... When expanding the marketing message to include women or focus on women, focus on the following questions: what are women’s needs, perceptions and attitudes? How may these be used to create a marketing message? The traditional role of a woman in business and the household has changed dramatically over the past forty years. Therefore, so have needs, perceptions and attitudes of today women. The women of today are liberated worldwide more than ever before. Women around the world now have more life options, control of their lives more and this trend is expected to grow exponentially. More women are entering the workplace, resulting in women delaying marriage. These women have decided to continue their education and boosting their careers by making it the focus. Today’s workplace women are also putting of having children until they are in their thirties and forty’s, if they chose to have children at all. Generation Y has a renewed outlook on motherhood. Women have a tendency to be more emotional shopper and have a need to feel wanted and heard, they need comfort and important, and they have an opinion. Traditionally made industries are redirecting their marketing messages at women, markets including electronics and vehicles. Some companies made a considerable effort to redesign their product and message for women, while others made quick...
Words: 723 - Pages: 3
...plays and continues to play in business performance and strategic planning. A situation that is necessitating a similar makeover and transformation of IT departments are structured and run. It is how the Chief Information Officer (CIO) came about, as a direct result of this shift. There is not a single and universal way of defining the CIO and his or her job description and responsibilities he or she might have within an organization depend on its structure, and how the organization is trying to achieve throughout the position. Nevertheless, and until recently organization hire CIOs as "simply department managers who ensure that all PC's can be turned on and that the processes work". But, because and like never before, businesses are relying on information technology to gain competitive advantage, the job and responsibilities of the CIO is evolving, making the position that can help transform the entire organization objective by innovating and sustaining its core competencies and knowledge that will guarantee this competitive advantage. This paper will succinctly explore three main facets of CIO’s job description: 1) the practical side of the CIO, 2) the CIO position merged with another executive position, and 3) the CIO transformed into a new more strategy oriented executive position; and finally, focuses on developing an argumentation in favor of the third option by laying out how the...
Words: 3623 - Pages: 15
...Jaya which is also its current premise to accommodate a growing number of staff and technology devices. The Star (daily) and Sunday Star are published in five editions – two editions which cover the northern peninsular states of Penang, Kedah, Perlis, Kelantan and northern Perak, while another two editions cover the rest of the country. As of March 2010, the newspaper has a separate Sarawak edition priced at RM1.20. There are two main printing plants that publish four editions of The Star on a daily basis. The northern editions are printed at the Star Northern Hub in Bayan Lepas, Penang, while the other two editions are printed at the Star Media Hub in Bukit Jelutong, Shah Alam, Selangor. The Star weekday paper is packaged as a 4-in-1 paper, comprising the Main Paper, StarBiz, Star2 and Star Metro. Naturally, this newspaper also contains classifieds....
Words: 3179 - Pages: 13
...BJ’s Wholesale Club Nikki Celso Florida State College of Jacksonville Professor Elizabeth Oppe March 9, 2011 Abstract This research paper will inform you about BJ’s Wholesale Club. You will learn of there mission and vision statements. How this club keeps to its mission and vision statements. How it is involved in our local communities. Maybe you will want to be a part of this company. I have chosen BJ’s Wholesale Club because I am a member and I probably should know a little more about the company. The information about BJ’s that I already knew was, the store was named after the owner’s daughter, Beverly Jean. The owner started this company in the 1980’s. A man named Azyre started BJ’s Wholesale Club. BJ’s started as a discount department store chain in 1984, on the border of Medford/Malden, Massachusetts. When Zayre sold their nameplate to Ames, a rival discount department store, TJX Companies was formed which owned BJ's. TJX spun off their "warehouse division," consisting of BJ's and now defunct Home Club, to form Waban, Inc. Later Waban spun off BJ's to become an independent company, headquartered in Natick, Massachusetts. (Scripophily) As of January 30, 2010, BJ's operates 190 BJ's warehouses in fifteen states. (Bjs.com) It employees over 23,500 people (full and part-time.) Today, BJ's common stock is traded on the New York Stock Exchange under the symbol "BJ". The letters B and J are commonly misinterpreted to stand for Berkley and Jensen, which...
Words: 1665 - Pages: 7
...country in World War II, he returned to the United States and attended Indiana University and Harvard Law School and graduated from both institutions with distinction. Darwin Smith began a legal career at Sidley & Austin in Chicago. In 1958 he joined Kimberly-Clark’s legal department and was named general attorney one year later. He was elected vice president of law and finance in 1962, executive vice president in 1969, president in 1970, and chairman of the board and chief executive officer (CEO) in 1971. He was elected to the board of directors in 1967. Mr. Smith retired as chief executive officer in 1991 and chairman in 1992. Darwin Smith achieved this transformation by building strength within the company. He redefined and raised corporate goals. To reach this end he persistently examined the company’s leadership group, removing those who did not meet his specifications and promoting those who did. He also increased the geographical diversification of Kimberly-Clark’s facilities. The emphasis he placed on consumer products was exemplified by the money he allotted to research and development ($111 million in 1987) and his decision not to give up on the diaper business, against much opposition. Additionally, he strengthened the company’s position in the tissue segment of the paper industry, pushing both Kimberly-Clark and its competitors to improve and strengthen their tissue technology and facilities. The financial strength of the industry’s tissue segment today is testament...
Words: 318 - Pages: 2
...SunPower History SunPower has been developing world record-breaking solar technology since the 1970s. Our history over these decades has been marked by creativity, craftsmanship – and confidence. Today we are the global leader in developing high-efficiency solar solutions for homes, businesses and governments, commercial buildings and utilities. 2010s Through constant innovation and new partnerships, SunPower reaches new heights to become a global leader in the solar industry. |2010: |SunPower announces a world-record monocrystalline polysilicon| | |prototype cell with efficiency of 24.2%. | |2011: |-- Total SA and SunPower partner to create a new global | | |leader in the solar industry. | | |-- SunPower® Maxeon™ solar cell technology powers Solar | | |Impulse, a prototype solar airplane, that for the first time | | |in aviation history succeeds in flying for 26 consecutive | | |hours powered only by solar energy. | | |-- SunPower launches the C7 Tracker which concentrates the | | ...
Words: 2424 - Pages: 10
...Executive Management & Shariah Advisory Board Current Em- | Dr Cheong Choong Kong - Chairman | | | | Dr Cheong was first appointed to the Board on 1 July 1999 and last re-elected as a Director on 17 April 2008. On 1 July 2003, he was appointed Chairman, after having served as Vice Chairman from 26 March 2002 to 30 June 2003. Dr Cheong brings with him a wealth of experience gained in his extensive career, including 29 years at Singapore Airlines Ltd, where he last held the position of Deputy Chairman and Chief Executive Officer. He is a Director of several companies, including Great Eastern Holdings Ltd. Dr Cheong holds a Bachelor of Science with First Class Honours in Mathematics from the University of Adelaide and a Master of Science and Ph.D. in Mathematics and (Honorary) Doctor of Science from the Australian National University. Age 69. | | | | | | | | | | Mr Bobby Chin | | | | Mr Chin was first appointed to the Board on 1 October 2005 and last re-elected as a Director on 17 April 2009. He is presently the Chairman of Singapore Totalisator Board and a member of the Council of Presidential Advisers of the Republic of Singapore, and serves on the board of several companies, including Neptune Orient Lines Ltd and Sembcorp Industries Ltd. He also serves as a Board Member of Singapore Labour Foundation, a Board Trustee of Singapore Indian Development Association and a Member of the Competition Commission of Singapore...
Words: 4249 - Pages: 17
...In: Jodhpur, Rajasthan Career: MD, CEO, ICICI Bank In India's male dominated banking sphere, Chanda Kochhar carved a niche for herself. This was no easy task. In her career which extends to over three decades of experience, she remained strong willed and alert. Her determination to make it to the top only grew from year to year. Kochhar's career growth can be traced along with the expansion of the bank over the past several years. She never stuttered in her growth and was one of the few who kept up with the aggressive development run of ICICI bank. It was her sharp strategic planning which made the ICICI bank the 'Best Retail Bank in India' for five consecutive years. As per Forbes, It's no wonder then that she has been ranked 20th amongst the most powerful women in business and in the world. Read on to find out more about how Chanda Kochhar made it to the top of the corporate pile. Early Life Chanda Kochhar was born in Jodhpur in Rajasthan on November 17, 1961, but was raised in Jaipur in Rajasthan. She then joined Jai Hind College in Mumbai for a Bachelor of Arts degree. After completing her graduation in 1982, she pursued cost accountancy (ICWAI). Later, she did her Master's degree in management studies from the esteemed Jamnalal Bajaj Institute of Management Studies in Mumbai from where she received a Wockhardt Gold Medal for Excellence in Management Studies. In the same year, she won the J.N Bose gold medal for Cost Accountancy. Career...
Words: 958 - Pages: 4
...STUDY OF CAREER IN REAL LIFE TRUONG THI THU THAO KEUKA COLLAGE AUTHOR’S NOTE THIS PAPER ARE PREPARED FYE 101 C TAUGHT BY MS.MARY A study of the career in target market I. Introduction Today, the Vietnamese market and the world market are increasing. The demand of people always change that made way of life follow quiet change. Supply - demand circle is an instrument which helps people satisfies with their needs. Needs are states of physical or mental deprivation. Demand is supported by the large number of customers. These conditions create market always changing. Marketing is satisfying people's the needs and the wants by the values of the product. Include: Realize needs - wants, investigate the market, segment the target of market: product strategy, price strategy, place strategy, promotion strategy. Order to become a marketer: We need: knowledge about marketing, perseverance, Creative. Marketing is creating value. Marketing Management is the process of planning and implementation of such plans, pricing, promotion and distribution of goods, services and ideas to create exchanges with target groups, meet goals customer and the organization. Increasing the effectiveness of marketing activities and put businesses ahead of the market. Marketing environment is affect by the abilities of manager such as create and carry out the plans that satisfy target market needs. II. The strategies of marketing of Chief Marketing Officer: A chief marketing officer (CMO) is...
Words: 902 - Pages: 4
...It is the largest home improvement retailer in the United States, next to Lowes. Founded in 1965, PepsiCo is an American food and beverage corporation formed between the merger of Pepsi-Cola and Frito Lay. PepsiCo has gone on to expand to include Tropicana, Quaker Oats, Gatorade and many more. Each generating sales of one billion dollars each and distributed in more than 200 countries (PepsiCo). As of 2011, PepsiCo employs approximately 297,000 people worldwide (PepsiCo). This paper will assess the above mentioned companies areas of leadership, management, organizational learning (training), and culture and compare and contrast to the structure The United States Army and Macy’s Department Store. Home Depot Leadership: In 2000 Marcus and Blank were replaced with Robert Nardelli, who pushed hard to make the company more efficient, bringing with him many new metrics to centralize operations, and to meet quarterly goals he even cut jobs of associates. Nardelli, a former General Electric top executive, arrived at Home Depot with a leadership style that was already outdated, an autocratic top –down style of command and control. Under Nardelli, Home Depot went from a retail business to a new contracting business. Nardelli devastated the retail side of Home Depot by getting rid of knowledgeable and great salespeople who were helpful to the customers (Nussbaum). During the housing boom of 2005, Lowes reported a sales increase of 6.2% while Home Depot had increases of 3.6%. (Rosenblum)...
Words: 1739 - Pages: 7
...Abstract This paper is over the Synnex Corporation. The Synnex Corporation provides global distribution of computer related equipment; they also provide global business services. They market to original equipment manufacturers, software publishers and re sellers. The Synnex Corporation is based out of Fremont California. The company was established in 1980 by Robert Huang. This paper entails the company’s detailed information to include products, services, organizational structure, target markets, their competition, financial information, human resource information, and community involvement. This paper will also include the personal reaction over the Synnex Corporation and whether they should be trusted, purchased from and what kind of company they portray. Personal Reaction Paper on the Synnex Corporation The Synnex Corporation is a distributor of technology related materials. An example of what they distribute would be computers, networking equipment, monitors, battery backups, software, peripherals, and parts needed to build computers i.e. processors, memory, motherboards, or cases. They also provide warranties for the items they sell. This allows the customers to put a little more faith in the product they are buying. They carry more than twenty-five thousand active products in their warehouses. Synnex is also a provider in business process outsourcing. An example of this would be that, they help a company hire another company to handle the customer-related services...
Words: 1166 - Pages: 5
...Employee Retention Executive Leadership BY: Michael D. Jackson Assistant Fire Chief Department of the Air Force Mercury NV An applied research paper submitted to the National Fire Academy as part of the Executive Fire Officer Program March 1999 2 ABSTRACT Over the last five years (1993-1998), twenty-one members of the Range Complex Fire Department (RCFD) have left for various reasons. The problem is that because of a reduced personnel budget the department has not been allowed to replace all of the members that have left. The ensuing reduction in staffing has resulted in a fire station closure and a reduction in customer service. Operationally this reduction has resulted in increased response times, reductions of vehicle staffing and increases in overtime. The purpose of this paper was to identify why personnel were leaving the department and to suggest ways to improve employee retention. Descriptive and evaluative research methods were utilized to answer the following research questions: 1. 2. 3. Why have members left the Range Complex Fire Department? In general, why do employees leave the fire organizations they work for? What does the upper management team of the RCFD believe are the reasons personnel are leaving the department? 4. What retention programs are used by other federal fire departments? To identify why employees were leaving the RCFD nine interviews were conducted with former employees that had left the department in the last five years. A literature...
Words: 5356 - Pages: 22
...MasterCard Incorporated Company Profile Publication Date: 17 Jun 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com MasterCard Incorporated ABOUT DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities...
Words: 8789 - Pages: 36
...Q1 Explain the importance of compensation management and detail how organization handle its complexities? Ans1 Compensation and reward system plays vital role in a business organization.since, among four Ms, i.e. men, material, machine and money, men has been most important factor, it is impossible to imagine a business process without men. Every factor contributes to the process without men. Every factor contributes to the process of production/business. It expects return from the business process such as rent is the return expected by the landlord, capitalist expects interest and organizer i.e. entrepreneur expects profits. Similarly the labourexpects wages from the process. Labor plays vital role in bringing about the process of production /business in motion. The other factors being human, has expectations, emotions, ambitions and egos. Labor therefore expects to have fair share in the business/production process. Therefore a fair compensation system is a must for every business organization. The fair compensation system will help in the following: 1) An ideal compensation system will have positive impact on the efficiency and results produced by employees. It will encourage the employees to perform better and achieve the standards fixed. 2) It will enhance the process of job evaluation. It will also help in setting up an ideal job evaluation and the set standards would be more realistic and achievable. 3) Such a system should be well defined and uniform...
Words: 3054 - Pages: 13
...UNIVERSITY OF ILORIN ABSTRACT The purpose of this paper is to analyze the CEO’s strategic role in the strategic planning system in the Nigerian banking industry. 69 Chief bank planners were selected for the study from banks that are generally considered to be at the leading edge of bank strategic planning in Nigeria. The paper explores the key dimensions of CEO’s participation in and relationship to bank strategic planning. First the impact of the rapidly changing internal and external environment on bank planning was examined. The survey findings indicating the current involvement of banks CEOs in specific dimension of corporate strategic planning are evaluated. However, while CEOs recognise the need, strategic planning has never really caught on as a basic bank management tool. INTRODUCTION The strategic importance of the Chief executive officer (CEO) in big organization is widely recognized. Lorange, (1986). The magnitude of the CEO’s potential impact on the success of an organization highlights the need to more fully understand the ways a firm may attempt to ensure that CEO acts in a manner that maximizes firm success. As every banker in Nigeria is well aware today the changes that have occurred in commercial banking over the years, together with emerging trends in “how business is done have added a new challenging dimension to the taste of bank management. Therefore in any organization the Chief Executive Officer (CEO), has a major responsibility for the degree of...
Words: 5105 - Pages: 21
