Premium Essay

Buss1001 - Case Study 1

In:

Submitted By Hawked
Words 613
Pages 3
Case Study 1

In order for the BlackBerry industry to succeed, RIM must invest it’s time in 3 key core competencies. Needle (2010) states core competencies as ‘those activities of a firm that make a difference and give the firm a competitive edge’, for the BlackBerry these core competencies lie within its sleek design, functionality and security.

BlackBerry has always been known for its phone’s functionality, especially for those in the business world. Blackberry’s functionality allows it to be easily accessed by anyone with any sort of mobile phone background. With such a simple design and operating system, BlackBerry cannot perform as well as other phones such as that of Apples which has a multitude of applications with numerous capabilities that serve many purposes. Although the BlackBerry lacks in functionality, it is this fact that allows BlackBerry’s simplistic design to outshine others because in the world of business, the phone’s functions are only kept at the minimal needs of calling, texting and e-mailing which the BlackBerry does with ease.

The sleek design of the BlackBerry is what makes it stick out; the rather large keyboard is a key factor in its design which interties to its functionality. Its QWERTY keyboard takes up more than half the phone, allowing easy contact and usage when typing messages and e-mails. Although the keyboard is a strong core competency of the blackberry phone, it is argued by some that having the large keyboard restricts the screen, restraining its ability to perform graphically. However the blackberry is one of the only phones that include the QWERTY keyboard which allows messages to be typed very quickly due to its keyboard like design. Bradley (2011) ‘EMA found that 52 percent of mobile users in large enterprises depend on BlackBerry now’ which is why its keyboard like design is ideal for businesses being able to

Similar Documents

Premium Essay

Structure in Business Organisations

...Section 1: In today’s dynamic and increasingly globalised business environment, structure serves as an important operational vehicle through which a firm can effectively achieve its strategic goals. Miller (1988) asserts that a firm’s structure must be aligned with both its strategy and environment in order for efficient performance to be realised. Growth options, types of ownership, business processes and information systems are all underlying foci embedded within the analysis of business structure. Child (2005) believes that at the core of structure lays a number of choices including the degree of specialisation and the nature of control mechanisms (cited in Needle 2010). A major determinant of these factors is the firm’s type of ownership or legal structure. Sole traders, traditionally associated with smaller firms, have unlimited liability and carry no legal distinction between themselves and the business. Conversely, larger corporations carry the advantage of limited liability while partnerships can have either limited or unlimited liability (Soyref 2012). The size of a business may also determine its structural class, with ‘many small firms having no apparent structure at all beyond a centralised control system’ (Needle 2010, pg. 181). Miles and Snow (1992) identifies three major types of organisational structure- functional structure, which operates through centrally coordinated specialisation; divisional structure, which diversifies operations by either product type...

Words: 1622 - Pages: 7

Premium Essay

Reference

...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 Placement of in-text references....................................................................................................................3 3.2 Summarising a source ..................................................................................................................................3 3.3 Paraphrasing a source .................................................................................................................................3 3.4 Short quotation .............................................................................................................................................4 3.5 Long quotation ...........................................................................................................................................

Words: 11269 - Pages: 46

Premium Essay

Manage Risk

...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 3.22 Placement of in-text references....................................................................................................................3 Summarising a source ..................................................................................................................................3 Paraphrasing a source .................................................................................................................................3 Short quotation .............................................................................................................................................4 Long quotation ........................................................................................

Words: 11022 - Pages: 45

Premium Essay

Bsrg 20130201

...University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some useful terms ...............................................................................................................................2 3. Examples – when and how to reference ..............................................................................................3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 3.13 3.14 3.15 3.16 3.17 3.18 3.19 3.20 3.21 Placement of in-text references....................................................................................................................3 Summarising a source ..................................................................................................................................3 Paraphrasing a source .................................................................................................................................3 Short quotation .............................................................................................................................................4 Long quotation .................................................................................

Words: 10095 - Pages: 41