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Developing effective retail management is utilizing the space in the store in order to display items that provide the largest contribution to overall profit. Retailers attempt to draw maximum attention to their most profitable products
Developing effective retail management is utilizing the space in the store in order to display items that provide the largest contribution to overall profit. Retailers attempt to draw maximum attention to their most profitable products
Assignment #2
Retail Display
Assignment #2
Retail Display

Gurpreet Singh Gill gsgill@sfu.ca 301111216
BUS 237-3 E100
Tutorial E101 ALEX MASON

Gurpreet Singh Gill gsgill@sfu.ca 301111216
BUS 237-3 E100
Tutorial E101 ALEX MASON

MEMO
TO: Alex Mason
From: Gurpreet Singh Gill
Date: November 20, 2015
Subject: Analysis and Design of Retail Display

For the design of the Retail Display of the summer 2015 sales a detailed analysis of the Data from the years 2012-2014 was required. The resulting data was adequate to project the aggregated sales of all the items in the inventory in the fall of the aforementioned years. This data was then used to calculate their profit contribution which is a product of an items Gross Margin and its Overall (aggregated) sale. Thus resulting in $34,626,149.46 of sales and $14,431,599.66 of profit resulting in a total Gross Margin of 41.68%. From the calculated data I was able to determine the top most products with the highest profit contribution. A table and associated Chart of which can be found at the end of the Memo. Filtering out one product from all the categories in the inventory along with some other items with the maximum Profit Contribution I was able to determine an appropriate theme for the Display area. Only the top fourteen items are included in the design with given priority to items with the maximum profit. The theme that I

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