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Ceo Leader Admired

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Submitted By DanaLeigh33
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Identify 2 CEO’s whose leadership you admire. Describe who they are and the organization they are with, their skills, attributes, and effective use of power that causes you to admire them. Have these attributes helped the organization develop and sustain a competitive advantage? What indication exists for you to feel that they have (or have not)?

Steve Jobs
Steve Jobs was the CEO and co-founder of Apple Corporation. Apple is an innovator in the industry of technology. It designs, develops and sells computers, software, consumer/commercial mobile devices and electronics (Apple, 2014). Jobs provided Forbes with 14 lessons that were shared with the masses: simplify, control the experience, innovate, ignore reality, have confidence, rethink design, team with winners, collaborate, vision + details, rebel (Kalla, 2012).
Jobs was able to bring Apple’s stock from $10 a share to over $400 making it one of the most valuable technology companies in the world (CNNMoney, n.d.). Jobs had an ability to create innovative products and then create the need from the consumer. He was passionate about his products and its quality. Jobs never released a product that he felt was inferior in any way. He knew his vision and his success come from the clear understanding and following of the vision (Young Entrepreneur Council, 2013). His vision and direction really helped the company sustain a competitive advantage. It became clear in the stock market that people believed not necessarily in the company but rather in the Jobs visionary leadership. When Jobs would take a sabbatical, the stock would drop and when he would return, stock rose (Wearden, G, 2011).

Jack Welch

Jack Welch was the CEO of General Electric (GE) for 21 years. GE is the only company that was listed in the original Dow Jones index that remains today (GE, 2014, para 3). Today, it operates in more than 160 countries with 305,000 employees and operates a variety of businesses. These businesses include Aviation, Capital, Energy Management, Healthcare, Home & Business Solutions, Oil & Gas, Power & Water, and Transportation (GE, 2014).

During Jack’s time as CEO of GE, he was able to grow the company through innovative management techniques and processes. He introduced quality of life programs for its employees; although, the environment was very competitive. Employees were expected to meet goals or leave (Welch & Byrne, 2001).

Coming from a working family and seeing my dad rise through the ranks from a factory worker to become a Chief Marketing Officer for the same firm and learning about Mr. Jack Welch from him, I started to admire both my father’s attributes and what he was able to learn from Welch.

Jack kept his eye on all of the businesses that GE operated and if the company could not be number one or two in the industry, he sold them off or closed them (Welch & Byrne, 2001). This allowed him to focus on the company’s strengths and maintain competitive advantages in the industries that the company dominated. He encouraged innovation and did not punish individuals for taking risks, although, he did believe in 20/70/10 differentiation with the employees of the firm. This meant that the top 20% per embraced by the company; the company dealt with the 70% in the middle and the bottom 10% is examined and done what is best for them and the company (Welch & Byrne, 2001). For the bottom 10%, sometimes this meant that they were shifted to another area in which they could excel; however, most cases it meant that they were let go. As a manager this is the toughest thought for me. I tend to find value in all of my employees and to think of them as excel or let go is hard. However, I have found it very beneficial to be able to have a few conversations with the bottom 10% that allow me to learn if it is the job, task, my management and direction or something else. This allows me to best adjust and make them more effective and efficient when it comes to tasks. On the other hand, a few of these conversations uncovered a pure dislike for industry, customers or other concerns. After a heart to heart, the employee realized they are not in the job they desire and departed the company for brighter avenues within a few weeks.

I believe the statics speak for themselves in relation to if Jack’s attributes are able to build a competitive advantage. Jack has trained over 35 of the top CEOs of the top companies today – with 3 CEOs belonging in the DOW 30, over 25 books have been written on his management philosophy (only 2 were written by Jack), and he has been the subject of dozens of case studies at top business schools (Jack Welch Management Institute (n.d.)).

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