...organizations to maintain a competitive advantage. Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed. Creativity is “the act of coming up with an idea, is an inherently individual act – it is the development of an idea and the implementation...
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...Innovation, creativity, and design are vital components to maintaining a competitive advantage because all are part of creating new ideas or improving on existing products or services. The concept of innovation can have several meanings dependent upon the individual or group defining the processes. Innovation consists of two components, creativity and implementation. An innovator uses a creative process to construct an idea, and then the implementation process is used to bring the idea to life. Implementation refers to putting something in place and is composed of three components; idea, selection, and development. Creativity is also a part of the implementation process, devising the idea to be implemented is part of the creative process. The implementation process should be well organized, and a plan from beginning to end should be clearly laid out. Design is thought of in numerous ways; many well-known dictionaries contain multiple definitions of design. Stam defines design “as the conscious decision-making process by which information, as an idea, is transformed into an outcome, be it tangible or intangible (Stam, 2003).” Design is important to organizations when deciding what new products will be developed. Creativity is “the act of coming up with an idea, is an inherently individual act – it is the development of an idea and the implementation where the team is needed (Stam, 2003).” Some individuals are more creative than other; creativity can be taught if an organization...
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...overcome mental blocks and lack of inspiration. Also, historical figures like Sigmund Freud, Charles Dickens, and Charles Darwin, frequently walked to find solutions for deeper questions and thoughts (Loehle, 1990). For example, Harry s. Truman woke up at five in the morning for a ‘vigorous’ walk of a mile or two, wearing a business suit and tie. More modern methods are also used by Steve Jobs who is well known for his walking meetings and Mark Zuckerberg who has also been holding meetings on foot. It seems that they all intuitively knew that physical activity may have helped them to find solutions or even enhance creative thinking. The traditional psychological approach to creativity focuses on the characteristics of creative persons (Barron, 1995; MacKinnon, 1965), but nowadays it is known that the work environment also influences the level, and the frequency of creative behaviour (Amabile, 1996). However, despite the...
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...what, in his opinion, made the difference between highly creative and less creative scientists. He replied, "The labor of love aspect is important. The most successful scientists often are not the most talented. But they are the ones who are impelled by curiosity. They've got to know what the answer is."' Schawlow's insights about scientific creativity highlight the importance of intrinsic motivation: the motivation to work on something because it is interesting, involving, exciting, satisfying, or personally challenging. There is abundant evidence that people will be most creative when they are primarily intrinsically motivated, rather than extrinsically motivated by expected evaluation, surveillance, competition with peers, dictates from superiors, or the promise of rewards.^ Interestingly, this Intrinsic Motivation Principle of Creativity applies not only to scientific creativity, but to business creativity as well. Often, financial success is closely tied to a passion for the work itself. Michael Jordan, who by the mid-1990s was the most financially successful basketball player in history, insisted on a "love of the game" clause in his contract—securing for him the right to play in "pick-up" games whenever he wished. Robert Carr, a primary developer of the first pen computer, was captivated by the opportunity to do something spectacular that had never been done before. When entrepreneur Jerry Kaplan described the idea to him, Carr reacted with intense excitement: "Jerry, it's...
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...entrepreneurial success • Technopreneurs need to be creative in discovering new opportunities (in terms of products or services) either through invention or innovation. Entrepreneurship Dept, FBM (2009) ENT600/UNIT 2: CREATIVITY 2 What is creativity? • Creativity can be defined as the production of new and useful ideas as well as the ability to discover new ways of looking at problems and opportunities. • It is the ability to use imagination to develop new ideas, new things or new solutions. These generation of ideas should lead to improved efficiency or effectiveness of a system (Adapted from Fredrick et al., 2006 and Dorf and Byers, 2005) Entrepreneurship Dept, FBM (2009) ENT600/UNIT 2: CREATIVITY 3 Creative ideas often arise when creative people observe established solutions, practices, or products and think of something new or different. Examples ►Creating the “NEW” o Knowledge o Products o Processes o Services o Markets o Business models o Raw materials Entrepreneurship Dept, FBM (2009) ENT600/UNIT 2: CREATIVITY 4 Creativity & Role of Teams • Technology entrepreneurship is at its best when the creativity of a pool of people are consolidated as a team effort • Hence, creativity should be encouraged among team members or within an enterprise. Entrepreneurship Dept, FBM (2009) ENT600/UNIT 2: CREATIVITY 5 Six Resources of Creative Team/Enterprise 1. Knowledge in the required domain and...
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...Record: 1 Title: HOW TO KILL CREATIVITY. (cover story) Authors: Amabile, Teresa M.1,2 Source: Harvard Business Review; Sep/Oct98, Vol. 76 Issue 5, p76-87, 11p, 1 diagram, 3 color Document Type: Article Subject Terms: *CREATIVE ability in business *MANAGEMENT styles *BUSINESS planning *MANAGEMENT science *EMPLOYEE motivation *PSYCHOLOGY, Industrial *INCENTIVES in industry *WORK environment *QUALITY of work life *SUPERVISION of employees Abstract: The article addresses the topic of business creativity, its benefits, and how managers can inspire it. The author's research shows that it is possible to develop the best of both worlds: organizations in which business imperatives are attended to and creativity flourishes. The author observes that creativity is a function of three components: expertise, creative-thinking skills, and motivation. She believes managers can influence these components through workplace practices and conditions. The author sees managerial practices affecting creativity as falling into six general categories: challenge, freedom, resources, work-group features, supervisor encouragement, and organization support. INSET: The creativity maze. Author Affiliations: 1M.B.A. Class of 1954 Professor Business Administration, Harvard Business School, Boston, Massachusetts 2Senior Associate Dean for Research, Harvard Business School, Boston, Massachusetts Full Text Word Count: 6833 ISSN: 0017-8012 Accession Number: 1048966 Persistent link to...
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...meanings depending on who is defining the process. Creativity and implementation are the two components of innovation. Inventors uses the creative process to construct an idea, the implementation process is used to bring the idea to reality. The three components of the implementation stage are idea selection and development. The implementation process also consist of creativity ,the idea is devised is implemented as part of the creative process. When planning the implementation process it must be planned clearly step by step from the beginning to the end. Design Design is defined in many different ways all of the well known dictionaries contain a wide range of definitions. "It is a concept of realization or configuration of an idea or plan, model, drawings; pattern that assists to develop and achieve the items designated objectives (Business Dictionary, 2010)"."Creativity is what results in different approaches to services, goods, and innovation (Business Dictionary 2010)". Design is important to companies when deciding on new products and what will be developed. According to Von Stamm design "is the conscious decision making process by which information as an idea is transformed into and outcome, be it tangible or intangible( Stamm, 2008). Creativity The ability to transcend traditional ideas, rules, patterns, relationships, orther like, and to create meaningful new ideas, forms,...
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...have to be an Irish company. For example Baileys, Lucazade, Eason, Marks & Spenser, Aldi, Meteor, Bord Gais, a local restaurant or hotel etc. The final presentation should consist of a well-integrated and carefully thought out IMC proposal. The presentation should mention current or recent communications used by the brand/product. The main component of the presentation will be your recommendations of media channels and creative approach to use. Richard will play the role of your client and you will account managers from the agency. The presentation will sell your ideas to the client. Overall, this is a practical assignment, so stay in your role at all times. Just as in the real world, you will verbally and visually present your ideas, and then be ready for questions from the client. Your campaign should address the following topics: Communications Strategy: 25% * Clear campaign objectives. * Selection and justification of target market(s). * Positioning concept. * Environmental and competitor analysis. Creative Strategy 25% * Creative strategy and structure of the campaign * The Big idea/ what’s the insight?...
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...meanings depending on who is defining the process. Creativity and implementation are the two components of innovation. Inventors uses the creative process to construct an idea, the implementation process is used to bring the idea to reality. The three components of the implementation stage are idea selection and development. The implementation process also consist of creativity ,the idea is devised is implemented as part of the creative process. When planning the implementation process it must be planned clearly step by step from the beginning to the end. Design Design is defined in many different ways all of the well known dictionaries contain a wide range of definitions. "It is a concept of realization or configuration of an idea or plan, model, drawings; pattern that assists to develop and achieve the items designated objectives (Business Dictionary, 2010)"."Creativity is what results in different approaches to services, goods, and innovation (Business Dictionary 2010)". Design is important to companies when deciding on new products and what will be developed. According to Von Stamm design "is the conscious decision making process by which information as an idea is transformed into and outcome, be it tangible or intangible( Stamm, 2008). Creativity The ability to transcend traditional ideas, rules, patterns, relationships, orther like, and to create meaningful new ideas, forms,...
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...|Assessor Feedback | |LO 1 |TASK | | |Understand the importance of |Evaluate current creative and innovative | | |creative and innovative management |management processes in an organization | | |in organizations | | | | |Explain how to lead others to positively | | | |embrace innovation and change | | |LO 2 | | | |Be able to support creative and |2.1 Assess the influence of vision and mission | | |innovative management processes |on generation of creative and innovative | | |for an organisation |management processes in an organization...
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...education, highlighting the importance of the partnership between the family, the early childhood program, and the community to maximize a child’s development and learning. For this assignment, you will create a one- to two-page fact sheet (not including title and reference pages) you can provide to the families in your program that explains the values and challenges of a family-centered approach. The content on your fact sheet should: 1. Summarize the components of a family-centered approach. 2. Describe five benefits of a family-centered approach. 3. Describe two potential obstacles to overcome in a family-centered approach. 4. Recommend two strategies to overcome obstacles and enlist the support of parents. In addition to the required content, please be creative with your fact sheet. Keep in mind that this is a resource to be used in the classroom, so make it parent friendly and engaging. You may wish to add visuals and pictures. Be sure to also use at least one scholarly source in addition to the text to support the ideas, and cite all references in APA format as outlined in the Ashford Writing Center. Activity mode aims to provide quality study notes and tutorials to the students of ECE 313 WEEK 1 ASSIGNMENT FAMILY PARTNERSHIPS in order to ace their studies. ECE 313 WEEK 1 ASSIGNMENT FAMILY PARTNERSHIPS To purchase this visit here: http://www.activitymode.com/product/ece-313-week-1-assignment-family-partnerships/ Contact us at: SUPPORT@ACTIVITYMODE.COM ECE...
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...novel and of some value. Novel means the unusual nature of the thing that is created whether it is penicillin, the concept of relativity or Gitanjali. The emphasis is on the production of something new. Equally important is the value which means that products of creativity should be of some value to human beings. Creativity can bring forth new products and procedures, remedy conflict and even create opportunity where none exists. Thus, creativity is and always be the most valuable asset. In general, every person is creative to a certain extent. However, everyone does not have the same ability to come up with better ideas provided by a more economical use of time. It is fine to have the ability to count on our creative subconscious for an occasional idea or solution. But to develop spontaneous creativity, we need to do away with assumptions, boundaries and unspoken rules, which are taken for granted. Often, finding a creative solution to a problem requires a creative look at the definition of the problem in hand. Hence, we need to look and think of the problem in different ways and from different angles before we start preparing a list of the different ways of dealing with it. For instance, the discovery of penicillin, formulation of the concept of relativity and creation of television has been turning points in the development of knowledge as well as for human beings and society. Further, Tagore's writings speak certain basic truths I about humanity and seem as powerful now as...
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...Chapter Twelve CREATIVE STRATEGY AND THE CREATIVE PROCESS Objectives To show how advertising strategies are translated into creative briefs and message strategies that guide the creative process. The chapter examines the characteristics of great advertising, styles of thinking, the nature of creativity, its importance in advertising, and the role of the agency creative team. We discuss how research serves as the foundation for creative development and planning, and we review common problems and pitfalls faced by members of the creative team. (p. 370) After studying this chapter, your students will be able to: 1. Discuss the meaning and the importance of creativity. 2. Identify the members of the creative team and their primary responsibilities. 3. Tell how to differentiate great advertising from the ordinary. 4. Explain the role of the creative brief and its affect on the artistic expression in an ad or commercial. 5. List the principal elements that should be included in a creative brief. 6. Explain the purpose of the message strategy and how it differs from the creative strategy. 7. Define the four roles people play at different stages of the creative process. 8. List several techniques creatives can use to enhance their productivity. Teaching Tips and Strategies This chapter introduces students to the creative process. Students are amazed when I explain to them that a 30-second commercial can take days to shoot in some cases...
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...approach. Sternberg’s definition of human intelligence is “(a) mental activity directed toward purposive adaptation to, selection and shaping of, real-world environments relevant to one’s life” (Sternberg, 1985, p. 45), which means that intelligence is how well an individual deals with environmental changes throughout their lifespan. Sternberg’s theory comprises three parts: componential, experiential, and practical. Contents * 1 Different components of information processing * 1.1 Componential / Analytical Subtheory * 1.2 Experiential / Creative Subtheory * 1.3 Practical / Contextual Subtheory * 2 Challenges * 3 See also * 4 References * 5 Bibliography Different components of information processing Schematic illustrating one trial of each stimulus pool in the Sternberg task: letter, word, object, spatial, grating. Sternberg associated the workings of the mind with a series of components. These components he labeled the metacomponents, performance components, and knowledge-acquisition components (Sternberg, 1985). The metacomponents are executive processes used in problem solving and decision making that involve the majority of managing our mind. They tell the mind how to act. Metacomponents are also sometimes referred to as a homunculus. A homunculus is a fictitious or metaphorical "person" inside our head that controls our actions,...
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...Where Innovation Starts Modern businesses today view innovation as a way of achieving rapid growth. It's seen as a necessary component in the success of any business. However, there isn’t a clear consensus on the definition of innovation. The Merriam-Webster dictionary defines Innovation in two ways; as “a new idea, device, or method” and, “the act or process of introducing new ideas, devices, or methods”. Innovation is usually assumed to be the conception of something completely original, but this isn’t entirely true. Innovation is the creation and application of something in a way that has not be done before. It has more to do with execution than it has to do with plain thought or conception. It is practical yet employs creativity. For example, everyone praised Apple’s innovation in the conception of the iPhone and the way it changed mobile computing and telecommunication forever. However it is also well known that Apple invented very little in its design. They took existing technology and found new and coherent ways to apply them in solving problems customers faced in mobile computing and ultimately reinvented the category. With this in mind, every company should seek to innovate as a way to grow their business. The availability of the internet and ready access to information has made this easier than ever before. Founders now join incubators and accelerators as a way to bolster and accelerate their innovation capabilities of their startups in hopes of “growth...
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