... alcohol was banned although consuming wine with meals was a French tradition. The reason for banning alcohol in the park could be justified but it was not acceptable by the French due to their tradition 3) The Disney belief was that what it sells in the U.S and Japan would sell just as well in Europe. So when Disney opened Euro Disney in Paris the park was a symbol of American culture. However, the culture was so different from America or Japan. Believing all Europeans enjoyed the same sausage or Europeans vacationed in the same way that Americans did was easily corrected by cultural awareness that would not have cost much but they were too ethnocentric to even know the questions to ask. 4) In the early stage, Disney had poor cross-cultural skills. Disney management team failed to recognize the importance of cultural adaptation in Euro Disney as they misinterpreted the culture and behaviour of European customers. After Euro Disney suffering for the huge losses, they realized the problems and made appropriate changes in their marketing strategy to cater the needs of Europeans customers. 5) Disney management team were not certain of the success of the first international venture because they just took the entire U.S. theme park and transplanted it in Japan. They did not make any changes to the construction of theme park as well as adapting local culture, so they think Tokyo Disneyland will...
Words: 387 - Pages: 2
...Problem: Stephen Esterant, does not understand the cross cultural differences of the Western Hemisphere. • Began making criticisms before he arrived • Misuse of employees, ( driving family around New York and taking on shopping trips) less respect • Thoughtless, unappreciative and distant in his interactions with subordinates • Acted superior • District Managers wanted him recalled to Spain • Previous manager kept a open door policy, new manager doesn’t want subordinates talking to him • He thinks his employees treat him with a lack of respect • Stephen was a very particular on company rules and regulations Solution: Management should create a training program for incoming management to cross-cultural situations thusly making a smoother transition. • Based on the five-dimensional model created by the research of Hofstede and Bond there are some big differences in some of the characteristics between the U.S. and Spain. • Spain is rated higher in the power distance category, suggesting that the new manager feels there should be a greater prestige due to the position he hold compared to other employees. • In the uncertainty avoidance category Spanish culture rated almost twice as high as the culture in the U.S. This suggest that the new manager is used to everything being very standard, no conflicts or controversy, and that rules and regulations would be followed fairly strictly. Action: • Cross-cultural training will become standard practice for incoming managers...
Words: 375 - Pages: 2
...Review Key issues in cross-cultural business communication: Anthropological approaches to international business Tian Guang* and Dan Trotter Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for firms engaged in international business. Culture affects many aspects of international business communication. It impacts free trade policies, localization and standardization strategy decisions, advertising, brand effectiveness, business relationships, international business management, international marketing, international negotiation, and consumer behavior. Seven themes are suggested as guidelines for further research: Cultural impacts of markets, international versus domestic business communication, standardization versus adaptation in cross-cultural communication; cross-cultural dimensions of business...
Words: 6912 - Pages: 28
...ISBN: 3409-11794-6 and “An Intercultural Mindset and Skillset for Global Leadership” from Conference Proceedings of Leadership Without Borders: Developing Global Leaders. Adelphi, MD: National leadership Institute and the Center for Creative Leadership, University of Maryland University College, 2001. Over the last twenty-five years, the field of intercultural relations has developed some sophisticated methods for developing intercultural competence. Gone are the days when the only approach to an assignment abroad was “sink or swim.” And fast disappearing are the organizations who still say “the way we do it here is the way we do it everywhere.” It is now possible to prepare global managers and leaders to learn how to learn in new cross-cultural situations, thus speeding up their adaptability and improving their productivity. For experienced hands, the new methods allow them to share their own experience more effectively with the next generation of leaders. New approaches can also add intercultural competence to the curriculum of a learning organization. Truly global organizations have moved beyond “think globally, act locally.” They have acquired the ability to continually learn from the global environment and to support the virtual third cultures necessary for effective multicultural communication. One of the things we have...
Words: 8714 - Pages: 35
...CONNECTIONS 16(1,2): 23-36 © 1993 INSNA The Influence of Social Networks on the Acculturation Behavior of Foreign Students1 Tsung-chi Kenny Hsu Department of Radio/TV/Film, The University of Texas at Austin August E. Grant Department of Radio/TV/Film, The University of Texas at Austin Wei-wei Huang Department of Mass Communication, Fu-jen Catholic University, Taipei, Taiwan Cross-cultural communication scholars have looked at effects of interpersonal communication and both ethnic and host mass media uses on the acculturation behavior of immigrants for a long time. The present study employs an important network analysis concept, the social influence of alters on ego, in the field of cross-cultural communication. Using measures of alters' acculturation, English- and ethnic-language media uses, and years of residence in the U.S., a model is proposed and tested upon a sample of international students from a college campus. The results indicate that the alters' acculturation plays a central role in the pattern of relationships. INTRODUCTION To answer questions such as "what happens when individuals move from one culture to another" and "why are some immigrants more successful than others in adapting a new environment," social scientists have long employed the concept of acculturation to explain the process through which immigrants adapt themselves to the norms and values of the host culture (Gordon, 1964; Padilla, 1980; Gudykunst & Kim, 1984; Kim, 1977, 1988). The immigrant...
Words: 4747 - Pages: 19
...reality. Intercultural communication presents a fine opportunity to foster global peace and prosperity as we mine the potential value of cultural diversity. In brief, the international commerce is known for buying and selling of goods between sovereign nations. International commerce allows countries to take advantage of competitive advantages in certain areas, while decreasing disadvantages in other areas. To help facilitate international buying and selling among countries, a change of national and local government agencies have been set up, including the International Chamber of Commerce (ICC). According to "International Trade Administration" (2014), “ the U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce's International Trade Administration. The U.S. Commercial Service trade professionals in over 100 U.S. cities and in more than 75 countries help U.S. companies get started in exporting or increase sales to new global markets” (para. 1). On the other hand, International commerce it can present unpleasant drawbacks if do not handled it well. However, in our world today the purpose seems more prevalent as a result of the barriers cultural diversity influences on intercultural communication. There are intercultural communication barriers such as anxiety, uncertainty, stereotyping that are caused by inadequate cultural knowledge and the lack of intercultural communicative skills. In this paper I will attempt to show a give an example of poor intercultural...
Words: 756 - Pages: 4
...Abstract This research paper discusses the key term: “standardization” that’s chosen as a topic for this study for module four for International Business class. Recent scholarly articles and various publications were examined and reviewed covering standardization process as a measurement to manage global operation of international business. Its limitations and drawbacks are deliberated as well. Through out this research papers, the following subjects were deliberated: reasons for picking this key term as a topic, a specific explanation and definition of standardization and its role, process, a summary for the major article chosen which is titled “A Model of Advertising Standardization in Multinational Corporations” and the main points it covered, a specific discussion covering the relation of this article to key term and to manage global operations and international market, the relation of the four other scholarly articles research and their discussion to the relation to the major article and main key term. Keywords: standardization, global operation, culture, marketing mix, advertising Standardization Key Term and Why I am Interested In It The key term I decided to extend my research on for this week is “Standardization”. After reading the required material for the International Business class, I have acquired a better conceptualization for the aspects and dimensions of doing business abroad. Consequently, I have desired to further my understandings on one of...
Words: 1616 - Pages: 7
...501 Paper Assignment Topic The paper should focus on a specific behavioral sciences issue related to the topics covered in the course. The course and textbook present an array of topics from which to choose. For example, topics that fall within the domain of motivation, leadership, group dynamics, organizational culture, and job satisfaction, to name a few, are important, broad areas that have been the subject of much research and discussion in the study of behavior in organizations. When working with such broad topic areas, it is important to narrow the focus of the paper to a specific model or approach. Topics such as the labor market for IT workers, changing demographics in the workforce, or the prevalence of downsizing in the U.S., while interesting, do not necessarily qualify as course-related organizational behavior topics. However, organizational commitment of downsized employees, or motivational strategies for the management of generation Xers, etc., may well be appropriate topics for this course paper. Students may work with a partner (or even a small interest group), and this partnership entails sharing a general topic area and several research references. However, each student should determine his or her own perspective on the topic. For example, one student in a pair can take one position on a paper, while the other adopts an opposing stance (i.e., point-counterpoint). Or one student can research one component of a larger topic, while the other student(s)...
Words: 5306 - Pages: 22
...rights reserved. What Should You Learn? • The changing face of U.S. business • The scope of the international marketing task • The importance of the self-reference criterion (SRC) in international marketing • The progression of becoming a global marketer • The increasing importance of global awareness 1-2 Global Perspective: Global Commerce Causes Peace • Global commerce during peace time – Commercial aircraft and space vehicle industries – Mobile phone industry – Individuals and small companies • International markets are ultimately unpredictable – Flexibility means survival 1-3 Events and Trends Affecting Global Business • • The rapid growth of the World Trade Organization and regional free trade areas The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe The burgeoning impact of the Internet, mobile phones, and other global media on the dissolution of national borders The mandate to properly manage the resources and global environment for the generations to come 1-4 • • The Internationalization of U.S. Business • Increasing globalization of markets • Increasing number of U.S. companies are foreign controlled – $16.3 trillion in foreign investment in the U.S. – $2.6 trillion more than American overseas investment • Increasing number of foreign companies building and buying manufacturing plants in the U.S. • Increasing difficulty for domestic markets to sustain customary...
Words: 1197 - Pages: 5
...Hahn and Mauer, 2013). In spite of the fact that these attributes can't be viewed as synonymous with psychopathic personality, it could be contended that cultural transmission inside individualistic cultures may make behavioural qualities that in their great sign are components of psychopathic personality. It can be conjectured that individualistic cultures are more inclined to create chattiness and triviality, pomposity, indiscrimination, and various conjugal connections, together with an absence of obligation inside of connections, than are collectivist societies. The intensity that is caused...
Words: 1656 - Pages: 7
...Asian American Population Project Name:_Janice Reynolds_Unit 6, Korn_Leslie_ Capella University COUNS 5334 March 14, 2011 Janice Reynolds Abstract This Asian American Population project will critically evaluate the theories, methods and research in cross-cultural awareness that relates to the Asian American Population. This Asian American Population project t will analyzed the influence of culture on attitudes, values, perceptions, human behavior and the interpersonal relations to the Asian American Population. The writer will identify potential problem that Asian Americans encounter in a pluralistic society such as the United States of America. The personal competencies will be identified and analyzed to improve interaction with Asians American within a counseling professional setting. TABLE OF CONTENTS 1. Title Page 1 2. Abstract 2 3. Introduction 4 4. Define Asian American 5 5. Historical Antecedents 6 6. Potential Problems 7 7. Educational Reflection 8 8. Personal Competencies 8 10. Theories Identity Formation 9 11. Action Plan 10 12. References 11 13. Annotated Bibliography 12 In Espiritu (1992) as the United States becomes an increasingly diverse society, the need for understanding the psychological impact of the immigrant and second-generation experience...
Words: 3464 - Pages: 14
...sold 51.5% of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets, four countries alone accounting for two-thirds of foreign sales, and churn of markets and distribution partners raised concerns about the company’s international strategy and execution. Grolsch’s 60 years of history in foreign markets provides a rich backdrop to introduce a range of international strategy topics including: performance assessment, rationale for expansion, market selection, and choice of entry mode. Suggested Assignment Questions 1. Why did Grolsch globalize, and how well has it performed internationally? 2. What are the key elements and limitations of its emphasis on adaptation, in particular? 3. What lessons does Grolsch’s history afford about where to compete? What, specifically, do you think about the MABA process? 4. What lessons does Grolsch’s history suggest about how to compete in the markets targeted— particularly about modes of entry? 5. What other changes would you suggest to Grolsch's historical strategy? 6. Will the merger with SABMiller add value—or will it be a win-lose deal? Teaching Objectives This case is intended as an introductory lesson to illustrate how a company develops and executes its global strategy. It affords instructors the opportunity to raise the following questions and introduce students to relevant frameworks: 1. Why expand across borders? (ADDING...
Words: 4932 - Pages: 20
...LO2: The changing face of U.S. business • LO3: The scope of the international marketing task • LO4: The importance of the self-reference criterion (SRC) in international marketing • LO5: The increasing importance of global awareness • LO6: The progression of becoming a global marketer 2 Thursday, 27 February 14 LO1 Global Perspective: Global Commerce Causes Peace • Global commerce during peace time – Commercial aircraft and space vehicle industries – Mobile phone industry – Individuals and small companies • International markets are ultimately unpredictable – Flexibility means survival 3 Thursday, 27 February 14 LO1 Global Perspective: Global Commerce Causes Peace Basil pesto from Israel + raw materials and glass jars from Arab partner = Moshe & Ali’s Gourmet Foods http://www.peaceworks.com/press/libraryArticleMakingPeaceByMakingPastaSauces.html COOPERATION NEVER TASTED SO GOOD!™ 4 Thursday, 27 February 14 LO1 Events and Trends Affecting Global Business • The rapid growth of the World Trade Organisation and regional free trade areas • The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe • The burgeoning impact of the Internet, mobile phones, and other global media on the dissolution of national borders • The mandate to properly manage the resources and global environment for the generations to come 5 Thursday, 27 February 14 LO2 The Internationalization of U.S. Business • Increasing globalisation...
Words: 1573 - Pages: 7
...THE EFFECTIVENESS OF CROSS-CULTURAL TRAINING FOR EXECUTIVES IN OIL & GAS COMPANIES WITHIN THE KLANG VALLEY A Master’s Project submitted in partial fulfilment Of the requirements for the degree of Master of Human Resource Management The Effectiveness of Cross-Cultural Training for Executives in Oil & Gas Companies within the Klang Valley ABSTRACT Cross-cultural interactions are rapidly increasing. Globalisation and cultural diverse communities are lending themselves to daily intercultural exchanges. With greater diversity, we require greater open-mindedness, tolerance and sensitivity. Those in direct contact with culturally different members are in greater need of such skills, and often require training to become more cross-culturally sensitive. Cross-cultural training program for individual going abroad, address such issues and prepare participants to work and live overseas. Cultural conflicts affect the efficiency of the employees’ performance at workplaces and it is believed that employees from different cultural backgrounds will have to improve their communication skills. An intercultural training programme is needed in order to prepare multicultural employees for surprises that could arise in complex cultural situations without being frustrated, stressed, and puzzled. TABLE OF CONTENTS TITLE PAGE PAGE ABSTRACT ii ABSTRAK ...
Words: 22094 - Pages: 89
...conditions, and second, that the more emphasis companies place on scale economies in their worldwide operations, the more global their strategies will be. These assumptions are problematic. The main goal of any global strategy must be to manage the large differences that Managing Differences arise at borders, whether those borders are defined geographically or otherwise. (Strategies of standardization and those of local responsiveness are both conceivably valid responses to that challenge – both, in other words, are global strategies.) Moreover, assuming that the principal tension in global strategy is between scale economies and local responsiveness encourages companies to ignore another functional response to the challenge of cross-border integration: arbitrage. Some companies are finding large opportunities for value creation in exploiting, rather than simply adjusting to or overcoming, the differences they encounter at the borders of their various markets. As a result, we increasingly see value chains spanning multiple countries. IBM’s CEO, Sam Palmisano, noted in a recent Foreign Affairs article that an estimated 60,000 manufacturing plants were built by foreign firms in China alone between 2000 and 2003. And trade in IT-enabled services – with India accounting for more than...
Words: 6854 - Pages: 28
