...shouted and knocked the door. Sudden energy came in her body and she washed her face and brushed her teeth. She took her breakfast and changed her clothes in the speed of turtle. At 7’o clock her school bus reached at the door. Her mother slap on her face because she was going to late. By taking that slap, she was crying loudly and her mother seated her in the bus. When she arrived at school, she behaved as nothing would happen with her. She started enjoyed with her friends. At school she was naughty girl and heart of friends. Although she was average student but she enjoyed her school life. She always had a competition with her younger sister in her studies and in the eating. Although she had a friendship with her sister, and mischievous behave with others. If something was wrong happened both were covered with each other. One day her younger sister beaten by her class fellow, she scolded her class fellow and beaten her very well. Next time her class fellow scared from her and her sister as...
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...also focuses on the welfare of the environment and their stakeholders such as employees, suppliers and customers. Business should behave ethically to contribute to the development of the economy and improve the living quality of the society. There are principles of a responsible business. First of all, the business must minimize the impact of their activities on the environment. For example, Apple Inc. has done great job in reducing environment impact. Their products are PVC-free, brominated flame retardant – free and the power adapters are outperform strictest global energy efficiency standards. Besides, Apple Inc. comes out with recycling program to offer environmental friendly disposal of those old Apple products. Secondly, the business must also concentrate of the welfare of its stakeholders. For examples, the company must take care of the welfare of their employees, as they are assets of the company. Google offers benefits to their employees such as on-site physicians and nurses, convenient medical services and comprehensive health care coverage to keep their employees healthy and happy. Besides, Google’s employees are covered with travel insurance even in personal vacations. A responsible business will also emphasize the relationship with the consumers and society. After - sales customer service should be offered to assist consumers in using the products. Products should be covered by warranty. Customer’s satisfaction should be considered as one of the goal of...
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...practice which is based on ethical values, legal requirements & respect for people, communications and the environment. Our society expects that firms or companies should provide quality services & goods when & where they need at acceptable prices. In our opinionCSR is about how companies manage their business process to create o positive effect on a society. CSR can be alternatively referred to “corporate citizenship” which means that a company should be a “good neighbor” within its host community. The World Business Council for Sustainable Development in its publicationMaking Good Business Sense by Lord Holme and Richard Watts, used the following definition: “ Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” According to Niall Fitzgerald, former CEO, Unilever: "Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it..because it is good for our business" So CSR involves: Conducting business in an ethical way Responding positively to emerging societal priorities and expectations A willingness to work ahead Balancing the interest of shareholder against the interest of wider community Being a good citizen in the community Characteristics of Corporate Social Responsibility ...
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...of contact and weather it is direct group (face-to-face) or indirect group (internet, social networking). The forth and last is the attraction or desirability that memberships in a given group has for the individual. A dissociative reference group is a group with negative desirability and can influence behavior just as those with positive desirability. Non-membership groups with a positive attraction are considered aspiration reference groups and also exert a strong. (Hawkins & Mothersbaugh, 2010) Research shows that individuals frequently purchase products that are used by a desired group in order to achieve actual or symbolic memberships in the group. There is a direct correlation between the influence of reference groups and consumer spending...
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...programmes. As a consumer, loyalty to a company is largely based on trust. We expect the company to not abuse it. Firms have the responsibility of delivering quality- this refers both to the product that they deliver, and the customer relations – in order to maintain loyalty. In order to achieve this, customers expect their private information to be kept secure. How much does security matter to a consumer? A survey executed by Edelman show that “70% of people are more concerned about privacy than they were five years ago, and 68% feel they have lost control over how their information is shared and used by businesses.” A study carried out by PriceWaterhouseCoopers shows that, when given the choice, a majority (almost 2/3) of consumers choose to not give out personal information (Data Security, Michael) .These statistics show that the consumer base is extremely distrustful of companies using private information. How come? If we assess the risks and benefits of giving out these details, we can identify the reasons. The main risk is intrusion – an unwelcome look into your life. In theory, giving out personal details to a marketer gives them full access to your personal life. The firm has your name and phone number. It has entry to your Facebook (assuming it isn’t set to private) feed to see what sort of things you like, dislike and focuses strategies on these facts. The problem with this is that it implies that someone is watching what you do, how you behave – without you knowing...
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...Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the success of your entire brand and or company. The first environmental trend I would like to discuss is the economic one. Local, national and global economies are perhaps the greatest environmental factor to be dealt with for any small business. When times are good, sales are up. When times are bad, the focus on your marketing strategies and promotional methods should multiply many times over. Both local and national economies can influence marketing decisions by determining how much expendable income your consumer base has to spend and how much fear they may have about spending it. Businesses that deal with necessities are less likely to be seriously affected by downswings, although a reassessment of the product line and its price point may be in order. Businesses who cater to an industry driven by elective purchases can see far more serious negative effects. What this trend means for the smart business owners is to realize that people are spending their budget cautiously, just as you are spending your business budget carefully. In a down economy, you want to cut back on everything else before cutting back on your marketing because reduced marketing can lead to reduced sales, which can get your business into a vicious cycle. This is not to say...
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...and longer presents a huge opportunity for food makers and retailers to start redesigning and customizing their products to appeal to the elder boomers. There are three things that the food company need to focus on including sizing and packaging, bigger letters in design, and personal packaging. First, companies that are selling vitamins, supplements and other “medical meals” many consider downsizing the portion sizes and quantities. Because the companies’ target market, the elder boomers, are having smaller and fewer meals per day, they may not be able to finish the contents of a large container before the food or beverage goes bad. Second, studies and researches suggest that old consumers prefer products displaying easy-to read typography and eye-catching graphics since the majority of these consumers have bad eyes and have a difficult time trying to read tiny letters on nutrition labels. Last but not least, the companies should pay attention to the size of packaging seniors can carry home- they may enjoy smaller, lighter, and easier to carry personal packaging. This article addressed my research question because I learn that the companies are paying effort to redesign and customize products to appeal to the seniors. I believe that the key point is downsizing. I predict that the bulky, big and inconvenient product size may disappear from the market...
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...Orientation on Frontline Employee Service Performance and Consumer Response Rong-Da Liang Department of Marketing and Logistics Management, National Penghu University No.300, Liuhe Rd., Magong City, Penghu County 88046, Taiwan, R.O.C Tel: 886-6-926-4115 Ext: 5522 E-mail: rdliang@npu.edu.tw Hsing-Chau Tseng Graduate School of Business and Operations Management, Chang Jung Christian University 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-6-278-5123 Ext: 2020 E-mail: hsingchau@mail.cjcu.edu.tw Yun-Chen Lee (Corresponding author) Graduate School of Business and Operations Management, Chang Jung Christian University No. 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-937-366-869 Abstract As product and price become less important, managers search for new ways to differentiate themselves in a buyer-seller relationship. Increasingly, businesses have to focus on service orientation to differentiate themselves from their competitors. As consumer loyalty depends primarily upon rendering quality service, the delivery process among business service orientation, frontline service employee performance and consumer response deserves more attention. This article explores some of the ways in which service orientation can be used as an appropriate alternative to the more traditional business methods. This study analyzes the dyadic data collected from 247 questionnaires distributed to consumers and employees across 17 branches of a financial...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...co.uk Business principles in action nutritional labelling Introduction Consumers have higher expectations than ever before. They want products to match these expectations. They also want accurate, up-to-date and useful information about what they buy. In short, consumers want the facts. This growth of consumer power is known as consumerism. CURRICULUM TOPICS • Market orientation • Business ethics • Business communications • Value chain • Product positioning GLOSSARY Consumerism: situation in which consumers of products exert power and develop consumer rights. Fast moving consumer goods (FMCG): wide range of everyday consumer products. Marketing orientation: focusing an organisation upon the needs of its customers. Market research: gathering, recording and analysis of data obtained from consumers and markets. Guideline Daily Amounts (GDA): guidelines for healthy adults and children on the average amount of nutrients that they should consume over an average day. Corporate responsibility: the wider responsibility of a business or organisation. Responsibility to a range of stakeholders including the community & society at large. Trade association: independent body that works with suppliers within an industry. In the area of fast moving consumer goods (FMCG), marketing has become a specialised and complex process. When developing products, organisations try to meet the needs of their consumers as fully as possible. This is vital if they want to do better than their competitors...
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...in technology and way of life. One of the most significant forces driving this development is the ability to record and deliver information across distances and at rates expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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