...Killing Us Softly Thomas J. Engstrom Western Governors University WGU Student ID# 000529592 Carbohydrates are Killing Us Softly The nutritional dietary consumption of carbohydrates is between 55-75% for the vast majority of the global population as their main source of food intake and energy. And the general populous continues to be misinformed by government agencies regarding what a normal, healthy diet, should be, as well as what a balanced diet looks like. Eating a low-carb high-fat, or ketogenic, diet of high fat, adequate protein and low carbohydrates can provide many health benefits as compared to the alternative of an unhealthy diet. Research suggests that a ketogenic diet builds a healthier body than other diets because it will lead to weight loss, improved blood pressure, and reduce appetites. The ketogenic diet is the foundation for a healthy life. As noted by Dr. Eenfeldt (2014), The ketogenic diet has been referred to by different names, such as: the keto diet, low carb diet, low carb high fat (LCHF), and to some degree the Adkins Diet. The ketogenic diet is a well known diet for being associated with consuming a low amount of carbohydrates, a moderate amount of protein and high amount of fat, where the body produces ketones in the liver to be used as energy (Taubes, 2008). With a diet high in carbohydrates your body will produce glucose and insulin. Glucose is the easiest molecule for your body to convert and use as energy, so it will be chosen over other...
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...Anticipate Most organizations and leaders are poor at detecting ambiguous threats and opportunities on the periphery of their business. Coors executives, famously, were late seeing the trend toward low-carb beers. Lego management missed the electronic revolution in toys and gaming. Strategic leaders, in contrast, are constantly vigilant, honing their ability to anticipate by scanning the environment for signals of change. We worked with a CEO named Mike who had built his reputation as a turnaround wizard in heavy manufacturing businesses. He was terrific at reacting to crises and fixing them. After he’d worked his magic in one particular crisis, Mike’s company enjoyed a bump in growth, fueled in part by an up cycle. But after the cycle had peaked, demand abruptly softened, catching Mike off guard. More of the same in a down market wasn’t going to work. Mike needed to consider various scenarios and gather better information from diverse sources in order to anticipate where his industry was headed. We showed Mike and his team members how to pick up weak signals from both inside and outside the organization. They worked to develop broader networks and to take the perspective of customers, competitors, and partners. More alert to opportunities outside the core business, Mike and the team diversified their product portfolio and acquired a company in an adjacent market where demand was higher and less susceptible to boom-and-bust cycles. To improve your ability to anticipate: Talk...
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...HBR.ORG Managing Yourself January–February 2013 reprinT R1301L Strategic Leadership: The Essential Skills by Paul J.H. Schoemaker, Steve Krupp, and Samantha Howland For article reprints call 800-988-0886 or 617-783-7500, or visit hbr.org Managing yourself Strategic Leadership: The Essential Skills by Paul J.H. Schoemaker, Steve Krupp, and Samantha Howland Illustration: Kelly Blair T he storied British banker and financier Nathan Rothschild noted that great fortunes are made when cannonballs fall in the harbor, not when violins play in the ballroom. Rothschild understood that the more unpredictable the environment, the greater the opportunity—if you have the leadership skills to capitalize on it. Through research at the Wharton School and at our consulting firm involving more than 20,000 executives to date, we have identified six skills that, when mastered and used in concert, allow leaders to think strategically and navigate the unknown effectively: the abilities to anticipate, challenge, interpret, decide, align, and learn. Each has received attention in the leadership literature, but usually in isolation and seldom in the special context of high stakes and deep uncertainty that can make or break both companies and careers. This article describes the six skills in detail. An adaptive strategic leader—someone who is both resolute and flexible, persistent in the face of setbacks but also able to react strategi- Copyright...
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...of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning accolades from environmental groups. In 2000 the Sierra Club gave Honda its Award for Excellence in Environmental Engineering, and in 2002 the Environmental Protection Agency rated the Insight the most fuel-efficient vehicle sold in the United States for the 2003 model year. By August 2005, Honda had sold its 100,000th hybrid to retail customers. Developing environmentally friendly automobiles...
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...local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning accolades from environmental groups. In 2000 the Sierra Club gave Honda its Award for Excellence in Environmental Engineering, and in 2002 the Environmental Protection Agency rated the Insight the most fuel-efficient vehicle sold in the United States for the 2003 model year. By August 2005, Honda had sold its 100,000th hybrid to retail customers. Developing environmentally...
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...of local customers had resulted in a total worldwide presence of more than 100 factories in 33 countries. Furthermore, while other auto manufacturers engaged in a frenzy of merger and acquisition activities in the late 1990s, Honda steadfastly maintained its independence. Honda has grown into one of the world's largest automobile manufacturers and has also evolved into one of the most respected global brands. In 1997, Honda Motor Company introduced to Japan a two-door gas/electric hybrid vehicle called the Insight. The Insight's fuel efficiency was rated at 61 miles per gallon in the city, and 68 miles per gallon on the highway, and its battery did not need to be plugged into an electrical outlet for recharging. By 1999, Honda was selling the Insight in the United States, and winning accolades from environmental groups. In 2000 the Sierra Club gave Honda its Award for Excellence in Environmental Engineering, and in 2002 the Environmental Protection Agency rated the Insight the most fuel-efficient vehicle sold in the United States for the 2003 model year. By August 2005, Honda had sold its 100,000th hybrid to retail customers. Developing environmentally friendly automobiles was...
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...International Case Analysis – Heineken Ronald J. McIntosh MG 495 Strategic Management - Winter 2014 City University of Seattle Abstract Heineken begins it story as a company in 1864 when its founder, Gerard Adrian Heineken purchased a small brewery in Amsterdam, Netherlands. Since that time, multiple generations have expanded the Heineken brand to be the third largest brewer in Europe and expanded its branding reach globally. The company’s portfolio includes 170 international premium, regional, local and specialty beers to date and is considered one of the world’s great brewers. These premier brands are available in just about every country globally as well as being recognized as an international premium beer brand (Euromonitor International, 2012). In its branding expansion efforts, the company offers international premium, along with local, regional, specialty beers and ciders. Examples of this can be demonstrated by the acquisition of Scottish & Newcastle followed by the acquisition of FEMSA, Mexico’s second largest brewer and merging its position in the Middle East and Africa with purchases in Nigeria and Ethiopia (Euromonitor International, 2012). Key Learning Points External Environment ...
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...® Academy o/ Management Executive. 2004. Vol. 18. No. 2 Business ethics and customer stakeholders O.C. Ferrell A common view of the firm holds that employees, customers, shareholders, and suppliers are key organizational stakeholders.^ While obligations to these stakeholders are sometimes considered to be motivated by organizational self-interest, the ethical perspective asserts the rightness or wrongness of specific firm actions independently of any social or stakeholder obligations.^ Customers are key stakeholders that help establish the firm's reputation and identification. For example, today Procter and Gamble is considered a textbook marketdriven global powerhouse with billion-dollar brands such as Bounty, Olay, Tide, Crest, and Folgers.^ Understanding customer needs and wants and providing customers with high-quality products are the key to the company's success. A market orientation focuses on an understanding of customers' expressed and latent needs and development of superior solutions to the needs.* Such an approach selects to elevate the interests of one stakeholder—the customer—over those of others. another in advertising campaigns, each declared that they provided the 'freshest' ingredients. The matter was taken to court and resolved through civil litigation. The importance of creating customer relationships and creating value for the customer as a part of market orientation should lead to increased performance. This article provides insights on foundations for...
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...consideration set. BY: Outlining that hybrid motoring is good for the environment, endorsing the idea of being proud to own a Prius. LIKE THIS: By highlighting the “harmony between man, nature and machine”. Happiness, Optimism, Pride, Imagination SUCCESS: Desired 20% increase in sales of Prius. Increase hybrid vehicle market share. Engage social media metrics. $4.5m in earned media desired through Solar flower installations/social media. Market/Commercial insight The reported market decline in the Automotive Industry for passenger cars has declined by 37% in FY2011. Financial modelling of passenger vehicle purchase history by Toyota identified that purchases of the Prius model is are correlated with fuel prices, which on an aggregate have been declining in the United States. This has been a problem for Toyota in launching the new model - (see Chart below). Consumer insight Toyota’s Prius is an economic car appealing primarily to echo-conscientious consumers. Their insight came...
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...A Step-by-Step Approach to Developing a Strategic Marketing Plan by Linda Pophal www.stratcommunications.com Marketing is an exciting process and one that lends itself to creativity, enthusiasm and innovation. Preparation of a marketing plan requires information that is available within the organization (e.g. sales data) and information that is external to the organization (e.g. demographic trends). Development of a marketing plan can be approached in a variety of ways and, of course, is impacted by the size of the organization, the number of products and services offered and the number and size of the target market segments. Generally, though, each marketing plan will share certain common elements and the approach will be very similar to the one described below. Follow these steps to provide focus and direction to your marketing planning process. 1) Situation analysis A situation analysis, according to the American Marketing Association (AMA), is “the systematic collection and study of past and present data to identify trends, forces, and conditions with the potential to influence the performance of the business and the choice of appropriate strategies.” The situation analysis involves a thorough review of your industry, your market and your competition. Industry analysis What industry does your organization consider itself part of? Are you in the health care industry? The banking industry? The textiles industry? The transportation industry? What is the status of that industry...
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...Marketing plan ON ‘Carrot chips’ (A product of Bombay Sweets Bangladesh Ltd) 1 A Report ON ‘Apple chips’ Prepared by Dipock Mondal +8801916286988 2 |Table of Contents|| ||| Serial No.|Subject|Page| ||| |Executive Summary|I| ||| |Acknowledgement|II| ||| |Introduction|1| ||| |Current Situation (Macro &|1| |Micro Environment)|| |Market Summary|2| ||| |Target Market, Target Market|2-3| |Segment|| |Market Needs|3| |SWOT Analysis|4| ||| |Competition|5| ||| |Marketing Strategy|5| ||| |Positioning|5| |Marketing Mix Strategy:|6| |PRODUCT|| |Marketing Mix Strategy: PRICE|6| ||| |Marketing Mix Strategy: PLACE|6| |Marketing Mix Strategy:|7| |PROMOTION|| |Marketing Research:|8| |Financial Projections|8| ||| |Expenses Forecast:|8| |Sales Forecast:|9| ||| |Break-even Analysis:|10| |Implementation Control|10| ||| |Conclusion|11| ||| ||11| ||| 3 Executive Summary .Nestl Bangladesh Limited started its first commercial production in Bangladesh in 1994. In1998. Nestl S.A. took over the remaining 40% share from our local partner when Nestl Bangladesh became a fully owned subsidiary of Nestl S.A. Nestl Bangladesh's vision is to be recognized as the most successful...
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...External Environment ICO Ford Motor Corp The increase in global warming is affecting everyone: from the farmer, entrepreneur, small business owner, and large corporations, to the consumers. It is up to the larger corporations to help lead the way in handling the sustainability issues we are facing globally. The concept of sustainability argues that a firm’s ability to continuously renew itself for long-term success and survival is dependent not only upon the greater economic and social system of which it is a part, but also upon the natural ecosystem in which the firm is embedded. (Wheelen & Hunger, 2012, p. 99) Ford Motor Company takes this role very seriously in identifying and implementing solutions to help preserve the world’s delicate resources. According to the Environmental Protection Agency (EPA), Carbon dioxide makes up for 82% of the U.S. Green Gas Emissions in 2013. The EPA has strict regulations and standards regarding how much CO2 emissions automobiles can eliminate. California has also been granted a Clean Air Act waiver. This allows California to implement its own emission standards (EPA, 2015). In Europe, they have a similar government agency called, the European Environment Agency (EAA). Ford Motors has to adapt with the increasing pressures from various government entities to produce fuel-efficient vehicles that have less impact on the carbon footprint. Ford Motors has introduced electric, hybrid, eco-boost, diesel, and flex-fuel options to their...
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...Fad Diets 6:00 a.m. the alarms goes off, but this morning Cindy gets out of bed excited and anxious. Today is Friday, time to weight herself and track the progress from her new fad diet. It’s been a long three weeks, eating small portions, bland food, but begrudgingly, Cindy stick strictly to the plan. “This” time she is determine to lose weight. Weight loss from the first two weeks encouraged Cindy to buy more of their products in an effort to continue the weight loss and vary her meal options. 12lbs lost, surely adding their diet supplements and snacks will speed the process along. Time for the big moment, Cindy steps on the scale waits patiently as the digitals cycle thru and then the results. Confused Cindy steps off the scale, moves it to a different spot and tries again; only to see the same numbers looking back at her. Only 2lbs lost. How can this be, she ate only their food, and took their supplements. She had painstakingly followed their guidelines. Once again, frustrated and defeated, Cindy gives up on the plan. These claims gave Cindy a false sense of hope in believing that she did not have to put in the work required in order to obtain a healthy lifestyle. Thousands of consumers share the same experience as Cindy every day; buying into the promise of rapid weight loss and investing hundreds to thousands of dollars a year into the latest and greatest new fad diet. Life can be hard, shaming, and frustrating so no more adding to the complication by restricting...
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...State of Microfinance in Bangladesh Prepared for Institute of Microfinance (InM) As part of the project on State of Microfinance in SAARC Countries By Dewan A. H. Alamgir 2009 Disclaimer Any opinions expressed and policy suggestions proposed in the document are the author’s own and do not necessarily reflect the views of Institute of Microfinance (InM). The report also does not represent the official stand of the Government of the countries studied. 2 | State of Microfinance in Bangladesh List of Acronyms ADB ASA BBS BDT BEES BIDS BKB BMDA BRAC BRDB BSBL CARB CBO CBN CDF CFPR CIDA COSOP CPD DANIDA DFID DOL DOF EC FSP FSS FY GB GDP GOB HCP HIES IBBL IFAD IGA IGVGD InM JC LGED ME MFMSP Asian Development Bank Bangladeshi NGO (formerly Association for Social Advancement) Bangladesh Bureau of Statistics Bangladesh Taka Bangladesh Extension Education Services Bangladesh Institute of Development Studies Bangladesh Krishi Bank Barind Multi-Purpose Development Authority Building Resources Across Communities (Largest NGO) [Formerly Bangladesh Rural Advancement Committee] Bangladesh Rural Development Board Bangladesh Sanchya Bank Limited Center for Agricultural Research-Barind (a Bangladeshi MFI) Community Based Organization Cost-of-basic-needs Credit and Development Forum Challenging the Frontiers of Poverty Reduction Programme Canadian International Development Agency Country Strategic Opportunities Paper (of IFAD) Centre for Policy Dialogue Danish International...
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...What's the Buzz on Smart Grids? CASE STUDY h e existing elec trici ty infrastructure in the Un ited States is outda te d and in efficient. Energy com pa nies provide power to con su mers, but the grid pro vides no infor m ation abo ut ho w th e con sumers are usin g th at energy, makin g it difficult to develop m ore efficie nt approache s to distribution . Also, the current elec tric ity grid offers few ways to h andle power provided by alte rnative energy sources, wh ich are critical com po nents of mo st efforts to go "gre en ." Enter th e smart grid. A smart grid deliv ers electric ity fro m supplie rs to cons umers using digital technology to save ene rgy, reduce costs, and increase reliability and trans parency. The smart grid enables in formation to flow ba ck and forth b etwe en electric power providers and individual households to allow both cons umers an d energy com pa nies to make more intelligent decision s regarding ene rgy cons um ption an d production. Information from smart grids would show utilities when to raise prices when demand is high and lower th em when demand lessens. Smart grids would also h elp cons u mers program h igh-use electrica l applia nces lik e h eating and air condition ing systems to reduce cons um ption du ring times of peak u sage. If implemented nati onwide, proponents beli eve, sm art grids would lead to a 5 to 15 percent decrease in energy cons um ption . Electricity grids are sized to m eet th e m aximum electricity n eed...
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