...Economic Projection Macroeconomics In this report I give the statics that I found for each of the economic indicators for 2012 and 2013 along with what I found of the current state of 2014 then I make my best guess with the information I have as to how 2015 will look. I feel from what I have experienced as well as from my research, watching the news and just listening to people talk, 2015 will improve slightly from our current state as well as from comparing it to 2012 and 2013. The real GDP growth for 2012 was 1.6% and 3.13% in 2013. So far in 2014 it is at 2.43%. Given these numbers we show that production had a significant rise in 2013 and then has slowed down in 2014 slightly, but is still holding steady. I say that as the economy continues to do better so will production. I am predicting that 2015 will be about the same as 2013 at 3.13%. Unemployment has been steadily going down from each year. It has lowered from 8.1% in 2012 to 7.4% in 2013 to its current 6.4%. I think that in 2015 the unemployment will go down to about 5.4%. I believe the drop of unemployment is mainly due to people giving up on the job search. Some have either not been willing to relocate or have went back to school and some just have given up completely or have switched over to disability income. The CPI has increased slightly from 0.1% in 2012 and 2013 and at this time it is 0.3%. I think inflation will go up in 2015 to 0.6%. As unemployment drops inflation usually rises. I am predicting...
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...Analysis of the grocery industry Coles Supermarkets Australia October 2012 Analysis of the grocery industry Contents Glossary ..................................................................................................................................... i Executive Summary.................................................................................................................. iii 1 Introduction .................................................................................................................... 1 1.1 1.2 Project approach and objectives........................................................................................ 1 Report structure ............................................................................................................... 2 2 3 Coles – an overview ........................................................................................................ 3 Economic contribution of Coles ....................................................................................... 5 3.1 3.2 3.3 3.4 3.5 3.6 3.7 Modelling approach .......................................................................................................... 5 Direct economic contribution ............................................................................................ 6 Indirect economic contribution ......................................................................................... 6 Total economic contribution .......
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...Administration Fall 2012 Prepared by – Advisor – Mr. Zohaib Sufiyan Acknowledgement Firstly we would like to thank the Allah Almighty for his blessings and for the timely completion of the research. We would also like to thank and appreciate the efforts of our thesis advisor – Mr. Zohaib Sufiyan for his assistance at every step of the report. We would like to thank following people for providing us with valuable information which formed the basis of our research and expanded our knowledge base: Ms. Wajeeha Javed – Head of Academics, SZABIST Mr. Fahad Zuberi– BBA Coordinator, SZABIST Mr. Rizwan Bashir– CEO/Consultant, Training House Mr. Khurram Abbas– Territory Manager – Reckitt Benckiser Thank you all Table of Contents 1 Executive Summary 4 2 Introduction 5 2.1 Variables of the Study 5 2.2 Research Methodology 6 2.3 Sampling Size & Sample Techniques 9 2.4 Scope of Study 10 2.5 Research Objectives 10 2.6 Research Questions 11 3 Assumptions 11 4 Literature Review 12 5 Theoretical Framework 34 5.1 Flowchart 34 5.2 Explanation 34 5.3 Question Statement 35 6 Data Analysis 36 6.1 Study 1 36 6.2 Study 2 41 6.3 Data Collection Methodology 56 7 Conclusion 57 8 Recommendations 58 10 Limitations of the Study 59 11 Area of Further Study 60 12 References 61 13 Appendix 68 13.1 Questionnaire for Measuring Need for Touch (NFT) 68 13.2 Questionnaire for Measuring Attitude Confidence for Study 1 69 13...
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...A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN “EARNED” ADVERTISING GROWS IN IMPORTANCE Trust in traditional paid advertising messages declines Earned media sources remain most credible Confidence in online and mobile advertising increases Regional variances offer global marketers opportunities Improved relevance in advertising has room to grow The voice of fellow consumers continues to be strongly heard when it comes to the most trusted forms of advertising. Ninetytwo percent of consumers around the world say they trust earned media, such as word-of-mouth or recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years. Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries shows that while nearly half of consumers around the world say they trust television (47%), magazine (47%) and newspaper ads (46%), confidence declined by 24 percent, 20 percent and 25 percent, respectively, between 2009 and 2011. Still, the majority of advertising dollars are spent...
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...15 Appendix H 15 Appendix I 16 References 17 Introduction This report aims to analyse the online travel agency industry in the United Kingdom (UK). It does so using a variety of techniques: 1. Offering a global view of the industry across four chosen countries – China, India, United States and the UK 2. PESTEL analysis – a summary is included in this executive summary, with the full analysis as an appendix at the back. 3. Porter’s 5 Forces analysis The online travel industry in the UK has been established for some years now and is reaching maturity. As it reaches maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come to fruition. In addition, the industry is beginning to see the benefits of marketing through social media and this should play an important role in the future viability of an online travel agent. Global View The online travel market in Asia is expected to be the most import driver that will affect the overall travel market in Asia in 2012. Estimated to grow 35.2% annually in 2012, the...
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...scenario is still high. For the case of the United States and in close relation with the automobile industry, the output in terms of growth has remained stagnant and is continuously becoming constrained because of the highly deleveraging and tough influences and uncertainties of the outlined policies. J.D power and associates analyst Jeff Schuster stated that there was a reduction in the number of sales during the first half of 2011 economic year. The reduction is believed to have resulted from a lack of customer confidence on the products (Akerson, 2014). Macroeconomists have for a long time outlined that GDP strongly depends on consumption and the percentage of consumption dictating GDP at any given time stands at 70%. However, in August of 2011, the consumer based comfort index became the weakest since March of 2009, and the confidence level among the US-based consuming community dropped to the lowest level since the 2008 financial crisis (Hubbard & Antony, 2012). Automobiles are long term or durable products that most customers can prefer to sideline them in their budget if they are not sure of their future job status, and therefore ending up lowering the GDP of the automobiles. GDP has been at a drop, and it only started to rise from September of 2009 but the same evidence started to diminish considerably in 2010 (Akerson, 2014). The rise and fall of the GDP reflect...
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...Conclusion 10 Reference 12 Relationship between Fair Value Measurements with Investor Confidence during Global Financial Crisis Abstract As investor, the needs of information which can reflect accurate financial information matching with current market condition is essential. Using fair value methods and measurement for asset valuation is one of the best accounting methods which can reflect current market condition accurately. But FVA cannot be separated from the critique especially when global financial crisis hit the world. Critique said FVA decrease investor confidence to invest in market which made more illiquid market during the time. In this paper, our aim is to find the relationship between fair value accounting, method, and measurement with investor confidence. We have been searched the data from previous journal that has been worked before to prove our assumption which are Fair value has decrease investor confidence and investor rely on information which is provided only by fair value measurement. 1.0 Introduction and Motivation There have been many studies on the role of FVA to global financial crisis (GFC) which may result in different opinion and open debate in the future. Most of the past research papers consist of the focus of this paper which is to find in depth more on how the fair value (FV) measurement may or may not affect recent GFC and how it affecting investor confidence. These past studies will help to construct this paper immensely and hopefully provide...
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...2012 Global Customer Service Barometer Findings in the United States A research report prepared for: Research Method This research was completed online among a random sample of consumers aged 18+. A total of 1,000 interviews were completed. Interviewing was conducted by Echo Research between February 22 and 29, 2012. The overall results have a margin of error of +/- 3.1 percentage points at the 95% level of confidence. © echo 2 Consumers think businesses are paying less attention to providing good customer service Nearly a third of consumers believe that, in this current economy, businesses ‘pay less attention to providing good customer service’, a significant increase from 2011 (32% vs. 26%). Three in ten (29%) consumers think that ‘businesses’ attitudes towards customer service have not changed’, down significantly from 34% in 2011. As in 2011, another third of consumers believe businesses ‘have increased their focus on providing good customer service’ (32% in 2012 and 2011) both down significantly from 37% in 2010. In this current economy, do you think that …? Businesses' attitudes towards customer service have not changed 29% 34% 27% 2012 2011 2010 Businesses have increased their focus on providing good customer service 32% 32% 37% Businesses pay less attention to providing good customer service 32% 26% 28% 0% Q.T3 © echo Significantly higher/lower than previous year at the 95% confidence level. 20% 40% 60% 80% ...
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...The UK Fashion Market: Present The Drapers 2012 Retail Forecast Sarah Curran, founder of etailer My-Wardrobe and Meg Lustman, managing director of womenswear chain Warehouse both state how consumers will become cautious in their purchasing habits therefore retailers must provide the right product. This is proven to be true, as consumers are looking to buy essential products that are long lasting with quality being the key incentive to purchase. Furthermore, they stated that providing exceptional customer service and enticing the customer with extra services and excitement is a must for 2012. This has been demonstrated with John Lewis sitting amongst the most admired retailers of 2012 according to ‘The Drapers Market Report 2012’ for their exceptional customer service and how they embrace the multichannel attitude by targeting the right consumer, providing them with the right product online and in store. Fiona Lambert, brand director at supermarket brand George at Asda who stated ‘customers will buy investment pieces’, made a further opinion on product quality. Mark Bage, co-owner of York premium indie Sarah Coggles stated ‘the move from disposable fashion to investment statement pieces by customers will continue to change the high street.’ This was proven to be true as J Brand leather leggings priced at £875 sold out in 48 hours. We are still in a recession, however consumers are looking to purchase on trend, quality products. Many agree that being a multi channel retailer...
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...casual’s year-over-year traffic rose 6 percent in 2011. Consumers are trading down to quick-service and fast casual outlets in favor of their convenience and value. Gen Y, a demographic that is “entering their prime dining-out years,” favors the quality and value perceptions of fast casual options. In response, restaurants are revamping interiors to be more modern, rethinking marketing with new social media campaigns and revising menus to cater to a younger flavor palate. Other restaurants are focusing on to-go menus that appeal to this younger generation’s on-the-go lifestyle. Competitive Trends * Brands * Product * Generic * Total Budget Technological Trends Restaurant operators have data tools at their fingertips that help them understand their customers and the effectiveness of their marketing messages. Data from social media, public relations, email marketing and advertising can help operators evaluate strategies and plan for the future. However, first casual dining chains must break down the walls of traditional departments like marketing and public relations to develop a holistic plan for analysis across multiple departments. Economic Trends With high unemployment rates, real estate troubles, increasing oil prices and a volatile stock market, consumer confidence levels are expected to remain stagnant in 2012. Predicted GDP growth in 2012 is modest, between 2 and 3 percent. Although consumer...
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...requirements, technologies and global expansion), the industry environment, the competitive environment, the driving forces and the key factors for success within the industry. In terms of the general external environment, the retail industry is a multi-trillion dollar business in the United States alone and maintains operations primarily due to consumer spending. Such purchases rely upon the disposable income of consumers and, as a result, the success of the retail industry is directly correlated to the economic status of the country. Due to the recent economic recession in the United States in 2008, customer confidence is not as high as it once was and, as a result, consumers are more price-sensitive in their retail purchases than they once were. As a result, retailers must be incredibly careful in their selection of product mix, their associated retail prices and the promotions they offer. Aside from price and pricing structure, another major component to consider in the retail industry is the domestic and global increase in the use of technology. Such shift in the availability and reliance upon technology has driven retail consumers to be more time sensitive but has also allowed them a greater power as buyers because finding the same or similar products online is simple, quick and sometimes even more cost-effective than purchasing items in a retail store. Furthermore, the reliance upon technology has also lead to necessary changes in customer service and point-of-sales procedures...
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...Name of Product Excellence Noir 70% Brand Lindt Country of Origin Switzerland Product Specifications 100g Product form Solid Export from Switzerland Export to Japan Group member: Cho Ki YIU Duy Manh Quyen NGUYEN PRO FORMA INVOICE Lindt&Sprungli AG Purchasing Department Seestrasse 204 8820 Kilchberg Sold to: Nissil Foods Holding Co., Ltd Mr. Aiwa, Purchasing Director 28-1, Shinjuku Rokuchome, Shinjuku, Tokyo, Japan 30/11/2013 |Description |Customs Code |Quantity |Unit Price |Amount | |100 dark chocolate bars, 100 grams, |180613 |50 cartons |1200 EUR |60 000 EUR | |solid in one carton | | | | | |Total amount FCA Kilchberg, ICC...
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...Marketing Management 555 Assessment 1 Greenwashing Ursula Dixon Student 15413677 Greenwashing Executive Summary The purpose of this report is to outline the term ‘Greenwashing’, describe the effect of the practice of corporate greenwashing on consumer confidence and how in the long term this will affect the environment. Greenwashing is the systematic deception of the buying public about the ‘greenness’ of a product or service. It is a deeper issue than a logo on a product label. A logo is a symptom of the amount of environmentally friendly embellishment given to a product, which when discovered by the consumer as misleading or untruthful (Readfeam 2012), is leading to the slow eroding of confidence in the assertions made by manufacturers, service providers and the advertising agencies that represent them. As consumers are becoming more aware of effective sustainability practices, they are suffering from a loss of confidence in the marketing spin; and the environment is feeling the impact of the lack of sustainability in the manufacture of the product and/or service. Government engagement on a global level is necessary and required to see the consequences of false and misleading advertising become a deterrent to greenwashing. The consequence must outweigh the products potential revenue and the legal bodies adjudicating these outcomes must have the necessary ‘teeth’ to take the argument all the way through the court system. Effective benchmarking of...
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...Introduction Marketing a successful advertising campaign can be a difficult but even more so, risky task. The fact that marketing a product can have a negative or positive impact on consumers is crucial to the overall success of the product. This report will discuss two campaigns: Dove’s Campaign for Real Beauty that target women’s outer beauty, instilling self-confidence, versus AXE’s AXE Effect campaign that target young adult males while exploiting young adult women’s perception of beauty unrealistically. Dove and AXE products are owned by the same company Unilever. The report will analyze their complete opposite approach to their target market, and criticisms received from the media and consumers. The report will also offer recommendations to marketers that may lead to having a successful advertising campaign. FINDINGS Findings were made in the following areas: target market and criticisms. Target Market Dove products target women of all ethnicities, age, shape and size in hopes to define the true definition of beauty. Since 2004, Dove has used Campaign for Real Beauty ads along with the vision to “Imagine a World Where Beauty is a Source of Confidence not anxiety” (2014). Dove’s ad campaigns feature real women whose appearances are not the typical norm of how society defines beauty. These real women shown in their underwear are essentially making a statement of how society should perceive real beauty. Figure 1. Dove Real Beauty Campaign (Canada, 2013) ...
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...Business Context Clothing Market in the UK: Do consumers make choices primarily on the price of goods or do they take into consideration a non-price factors? Amy Daniels, Justas Kasparaitis, Lukeman Miah, Yamini Snigh and Aleksandra Zwierzewicz TUTOR: Dr. Rukhsana Kansar Date: 31.10.2014 Word Count: 2263 08 Fall TABLE OF CONTENTS: 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. MAIN BODY: 3.1 . MARKET CHARACTERISTICS 4.1.1. Economic framework 4.1.2. Legal framework 3.2 . CONSUMER BEHAVIOUR 3.2.1. Consumer confidence 3.2.2 Service convenience 3.2.3. Legal remedies 4. CONCLUSION 5. REFERENCES 1. EXECUTIVE SUMMARY This report aimed to investigate whether consumers make choices primarily on the price of goods or whether they take into account a non-price consideration. Report consists of two main parts- market characteristics and consumer behaviour; it shows that non-price factors play a crucial role in consumer behaviour. Changes in economic, legal and political structures have caused an emergence of e-commerce and the decline in High Street sales. Furthermore, the current analyses show that soon e-commerce will take over ‘bricks and mortar’ sellers. 2. INTRODUCTION ...
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