... | |TOP Bookstore on the Rise | |Technology in the Bookstore | | | | Table of Contents Proposal I. Subject of the Project II. Business Problem Statement III. General benefits to the organization IV. High level Approaches V. Audience Milestone 1 I. Company Background II. Discussion of Business issues III. Benefits of Solving the problem IV. Businses/technical Approach V. High Level Solution Milestone 2 I. Technology or business practices used to augment the solution II. Value of the Approach III. Business process changes Milestone I. Technology or business practices used to augment the solution (plus) II. Conclusions and overall recommendations III. High-level implementation plan IV. Summary of project PROPOSAL 1. Subject of Course Project The subject of my Course Project is TOP Bookstore using technology to increase competitiveness and profitability...
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...marketing mix of National Bookstore in the Philippines. Product National Bookstore offers a wide range of products from the retail sale and distribution of books to the sale of various school supplies. National Bookstore’s products, specifically the school supplies, are mostly aimed for the students’ and office workers’ consumption and needs. However, the customers of National Bookstore are not limited to just students and office workers. The company also caters to kids through the sale of toys, coloring books, crayons and et cetera. Adults are also customers of National Bookstore since they avail of the various selections of books that National has to offer. Students and other consumers as well know that National Bookstore offers products of good quality and of affordable prices that are of great benefit to the consumers. National Bookstore also offers branded school supplies like Staedler, Stabilo, Cattleya, and et cetera. However, National Bookstore also offers their own product line named Best Buy which is more affordable than other brands. In effect, National Bookstore gives the option to its consumers to choose the products and brands that suit their tastes and that fit in their wallet. National Bookstore products have become a necessity for students and office workers. So much so, that Filipinos equate and refer to bookstores as National, like how photocopying is equated to Xerox and marker to Pentel. Filipinos rely so much on National Bookstore providing them quality...
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...Northlake Bookstore: Benchmarking for Performance Evaluation By: Manuel Garza Hugo Hinojosa Graciela Rodriguez Jose Garcia Alejandro Arizpe Carlos Arizpe Summary of Facts Upon assessment of the FY2004 financial information, Wendy Wiley, Northlake Bookstore’s manager, identified the first ever drop in book sales over the previous quarter. After identifying the drop in sales, Wendy turned to Chuck Irwin, the Vice Chancellor of Finance for Northlake University. He mentioned that Wendy should conduct a benchmarking analysis in order to identify the deficiencies that led to the drop in book sales. In addition, Chuck also asked Wendy to develop a set of short-term performance goals and measurements for future evaluations. Northlake is a private university located in the Midwest U.S. Annual enrollment is estimated at 12,700 students. Northlake is overwhelmingly comprised of undergraduate students. Over 60% of the university’s revenues come from student tuitions, with the majority of the remaining 40% stemming from donations and gifts. Chucks, the Vice Chancellor, is worried that the donations and gifts have decreased dramatically during the current year. He believes this is due to the current uncertain economic conditions and the stock market’s erratic performance. Wendy has been the bookstore’s manager for 7 years now. She previously worked as a Wal-Mart sales manager where she acquired15 years of experience in...
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...Small Business: Bookstore Competing Business: Online Bookstore An online bookstore has numerous competitive advantages compared to a traditional bookstore for the following reasons. Consumer habits have changed as a result of technological advancement. Today more consumers spend a great deal of time either looking for commodities to buy or make online purchases. It is imperative that local bookstores embraces this shift in consumer behavior and in addition to having a physical presence also have an online bookstore. An online bookstore also allows consumers flexibility in their purchasing habits. To begin with, purchase books online takes shorter duration of time and therefore is time saving in way. Secondly, it also allows consumers the convenience of shopping anytime they want. This is because an online bookstore does not have the same time restrictions as a local bookstore and hence can operate 24hours a day, seven days a week. This therefore implies that there’s no fixed time to buy books. This consequently results to an increased number of books sold per unit time as a result of the extended working hours. An online bookstore also allows for greater market penetration as compared to a physical one. Whilst a physical bookstore only commands its immediate surrounding market, an online one has traverses boundaries and borders and hence forth can tap into markets far and wide. This is simply because of the convenience it provides customers of making purchases from remote...
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...Concord Bookshop Paper HCS/587 Concord Bookshop Paper The Concord Bookshop was a thriving entity that provided many forms of literary materials to the community of New England. This 64 –year-old business began to experience a major slump because of the new innovative ways that literature can be obtained. Since the inception of this bookstore, much has changed in the industry as it pertains to the way books are printed. Technology has afforded many readers the ability to purchase a digital print of a book instead of actually buying a book or purchasing the book online at a fraction of the cost. This technique caused the bookshop to lose customers as well as money. To counteract this development the owners decided to implement some changes. The Phases In order for any organization to implement change, there are certain phases that employees should be walked through. Failure to do such will result in an atmosphere of further resistance. Though resistance is inevitable when it concerns change in the workforce, it has a way of escalating when the phases are not incorporated into the plan. Three phases that should be implemented in the revamping of an organization is turnaround, tools and techniques, and, transformation. The first phase, which is involves a turnaround deals with the improvement of an organizations finances. In improving finances there is an evaluation as to what is causing the decrease in the financial aspect of the organization. In this...
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...Don Cluff, Krystal Green BIS/320 February 17, 2014 Lisa Ricks I thought I would change course a little and discuss how I would implement the Systems Development Life Cycle (SDLC) in my bookstore if I were the owner of Book Worms, our local faith-based bookstore. Book Worm currently has a limited amount of inventory on hand. It relies on a catalog service for some of its product offering. This product is not stocked in the store but is accessed through the bookstores web site. This is the only bookstore in a 120 mile radius, and yet they concentrate on a small selection of religious books. To broaden the client base of the Book Worm bookstore, I will utilize the systems development life cycle to explore new systems that would allow me to broaden the scope of my product in a manner that would increase gross margin. The first step in SDLC is to define the system that needs to be implemented. This system as designed by our meager staff of experts will include software that will allow the Book Worm to work in conjunction with other book sellers such as Squadron, Waldpole, Motorbooks, etc. These book sellers will often allow access to their inventory by brick-and-mortar stores that are stockiest of their titles. Once this partnership is established, the available inventory of the bookstore would increase many fold (Kroenke, 2012). The online and kiosk ordering system would have several requirements. The second step in SDLC will be to analyze those requirements and refine the...
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...A/S, an (in Norwegian terms) medium-sized bookstore company located in Oslo, Norway, was sitting in his home office contemplating a new challenge to the industry. He had just finished a telephone conversation with Dagfinn Nettland, a young Master of Management student at the Norwegian School of Management with a passion for computers. Dag had used him to help set up his home office. Dagfinn had spent the Easter break surfing the Internet and writing his term paper for a course called GRA2329 IT in Global Business at the Norwegian School of Management. The term paper assignment was to take an existing company and analyze how this company could use the Internet as an information and sales channel for products and services. The students in GRA2329 had chosen a wide variety of businesses and organizations. Dagfinn had been a member of a group working with Norsk Rikstoto, the company administering nationwide equestrian sports gambling. What interested Dag, however, was another aspect of the course: When GRA2329 was started, the required books had not been available in the bookstore, but had first started arriving several weeks into the course. Normally, in situation like this, the professor would have postponed the discussions over the delayed literature until later in the course. However, for GRA2329, things had been different. Several of the students had bought the course literature over the Internet, from a bookstore called Amazon.com, located in Seattle, Washington...
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...Marketing Fudamentals June 17, 2014 3M Case Post-it. Preguntas 1. A) ¿Cómo obtuvo David Windorski ideas de los estudiantes universitarios que le ayudaron a diseñar la versión comercial final de marca textos con banderitas Post-it? B) ¿Cuál fue la importancia de estas ideas para el éxito del producto? 2. ¿Que A) Ventajas especiales y B) problemas potenciales tuvo 3M al introducir un nuevo producto de marca textos con banderitas para los estudiantes universitarios en 2004? 3. Visite su librería universitaria antes de responder A) ¿dónde exhibiría el marca textos con banderitas Post-it en una librería universitaria? B) ¿de qué modo puede usted lograr que el exhibidor comunique al mayor número de estudiantes la existencia del producto? 4. ¿de qué manera podría 3M promover su marca textos con banderitas Post-it para que los estudiantes se den más cuenta de la existencia del producto? 5. ¿Cuáles son A) las oportunidades particulares y B) los desafíos potenciales para 3M derivadas de llevar su marca textos con banderitas Post-it a los mercados internacionales? C) ¿en qué países debería 3M concentrar sus esfuerzos de marketing? Questions 1. (a) How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it® Flag Highlighter? (b) How were these ideas important to the success of the product? 2. What (a) special advantages and (b) potential problems did 3M have in introducing a new highlighter-with-flags...
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...line, enhancing the device and partnering with other tech giants in order to ensure the Nook remained the best e-reader on the market. However, as other competitors entered the market with lower prices and different options, Nook sales began to fall. This paper examines the history of Barnes & Noble, the evolution of the Nook product line, and the current questionable profitability of the Nook line. Barnes & Noble is a large and successful business with humble origins. The company was originally established in the early 1900s by the son of an Illinois book-printer, and was acquired by Leonard Riggio in 1971. Riggio was an innovative bookseller and entrepreneur, who at the time owned and operated a highly successful chain of college bookstores. When he purchased the floundering Barnes & Noble name, Riggio instituted his tried and proven bookselling methods—as well as many new marketing and sales techniques—and built Barnes & Noble into the number one bookselling chain in the country. To this day, Len Riggio is acknowledged to be the mind and motivation behind Barnes & Noble’s success, and he remains involved in day-to-day business as the company’s Chairman of the Board. Len...
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...Bokhandel A/S, an (in Norwegian terms) medium-sized bookstore company located in Oslo, Norway, was sitting in his home office contemplating a new challenge to the industry. He had just finished a telephone conversation with Dagfinn Nettland, a young Master of Management student at the Norwegian School of Management with a passion for computers. Dag had used him to help set up his home office. Dagfinn had spent the Easter break surfing the Internet and writing his term paper for a course called GRA2329 IT in Global Business at the Norwegian School of Management. The term paper assignment was to take an existing company and analyze how this company could use the Internet as an information and sales channel for products and services. The students in GRA2329 had chosen a wide variety of businesses and organizations. Dagfinn had been a member of a group working with Norsk Rikstoto, the company administering nationwide equestrian sports gambling. What interested Dag, however, was another aspect of the course: When GRA2329 was started, the required books had not been available in the bookstore, but had first started arriving several weeks into the course. Normally, in situation like this, the professor would have postponed the discussions over the delayed literature until later in the course. However, for GRA2329, things had been different. Several of the students had bought the course literature over the Internet, from a bookstore called Amazon.com, located in Seattle, Washington, USA...
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...(Japanese book selling industry) Why is the profitability of large Japanese retail booksellers relatively poor and their scale relatively small? In such case, we can say that there are many reasons that results in the relatively poor profitability of large Japanese retail booksellers and their small scale, and I am going to discuss them in Six factors as mentioned below: Firstly, Resale Price Maintenance which defined by (the Saihan system), is one of the key reasons that no significant industry consolidation has occurred is the unique price-fixing system that makes it illegal for larger and potentially more efficient booksellers to use price competition to drive out small competitors, which would be a normal competitive strategy to increase sales in a market that sells undifferentiated products, like books. Also, profitability can be even lower if bookstores choose to do announcement or promotion campaigns. Japanese readers like to purchase books based on attractive advertisements and good reviews from the previous readers. Secondly, competition in the area of book distribution is very low, as the book retailers sometimes buy their books from wholesalers and usually directly from publishers, which cause low profitability in the booksellers retail. Thirdly, the emerging substitutes, like used books, e-books and rental books, have reshaped the customers’ reading behavior. Over 80 million dollars in book sales were sold online in Japan a 50% rise since 2004 to 2005. Hence...
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...Alternative. 12 Weakness of alternative. 13 Overall evaluation of alternative. 13 Alternative #3 13 Strength of alternative. 13 Weakness of Alternative. 15 Overall evaluation of alternative. 15 Specify the selection criteria 15 Optimal Alternatives 16 Short term effects 16 Long term effects 17 Objective Criteria Juul Møller Bokhandel A/S is in the business of selling text books, primarily business administration books, to university students. The middle-sized bookstore conducts business on school campuses and surrounding areas near various campus. Its main customer is one of Norway’s largest business school, the Norwegian School of Management, which also has a long and strong history with the Juul Møller family. To date, the main objectives of the firm are to not only sell books, but also to ensure that it is meeting the demands of the school curriculum; always having books in stock and ensuring that there are enough copies for students and professors. This in turn allows the bookstore to remain the number...
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...Target market segment Used bookstores serve the entire purchasing population of its geographical area but focuses on customers who desire to purchase books/music at discount prices because they are seen either as near commodity items or, in the case of books, are not considered to be a long-term investment (i.e. they will trade them back). Because of this relatively low value placed upon our merchandise by potential customers, dymocks can still flourish in an upscale environment. This is especially true with people seeking to cut costs with the bad economy. Even though we service the entire book reading population in the surrounding area, we can divide our customers based on purchasing habits. • Casual Shoppers: These are customers who go to the bookstore with no set idea of what they want to purchase. They seek to spend a fair amount of time browsing the store and often are considered impulse buyers. Often they leave the store with small purchases or without buying anything. These customers are attracted to bookstores with low prices and large inventory. • "Hard to Find" Shoppers: These are customers with very specific needs. They are looking for a difficult to obtain item, usually a book that is out of print. If we can satisfy this customer, then we are able to build significant customer loyalty. These clients are generally price insensitive and are also drawn to stores that have large inventory. • Specific Category Shoppers: These customers are those types that generally...
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...Concord Bookshop Paper HCS/587 Organizational change is a process by which a business makes changes to improve themselves. The world is constantly changing and evolving and businesses like healthcare industry need to find a way to keep up. How businesses manage change varies depending on what type of business it is. The model of change developed by Kurt Lewin in the 1950s consists of three stages of change: unfreeze, changing, and refreeze (Medley & Akan, 2008, p. 485). An example of organizational change is the Concord Bookshop. The Concord Bookshop is a 64-year-old bookstore in New England (Spector, 2010). The owners found it necessary to makes changes because of the current market for book sales. The change was not well received by the staff and conflict developed between the owners and the staff. “For strategic renewal to be effective, organizations need to do more than announce a new strategy. Leaders should align internal processes, structures, and systems with the demands of the new strategy” (Spector, 2010. p.3). Phases of Organizational Change Kurt Lewin’s model of change consisted of three stages of change. The first stage is the called the Unfreeze, the organization accepts change is required. “To prepare the organization successfully, you need to start at its core – you need to challenge the beliefs, values, attitudes, and behaviors that currently define it” (Mind Tools, 2010, p. 2). The second phase people accept change will happen, “In order to accept...
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...Organizational Change and the Concord Bookshop Organizational change is a process by which a business makes changes to improve themselves. The world is constantly changing and evolving and businesses need to find a way to keep up. How businesses manage change varies depending on what type of business it is. The model of change developed by Kurt Lewin in the 1950s consists of three stages of change-unfreeze, changing, and refreeze (Medley & Akan, 2008, p. 485). An example of organizational change is the Concord Bookshop. The Concord Bookshop is a 64-year-old bookstore in New England (Spector, 2010). The owners found it necessary to makes changes because of the current market for book sales. The change was not well received by the staff and conflict developed between the owners and the staff. “For strategic renewal to be effective, organizations need to do more than announce a new strategy. Leaders need to align internal processes, structures, and systems with demands of the new strategy” (Spector, 2010, p. 3). Phases of Organizational Change Kurt Lewin’s model of change consisted of three stages of change. The first stage is the called the Unfreeze, the organization accepts change is required. “To prepare the organization successfully, you need to start at its core – you need to challenge the beliefs, values, attitudes, and behaviors that currently define it” (Mind Tools, 2010, p. 2). The second phase people accept change will happen. “In order to accept the change...
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