...These days entrepreneurs and small businesses have a lot of different channels they can use to promote their products and build their brands. Social media, blogs and other online channels can be inexpensive and effective tools for small business branding. However, it’s important to understand the expectations of each channel so that you get the best results and create a positive impression of your brand online. Here are our Top 5 tips for building your brand online: 1. It’s about conversation Building awareness and affinity for your brand online requires as much listening as it does talking. Pay attention to what people are talking about and provide them helpful advice, not just marketing messages. 2. Know your audience Speaking the language of your audience in a familiar setting is a key to gaining trust online. Use webinars for focused business discussions and employ a softer touch on the social networks. 3. Be an expert To gain a following and reach your target customer audience, it’s important to show your expertise on the topics they care about. Spread out and have the right people talk about what they know best. 4. Your people are your brand Spreading the message and gaining trust online is about forming relationships at a personal level. Let your people represent the brand through their activities and everyone will benefit. 5. Be responsive The online environment never calls it a day. Particularly for a global business, it’s important to have people...
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...Information networks and business intelligence: decision locus and political hotbed By: Julie Stephens Case, Module 2 ITM 501: Mgt. Info. Syst. And Bus. Strategy Trident University Dr. James Marion, Core Professor October 25, 2011 To have a successful organization in today’s economy; employees must be given the tools needed to keep up with the changing market. Many top executives have made tough decisions and have made good decisions and poor decisions along the way regarding Business Intelligence. Business Intelligence (BI) is a term that refers to a variety of software applications used to analyze an organization’s data. It is a discipline made up of several activities, including data mining, analytical processing, query and report writing. This paper will discuss two Business Intelligence case studies and lessons learned from the studies regarding creating, implementing, and using business intelligence. LESSONS LEARNED Reviewing Marshfield Clinic’s early investment in an electronic patient records system is a concern. Although many clinics are turning to electronic patient records now, an early investment may mean that the system they elected to implement is not capable with newer technologies that management may want to incorporate in the future. Not anticipating changes and making preparations for it could cause issues later. Because this system has been utilized by the clinic for a period of time, did they take into consideration...
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...In Japan, whether you are in Tokyo, Osaka or Nagoya, just turn your head and Louis Vuitton is everywhere. The celebration of the 30th anniversary of the presence of the illustrious, glittering French multinational in Japan took place in Aoyama, one of Tokyo’s fashionable districts. A unique vision of luxury took shape when Louis Vuitton opened yet another new store inside Comme des Garçons on September 4, 2008, in the heart of Japan’s capital. The pop-up store situated on the prestigious Omotesando Street was an illustration of Louis Vuitton’s attachment to the Japanese luxury market. Yves Carcelle, chairman and CEO of Louis Vuitton, said, “This project not only brings a new meaning to luxury, but also speaks volumes about how the know-how and heritage of Louis Vuitton have always been perceived in Japan, including by its foremost designers. We are very proud to have been able to help Rei Kawakubo2 relive her memories in such an original and creative way.”3The Omotesando guerrilla marketing event reflected Louis Vuitton’s success in Japan. Louis Vuitton had been following an aggressive marketing strategy in the country, opening extravagant stores such as those in Ginza or Roppongi.Take a walk on Ginza’s main street, Chuo Dori, the centre of a paradise for shoppers, with longestablished department stores, such as Mitsukoshi, Takashimaya and Matsuzakaya. Continue through the high-end fashion street Namiki-dori. Stop. There it is. You have reached the massive flagship...
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...Bsuiness Intelligence Information networks and business intelligence: decision locus and political hotbed By: Julie Stephens Case, Module 2 ITM 501: Mgt. Info. Syst. And Bus. Strategy Trident University Dr. James Marion, Core Professor October 25, 2011 To have a successful organization in today’s economy; employees must be given the tools needed to keep up with the changing market. Many top executives have made tough decisions and have made good decisions and poor decisions along the way regarding Business Intelligence. Business Intelligence (BI) is a term that refers to a variety of software applications used to analyze an organization’s data. It is a discipline made up of several activities, including data mining, analytical processing, query and report writing. This paper will discuss two Business Intelligence case studies and lessons learned from the studies regarding creating, implementing, and using business intelligence. LESSONS LEARNED Reviewing Marshfield Clinic’s early investment in an electronic patient records system is a concern. Although many clinics are turning to electronic patient records now, an early investment may mean that the system they elected to implement is not capable with newer technologies that management may want to incorporate in the future. Not anticipating changes and making preparations for it could cause issues later. Because this system has been utilized by the clinic for a period of time, did they...
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...Defining Marketing Paper MKT/421 Defining Marketing Paper Marketing can be a general term used in businesses and can be misconstrued as the simplicity of advertising a product to sell. However, after researching and defining the term marketing it is clear there are various components that make up the marketing concept. Marketing can prove to be the basis of an organization’s success if it is properly implemented and utilized. Every company uses marketing to drive their business in a profitable direction and through some example companies below it will be obvious how marketing is vital to an entity’s success. Personal Definition of Marketing The definition of marketing in the words of the writer is the foundation of every company that is used to create, plan, and execute a successful product. This concept is derived from the research of a marketing department to improve or create a product that is appealing to consumers. Marketing from Other Sources While other definitions can be found throughout the business world, the ones chosen here give a good explanation and definition of what marketing truly means and the significant role it plays in the success of an organization. Marketing Definition 1 The business dictionary describes marketing as “the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a product...
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...Chapter 1 Overview of the 21st century workplace - Organizations must adapt to rapidly changing society > like in 2003 there was so wireless but now its changing now most of the business rely on wireless communication - Economy is global and driven by innovation and technology > you need new original ideas (innovative) High performing companies gain extraordinary results from people working for them Interdependent, knowledge based > Depend on each other as a part of organization Study question 1 what are the challenges of working in the new economy > intellcutual capital people are the ultimate foundations of orgzanitional performances intellcutual capital is the collective brain power or shared knowledge of a workforce that can be used to create value A knowledge worker adds to Globalization . National boundaries of world business have largely dissappeared . globalizations is the worldwide interdependence of resource flows,product markets and business competition that characterisitv that characterize the new company Technology . Continuing transformation of the modern workplace throughout > the internet (having social network websites to market product) > worldwide web (exchange of stocks) > computers > information technology .Increasing demand for the knowledge workers with the skills to fully utilize technology Diversity: >workforce diversity reflects differences with respect to gender , age, race, ethnicity, religion,sexual orientation...
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..."In my whole life I have known no wise people (over a broad subject matter area) who did not read all the time – none zero. Investing requires a broad knowledge. My children think I’m a book with a couple of legs sticking out” - - Charles Munger I had been trying to get this in order but it never seemed to end. I am not a bookworm who reads a new book every week. I would rather go back to my old library and read any of the books or a chapter from a book rather then read something new. I must have read all these books at least twice some even up to 10 times (arbitrary figure since I did not count). Ihave tried writing a bit about the top 12 books. Why 12? The answer is one book in a month for about a year to read these pieces of experience. They should be read like a text book of English literature rather then a novel. As usual relevant sections need to be underlined highlighted so that it facilitates as a quick reference later on. The books listed are not in the order of my personal liking but I just kept putting them as they came to mind. Peter Lynch: “If one could tell the future by looking at Balance Sheets then Accountants and Mathematicians would have been the richest people in the world”. 1) One up on Wall Street – John Rothchild Lynch teaches the power to use the common sense which is the most uncommon thing in the world. The book is very well written with references to events and situations that make investing so easy. Some people try and do the unusual things...
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...Information Technology used in Barnes & Noble Marco Colon BIS320 March 18, 2013 Keyaan Williams Information Technology used in Barnes & Noble Thesis Statement Barnes & Noble is the nation’s largest book seller and operates one of the top online bookselling operations controlling a solid 30% of the e-book market. However, because ecommerce markets are highly competitive, Barnes & Noble needs to develop a more effective strategy in order to gain customer’s loyalty and maintain the company’s image. As more people turn to e-books, Barnes & Noble needs new IT tools that access and process information faster and provide internal and external information reports that can help the company track processes with more detail. Because the internet has now surpassed all other communication methods, Barnes & Noble has implemented different platforms and collaboration tools to help improve the way they interact with retailers and customers. Introduction Barnes & Noble utilizes information technology to develop and use databases to keep track of the products that it sells as well as to track information related to customer loyalty and customer information. The databases are used to extract customer information to communicate with customers via various means of communication technologies via the internet. Barnes & Noble also uses databases to track internal information and internal processes as they relate to tracking sales statistics and product...
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...New Product Development Why is it importand to launch a new product? * A successful new product does more for an organization than any other thing can do * Today a high percentage of sales and profits come from new products (> 30% avg) * The process is extremely difficult * Companies take big risks * Failure rate is quite high (40% avg) * It is fun and exciting! A product can be tangible = Goods A product can be intangible = Services B2B =Business to Business BSC =Consumer Products * New product process does not usually start with a new product idea: it begins with an amount of Strategy * Marketing does not start when the procut is finished: it often starts before ideation * The process is not over when the product is launched=It ends when the new products is successful * Very few are taken to launch and only a small fraction succeed: high risks! * Most new ideas are epresed as lie extensions of existing brands= Parent Brands awareness+values * Most new ideas....are not that new: what’s new for you may not be new for consumers Opportunity An opportunity is a business or technology gap that a company or individual realizes that exists between the current situation and an envisioned future in ordert o capture competitive advantage, respond to a threat, solve a problem or ameliorate a difficulty A Strategy: It is necessary, because it ist he foundation for a new product management A new product development...
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...Business Analysis II, Apple Inc., Dell Inc., & Microsoft Corp. Cheryl Alcantara Online Main/MGT 521 Jason Miller July 17, 2011 Business Analysis II, Apple Inc., Dell Inc., & Microsoft Corp. Cheryl Alcantara Online Main/MGT 521 Jason Miller July 17, 2011 08 Fall 08 Fall Technology includes items like the telephone and computer. “The computer is capable of handling precisely quantified information much higher speed than the unaided human†(3 International conference Promoting Business Ethics) and can be “compiled and processed by a computer is quite beyond the ability of any human to digest†(the effects of Technology on Business, 2011, p.1). “Looking at product technology we could say that engineers and researchers have with time improved upon the processes for researching and applying new technologies in creation of new products that meet customers needs and demands†(Zayas-Quinones. 2006, p.1). Examples of how technology affects processes, is global business and the tool of technologies by “hardware, software, databases and telecommunication†(Zayas-Quinone’s, 2006, p.1) and the processes in different areas. Technical advances are made through globalization in business such as using telecommunications through “local, wide and global scale private networks and even that public artery†(Lippers, et. al, 2006, p.1). The integration of a systems and support operations include gender and nationality. The...
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...IMPACT OF HR AND BUSINESS STRATEGY ALIGNMENT ON JOB PERFORMANCE AND EMPLOYEE SATISFACTION Abstract A company’s success is determined to a large extent by the nature of its employees as well as the level of devotion that employees demonstrate. Due to this, the top managers and executives are given the responsibility for maintaining control on employee’s activities as well as the employee’s management policies through the development of the Human Resource Management Department. This shows that how important role HR plays in maintain the employees satisfied within any organization. This research study is focused on studying the impact of HR and business strategy alignment on job performance and employee satisfaction. This research used deductive approach as this study find out the impact of aligning HR with business strategy and effect of job environment on employee satisfaction. The survey questionnaire method is used to get reliable and valid results based on close ended questions having a 5-Likert scale to measure the attitude of employees and employers towards the impact of aligning HR with business strategy and effect of job environment on employee satisfaction at Siemens. The research used SPSS for analysing quantitative information by using descriptive analysis and inferential analysis. Research shows that Siemens align HR practices and business strategy. From regression analysis, it is found that alignment of Human Resource practices with the business strategies of...
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