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“Heavenly Chocolates website transactions”

Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in New York. Two years ago the company developed a website and began selling its products over the internet. Website sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further.
To learn more about the website customers, a sample of 50 Heavenly chocolates transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the website, the number of websites pages viewed, and the amount spent by each of 50 customers are contained in the file names Shoppers. Heavenly Chocolates would like to use the sample data to determine if online shoppers who spend more time and view more pages also spend more money during their visit to the website. The company would also like to investigate the effect that the day of the week and the type of browser have on sale.
Prepare a statistical report and answer the following questions: a) What are the variables in this sample data, and what are the types of these variables?

b) What are the scale of measurement of these variables?

c) Numerical summaries (descriptive statistics) for day, browser, time, pages viewed and amount spent. Discuss what you learn about Heavenly Chocolate’s’ online shopper from these numerical summaries.

d) Analyze the relationship between day and time spent; day and pages viewed and day and amount spent. Discuss what you learn about Heavenly Chocolate’s’ online shopper from these numerical summaries. What day is the best day to apply sales promotion?

e) Analyze the relationship between times spent and money spent using correlation coefficient. What is your

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