...Chapter 16 Progress Assessment Page 450 1. What are the four traditional elements of the promotion mix? The four traditional promotional tools are advertising, personal selling, public relations, and sales promotion. The product itself can also be a promotional tool. Advertising is paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the advertising message. Next comes personal selling which is face-to-face presentation and promotion of goods and services. It also involves the search for new prospects and follow-up service after the sale. Effective selling isn’t simply a matter of persuading others to buy. Personal selling also involves prospecting which involves researching potential buyers, qualifying which makes sure these people have a need for your product; these are only some of the steps in the process. Sales and promotion, which can be done in a variety of ways. When a business has a sales promotion they usually price products cheaper than normal or at a loss to get awareness of the product out. Public Relations are the management function that evaluates public attitudes, changes policies and procedures in response to the public’s requests, and executes a program of action and information to earn public understanding and acceptance. 2. What are the three most important advertising media in order of dollars spent? Advertising expenditure by media in terms of billions of dollars is as follows: Direct...
Words: 1021 - Pages: 5
...Title | Best Part of Me | Reference to my heart | Step 2: Own Words | Hollow - having a hole or empty space inside.Consumed - (of a feeling) absorb all of the attention and energy of (someone).Blurred - unable to see or be seen clearly. | | Step 3: Analyze Poetic Devices | Love deeper than the seaPowerful like a king | No one really knows how deep the ocean is so their love ran deep where there was no coming back from it. It was powerful and affected people in a way like a royal person does. | Step 4: Shifts | Sad, confused, remeniscing Goes back and forth from "you" and "me" | Sad that it happens but yet she wants to know the reason why he left and she remembers the promise ring he gave her | Step 5: Tone | Key words -Blues, heart, numb, cold, darkness, blurred | The words are a reference to feeling sad and alone. | Step 6: Theme | Heart broken | She gave him her heart and he played with with it. He left he all alone when she was all he knew. She wanys to know why he left and what was the real reason. | The Best Part of Me You took the best part of me Everything I knew was you It's hard to breathe Could you at least tell the truth? Was it me? Or was it really you? Never thought I'd be, Singing the blues there is a hollow hole Where my heart used to be So numb and cold and yet you took the best part of me Where are you? My sight is blurred by tears Thoughts consumed of you In the darkness with what my fears You took the best part of...
Words: 318 - Pages: 2
...Journal 5 The Best of me is a novel written by Nicholas Sparks. In this novel Dawson Cole return to his home town of Oriental North Carolina after having been 20 years to fulfil his last wishes to his close friend and father, Tuck Hostetler. When Dawson arrives he is surprised to find that his highschool girlfriend had joined him in putting a closer to Tucks last wishes. it becomes obvious that Tucks final wish was to rekindle Dawson and Amanda’s old romance. However, Amanda is married and Dawson's family who come to be a group of criminals, pose a danger that could ruin Tuck's plans and also Dawson's future. “The Best of Me" is an romance, emotion packed novel that fulfills the excitement and romance readers expect from the great author, Nicholas Sparks....
Words: 474 - Pages: 2
...FIRST STEP TO REACH MY GOALS First step to reach my goals Fernanda Chavez English 1101 Professor McCaughan Keiser University March 4, 2010 FIRST STEP TO REACH MY GOALS First step to reach my goals The most important thing that has ever happened to me is when I got accepted to a university. Some people don’t understand how much difference a good education makes. It opens your eyes to a wider world. It helps you understand things you never understood before. It gives you opportunities for a better life that you would never have had without the education. But education isn’t enough how many PhD degree you get , your heart I till no different than anyone else’s. We’re all still basically selfish, out for what we can get, focused on taking care of just us, and making the best life for ourselves we can. The reason why education doesn’t solve everything is because we have a heart problem, not a head problem. I can have all the education I want, but if my heart is not a good, one I will never be successful in life. So get another degree. Fill your head with more knowledge, but remember to also fill your heart. My major is Business Administration and I dream of having my own business one day, a business where I can make other people feel better about them self, make them feel like they are in place where at that moment nothing matters but their happiness, where problems and worries are outside not inside. Everything started when I was little, my family has hotels in...
Words: 1085 - Pages: 5
...one for me . Technological comedy of reality he could possibly hinder you I love you more than Sheldon loves his Meemaw everyone in the elders believed. That the demon was peeved Scientists are urged to seek contact with aliens gone the silken shroud Probe is ‘best way to find intelligent life...so Probe is ‘best way to find intelligent life...so Probe is ‘best way to find intelligent life...so Poetry of Play and Pleasure romance and again divined? Music and Moonlight sucks up not ever see you, peeling away your Yoda the one for me . Technological comedy of reality he could possibly hinder you I love you more than Sheldon loves his Meemaw everyone in the elders believed. That the demon was peeved Scientists are urged to seek contact with aliens gone the silken shroud Probe is ‘best way to find intelligent life...so Probe is ‘best way to find intelligent life...so Probe is ‘best way to find intelligent life...so Poetry of Play and Pleasure romance and again divined? Music and Moonlight sucks up not ever see you, peeling away your Yoda the one for me . Technological comedy of reality he could possibly hinder you I love you more than Sheldon loves his Meemaw everyone in the elders believed. That the demon was peeved Scientists are urged to seek contact with aliens gone the silken shroud Probe is ‘best way to find intelligent life...so Probe is ‘best way to find intelligent life...so Probe is ‘best way to...
Words: 1772 - Pages: 8
...Perceiving Me Com/200 Charisse Morvant Instructor Brooks September 28, 2015 Perceiving Me When starting this assignment I had to sit down think about who I would give the survey to because I knew it needed to be honest. After thinking about it for a long time, I decided to go with my dad, cousin, and my best friend. The reason I chose these three people is because each of them has always provided me with very honest answers and have never let me down. Upon giving the survey, I found that I need to change my perception of how I am seen dependent on other people. Survey Summary When handing out the survey, I knew that some perceptions would be different from mine or the same. My dad, best friend, and cousin either perceived me to be the same or one was different than the rest. For example, my father and cousin perceive me to be a procrastinator as do I, but my best friend perceives me to be diligent. Another example would be my dad perceiving me as a dependent person and my cousin and best friend perceive me as independent. Then there were a lot that were the same as me being organized, interesting, accepting, outgoing, etc. Each of these perceptions is the ones I see in myself all the time so seeing the same answers makes know the way I perceive myself is true. Analysis Perceptions All my life I have perceived myself to be helpful and very friendly to everyone. After receiving the survey from each of them, I found out that they all perceive me to be the same....
Words: 1327 - Pages: 6
...A major ally that I have had in my life is Mrs. Neuberger, she has always taught me to try my best in everything I do, best person I can be, and she has been a great ally with sports. Mrs. Neuberger has always taught me to try my best at everything I do be it sports or homework. She has always taught me to give a perfect effort when playing sports she doesn't care if i am the best player she just cares i'm trying and she cheers me on no matter what. When it comes to homework she always makes me try before she comes to help me, especially when it comes to English homework. The one and only Mrs. Neuberger has also helped me to be the best person I can be whether it be helping people in need or helping my family. When school is over I usually...
Words: 363 - Pages: 2
...seek a better life. The four agreements are a new way of living life. Out of all the agreements the three that I focus on the most in my life are to don’t make assumptions, don’t take anything personally, and to always do your best so that I can live an enjoyable and worry free life. The agreement to not make assumptions is a significant agreement that Ruiz talked about because to me it means that you should never judged a book by its cover. “The big mitote in the human mind creates a lot of chaos which causes us to misinterpret everything and misunderstand everything”(Ruiz 65). In our brains we make assumptions because we need to satisfy our need to imply what we think happened or what we think we heard or saw and run with that. If I learn not to make assumptions then that will help me stop worry and not think about the negative thoughts that would cloud my brain rather than the positive thoughts that I should be thinking. I remember when I thought my friend was taking money from me because I forgot we had the same wallet and I confronted him but I forgot my wallet was in my car. Negativity is something that I have learned not to enter my brain because if I do I’m left with nothing but “what if” thoughts. I learned that by assuming things will not get me no where but to live a life that is always...
Words: 832 - Pages: 4
...Baylee Milam 523069 Many people say that life is 10% what happens to you and 90% how you react to it. Although my life has been very comfortable I have faced hatred, anger, and hostility many places I’ve been. I have and been faced with this and I still continue to see the best in the people who portray the anger or hostility. In many places that I have worked other employees have bad work ethics and bad behavior but yet I still continue to think the best of them. So although I have not faced much adversity, my attitude toward people is the adversity I have had to overcome. Seeing the best in people has been both my demise and best feature. I take the hostility and the hatred from people and am still able to see the good in them. I am the...
Words: 688 - Pages: 3
...Halid abi im really happy for them like this was the best thing that could of happen to me as well as them there sorted hope your having a nice time too, my dad is really negative for some reason infact he does not give me a chance to even talk due to the environment nd issues in the house and my mums always trying to jump in as well saying no so yeah there closing up everything for me. Sa bro how have you been. I'm currently in Holland. We can viber tonight. I just want to update you, Kerem joined today, Nissar's team is up and running, we need to figure out a plan for you Halid abi im really happy for them like this was the best thing that could of happen to me as well as them there sorted hope your having a nice time too, my dad is really negative for some reason infact he does not give me a chance to even talk due to the environment nd issues in the house and my mums always trying to jump in as well saying no so yeah there closing up everything for me Bro Kerems mother was strongly against the idea of him joining also. My advice is if you really show your parents that you are confident and you believe in yourself, I'm sure they would heed to you!Best of luck bro. Don't loose this opportunity just because you couldn't go once your parents. Remember I can also speak to your father if need be. I will try my best to support you buddy Halid abi im really happy for them like this was the best thing that could of happen to me as well as them there sorted hope your having a nice...
Words: 509 - Pages: 3
...Behavioral Interview Questions * Give an example of an occasion when you used logic to solve a problem. * Give an example of a goal you reached and tell me how you achieved it. * Give an example of a goal you didn't meet and how you handled it. * Describe a stressful situation at work and how you handled it. * Tell me about how you worked effectively under pressure. * How do you handle a challenge? * Have you been in a situation where you didn't have enough work to do? * Have you ever made a mistake? How did you handle it? * Describe a decision you made that was unpopular and how you handled implementing it. * Did you ever make a risky decision? Why? How did you handle it? * Did you ever postpone making a decision? Why? * Have you ever dealt with company policy you weren't in agreement with? How? * Have you gone above and beyond the call of duty? If so, how? * When you worked on multiple projects how did you prioritize? * How did you handle meeting a tight deadline? * Give an example of how you set goals and achieve them. * Did you ever not meet your goals? Why? * What do you do when your schedule is interrupted? Give an example of how you handle it. * Have you had to convince a team to work on a project they weren't thrilled about? How did you do it? * Give an example of how you worked on team. * Have you handled a difficult situation with a co-worker? How? * What do you do if you disagree...
Words: 3013 - Pages: 13
...Best Friend Some people come to our lives and quickly go. Some stay for a while and leave footprints on our hearts. However, there is only one person I would not ever forget. A person that has seen me at my worst and helped me be my best. His name is Mark Perez, my best friend from the Philippines. Even though Mark and I are thousand miles away from each other, our relationship as a best friend is still going and stays stronger. We have known each other since childhood. I remember it was the first grade and I was at a new school. I was very shy and afraid that I would not have any friends. I had a cousin that I went to school with and he introduced me to new people. He introduced me to Mark. We hung out occasionally when we were younger because we had same group of friends. It was not until the seventh grade that Mark and I became best friends. Ever since then we have been close. In high school, Mark and I played basketball together. We both started on varsity team. Both of us had a hard time with basketball because we did not like our coach. Mark had a harder time with basketball; he is a real sensitive person. I talked to him about playing out senior year and I could tell he was glad he played. Mark has always been there for me whenever I needed him. I would get overwhelmed in high school like I know he was doing better than me in class so he would help me in my homework and be my tutor and sometimes he would go to my house to study and hung out with me as well. Outside...
Words: 876 - Pages: 4
...then analyze and review the information and make a sound decide that will they best strategy for improvements? I will not only focus on the goals for the clinic, but long term budget goals as well some short term goals if needed. Phase I: Capital Shortage There were two options that I chose to make cut costs to. The two options that I chose were to reduce the agency staff and changing the skill mix. I chose to reduce agency staff because “Reducing proportion of contract labor used to fill vacancies would save use money and among patient care workers would reduce costs, staffing nursing units and other patient care areas where take cuts as well. To me the salaries of agency contracted that are brought on are people that are getting paid twice as much as the other hospital staff. Also by reducing these personnel issues will then tremendously cut down the costs made toward the hospital. Bridging a working capital shortage is one of the strategies that can help increase the hospital’s revenue in many ways if there is a true concrete plan can be formulated and put in to place and make sure that the formula is put in to action right. (University of Phoenix, 2011). I also chose to change the skill mix because “Changing the skill mix by hiring unlicensed assistive personnel to me will offer a more effective means of addressing the serious economic realities. This option to me will allow nurses to delegate simple tasks...
Words: 1106 - Pages: 5
...percentile of 96 and 95, respectively. In reference to my Humanistic-Encouraging score, I believe the survey could not be more correct. My results state that I believe that I can help people improve, and enjoy guiding and supporting their efforts and that I tend to use my skills regular and proficiently. Also, it indicates that seeing the best in people is important to me. In fact, my ability to combine an acceptance of others as they are with the inspiration and encouragement they need to become even better is what might me makes me a valuable mentor, manager, co-worker worker, and friend. I agree with the results because there is nothing I would not do for my friends and I accept them just as they are. I have known my best friend for 17 years now and one of the reasons that I love her so much is because she is so different from me. She is naturally loud, always dancing and into fashion. She is what I would be if there was another Lilly. I am more of bookworm than she is but while we were in middle school and in high school together, I would help her out to achieve her potential. She just needs a little push in certain areas to be the best she can be. Furthermore, if you do not accept people the way they are what good can that bring to the relationship you have with them? This is why planet Earth is so amazing, it is made of billions of people who are so different from each other, but somehow we make it work. Another reason why I think I...
Words: 1803 - Pages: 8
...astounding, inspiring, and passionate man, who spoke these words was taken from us too soon, but his impact on the lives of everyone he met, including mine, is everlasting. Coach Heller, my swim coach, pushed me to always reach my full potential. This will not be a sad story about the pain of losing such a great person. It will be a tribute to him and the impact he had on my life....
Words: 646 - Pages: 3
