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COMMUNICATIONS STRATEGY FOR MUTIONJURI MIXED DAY SECONDARY SCHOOL
This communications strategy is designed to the school communicate effectively and meet core organisational objectives.

The school aims at increasing target audience’s awareness that the school is partnering with all stakeholders to increase school community understanding of the partnership’s goals or services that the school provides. This will help build the partnership’s reputation or share achievements. This will help the parents and wider school community to provide feedback on partnership activity for planning or evaluation.

The targeted audience will include: the parents, students, politicians, teachers, and the school based staff (internal) or broader school community (external)

This communication strategy will be used at Mutionjuri mixed day secondary school. The table below sets out some examples of how messages can be tailored to different audiences.

|Audience |What they need to know |Key communications messages |
|Service users |- What we offer them |- We provide useful, practical information and support |
| |- How to access our services |- We are trustworthy and reliable |
| |- Where to go for advice |- We put services users first and value their opinions |
|Local MP or MCAs |- What we want to see changed in |- We have a strong evidence base and our calls are grounded in |
| |policy terms |robust evidence |
| |- Our strong evidence base and |- We have a good knowledge of the policy environment |
| |supporter base

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