...Essay Title: The communication of window display Subject: Massimo Dutti Word account: 1300 words Name: Yuwei Chen Student ID: CHE12369259 London College of Fashion Year 1(2013) Degree: BAFM Unit Tutor: Sally Bain Unit name: ISHE The communication of window display It is beyond doubt that the competition in the fashion retail industry is extremely stiff. Visual merchandisers are seeking a best way to attract customers by significantly improving display design to create competitive advantage. As Davis(2013) observe, there is a new trend in fashion marketing that companies are looking to the past to make an emotional connection to their customers and translate to sales. Venturing also on such approach is inditex brand Massimo Dutti. This retailer has been refurbishing its window displays with flapper-style mannequins and gorgeous props duly to recreate a 1920s vibe (Figure 1), which appeals to customers. In a consumer driven market, what does Massimo Dutti hope to achieve from nostalgic window displays? Does “nostalgic window dressing” make sense? This essay will focus on the relationship between shoppers and retail visual offerings. In particular, it explains the effect of styling, color and props used on the window display. Figure 1 Figure 1 In text ways of seeing, John Berger refers to a painting named The Key of dreams (Berger, 1972:8) (Figure 2). The concept behind the painting is that description of using words can create a mental image based upon...
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...DIFFERENT TYPES OF DISPLAYS 1. Cathode Ray Tubes (CRT) Technology This technology has been in use for more than 100 years, and is found in most televisions and computer monitors. Beams of electrons, from an electron gun are projected towards the fluorescent screen, within a vacuum, and each time it hits the screen, a phosphor dot lights up inside the glass tube, and thus illuminating active protons of the screen. Repetitions through the screen form a complete image. The image colour depends on the intensity of the three beams of RED, BLUE and Green. The screen is usually made of thick glass to prevent the emitting of x-rays to the environment. The tube has high stress due to the presence of the vacuum which can cause an explosion if the outer glass was to break. These types of screens are very hard to recycle because they have high concentration of lead and phosphors 2. Liquid Crystal Display (LCD) Technology This technology uses the light modulating properties of liquid crystals. This display uses two sheets of polarizing material with a liquid crystal solution between them (thus the name liquid crystal display). An electric current passed through the liquid causes the crystals to align so that light cannot pass through them, acting like a filter. The screen is then put in front of a light source in order to produce images. When light falls on a pixel on the screen, the pixel appears black but change in the amount of voltage flowing in each pixels results in varying amount...
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...[pic] TOPIC:- LIQUID CRYSTAL DISPLAY [pic] SUBMITTED TO:- SUBMITTED BY:- Swetha chadha D.kranthi ram SEC. :-M3R16 ROLL NO. REG NO. :- 11013455 LIQUID CRYSTAL DISPLAY TABLE OF CONTENTS |SNO |TOPIC |PAGE | | | |NO | |1 |what is lcd | 8 | |2 |Technology behind lcd |9 | | |monitor | | |3 |Working of lcd monitor |10 | |4 |Features of lcd television |11 | |5 |Diff between lcd and plasma|12 | |6 |Texas instrument’s test |14 | |7 |High transmissive tft lcd |16 ...
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...Display Devices 1. Which of the following would be the best choice as a personal display technology if a user wants to save desk space and not have to deal with interference from nearby speakers? A. CRT B. HDMI C. LCD D. Projector 2. An associate is trying to explain why a particular model of CRT monitor displays images in such high quality but is unable to recall a specific term. The associate mentions that each phosphor is on average only 0.25mm away from the nearest phosphor of the same color. What is the associate trying to describe? A. Resolution B. Dot pitch C. Refresh rate D. The number of dots per inch 3. Which of the following is true regarding a monitor’s refresh rate? A. As long as the graphics adapter can refresh the image at a particular rate, the attached monitor can accommodate that refresh rate. B. The refresh rate is normally expressed in MHz. C. The refresh rate is normally selected by using the controls on the front panel of the monitor. D. As you lower the resolution, the maximum refresh rate allowed tends to increase. 4. Which statement about LCDs is most accurate? A. The concept of refresh rate has no meaning with regard to LCDs. B. LCDs are preferred to CRTs because they can display a larger range of resolutions. C. LCDs tend not to be as clear as CRTs. D. LCDs require more power than CRTs. 5. If you are unable to display a given resolution on a monitor, which of the following might explain why? A. The graphics adapter does not have...
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...Mechanics Topic: -LIQUID CRUSTAL DISPLAY DOA: 28/08/2010 DOR: 28/09/2010 DOS: 10/11/2010 Submitted to: Submitted By: Ms. Neeti Walia Deptt. of Physics Roll. No. A13 Sec: E4001 Reg. No: 11007103 ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of This study. We are highly thankful to Miss NEETI WALIA for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, We are thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for us during the project, their help, it would have been extremely difficult for us to prepare the project in a time bound framework. TABLE OF CONTENTS:- INTRODUCTION WHAT IS LCD THEORY OF LCD TYPES OF LCD PASSIVE-MATRIX ADDRESSED LCD ACTIVE-MATRIX ADDRESED LCD ADVANTAGE N DISADVANTAGE COLOUR DISPLAY APPLICATIONS OF LCD BIBLIOGRAPHY LIQUID CRYSTAL DISPLAY INTRODUCTION:- LCDs are super-thin displays that are used in laptop computer...
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...Liquid Crystal Display The LCD is used for the purpose of displaying the words which we are given in the program code. This code will be executed on microcontroller chip. By following the instructions in code the LCD display the related words. Fig.5.6 shows the LCD display. 5.3.1 Introduction [pic] Fig. 5.6: LCD Display The LCD display consists of two lines, 20 characters per line that is interfaced with the PIC16F73.The protocol (handshaking) for the display is as shown in Fig. The display contains two internal byte-wide registers, one for commands (RS=0) and the second for characters to be displayed (RS=1). It also contains a user-programmed RAM area (the character RAM) that can be programmed to generate any desired character that can be formed using a dot matrix. To distinguish between these two data areas, the hex command byte 80 will be used to signify that the display RAM address 00h will be chosen Port1 is used to furnish the command or data type, and ports 3.2 to 3.4 furnish register select and read/write levels. Theory A liquid crystal is a material (normally organic for LCDs) that will flow like a liquid but whose molecular structure has some properties normally associated with solids. The Liquid Crystal Display (LCD) is a low power device. The power requirement is typically in the order of microwatts for the LCD. However, an LCD requires an external or internal light source. It is limited to a temperature range of about 0°C to 60°C and lifetime...
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...random pattern – When an electric field is applied, the crystals align to the field – The crystals themselves do not emit light, but ‘gate’ the amount of light that can pass through them • Crystals aligned perpendicular to a light source will prevent light from passing through them Each LCD segment is aligned with an electric field A light source (backlight) is needed to drive light through the aligned crystal field Courtesy of Sharp Passive displays Passive LCD panels – Consists of a grid of row and columns electrical signals – Columns and rows connect perpendicularly to every segment in the LCD • Columns and rows are multiplexed to many different segments – An IC controls which column and row are selected to enable or disable the segment at the row/column intersection – A small bias is applied to the row and column to generate a field at the intersection • • No charge is stored at the segment It may take multiple passes to correctly align the field to the desired value STN LCDs are passive displays Active displays Active LCD panels – Consists of a grid of row and columns electrical...
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...TERM PAPER Topic:LCD (LIQUED CRYSTAL DISPLAY) DOA: 22/02/2010 DOS: 06/05/2010 Submitted to: Submitted by: Bindu ABSTRACT LCD projectors are becoming smaller and less expensive, and are starting to incorporate built-in light sources and speakers. LCD panels are also improving in resolution and response. An LCD panel is fairly light and thin, but require a separate overhead projector. The LCD projector contains its own light source, so no overhead projector is required. These have more multimedia features than LCD panels, and usually include speakers and multiple inputs and outputs. Polysilicone LCDs are smaller, and allow more light to pass through than thin-film transistor LCDs. LCD projectors typically weigh between 10 to 50 pounds. Heavier ones are also available that can achieve movie screen quality, although these are more costly, and better suited to permanent installations. Most LCD panel devices have a screen of between 8.4 and 10.4 inches diagonally. A good panel or projector will also provide on-screen adjustment, remote control and a hard shell carrying case. ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of this study. Name-Rahul Rawat ...
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...Liquid Crystal Display PHY 101: Mechanics Topic: -LIQUID CRUSTAL DISPLAY DOA: 28/08/2010 DOR: 28/09/2010 DOS: 10/11/2010 Submitted to: Submitted By: Ms. Neeti Walia Deptt. of Physics Roll. No. A13 Sec: E4001 Reg. No: 11007103 ACKNOWLEDGEMENT I take this opportunity to present my votes of thanks to all those guidepost who really acted as lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory completion of This study. We are highly thankful to Miss NEETI WALIA for her active support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains-taking involvement during the study and in completing the assignment of preparing the said project within the time stipulated. Lastly, We are thankful to all those, particularly the various friends , who have been instrumental in creating proper, healthy and conductive environment and including new and fresh innovative ideas for us during the project, their help, it would have been extremely difficult for us to prepare the project in a time bound framework. TABLE OF CONTENTS:- INTRODUCTION WHAT IS LCD THEORY OF LCD TYPES OF LCD PASSIVE-MATRIX ADDRESSED LCD ACTIVE-MATRIX ADDRESED LCD ADVANTAGE N DISADVANTAGE COLOUR DISPLAY APPLICATIONS OF LCD BIBLIOGRAPHY LIQUID CRYSTAL DISPLAY INTRODUCTION:- LCDs are super-thin displays that are used...
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...An new i-PR structure for a patterned retardertype 3D display To ameliorate the polarized glasses-type 3D display with a patterned retarder, we strongly recommend the i-PR (in cell black stripe Patterned Retarder) structure. In 3D mode, this particular structure can improve vertical viewing angle. When 2D switching mode is expressed, luminance and visibility will ameliorate at the same time. 1. Introduction These days, 3D movie is a rising star; with Hollywood as the center, numerous movies and major CATV enterprises are producing 3D contents including education, sports etc. End user’s requirements of 3D display have been increasing rapidly. [1]Especially, the patterned retarder type product has been demanded by producer of 3D contents as a professional use because it can able to express less than 1% of 3D crosstalk. When watching sports games in public (restaurants, pub, etc), polarized glasses has numerous merits. First of all, it is not an electronic device. It is easy to manage. Second of all, it is inexpensive compare to shutter glasses. Based on B2B market system, their requirements are slowly expanding. In this paper, we propose an ameliorated new i-PR (in cell black stripe Patterned Retarder) structure for a patterned retardertype 3D display. 2. Concept 2.1.Patterned Retarder type 3D LCD From the patterned retarder panel, left images’ data input odd line and right’s input even line. Odd and even line’s match to right and left handed circularly polarization...
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...April 15, 2013 New Generation Signage Displays with LCD Panel Resizing Technology By Esther Lin, Product Manager, Industrial Display Solutions Digital signage is an innovative medium for targeted information, entertainment, promotions and advertising, delivered in visually rich multimedia formats designed to attract consumers. Since digital signage so ubiquitous these days, people no longer ask what it is because digital signage has matured into a fully developed, versatile product that has adapted to many different applications and environments. Applications are constantly diversifying and we are now seeing semi-transparent digital signage displays (with products inside), large-format multi-touch displays, video walls, and tiles (smaller displays that can be configured in new ways), and interactive digital signage that aims to give consumers a more fun, educational and enhanced customer experience that helps drive sales. Digital signage displays now come in unusual shapes or configurations but 42" and above are the most common sizes. However, large-sized displays with conventional aspect ratios have limitations— in locations where they are restricted in height or physical space, like on elevators, buses, or in the transportation and medical markets. LED signages seem to be a good fit for these kinds of space-limited applications; however, LEDs are usually heavy, power consuming, and display low-resolution images. www.advantech.com LCD Panel Resizing Technology ...
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...CRT MONITORS AND ACTIVE AND PASSIVE MATRIX DISPLAYS The texts “CRT Monitors” and “Active and Passive Matrix Displays” gives us the necessary basic knowledge about the types of monitors. Most desktop computer systems sold now by default come with LCD monitors. But if you are one of those who want to know the difference between CRT and LCD monitors, these texts are immense help. To start with, a CRT monitor in general is nothing more than cathode ray tube with millions of diminutive red, green and blue phosphor dots. The working principle of CRT monitor is sustained by the theory of electron beam traveling across the tube to the area of deflection system where the beam is given direction to a specific pixel on the screen. The first CRT monitor has been invented in 1970s. However, monitor was greenish and the only possible sphere of usability was text-based computers. On the other hand, it was just a start. In 1987 when the VGA display system was invented and CRT monitors took a step into the astonishing success and recognition. As years went by, new technology of monitors was invented. These were an active and passive matrix display technology using monitors. First of all, these monitors were different from CRT because of the new thin film transistor technology. It was that kind of technology where particular row was switched on and a charge was generated and sent down the column. As result, the pixel appeared on the monitor at the intersect place of the row and the column...
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...DISPLAY TECHNOLOGY 5750504 Natchuda A.. 5750519 Sasipat T. Augmented Reality Vs. Virtual Reality System augments the real world scene User maintains a sense of presence in real world Needs a mechanism to combine virtual and real worlds Totally immersive environment Senses are under control of system Need a mechanism to feed virtual world to user Application Areas Today’s virtual and augmented reality systems are typically implemented in one of three ways: Head-Mounted Displays World-fixed Displays Hand-Held Displays AR VR HOW DO AR&VR WORK? หลักการทางานของ AR หลักการทางานของ VR • Marker ซึ่ งเป็ นเครื่ องหมายหรื อสัญลักษณ์หรื อรู ปภาพที่ กาหนดไว้ ( เป็ นตัวเปรี ยบเที ยบกับสิ่ งที่เก็บไว้ในฐานข้อมูล Marker Database ) • กล้ องวิดีโอ กล้ องเว็บแคม กล้ องโทรศั พท์ มือถือ หรื อตัวจั บ Sensor อื่นๆเพื่อทาการกาวิเคราะห์ภาพและวิเคราะห์จากmarker ประเภทอื่นๆ ที่กาหนดไว้ โดยระบบจะทาการคานวณค่าตาแหน่ งเชิ ง3 มิติ(Pose Estimation)ของ Markerเทียบกับกล้อง • ส่ วนแสดงผล อาจเป็ นจอภาพคอมพิวเตอร์ หรื อจอภาพโทรศัพท์มื อถือ หรื ออื่นๆ • ซอฟต์ แวร์ หรื อส่ วนประมวลผลเพื่อสร้างภาพหรื อวัตถุแบบสามมิติ กระบวนการสร้างภาพสองมิติจากโมเดล 3 มิติ(3D Rendering) เป็ นการ เพิ่มข้อมูลเข้าไปในภาพโดยใช้ ค่าตาแหน่ งเชิ ง 3 มิติที่คานวณได้จนได้ ภาพหรื อข้อมูลซ้อนทับไปบนภาพจริ ง • ใช้ Gyroscope แกน X Y Z เพื่อให้รู้ตาแหน่ ง ของผูใช้ เอาภาพที่ ได้มาแบ่งออกเป็ น 2 จอที่ ้ เหมื อนกัน แล้วใช้สองภาพนั้นมาใช้ในการโอบ ...
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...Gi-Fi :The Next Generation Wireless Technology Vipin kumar1, Pravesh Kumar2, Ravi Kumar Yadav 3, Pravin Kumar4 1,2,3 Department Of Computer Science &Engg. Uttarakhand Technical University, Dehradun 4 Dpartment of Information Technology Campus CCS University, Meerut 1 2 panwar.rke@gmail.com praveshkumar160@gmail.com 3 ravijoin88@gmail.com 4 pravinpanwar.ccs@gmail.com Abstract---Wireless technology improvement has become follower in today’s modern life. One of the greatest improvements made on wireless technology field was inventing a new Wireless Technology (Gi-Fi). Gi-Fi or Gigabit Wireless is the world’s first transceiver integrated on a single chip that operates at 60GHz on the CMOS process. Gi-Fi is a wireless transmission system which is ten times faster than Wi-Fi and it’s chip delivers short-range multi-gigabit data transfer in an indoor environment. It will allow wireless transfer of audio and video data up to 5 gigabits per second, low power consumption, usually within a range of 10 meters .This technology providing low-cost, high broadband access, with very high speed large files exchange within seconds. It is required that Gi-Fi to be the preferred next generation wireless technology used in home and offices. Keywords – WI-FI; Wireless Technology; Gi-Fi; Gigabit wireless; Bluetooth I . INTRODUCTION Melbourne University researchers have achieved up to 5Gbps data transfer rates on a wireless chip. This is a lot faster than any current Wi-Fi...
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...Sales Management Keywords: sales promotion, planned purchases, unplanned purchases, impulse purchases, POP-displays Abstract We report the findings of an exploratory study on the interaction between buying behavior style and product presentation. The results, which are compatible with findings from other studies, offer support for our approach that the effectiveness of display usage is moderated by the type of product under promotion. Using observational data we find that the impulsive power and therewith promotional efficiency depends on the type of underlying product specific buying behavior. As our findings show, displays are more effective in influencing purchase behavior when used with impulsively bought products. The question to which extend other categories should be considered for display promotion needs careful evaluation. With product categories bought routinely, other than display-based forms of promotion seem to be more promising strategies with regard to promotional efficiency. Introduction Sales promotions cover a wide spectrum of activities to influence consumers to make a purchase. Especially monetary promotions like price-offs, rebates or coupons, are heavily used in this context, and their effects have received considerable attention in research (Darke 2001; Tellis 1998, p. 218). Among non-monetary approaches to influencing purchase behavior at the POP, displays are frequently used (Rossiter & Percy 1997, p. 391; Tellis 1998, p. 235; Sullivan & Adcock 2002, p. 148)...
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