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Born Globals

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Submitted By godsman1995
Words 2861
Pages 12
Running Head: Born Global Firms

Born Global Firms: Characteristics of Born Global Firms
Michael R. Austin
GBA-440
Prof. Sylvia Nelson
Saint Leo University

Table of Contents
Cover Page1
Abstract3
Introduction4 Conventional Models vs. Born Global …..……………………………………………………………………………………………5
Characteristic of Born Globals7
Born Global Firm Example A: Ki-An Eco8 Marketing Orientation………………………………………………………………………………………………………………10 Brand Differentiation………………………………………………………………………………………………………………..10 Networks…………………………………………………………………………………………………………………………………..10
Born Global Firm B: Spoxil10 Technology…………………………………………………………………………………………………………………………….…11
Market Orientation……………………………………………………………………………………………………………….….11 Brand Differentiation…………………………………………………………………………………………………………….….12 Networks…………………………………………………………………………………………………………………………………..12
Conclusion…………………………………………………………………………………………………………………………………………12
Works Cited……………………………………………………………………………………………………………………………………...13

Abstract
The term ‘born global was birth in 1993 by Michael Rennie (Tanev, 2012). From that time the concept of born global firms emerged as a subject of empirical study in international business relations. Researchers watched and marked small international firms as they emerged and survived, though seeming to have done so outside of conventional theories of internationalization. It was not simply the rise of these firms that caught the interest of the international business community, rather it was that they were essentially breaking the rules of international engagement and surviving to tell the story. This phenomenon caused researcher to revisit age old internationalization models such as the Uppsala and Innovative Models. As research continued, and still does, born global firms have been defined as having a certain set of characteristics evident across the spectrum.

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