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Boston Beer Company Financial Impact

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Risk and Financial Impact
As with all new ventures, potential risks may have a financial impact* on Boston Beer Company (BBC). In short, the latent risks of BBC’s new hard soda product line may cause revenue loss. Events (e.g. regulatory changes, supply shortages or natural disasters) may have a substantial economic impact to business, based on how business activities are effected (InvestorWords, n.d.). The following three sections address the major potential risks and financial impact, and the mitigation plan which addresses risk.
Potential Risks
Table 1: Potential Risks

Suppler/Vendor Concerns
Federal, State and/or Local Regulations
Raw Material Prices
Access to Capital
Ability to Innovate to Meet Customer Needs
Distribution Disruption
Economic Conditions
Competition
Less Demand for Products
Source: (Toomey, 2014) …show more content…
The potential risks to BBC connected to the introduction of its new product are many. Previously, some risks were identified in BBC’s SWOT matrix; however, others may be recognized. Table #1 presents some of the top 20 external manufacturing risks in 2014 which are most applicable to BBC. Internal risks (e.g. poor product quality and no Return on Investment* (ROI)) are other potential risks. Each risk, ultimately, may impact BBC’s revenues. Furthermore, as risk increase, so increases the required rate of return*; as risk decreases, the required rate of return decreases (Saari, 2017). Briefly, the more risk, the more return. In order to address the potential risks, BBC shall need to compose a risk mitigation* plan. By defining risk management processes, projects are more likely successful since negative risks have been minimized or eliminated (Duggan,

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