire to be able to shop online has become a growing industry, leaving consumers with the satisfaction to shop at any time and place. Lululemon...
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...Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position on the retail of intimate apparel in the US. The typical bra that once sold for $15 at Victoria’s Secret, when the company first...
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...Contents I. Introduction: 3 II. An Phuoc Company, PESTEL analysis, SWOT analysis, recommendation: 3 1. An Phuoc background (Base on Anphuoc.com) 3 2. PESTEL analysis 4 a. Political Factors 4 b. Economic Factors 4 c. Social-Cultural 6 e. Environment factors 7 f. Legal Factors 7 3. SWOT Analysis of An Phuoc: 8 4. Recommendation: 8 Bibliography 9 AN PHUOC I. Introduction: Long time ago, people knew how to design the fashion styles. In order to afford the demand of the consumers, the designers tried to make more and more new designs. Today, the world has many fashion brands which become famous in the world because of the design such as: Calvin Klein, Diesel, Dolce & Gabbana, … . And An Phuoc is one of the famous brands in Viet Nam. Through many challenges, An Phuoc now has gained the trust of consumers. Moreover, it has gradually asserted brand in the world. This essay isn’t only written in order to let you know better this company, some information of the Vietnam’s PESTEL but also analyze the SWOT of this one. II. An Phuoc Company, PESTEL analysis, SWOT analysis, recommendation: 1. An Phuoc background (Base on Anphuoc.com) Time | Event | 1992 | An Phuoc Garment Manufacturing was established with 50 workers, 40 sewing machines, specialized in manufacturing for exporting enterprises. | April 25,1993 | An Phuoc increased its capital, acquired 300 new sewing machines and 400 new staff, transformed itself in to an direct...
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...to low cost products. * Easily switch to the other brand New entry barriers * It's moderate in industry * There are already many players in industry like Nike, under armour which mainly focus on different market which is outdoor game like football, basketball which is men’s wear. * Lulu lemon is basically for the women wear. There are many players who design for women like Lucy, athleta, Gap, Bebe but they for sports wear not for yoga appeal. Rivalry among sellers into the industry * Bigger brand has more influence into the customer * Brand image play bigger role customer buy product because of brand name * Continuously innovation and new technology updates product which is similar to the other brands * Number of stores effect to increase sales and capture the market among the industry Substitute products * Substitute products are high * Customer can use other low cost dress for yoga like cotton shirt ,shorts,tees * Nike, under armour ,adidas offering sports appeals can substitute yoga clothing Swot analysis Strength * Strong relation Lulu lemon has strong relation with fitness professionals through which they will get appropriate feedback regarding the product innovation and style. * High quality product...
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...Strategic Analysis Nokia Introduction / Case Context Nokia for many years was the largest mobile phone company in the planet. It sold in 2010 the great amount of 450 millions mobiles around the world (Gartner, 2011). However, today Nokia has been challenged and has lost market share due competitor’s pressure. According to Douglas Perry, “Samsung has become the world's largest cell phone maker in Q1 2012, overtaking Nokia for the first time”(2012). Nokia has been left behind because if its inability to quickly respond to innovative competitors, such as RIM with Blackberry and Apple with IPhone. Nokia’s rivals are not just in North America, but all around the world. Asian competitors threaten Nokia by taking control on the mass population with low costs. Researcher have said, Nokia has been experiencing “lower-margin, feature phone business in emerging markets from cheaper Chinese handset makers” (Financial Times, 2011).“The once-dominant phone maker was described as needing to jump from a “burning platform” earlier this year by Stephen Elop, chief executive”(Charles, 2012).These factors have been critical in driving Nokia to re-elaborate and re-think its corporate strategy, core capabilities and vision. Recognizing that their strategy needs to be reformulated and successfully implement a good strategy is what’s going to make Nokia increase their market share. On February 2011 Nokia and Microsoft made a strategic partnership to make Windows phone as their smartphone...
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...middle class of Filipinos. A majority of the Filipino population live in rural regions, and are involved in the agricultural economy. However, urban centers are growing quickly as the Philippines gradually shift from an agriculturally-based economy to an urban-based modern industrial economy. Urban residence currently accounts for 45% of the Philippine population, but as migration patterns continue to favor urban centers, urban growth will continue to outpace that of the total population. Metro Manila is the economic center of the Philippines and offers the greatest potential for most imports. Manila accounts for 70% of the national consumer base-- a demographic which ensures the greatest concentration of supermarkets and department stores. There is a growing middle and upper income...
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...National Economics University International Bachelor Degree Project Report Marketing Mix 4PS Analysis of The coffee bean and tea leaf in Hanoi Hanoi, August, 2015 Table of Contents Table of Contents 2 Table of Figures 3 ACKNOWLEDGEMENT 4 I. Introduction 5 1. Background 5 2. Rationale 5 3. Research questions 5 4. Research methods 6 II. Literature review 7 1. The coffee bean and tea leaf 7 2. Marketing mix 4Ps 8 III. Major finding 10 1. Product 10 2. Price 13 3. Place 15 4. Promotion 16 IV. Conclusion 19 Appendix 20 1. References 20 2. Questionnaire 20 Table of Figures Figure 1 Customers' opinion about the choice in menu 10 Figure 2 The Coffee bean and tea leaf food 11 Figure 3 The frequency of using extra foods and cakes 12 Figure 4 The average of price 13 Figure 5 Customers' attitude about price 14 Figure 6 The most popular The coffee bean and tea leaf in Hanoi 15 Figure 7 The reasons making customers chose each coffee shop 16 Figure 8 The ways people know about the coffee bean and tea leaf 17 Figure 9 Sales promotion strategy 18 ACKNOWLEDGEMENT In this assignment, I was given help and suggestion from a lot of people. Firstly, I would like to give my special gratitude to our instructor – M.s Pham Phuong Lan for providing me many suggestions...
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...1.1-Executive Summary Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores located in the main commercial areas of cities across the Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today's men and women. Zara’s clothing has identified a significant underserved segment within it. Zara’s clothing is uniquely positioned to serve this segment of the market because of its fast paced fashion ideas, its latest technology, its efficient business strategies and its affordable prices. Due to the growing of the clothing industry and the enormous unmet need in the clothing market we see the long-term expansion and potential of Zara throughout the world. We are visionaries who see Zara as an extreme financial launch. By achieving its sales targets, Zara will position itself for exceptional profitability and self-funded growth. ZARA’s Plan is to maintain and develop its position in the market by giving well in time response to changing trends in consumer tastes through creating new designs that are suitable for all customers...
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...1.1-Executive Summary Dress the World’ is ZARA. Fashion is more than clothing; it’s a part of our live. We live in Fashion. ZARA is a member of the INDITEX group, a Spanish group. ZARA have established its stores all over the world, Europe, America, the Middle East, Asia Pacific and among its 5000+ stores (from the INDITEX group), Hong Kong shares 8 ZARA stores from the whole wide world. Zara offers the latest trends in international fashion in an environment of thought-out design. Its stores located in the main commercial areas of cities across the Europe, America and Asia, offer fashion inspired in the tastes, wishes and lifestyles of today's men and women. Zara’s clothing has identified a significant underserved segment within it. Zara’s clothing is uniquely positioned to serve this segment of the market because of its fast paced fashion ideas, its latest technology, its efficient business strategies and its affordable prices. Due to the growing of the clothing industry and the enormous unmet need in the clothing market we see the long-term expansion and potential of Zara throughout the world. We are visionaries who see Zara as an extreme financial launch. By achieving its sales targets, Zara will position itself for exceptional profitability and self-funded growth. ZARA’s Plan is to maintain and develop its position in the market by giving well in time response to changing trends in consumer tastes through creating new designs that are suitable for all customers...
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...CHAPTER-1 INTRODUCTION “Brands are like human beings. They are born, fed and nurtured, made strong and responsible so that they can be faithful friends of the people (customers), form mutually beneficial and satisfying relationships with them and become their companions for life. Such brands, make their parents (organization or corporate) proud of them. The best brands are the ones who help in forming and sustaining strong long term “parent-brand-people” relationships. These brands form the potential for present growth and future expansion. They help the organizations conquer peaks at the time of booms and stay afloat and swim at times of depression.” We come across a number of brands in our daily lives. Our morning starts with using a toothpaste (Colgate, Pepsodent or Close-up), using a bathing soap (Lux, Fairglow or Cinthol) and shampoo (Clinic All Clear or Vatika), wearing clothes ( Allen Solly, Levi’s or Raymonds), breakfast bread (Britannia or Modern) and butter (Amul) or jam (Kissan), lunch and dinner (Nature Fresh or Pillsbury flour and Safal vegetables), morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of...
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