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Corporate Management

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Corporate Management
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Corporate Management
Financial forecasting is an imperative too for a management team. This is because it helps how much cash should be generated from operations hence shaping decisions regarding expenditures that need be made. With an accurate forecast, it is possible for a company to maintain adequate cash levels that helps the company meet its financial obligations such as timely payment of payable accounts and payroll (Alice, 2009). However, financial forecasting is bound with challenges due to circumstances that are difficult to predict. Therefore, due to these challenges, actual financial results are rarely consistent with financial forecasting challenges due reasons that this paper deliberates.
First, unpredictable economy is the major challenge. For all companies, the strength and weaknesses of the economy does affect their sales. This is because consumers and business tend to spend depending on the confidence they have for the future (Alice, 2009). With a weak economy, there is usually a downturn in confidence amongst businesses and consumers. This consequently reduce their thrill for spending. Therefore, company sales consequently reduces leading to flaws in financial forecast for the company. This is despite the companies having enough economists in their staff who often find it difficult to predict direction of economy at any point in time.
Secondly, unknown competitive threats are another major challenge in financial forecasting. Unless where there is information eavesdropping, which is illegal, a company rarely knows the strategic decisions its competitors are contemplating. Any of these decisions may end up becoming a threat to the company’s position in the market place. Strategic decisions may include major changes in product pricing, increased market expenditure, and improved products

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