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Dale Case

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Submitted By ramos11
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Dell, Inc.

A Strategic Management Case Study

October 8, 2013
Sophie Yanez
University of the Incarnate Word

Table of Contents

I. Introduction
II. Dell’s Strategy a. Vision Statement b. Mission Statement c. Strategies and Objectives
III. Recommended Vision and Mission Statements
IV. External Assessment a. Porter’s Five Forces Model b. External Factor Evaluation c. Competitive Profile Matrix
V. Internal Assessment a. Value Chain b. Internal Factor Evaluation
VI. Porter’s Five Generic Strategy
VII. SWOT Analysis a. SPACE Matrix
b. Boston Consulting Group Matrix
c. Internal-External Matrix
VIII. Strategy and Objective Recommendations
IX. Recommended Implementation Plan
X. Strategy Review and Evaluation
References
Appendixes

I. Introduction

Dell was founded in 1985 under the name, PCs Limited by Michael Dell who at the time was a college student of the University of Texas. In 1988 the company’s name was changed to Dell Computer Corporation. The company is headquartered in Round Rock, Texas and is the world's #3 supplier of Personal Computers (PC) behind HP who ranks as #2 and Lenovo who ranks as #1 (According to IDC worldwide quarterly PC tracker). Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, ethernet switches, and peripherals, such as displays and projectors. It also markets third-party software and hardware. The company's services unit provides asset recovery, financing, infrastructure consulting, support, systems integration, and training, as well as hosted IT services. On September 12, 2013, Dell announced that it would be going private in a deal valued at nearly $25 billion dollars. (Hoovers, 2013) Their purpose as an organization

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