Premium Essay

Cat Fight

In:

Submitted By qwer1111
Words 6179
Pages 25
Harvard Business School

9-391-189

rP os t

Rev. 10/2/93

Cat Fight in the Pet Food Industry (A)

The Product

op yo “[Pet foods] is an industry waiting for a breakthrough,” said Peter Bowen, marketing manager of H.J. Heinz's 9 Lives cat food.1 In 1986, virtually all U.S. pet owners purchased commercially-produced food for their dogs and cats. However, by the mid-1980s, the nation's pet population, consisting of about 50 million dogs and 50 million cats in half of the U.S. households, had entered a period of slow growth. As pet food consumption stabilized at around 10 billion pounds per year, the industry's major players realized that sales increases would most likely follow only from larger “share of stomach.”

The vast majority of pet food sales were for cats and dogs. In 1986, dog food sales exceeded $3.2 billion, while cat food sales were about $2.1 billion. Within each of these two broad categories, however, there were different types and several flavors of pet food made from many different ingredients including grains, poultry, fish, meat, and animal by-products.

No

tC

The principal types of pet food were (in order of sales) dry, canned, and moist. Dry pet food, the largest dog and second largest cat segment in 1986, had a cereal base that was augmented with animal- or plant-based protein, fats, vitamins, and minerals. Dry foods had a low moisture content (5% to 15%), and therefore did not contain preservatives. Canned food for dogs consisted of meat and meat offal (inedible animal by-products), and for cats it was usually made from fish and fish offal. Canned products typically had a moisture content of 70% to 80%.
Moist pet food was made from animal by-products, dairy products, fats, oils, soybean products, vitamins, and minerals. These products, with a moisture content of 20% to 30%, were usually shaped into

Similar Documents

Premium Essay

Cat Fight in the Pet Food Industry

...Cat Fight in the Pet Food Industry While reading the case the first thing that comes to my mind is to analyze the market and competition. The pet food industry seems to be very hard industry to enter for the new companies back in 80s. If we look at the firms, all of them are big, experienced and benefit from Economies of Scale, so for the new firm to enter this industry would be hard. So, that is why most of the firms in this industry do product diversification and enter multiple lines inside the industry, rather than trying to avoid threats from potential entrants. Among the competitors, I think, the best-positioned firm was Ralston Purina, because they were strong in almost everywhere: Cat Food, Dog food and all the sub-segments of these 2 major segments. But we have to also mention here that there were some other well-positioned firms on the market, especially in a specific niche like moist cat food, half-moist dog food, etc. One of the firms, that was very well-positioned on the market in moist-dog-food segment, holding more than 60% of market share, was Anderson Clayton, which was basically dominating the moist-dog-food market. However, they did not have strong position on dry dog food market and have not even entered cat food market. I am outlining this company, because the sentence in the ends of the case: “In mid-1986, the industry structure appeared as though it might change, as Anderson Clayton was rumored to be up for the sale.” So we know from the case that...

Words: 445 - Pages: 2

Free Essay

Warriors Darkest Hour

...Preface: The Warrior Series: Sad to say, I have read a few of them when I was deployed in Afghanistan and Iraq. That’s because it’s what they would send me in care packages along with other goodies I liked. But that was another time and story in my life I care to put behind me. So, it has been expressed to me in the past that the ending to the first series was a little weak and I agree. The whole Tigerstar getting batted aside by some little wiener cat from Twolegplace rather than getting his ASS handed to him by Firestar was kind of lame in their eyes. Neither one liked it when a new “Bad Guy” shows up right at the last second and tries to take the place of a long standing relationship with a hated arch enemy, like you’re supposed to be afraid of this guy all of the sudden. Nope. The original Warriors series, released from 2003 to 2004, consists of six books, Into the Fire: Fire and Ice: Forest of Secrets: Rising Storm: A Dangerous Path and The Darkest Hour. Since The Darkest Hour is the last book I read in Iraq, I had to go to the library on Camp Pendleton to look over the book one more time before I started this. The top section in Italic is straight from the final battle in the 6th book, The Darkest Hour, which is my starting point for what you will read below. Anyway, not a great bit of writing on my part, especially the abrupt ending, but according to both my daughter’s, they thought it was a good attempt & agreed that if the story ended the way I put...

Words: 2153 - Pages: 9

Free Essay

Compare and Contrast Dog and Cats

...Comparison of Cats and Dogs Instructor Aimee Garten February 13, 3012 Our amazing planet, Earth is home to a diverse amount of humans, insects, animals and other organism which share a common bond of directly and indirectly habitation. Americans own 73 million dogs and 90 million cats. They become best friends, soul mates, family members, and even surrogate children. Relationships with cats and dogs are some of the longest and most intimate of our lives (PBS.org 2012). The saying, “A dog is man’s best friend” may hold some truth for many, but dogs are not the only animal companion people enjoy. For many individuals, a cat is their best friend. Providing a loving home to either of these animals is a huge responsibility an owner may undertake. It’s an honor and a pleasure to possess either one. Cats and dogs are the two most popular domestic animals for companionship. Cats and dogs offer their owners different amounts of companionship and personal fulfillment. When you show them love they will unconditional return that love back. Even though cats and dogs share some of the same similarities, they are truly different in many ways. The similarities, and the differences are countless between cats and dogs, however, let’s discuss what makes them similar. First, we shall examine the similarities these two beings have in common. It’s evidently that both are of the mammal kingdom and both have hair for coating. They mutually have sharp teeth, tail, four legs, and claws. Cats and Dogs...

Words: 1252 - Pages: 6

Free Essay

Samantha

...wanted to murder me in cold blood. Samantha was my cat, and I was three years old. In the early years, Samantha was a regular cat living the typical suburban cat lifestyle. She slept all day and enjoyed being rubbed on on her belly as she purred so softly. With her golden fur coat, she stood out from all the other neighborhood cats. Every once in a while, a dead bird would find its way to our door step. In a weird way, I always thought the dead animals she would bring us was her way of saying thanks for the love and care we gave her. I was too young at that time to understand that these tiny gifts that she brought to me were foreshadowing what would come later. In my little eyes, Samantha was the best cat and friend that any child could dream of having; but then things started to change. As the days passed and changed, so did Samantha’s characteristics that I loved so dearly. Her personality began to fade away from what I had known it to be. Instead of playing with the other cats in the neighborhood, Samantha began to display aggressive behavior and engage in cat fights. One morning she came home limping with cuts covering her face. I attempted to pet her, but she rejected my efforts with a hiss and a bite. As the tears rolled down my face, I could not figure out the reason she was acting this way. My mother hugged me as I continued to cry, still so confused. The next day I put some cat food in the bowl that I crafted for Sam at school....

Words: 741 - Pages: 3

Free Essay

Helenrr

...УРОК №1. Тема: Домашні тварини. Мета: навчити зображати за допомогою асоціативних символів команди, назви домашніх тварин та їх місцезнаходження; розвивати образну пам’ять та увагу; виховувати працелюбність та активність. Хід уроку I. Організаційний момент T: Сьогодні наш урок незвичайний. Ми будемо гратися, перевтілюватися в тваринок, виконувати різні рухи, показувати частини тіла і мандрувати в різні місця, які тваринкам дуже подобаються. А щоб нам було цікаво, давайте разом придумувати та зображати мовою жестів різноманітні дії , предмети та створювати образи до них. II. Введення ігрових команд: stand, sit, go, run, fly, swim, lie down, fall down, crawl, hop, jump, eat, drink, sing, dance, clap, stamp, skip. 1. Створення асоціативних символів до виконання дій і рухів T: Уважно дивіться на мене та запам’ятовуйте (учитель домовляється з учнями про техніку виконання дій): стояти – встаємо; сидіти – сідаємо; ходити – двома пальцями, ніби ногами, імітуємо ходьбу; бігати – імітуємо біг на місці; літати – змахами рук імітуємо політ птаха; плавати – зімкнуті почергово руки розводимо в сторони та зводимо, імітуючи плавання; скакати – руку переставляємо вперед невеликими ривками; стрибати – руку переставляємо вперед великими ривками; повзати – лежачу на площині руку рухаємо вперед, послідовно і повільно переставляючи пальці; лягати – нахиляємо голову вбік; падати – дві руки швидко опускаємо донизу; їсти – підносимо...

Words: 4084 - Pages: 17

Free Essay

Parajumble

...Para Jumbles (CAT Questions) DIRECTIONS for Questions 1 to 7: Sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of the sentences from among the four given choices to construct a coherent paragraph. 1. A. By reasoning we mean the mental process of drawing an inference from two or more statements or going from the inference to the statements, which yield that inference. B. So logical reasoning covers those types of questions, which imply drawing an inference from the problems. C. Logic means, if we take its original meaning, the science of valid reasoning. D. Clearly, for understanding arguments and for drawing the inference correctly, it is necessary that we should understand the statements first. (a) ACBD (b) CABD (c) ABCD (d) DBCA CAT - 1998 A. In rejecting the functionalism in positivist organization theory, either wholly or partially, there is often a move towards a political model of organization theory. B. Thus, the analysis would shift to the power resources possessed by different groups in the organization and the way they use these resources in actual power plays to shape the organizational structure. C. At the extreme, in one set of writings, the growth of administrators in the organization is held to be completely unrelated to the work to be done and to be caused totally by the political pursuit of self-interest. D. The political model holds that individual interests...

Words: 7106 - Pages: 29

Free Essay

Week4

...correct results. The problem had a cat, dog, and a mouse that need to cross the river, but the raft will only hold two of them at a time. I knew that I couldn’t leave the mouse and cat, but also knew I couldn’t leave the dog and cat as well. So when I started the problem solving I sent the cat first, then dog and after doing this I brought the cat back then took the mouse. This seemed very easy to solve but unfortunately I knew that the cat couldn’t be left with the dog or the mouse. I realized that the cat would fight with the dog and the cat would eat the mouse as well. Once I got the problem solved I did try different strategies of how I could get each animal to cross the river in a different way, but did keep in mind that each step I tried wasn’t going to work because I couldn’t leave the cat alone with either one. These was my first steps I took the cat over first then went back to get the dog, then I realized this wouldn’t work unless I brought the cat back. Then when I brought the cat back I knew the cat and the mouse couldn’t be together as well, so then I brought the mouse over. After I solved the problem I did the opposite I brought the mouse first then realized again this wasn’t going to work do to the fact the dog and cat wouldn’t get along either so then I went back and done the first problem solving that made the most sense to me. So I crossed the river first with the cat then I crossed the river with the dog and brought the cat back across the river and then got...

Words: 424 - Pages: 2

Free Essay

Letter to a Cat

...short story "Letter to a cat" from 1997, respect and care is one of the main themes. It takes respect and care to build a relationship. But disrespect and carelessness can equally tear a whole family apart. Our main character is Norma, a very obese Irish housewife with a life dominated by routine and pleasing her family. She is a lady with very few hobbies in life: reading English literature, collecting shells and sowing her own kaftans. She is a naive and loving person, who time and time again offers her family the opportunity of accepting her. This we also see towards the end of the short story, where she offers them one last time to accept her, and her beloved kaftans. But the reaction is unambiguous: "Ridiculous, I hope you're not even thinking of wearing that tomorrow!" As she rustled out of the room, Colonel Blimp gave her a long hard look and closed his eye. Not even the cat supports her, and this, you could say, is the last push she needs to take action into her own hands. Norma never gets any credit for her kind heart and compliant soul, and she is forced to put her few hobbies away in a little room, out of sight and out of the mind, by her husband and daughter. Her husband and daughter are hardly described in the short story. They express great contempt towards Norma. Even the daughter, June, who is to be married soon, talks down to the mother in a superior and disrespectful way: "Mother, would you stop pretending you're talking to the cat." In the short story...

Words: 842 - Pages: 4

Premium Essay

Unusual Animal Friendships

...Usually you see dogs chasing the neighbor’s cats around the yard. But in “Animal Roles and Relationships” and “Unusual Animal Friendships ,” you read dogs and her puppies taking care of some kittens that lost their mother. You might see a dog taking care of kittens because she has puppies of her own. Also the kittens can’t survive on their own, as well as her pups. Finally, a dog might take care of kittens because she can fight for them and protect them. A dog might take care of some kittens who have no mother because she has puppies of her own, so she might know how that mother would have felt it her kittens we alone. The relationship between a cat and dog is like to the orangutan and the dog in the passage “Unusual Animal Friendships...

Words: 332 - Pages: 2

Premium Essay

Cat Fight in Pet Food Industry Ralston Purina

...CAT FIGHT PET FOOD INDUSTRY Ralston Purina Presented By : Victor M Datta Roll No. : 08 FMS XVIth Evening Batch Guide : Dr. Jadeja Contents Scenario of Pet Food Industry in United States Ralston Purina ( NESTLE – PURINA ) PESTLE Analysis Customer Analysis Market Analysis Internal Analysis SWOT Analysis Strategy Formulation Strategy Implementation Scenario of Pet Food Industry in United States According to the 2011 – 2012 APPA National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 72.9 millions homes In 1988, the first year the survey was conducted, 56% of U.S. households owned a pet as compared to 62% in 2008 Total Number of Pets Owned in the U.S. (millions) Bird                                16.2 Cat                               86.4 Dog                            78.2 Reptile                          3.0 Small Animal              16.0 Ralston Purina ( NESTLE – PURINA ) • Started as feed business in 1894 • Along with pet food, also in business of cattle feed, bakery product, batteries and cereals • USA’s largest pet food manufacturer with market share of 28% • World’s largest producer of dry dog and dry cat and semi moist cat food • Pet food division was the largest profit centre • It was 25% by sales and 45% by company’s profit Ralston Purina ( NESTLE – PURINA ) • In dog dry food, it had leading brands like Dog Chow and Puppy Chow • Industry leader in price determination • 9 plants across USA • Distribution is done through...

Words: 1201 - Pages: 5

Premium Essay

The Facts of Life

... Again and again, the group dives into the river, trying to save the seemingly endless flow of drowning babies. One of the people gets out of the river and begins running upstream. A friend shouts “Where are you going?” “I’m going to find out who is throwing the babies into the river and make them stop!” the heroic man yells back, as he runs upstream. The homeless animal problem is very similar to this fable. Animal shelters and rescue groups try hard to save the homeless animals in the “river”. However, this will never solve the problem. Millions of dogs and cats are killed annually as the result of unwanted, unplanned litters that could have been prevented by spaying and neutering. According to the article “Early-Age Spay/Neuter before Adoption,” “With seven to ten million cats and dogs destroyed each year in shelters, it is clear that overpopulation is the greatest killer in the nation of cats and dogs and is the major cause of animal pain and suffering.” The greatest hope for reducing the massive overpopulation of unwanted animals, is mandatory spaying/neutering of all shelter animals...

Words: 4099 - Pages: 17

Premium Essay

Factory Farming

...Spence English 92 16 July 2014 “Fixing”: What is Not Broken Nearly four to five million dogs and cats are euthanized in the United States. Overpopulation in the dog and cat community has dropped drastically from twenty to thirty years ago, but still many lives of innocent animals are being taken away every day at animal shelters. Many see it as inhumane; however, some see it as their just animals. In Riverside County the euthanasia rate of dogs and cats continues to rise even with new shelters, more workers, better operating hours, and more space. It will take more than just public awareness to stop the killing of innocent healthy animals, spay and neuter programs is what will make that change. Imagine what could happen if the County of Riverside passed a law forcing people to spay and neuter your pet. It would save so many innocent animals lives. Consequently, there has to be a change in Riverside County, all dogs and cats should be spayed or neutered to stop animal over population and the increasing rate of animal euthanasia in Riverside County. To begin with, spaying and neutering your pet will more than just decrease the dog and cat overpopulation but it will save the lives of animals that do not have enough “time” in the shelter to receive a second chance at life. In Riverside County at the Ramona Humane Society, in only one month out of the 600 dogs and cats that came through the shelter, 467 dogs were put to sleep. How can a society allow this to keep going? How...

Words: 2306 - Pages: 10

Free Essay

Not Seeing What Is in Front of Me

...Not seeing what is In Front Of Me Learning Autobiography Essay English Composition I EN-1102-1 Prof. Brian Campbell By: Lesia Fox September 6, 2013 Being born last of five living children out of eight born to J.F. and Verdie Mooneyham in March 1964. Back when they did not know about the dangers of eating under-processed farm meat such as cow and pig meat, drinking unpasteurized milk, when no one had ever heard of the dangers that digging in the dirt where a cat had done their business when a woman was expecting a child, and what that could cause. I was the one who was born with the effects of all these horrible side effects. Hello, I am Lesia Mooneyham Fox, and I was born with Toxoplasmosis, Which is transmitted to the unborn child from the mother through contact with the cat’s fesses, under-cooked meat, and unpasteurized milk. Without the mother even knowing, she is harming her unborn baby. This is my story, what is has been like growing up as a visually impaired person, having to learn to live as an almost sightless person in a sighted world. For me I did not realize I was different until I began to get older, probably about four or five and had trouble finding thing. I really don’t remember much about my early childhood, mostly what my family has told me. I do remember however, that I was my daddy and grandma’s shadow; where ever they were, I was right behind them. We had a farm, and I loved going to the barn with them to milk the...

Words: 2701 - Pages: 11

Free Essay

Jumbled Paragraph

...CAT JUMBLED PARAGRAPHS: 1999—2006 (Compiled by Captain AK Kalia) TYPE I: Four/Five/Six Sentences Directions for Questions 1 to 41: The sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of sentences from among the given choices to construct a coherent paragraph. 1. A. B. C. D. E. The two neighbours never fought each other. Fights involving three male fiddler crabs have been recorded, but the status of the participants was unknown. They pushed or grappled only with the intruder. We recorded 17 cases in which a resident that was fighting an intruder was joined by an immediate neighbour, an ally. We therefore tracked 268 intruder males until we saw them fighting a resident male. 2. DEBAC 3. BDCAE 4. BCEDA 1. BEDAC 2. A. B. C. D. E. He felt justified in bypassing Congress altogether on a variety of moves. At times he was fighting the entire Congress. Bush felt he had a mission to restore power to the presidency. Bush was not fighting just the democrats. Representative democracy is a messy business, and a CEO of the White House does not like a legislature of second guessers and time wasters. 2. DBAEC 3. CEADB 4. ECDBA 1. CAEDB 3. A. B. C. D. E. In the west, Allied Forces had fought their way through southern Italy as far as Rome. In June 1944 Germany’s military position in World War Two appeared hopeless. In Britain, the task of amassing the men and materials for...

Words: 6196 - Pages: 25

Free Essay

Shark Tank

...For each of the three you choose, report on one deal in which they invested. 1. Barbara Corcoran. The entrepreneurs are Erika Welsh and Keeley Tillotson and their product is Wild Squirrel Nut Butter. They have sold thousands of jars on website for a 14k gross and 7k profit. The original deal offered was 50k for 10% stake. The final deal was 50k for 40%. After Shark Tank, the women moved their business to Tualatin Oregon and Tillotson's father Bruce took the CEO position. The company growth furthers as there are currently talks with a distributor that will allow the peanut butter to sell in over 200 stores along the West Coast in the next six months. 2. Mark Cuban. The entrepreneur is Steve Gadlin and his product is I Want to Draw a Cat for You. Before the sharks, Steve had sold over 1200...

Words: 665 - Pages: 3