...Dunkin Donuts enter to Taiwan’s Market Content I. Introduction II. Body Dunkin Donuts background and history Dunkin Donuts enter to Taiwan Market Dunkin Donuts facing the biggest issue Dunkin Donuts Locking the strategy III. Conclusion Introduction: Dunkin Donuts is one of the biggest donuts and coffee shop around the United States. A lot of people in the States would purchase from Dunkin every single morning, because it faster with low prices. However, Dunkin Donuts are not successful in Taiwanese market. The store has been enter to Taiwan’s market twice but also leave the market , This research paper we would discussion why Dunkin Donut is successful in United States market but no the market in Taiwan. Dunkin Donuts background and history: Dunkin Donuts was established in Boston at 1950 and Bill Rosenberg was founder. The name of “Dunkin Donuts” has a really meaningful meaning on the back. In the early century, people think the best way to joy the donuts is to “Dunk” into the coffee. That the reason that Bill Rosenberg names the store as “Dunkin Donuts”, however Dunkin Donuts is not the first name that Rosenberg picked. According to Dunkin Donuts then and now, Molishever mention that “In 1948 he opened his first shop selling only these products. Originally called the "Open Kettle," the name was changed to Dunkin' Donuts in 1950. Located on a highway just outside Boston, it capitalized on another trend that Rosenberg had spotted-more and more...
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...Debbie M. Balzum BARKAN v. DUNKIN’ DONUTS, INC. United States Court of Appeals, First Circuit No. 10-1247 (2010) Facts: The plaintiffs, Irwin Barkan and D & D Barkan LLC, filed suit against Dunkin’ Donuts, Inc. and Baskin-Robbins USA, Co., alleging breach of contract. Barkan’s claimed that according to their contract, Dunkin’ Donuts, Inc. had promised to work with Barkan and the CIT group to refinance Barkan’s debt to CIT. Barkan became a Dunkin’ Donuts franchisee in late 2001 and early 2002 when he purchased five stores. At that time Barkan obtained a Store Development Agreement (“SDAâ€) giving him the right, subject to various limitations, to develop additional stores in a specific area and a short time later, purchased three additional SDAs from Dunkin’ Donuts giving him the right to open stores in other specified areas. The new contracts included a requirement that Barkan be “qualified†for expansion under Dunkin’ Donuts’ franchise performance rating system. He financed the first purchases with several loans from CIT, which had a program established to facilitate financing for Dunkin’ Donuts’ franchisees. Dunkin’ Donuts guaranteed the loans through this program and promised to make “cure payments†to CIT if Barkan could not fulfill his obligations. Barkan’s existing stores had difficulty satisfying Dunkin’ Donuts’ inspections, including citations for failing to comply with various Dunkin’ Donuts regulations and food-safety requirements...
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...HubPages exploresign injoin now flag Explore»Food and Cooking (28,630) by drbj 981 Followers Doughnuts are Good for You Ads by Google Free Printable Coupons dealspl.us/printable_coupons Get Printable Coupons for Free. Save up to 80% off. Yummy! Ads by Google Dpughnuts Are Good for You One of the most beloved foods in the United States is the doughnut or as it is popularly spelled, donut. Who invented the doughnut? Where did it come from? What is it made of? Why is it called a donut or doughnut? Why do I care? Why? Because my beloved hubbuddy, frogdropping, challenged me to write about the history of the doughnut. So here is what I have learned from copious, painstaking research. History of the Doughnut To begin with, there are a number of conflicting statements about the origin of the doughnut; It may be Chinese in origin. But Germany, France, the Netherlands and Latin America also have valid claims. And this was hard to believe: archaeologists have unearthed fossilized bits of what look like – would you believe, doughnuts – underneath prehistoric Native American settlements in the southwestern U.S. Dutch olie-koecken (oily cakes) So no matter where they originated, here is how they came to America. Back in1669, there was a Dutch recipe for “olie-koecken” (oily cakes) which closely resembles today’s doughnut. It seems that Dutch and German cooks fried the left-over sweetened dough from baking bread in oil or pork fat and...
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...------------------------------------------------- Crazy Donuts Marketing Professionals ------------------------------------------------- Research Project Proposal, October 22, 2014 Azmina Rahemanji, Jianlan Chen, Kaan Zaim, & Ramy El-Refai The Johns Hopkins Carey Business School Marketing Strategy BU.450.710.82.FA14 Dr. Haiyang Yang Abstract Our research group, company profile, and team charter plans are written in the following proposal. Dunkin Donuts Considering the amount of competition in the coffee industry, it’s fascinating that Dunkin Donuts has served not only the United States but internationally for over 50 years and has continued to expand. Our team is interested in learning and researching their marketing strategies, expansion strategies, and vision to maintain their leading position in the coffee business. The team will look back to the historic rollouts of campaigns, the known ‘America runs on Dunkin’ advertising campaign, the recent use of innovative marketing practices like the inclusion of Vine videos in TV advertising, and current headlines that read plans by DD to market to Californians after an initial failure in the Starbucks dominated state. As told by the company: “Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods”...
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...take price into consideration. Still with this approach she always stick with dunkin donuts and not only this, she used to recommend the same to her friends. She was highly satisfies with the brand and had a collection of mugs and other things from the same brand. She had a view of long term relation with this brand and was not looking for a change. 2. Pamela Her purchase history with Gevalia is 90% she is very satisfied with the service and also has good words of mouth for this brand amongst his friends. She purchases other products that are not coffee from Gevalia. But she had a history of many different brands in last 15 years. She also reflected the tendency of going to another place for fast service. She also reduced from 30 cups a day to 2 cups a day. 3. Frank Has a good consumption but also focusses on the price. Despite the fact that he had good sequence of purchases he is very likely to be carried away by other brands using different promotional strategies. 4. Ann Is presently satisfied with her brand but her consumption and purchase history has very low weightage in it. She lacks words of mouth for her brand amongst her friends. She is also sensitive to price as frank because of which it is likely that she would go with another brand having good advertisement and marketing approach. 5. Charles Charles is a very good customer for any particular branch. His consumption history is remarkable and would certainly be known at the places he purchases. But Charles...
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...Dunkin' Donuts Download the full 2012 Dunkin' Donuts Franchise Disclosure Document here.For a full list of our downloadable FDDs please click HERE.The Franchise Disclosure Document (FDD) is a requirement by the FTC. All franchisors are obliged to provide the FDD to prospective franchisees before they commit to investing in a new franchise. The FDD is of great importance to prospective franchisees because it contains important information about the franchise. The FDD provides key financial information such as the initial fees payable to the franchisor, annual royalties, likely start-up costs and probably most importantly, likely earnings from owning a franchise unit. If you are interested in finding out more about a franchise, it is essential that you get a copy of their latest FDD. | | Date Incorporation: 1954 Franchising Since: 1955 Headquarters: Canton, Massachusetts Business Description: A Dunkin' Donuts Store sells coffee, donuts, bagels, muffins, compatible bakery products, sandwiches, as well as other food items and beverages compatible with the franchisor’s concept. Franchise Offer: The franchise offered is for the right to operate a Restaurant, selling doughnuts, coffee, bagels, muffins, compatible bakery products, croissants, pizzas, snacks and other sandwiches and beverages that Dunkin’ Donuts approves. Dunkin’ Donuts encourages franchisees to develop a network of Restaurants within a targeted area or areas under the Store Development Program. ...
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...nerve wracking is the lack of financial records stretching back further in time, due to the recent offering of shares. Macroeconomic and Industry Analysis Dunkin’ Brands Group headquartered in Canton, Massachusetts consists of two of America’s most recognizable brands: Dunkin Donuts and Baskin-Robbins. The two brands both have a rich history dating back to the 1940s when Bill Rosenberg founded his first restaurant, subsequently renamed Dunkin’ Donuts, and Burt Baskin and Irv Robbins each founded a chain of ice cream shops that eventually combined to form Baskin-Robbins. Incorporated on November 22, 2005, the combined companies were renamed Dunkin’ Brands Group, Inc. The company went public on July 27, 2011 at an offering $19.00 per share. Dunkin’s plan was to use the money to pay down debt and expand the chain. Upon the completion of the IPO, the common stock became listed on the NASDAQ Global Select Market under the symbol “DNKN.” Dunkin’ Brands Group, Inc. owns, operates, and franchises restaurants, serving quick service coffee, baked goods, and ice cream. As of December 31, 2011, the Dunkin’ Brands franchise consisted of 10,083 Dunkin Donut restaurants and 6,711 Baskin-Robbins establishments, with 16,800 points of distribution in 58 countries. Approximately 60%...
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...allowed us the opportunity of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our group decided to make your company the topic of our choosing. Because of the current success of the company, we realized that Dunkin’ Donuts already has an effective marketing strategy. Instead, we wanted to create another aspect to this current marketing strategy to take Dunkin’ Donuts to another level. We have spent a great deal of our semester researching your company and effective advertising methods. Because of this, we hope that you will find this proposal to be beneficial for the marketing department and could possibly incorporate it into your marketing strategy in the future. Since your company is very successful currently, we did not feel it was necessary to change any of the current marketing strategies and techniques. However, we do feel it is time to incorporate some new and young ideas. Through our research we noticed that Dunkin’ Donuts is lacking in the many college communities. As a result, we are concerned that college students will support companies that have a strong presence on campus. Because many people quickly become loyal customers after one positive experience, these students are likely to remain loyal to the companies on campus. This can potentially be a problem for Dunkin’ Donuts, but with the simple marketing campaign we have designed this problem could be resolved. As stated...
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...that allows them the opportunity to improve themselves while moving up in the organization. Developing and implementing an honest and unbiased evaluating system will ensure that we promote the best qualified individuals or teams while improving those not chosen. Through a more personal approach to quality management we can we replicate what has been done at our location and bring the same quality to our future five locations. Job Design Job design involves identifying appropriate, job-related knowledge, skills and abilities to ensure that assigned work can be complete successfully. As the district manager I am responsible for the day to day operations of five locations. I am responsible for maintaining the standards put forth by Dunkin Donuts and its brand. I communicate and properly execute marketing programs through five store managers. I have strong skills in developing and leading people. I work hand in hand with the corporate office in adhering to all departmental policies. As the district manager, I am looking for store managers that are strong...
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...CHAPTER 1 THE PROBLEM AND ITS BACKGROUND INTRODUCTION A doughnut or donut is a type of fried dough confectionery or dessert food. The doughnut is popular in many countries and prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franchised specialty outlets. Doughnuts have a disputed history. One theory suggests they were invented in North America by Dutch settlers, who were responsible for popularizing other American desserts, including cookies, apple and cream pie, and cobbler. Indeed, in the 19th century, doughnuts were sometimes referred to as one kind of oliekoek (a Dutch word literally meaning "oil cake"), a "sweetened cake fried in fat." Comprehensive review of recent dessert statistics, tracking consumer buying habits, home baking statistics and demographics. After meals, 70% of consumers eat dessert at least once a week, with 36% twice or more; mid-evening snack (54%), afternoon (42%), late at night (40%), mid-morning (33%). According to the International Dairy-Deli-Bakery report "What's in Store?" - 2011 instore sales reached $10.2 billion, a 2.2% increase - with the most popular products including: cookies (84%), doughnuts (80%), special occasion cakes (79%), Danish/pastries (72%), muffins (71%), pies (68%), brownies (61%), and cupcakes (59%). Supermarket center aisle sales include: cookies ($3.7 billion), pastries/doughnut ($1.7 billion), baking mixes ($1.1 billion), and prepared pies and...
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...Krispy Kreme Case Study: Adapting to the Changing Needs of Consumers By: Andrea Slonecker, Jessica Curtin, Mike Hurlbut, & Keith Anderson Table of Contents Executive Summary............................................................................................................................ 1 Introduction ...................................................................................................................................... 2 Company History ....................................................................................................................................... 2 Current Situation ....................................................................................................................................... 4 External Environment Analysis ........................................................................................................... 6 General Environment ................................................................................................................................ 6 Industry Environment ............................................................................................................................. 10 Competitive Environment ....................................................................................................................... 12 Internal Environment Analysis .......................................................................................................... 17 Peformance...
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...Jollibee Food Corporation Milestones / History 1975 * Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This is later to become the 1st Jollibee Outlet 1979 * Spaghetti Special is introduced * 1st Franchise owned store opens at Ronquillo Sta. Cruz. 1985 * Jollibee becomes the market leader of the fastfood industry. * Breakfast Joys are introduced. * Langhap-Sarap awarded most effective ad campaign in the food category during the 9th Philippine Advertising Congress. 1992 * Jollibee sales hit the P3.365 billion. * Started using frozen patties for its popular hamburgers. * Improved softserve ice cream line by offering fruit flavored ice cream. * Acquired 73% if the Hamburger segment. * Opened another store in Jakarta, totaling to 2 stores in Indonesia. * Jollibee have 112 stores nationwide. * Maintained its advantage over its competitors by acquiring more than 50% share of the fast food industry. 2004 * The Chairman and Chief Executive Officer of the company, Mr. Tony Tan Caktiong was named the Ernst and Young’s 2004 World Entrepreneur of the Year 2008 * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore. * JOLLIBEE bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply Chain Excellence...
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...even investment for the most part. I invested my money into stocks that I felt would be successful and I knew that I would spend my own money on to help the stock increase. The attached Excel spreadsheets will describe in detail the beginning investment, the first and second adjustment, and my final outcome including my total gains/losses. To complete the project, my stocks were sold for me to cash out and my results were documented. Introduction At the beginning of this project, I felt very confident in being able to make a profit by the end of the class by just picking the most popular- trendy companies that were available in the market for a decent price. Without even looking at the history of the company or doing research on the price history at the leaset. My strategy was solely based on businesses that I frequent and popularity. I see myself as a responsible shopper, with average shopping habits, and I feel that the majority of people who spend money are in comparative lifestyles as me. Purchasing stocks that I have a vested interest in will increase my loyalty and seriousness about the stocks. Also since making the investment at the end of the...
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...Dunkin Donuts Case Study Report Dunkin Donuts : Betting Dollars on Donuts Acknowledgement We are really grateful to course instructor for all kinds of informative information and valuable advice. We are also very grateful to the group members who helped in preparing this project. Executive Summary Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain. Dunkin’ Donuts have been in business since 1950 and have been franchising since 1955. This franchise serves more than 2 million customers a day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as bagels, breakfast sandwiches and other baked goods. It is important to look at consumer usage and future trends before entering into the market. Dunkin Donuts is part of the snack shop market. The snack shop market had almost 10 billion is sales worldwide in 2003 alone. Snack shops have an advantage because they are popular among all consumer groups. Dunkin’ Donuts has retained a consistent database of customers, while also gaining additional consumers through the progression of time and emergence of newer markets. The report discusses task environment that Dunkin’ Donut operates in. It describes the competitive environment and its customer base. The company follows different competition strategies and has goals to achieve through them. We also discuss the external environment of the company which includes the socio-cultural...
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...Business Description (Size, Geography, Product, service, market) Dunkin' Brands Group is a leading franchiser of quick service restaurants (QSRs), possessing two well-established brands: Dunkin' Donuts and Baskin-Robbins. Dunkin' Donuts is the U.S. leader in serving hot and cold coffee and baked goods. As of December 28, 2013, there were 10,858 Dunkin' Donuts points of distribution[1], of which 7,677 were in the U.S. and 3,181 were international. Baskin-Robbins is the market leader in the U.S. for ice cream. It develops and sells a full range of frozen ice cream treats[2]. As of December 28, 2013, there were 7,300 Baskin-Robbins points of distribution, with 2,467 in the United States and 4,833 in international markets. Corporate History and evolution of competitive and corporate strategy The first Dunkin’ Donuts store was opened by William Rosenberg in 1950 in Quincy Massachusetts. The first Dunkin’ Donuts franchise was opened in 1955, The corporate headquarters of the Dunkin’ Donuts Franchise is located in Canton, Massachusetts. Nearly 100% of DNKN locations are franchised. The company believes its franchised business model provides several advantages. One of the main advantage is the lower capital requirement, because franchisees fund the vast majority of the cost of new restaurant development. As a consequence the company should be less affected by store-level operating margins and fluctuations in commodity costs than other QSR operators since it derives a large percentage...
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