...industry and the firms within it. It is a business measurement tool for understanding market growth and decline. The Munchy’s general environment is grouped into four segments which is political, economic, social and technology. Political Munchy’s have always recognized the important of manufacturing for Halal product since the government of Malaysia was focusing on turning the nation into an international Halal Hub. That is a reason why Munchy’s have a dedicated committee that deals with all Halal things. The committee is made up of representatives from each key section that contributes to the making of the products. Munchy’s is setting its sights on a greater share of the regional pie while the tariff and trade barriers are trimmed with the formation of the ASEAN Free Trade Area (AFTA). In fact of this, Munchy have been opened a new branch offices in ASEAN neighbors. Economic Munchy’s sales in ASEAN have seen is a clear uptrend because of the proactive approach of Munchy’s done in sales and distribution. For instance, the Munchy’s reveals that sales in Singapore have grown by more than 50% since 2003, making the island Munchy’s third largest export market. Besides that, the company has experienced double-digit growth not only within Malaysia but also in Japan, Singapore and other Asian countries. It still, Muchy’s export growth has been broad-based and their exports have been grown by close to 60% within this year. Social According to the Munchy’s products, those...
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...SBI Corporate Card Program Submitted to: Mr. VikasBanga Federation of Indian Chamber of Commerce & Industry Mr. Vikas Banga Federation of Indian Chambers of Commerce & Industry New Delhi. Subject: SBI Corporate Card Program for FICCI Dear Sir Greetings of the day, at the outset thank you for your valued time over the phone. We are pleased to attach a brief presentation on SBI Corporate Card Program for Federation of Indian Chambers of Commerce & Industry. Some highlights of the program are as mentioned hereunder: 1. Customized Card Collateral: FICCI Logo to appear on all SBI Corporate Cards & Statements, at no additional costs. 2. Joint & Several Liability: SBI Corporate Cards to FICCI shall be issued on joint & several liability ensuring lesser follow ups internally for administrative convenience. 3. Fidelity Insurance: SBI Corporate Cards to FICCI shall be issued with a complimentary Fidelity Insurance of 2 Lac INR per card and 20 Lac INR in total for FICCI. 4. Payment Assistance: SBI Corporate Card shall designate dedicated Relationship Manager to assist contact person at FICCI to track individual payments, as required by FICCI. 5. Exclusive Rebate Structure for FICCI For office bearers, SBI Corporate Card Program offers the best in class convenience, some of them being: 1. Complimentary Lounge Access. 2. Complimentary Travel Insurance. 3. Healthcare Offers. 4. Priority Pass. 5. EMV Chip...
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...report by consulting firm KPMG, China has become the top destination for sourcing among multinational companies outside their home country with these companies moving more of their research units close to production bases. However, the investment outlook remained murky as China's overall economic performance in recent months fell short of expectation and pointed to a fragile recovery, analysts said. "China's economic recovery has been softer than expected since March, which may discourage foreign investment in the short term," said Li Maoyu, an economist at Changjiang Securities Co. China's gross domestic product expanded 7.7 percent from a year earlier between January and March, weakening from the pace of 7.9 percent in the final quarter of last year. The World Bank recently lowered its projection of China's growth this year to 8.3 percent from the previous 8.4 percent, citing risks in the property sector, financial system and local government liabilities. During the January-April period, investment from the 27-member EU rose 29.7 percent to US$2.5 billion, while capital from US firms jumped 33.2 percent to US$1.4 billion. China attracted a total of US$38.3 billion foreign investment in the first four months, up 1.21 percent annually. Meanwhile, China's outbound direct investment surged 27 percent to US$29.5 billion in the first four months, indicating Chinese investors' strong enthusiasm for globalizing their businesses. This year's China International Fair...
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...| IMPACT CHINA ASEAN FREE TRADE AGREEMENT (CAFTA) ON INDONESIA ECONOMYWritten by Yuliana (15 Jan 2015)Overview of ASEAN – CHINA Free Trade Agreements In November 2001, ASEAN and China agreed to launch negotiations for an ASEAN-China Free Trade Area (ACFTA). In the following year, ASEAN and China signed the Framework Agreement on Comprehensive Economic Cooperation between ASEAN and China.The objectives of this Agreement are to: (a) | strengthen and enhance economic, trade and investment co-operation between the Parties; | (b) | progressively liberalise and promote trade in goods and services as well as create a transparent, liberal and facilitative investment regime; | (c) | explore new areas and develop appropriate measures for closer economic co-operation between the Parties; and | (d) | facilitate the more effective economic integration of the newer ASEAN Member States and bridge the development gap among the Parties. | | | | The Agreement on Trade in Goods was signed in 2004 and implemented in 1 July 2005 by the ASEAN countries and 20 July 2005 by China. Under this Agreement, the 6 original ASEAN members and China have to eliminate tariffs on 90% of their products by 2010, while Cambodia, Lao PDR, Myanmar and Vietnam, have until 2015 to do so. | | | | | | The Trade In Services Agreement entered into force in July 2007. Under this agreement, services and services suppliers/providers in the region will enjoy improved market access and national treatment...
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...Impact of International Trade Fair Participation on Export – An Empirical Study of China Based on Treatment Effect Model Silu Shrestha, Zhuo Li* Economics and Management School, Wuhan University, Wuhan, Hubei, China This paper examines the impact of international trade fair participation on export of China, explained by participation in overseas international trade fairs organized by China Council for Promotion of International Trade (CCPIT). The findings of this paper suggest that the international trade fair participation results the increment in export. For the export study the macro economic characteristics of destination and exporting country are considered along with trade fair participation. On the basis of treatment effect model this study analyze that international trade fair participation as an important factor to enhance export of the country. Like wise this model also explains the county characteristics, which determines the international trade fair participation. Overall this paper focuses on international trade fair participation as one of the important factor along with other factors positively affecting the export of China. Keywords: China export, international trade fairs, and treatment effect model. JEL Classifications: F14, F19, C21 ___________________________________________________________________ *Zhuo Li (corresponding author), Email: lizhuo@whu.edu.cn, tel no: +86 27 68753023 Introduction Trade fair is an important medium where different...
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...Professor Joan Roberts 1. In a world without trade, what would happen to the costs that American consumers would have to pay for Logitech’s products? The costs that Americans would have to pay for Logitech’s products would be astronomical. This would be due to the fact that the production assembly, resources and the sale of the products would have to be done in the United States. The U.S. labor wage is significantly higher than that of Taiwan or China. Additionally, the company would not be able to manufacture in Taiwan, where manufacturing is cheap and efficient, where the company needs the capacity to produce at high volume and low cost and offer a better designed product-not to mention the Taiwanese factory soon out-producing Logitech’s U.S. facility. Moreover, Taiwan offered a well developed supply base for parts, qualified people, and a locally expanding local computer industry. Without trade, Logitech would be able to rely on China for cheap labor and the assembly of the products with 4,000 employees. In sum, all of these increased expenses and costs would require a rise in the retail price for the consumer. There is also less overall competition in a world without trade, thus allowing Logitech to raise retail price to its consumers. 2. Explain how trade lowers the costs of making computer peripherals such as mice and keyboards? Trade lowers the costs of making computer peripherals in many ways. For one, trade allows companies like Logitech to set up production...
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... 2. Strengths and weaknesses. 3. Value chain analysis. 2000-3000 words Pestel Analysis On China Political factor: If Nike wants to open international market such as China, the company would get disadvantages because every country will protect and priority for its domestic products. So, the company must find out exactly these requirements that the country require in Nike to overcome these barriers. International trade regulations The trade regulations in China are formulated in accordance with the "Foreign Trade Law of the People's Republic of China" in order to maintain foreign trade order and fair competition and to protect domestic industry. In 2011, Nike has difficulties to highlight the deep problems businesses face in manufacturing in China, particularly at a time of sharply rising costs and a stiffening legal environment. In its first country-specific supply chain report, which it said focused on China because of the forthcoming Beijing Olympics, Nike detailed the efforts it has been making to get suppliers to comply with its code of conduct and with Chinese law, including a program to monitor Olympics-related suppliers this year. Government attitude The Chinese government may have a love-hate relationship with the West — eager for Western technology yet threatened by democracy. Therefore, it is an disadvantage for Nike when expanding its business in China. But for Chinese consumers, Western goods mean one thing: status. China's biggest seller of athletic...
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...Brand Communication Strategy 1st Lecture: The Ceo promotes the brand to the stakeholders: part of the brand communication strategy. Corporate social responsibility: all about ethics. Principles of Marketing (Kotler, Amstrong). Assignments: Google turns to you, how to develop brand communication strategy into the Chinese market? Market research Situational analysis Recommendations Based the strategy under the conclusion of the market research * Operational marketing 1. Study and understand the market 2. Craft a marketing strategy and plan 3. Develop operational marketing 4. Evaluate returns Managerial project: What a company wants to do Market study project: What a company needs to know We have to follow market trends, evaluating the number of Chinese using google as a metasearch engine, google is a BtoB mood. Start with a PESTEL analysis How foreign policies influence the communication? Problems of national defence, posses so much information about people, it is valuable for any intelligence agencies. Could have some temptations to hack google to get some information from google. Porter’s model to analyse clients, competitors and partners (Micro-environment). GOOGLE: 2004, 40% of the market share, now less than one percent. Google is created in 1998 by Lawrence Page and Sergei Brin. They’re not prepared to assume the rapid growth, nothing to sell, really young and brilliant people but they need a third person Eric...
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...affect businesses and have an impact on marketing decisions. The organization that was chosen for the environmental factors paper was Coca-Cola. This company’s major marketing decisions are impacted by environmental factors. This paper is intended to address the forecasts of high level global and domestic environmental factors that may impact the company’s marketing decisions and will also address the forecasts of technological change that will affect the organizations marketing decisions. An analysis of the influence of the Foreign Corrupt Practices Act will also be discussed. The paper will be concluded with a summary that will analyze the importance of social responsibility and ethics related to Coca-Cola’s market offerings. The soft drink company greets its consumers with an attractive picture of a bottle of Coca-Cola on the website. The first thing a person sees is a picture of a cool refreshing bottle of Coca-Cola. The company demonstrates the ability to successfully trade products within the global market while still satisfying customers domestically. Whether global or domestic, Coca-Cola can be seen on every billboard restaurant ad, and in magazines nationwide. Despite the company’s success, environmental factors still exist that could change the future of the company. One article titled “The Beginning of Coca-Cola,” talks about how Coca-Cola began marketing in China in 1927. In 1979, Coca-Cola plants were introduced to China again after a 30 year absence since 1930...
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...Hasan Hajibrahim International Business “BUSH03” Starting business links with China Report December 16, 2013 Table of contents: Page number Introduction (Motivations to International Business) …………….… 1 Commercial Laws in China …………………………. 1 & 2 Foreign business entities in China …………………………. 3 Facts about China …………………………. 4 Estimating Market Potential …………………………. 5 Market Segmentation …………………………. 5 Marketing Management …………………………. 6 Pricing …………………………. 7 Advertising …………………………. 8 Personal Selling …………………………. 9 China’s Economy and Trade Statistics …………………………. 9&10 China’s Reform Plan …………………………. 10&11 Arguments and Conclusions …………………………. 11 List of References …………………………. 12&13 Introduction Motivations to International business: The need to enter new markets and stretch business internationally can be motivated either proactively or reactively; as discussed by Czinkota, Ronkainen and Moffett (2011:430-432) the proactive motivation is driven by; the directive to increase profits; achieve business growth cross borders; having unique products that are in high need in the international markets; tax benefits that can result in higher profit margins and lead to reducing cost prices; also when a business have access to exclusive information in the international market. The reactive motivation is generated by the adaptation of a business to imposed external...
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...products in 200 countries and has a history of 126 years. The environmental factors influence the marketing decisions of Coca Cola Company. The marketing decisions are often influenced by changes and impacts in technological environment. Factors like foreign corrupt practices, ethics and social responsibility on marketing decisions are discussed and covered in this paper. Coca Cola is not seen as just soft drinks, but as a global organisation which has presence in more than 200 countries offering 3500 products. Developing the brand image of the coke as a truly international and global product is the new and foremost marketing strategy of the company. Methods used by the company for marketing the product internationally and domestically are advertisement through televisions across the globe, advertisements on spill boards, magazines and various other methods. In 1927 onwards company started marketing products, but it could not continue marketing because of communist policies in china till 1979. Thereafter Chinese government opened and allowed entry to the market. The Chinese market is mainly influenced by environmental factors because of the success of different products in smaller and rural markets. The company was unwilling to sell the products in large markets and in retail chains. To overcome the existing cultural barriers in china, coca cola introduced new and aggressive marketing strategies and campaign. One of the difficult tasks faced by company is that Chinese people averse...
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...CHAPTER 8 IMPORTING, EXPORTING, AND SOURCING SUMMARY A company’s first business dealings outside the home country often take the form of exporting or importing. Companies should recognize the difference between export marketing and export selling. By attending trade shows and participating in trade missions, company personnel can learn a great deal about new markets. Governments use a variety of programs to support exports, including tax incentives, subsidies, and export assistance. Governments also discourage imports with a combination of tariffs and nontariff barriers. A quota is one example of a nontariff barrier. Export-related policy issues include the status of foreign sales corporations (FSCs) in the United States, Europe’s Common Agricultural Policy (CAP), and subsidies. Governments establish free trade zones and special economic zones to encourage investment. The Harmonized Tariff System (HTS) has been adopted by most countries that are actively involved in export-import trade. Single-column tariffs are the simplest; two-column tariffs include special rates such as those available to countries with normal trade relations (NTR) status. Governments can also impose special types of duties. These include antidumping duties imposed on products whose prices government officials deem too low and countervailing duties to offset government subsidies. Key participants in the export-import process include foreign purchasing agents, export brokers, export merchants...
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...Research on the Marketing Strategies of Coffee Chain Business- A Case Study of Starbucks in China 姓 名 （中文） 李佩琪 （拼音） LiPeiQi 学 号 20100301336 所在学院 国际商务英语学院 年级专业 国际商务管理 指导教师 侯香勤 职称 讲师 完成时间 2014 年 2 月 28 日 A Research on the Marketing Strategies of Coffee Chain Business --- A Case Study of Starbucks in China Li Peiqi School of English for International Business Abstract In this article, the writer summarizes the marketing strategies of Starbucks by applying the basic theories of marketing, the SWOT analysis method with the theory support from a lot of reading and information searching. This article argues that the factors which distinguish Starbucks from its competitors in the market positioning are: the pursuit of coffee quality, the well-trained staff, the enthusiasm for making the world better, the attention to it pays to the community and the environment, innovation and the one and only “Starbucks Experience”. Starbucks puts coffee business in primary place, its core competiveness is its culture and values. Since the company locates the business in inspiring human’s spiritual beauty, it is necessary for their marketing means to come from the mental and psychological level. One innovative side of this article is that in addition to using the most basic marketing theory to the analysis of Starbucks' marketing strategy, the...
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...4 5 6 7 8 9 10 11 12 13 14 15 16 Introduction to International Marketing The International Marketing Environment The International Marketing Information and Research Process International Competitive Marketing Strategies Market Selection Decisions and Entry Strategies Management of Exporting and Importing International Marketing Operations and Planning Product and Brand Decisions for International Marketing Service Strategies for International Marketing International Channels of Distribution and Logistics Management Pricing Decisions in International Markets Integrated International Marketing Communications International Business-To-Business Marketing Retail Internationalization and Marketing The Internet and International Marketing Ethics and International Marketing Index xix xxi xxiii xxiv 1 34 68 104 138 172 209 239 274 303 335 367 401 430 454 478 507 Contents List of figures List of tables List of mini case studies Acknowledgements 1 Introduction to International Marketing Introduction The nature of international marketing Contextual determinants of international marketing Historical development Definition of international marketing Relationship with other business fields A theoretical framework for international marketing Approaches to internationalization Factors causing internationalization The process of firms’ internationalization A holistic approach The motivation for firms to go international Trade theories and economic development Absolute advantage Comparative...
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...Jinshen building, No. 245 Changgang Middle road, Haizhu district, Guangzhou, Guangdong, China PRC 510220 Tel: (86) 18680554667, Email: chivalrysilk@gmail.com QUALIFICATIONS SUMMARY: Proven and experienced Business Development Manager with record of significantly improving sales, and developing strong customer relationships. Understand overall industry position and appropriate competitive strategies in market development. Effective self-starter demonstrating solid experience across varied business milieus, products, services and technologies. Highly organized and able to work independently while managing multiple projects, and prioritizing work assignments. Strengths include: International Business Development Global Strategic Partnerships Marketing Planning & Analysis Financial Planning/Feasibility Analysis Import/Export Promotion Market Identification and Development Government Contract and Proposal Consulting Multilingual English/Russian/Chinese/Spanish PROFESSIONAL EXPERIENCE: Director: Thailand Business Information Center, Nov. 2013-Present Royal Thai Consulate-General in Guangzhou Assistant Director: Thailand Business Information Center, Aug. 2011-Nov.2013 Royal Thai Consulate-General in Shanghai Provide advice for trade and investment opportunity Guangzhou, Shenzhen, Shanghai, Zhejiang, Jiangsu and Anhui to Thai and Chinese clients. Including China ASEAN Free Trade Agreement, Investing circumstances, market environments and macroeconomic situation. Besides...
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