...RESEARCH BRIEF (eBay Stores) CALL FOR RESEARCH PARTICIPANTS Are you a large eBay Power Seller interested in growing your business? Would you like to become part of a new research group specifically designed to find out what really works on eBay and other online marketplaces? Are you a retailer or manufacturer who would like to start to utilize eBay? http://www.marketingexperiments.com/research_call.cfm UPCOMING RESEARCH BRIEFS 1. 2005 Marketing Blueprint 2. Testing Free Trial Offers 3. Effective PPC Campaign Tracking 4. Planning Your Merchandising Calendar in 2005 Topic: eBay Stores — What is an eBay Store and how can it be used as an effective sales tool? We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?c2r Marketing Experiments.Com A Division of Digital Trust Inc. – eBay Stores - Page 1 of 10 © Digital Trust Inc. All rights reserved - 2005 This research brief will answer the following questions: 1. What is an eBay Store? 2. How effective is an eBay Store as a sales channel? 3. How can an eBay Store be optimized? (10 Key Techniques) 1. What is an eBay Store? Clear your mind of any notion you have about how eBay works, what it does, who shops there, and what you know about it. eBay has evolved over the past 10 years and it is more than just an auction site. In fact, billions...
Words: 2816 - Pages: 12
...eBay Goes on a Shopping Spree Introduction The author provides a case analysis of the eBay shopping spree assigned reading in the E-commerce: Business, Technology and Society textbook. The purpose of the research is to explain whether or not making so many acquisitions is a risky proposition. Additionally, the author will argue why eBay can successfully compete with its top three competitors. Finally, the researcher will explain why eBay is the perfect model for the integration of all the aspects of e-commerce. Questions Question #1: Explain whether or not you think making so many acquisitions is a risky proposition and why? The acquisitions are risky but support the eBay overall open source commerce platform called X.commerce. Therefore, the acquisitions are warranted as a calculated risk which enables merchants to more easily integrate online and offline commerce efforts (Laudon & Traver, 2012). Specifically, the acquisitions of RedLaser and Milo allow eBay to build services to help sellers offer goods locally, both online or through a mobile device, providing them with another channel for product distribution (eBay Annual Report, 2012). RedLaser allows consumers to scan barcodes in order to find the goods they are looking for in a variety of locations, both online and offline, while Milo enables local inventory to be viewed online or on a mobile device. The eBay acquisition strategy shows a strong commitment of connecting local retailers with shoppers. The...
Words: 1576 - Pages: 7
...successful E commerce business online? Background: The first key to starting a successful online business is to first understand ecommerce and how it operates. Most people understand that ecommerce or electronic commerce refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, it stretches beyond just the buying and selling of goods; it also includes an online process of developing, marketing, selling, delivering, servicing and paying for products and services. “The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well”. (Electronic Commerce, modified November 2011, Wikipedia). Today it is said to be over 29.7 billion pages on the World Wide Web. Ecommerce today has gained so much popularity because its core technologies are constantly evolving and keeping up with a technology based world. Each year the number of ecommerce deals grows tremendously. The sales volumes of on-line stores run in a more than comparable race with physical retail...
Words: 3665 - Pages: 15
...platforms and web-based applications to perform multiple procedures which would be an additional cost to Google compared with the cost of just maintaining its search engine site. Finally in the words Eric Schmidt, Google’s CEO (2001-2011)……”we are not in the portal business, we’re in the business of making all the world’s information accessible and useful”, Google cannot envelop Yahoo but can opt to itemize all its product lines (Gmail, Finance, Google map, Google docs, Google books, and YouTube) in a simple and un-clustered manner on its Google homepage. 2. An ecommerce intermediate is meant to help customers shopping for a product to find a qualified seller in the electronic market place i.e like eBay’s marketplace. Payments on eBay are either via auction and/or person to person. From the differences between ebay ecommerce business and what Google is offering, it shows that the start of an ecommerce transaction begins with a search of a seller by the buyer,...
Words: 423 - Pages: 2
...Comparison of eBay.com and Alibaba.com Thomas Liquori o h T a m i L s o u q . i r e m Digitally signed by Thomas Liquori DN: cn=Thomas Liquori, email=thomasliquori@a ol.com, o=thomasliquori.me, l=New York, NY Date: 2010.09.05 16:57:16 -04'00' 12/16/2009 Professor Reddi: BUS451 By: Thomas Liquori, Danauda Benjamin, and Anca Barbu EBay.com Introduction ................................................................................................................................. 3 EBay.com Products and Services .................................................................................................................. 5 TABLE OF CONTENTS Comparison of eBay.com and Alibaba.com Ebay.com Financial analysis .......................................................................................................................... 6 Ebay.com Last Three Year Financial Graphs ................................................................................................. 7 EBay.com TOWS Matrix Analysis .................................................................................................................. 9 EBAY.com TOWS Matrix Graph ................................................................................................................... 13 Competitive Forces for ebay.com ............................................................................................................... 14 EBay.com Industry Rivalry...
Words: 12768 - Pages: 52
...SWOT analysis Strengths * Leading position in the e-commerce market It is the world’s largest ecommerce company which instead of selling products themselves, provide a web platform for exchange of products. It does not warehouse the goods, instead connects the buyers and sellers which is the main reason for their fast growth. * Broader customer base To increase the customer base, have more information exchange and to build momentum to increase its influence, it has a team of three countries, i.e. Japan, China and Britain. * Brand popularity Alibaba has strong brand popularity and it is difficult to find another B2B ecommerce with such huge brand influence power and brand popularity in China. Alibaba has been doing the scientific marketing efforts for the global customers since many years and has used it to establish a good reputation and brand popularity in their customer’s mind, which has become the core competitiveness of them, and that is hard for the later competitors to exceed which acts as value for Alibaba. * Good understanding of its customers The customers of Alibaba are able to effortlessly navigate through the website because it has been created with a very good understanding of its customers. It also provides another forum for the customers who want to communicate information or find business opportunity in their location. It keeps on bringing new innovative ideas in the e-commerce industry in China which is a strong indication of its...
Words: 1157 - Pages: 5
...If someone wanted to sell or buy an item, they would most likely visit one of their favorite e-commerce website, most notably eBay. eBay.com has become the world’s largest online marketplace, that enable individuals to buy and sell practically anything including books, antiques, collectibles, electronics, home furnishing, sporting goods and memorabilia, and move and DVDs to nearly every country on earth (Trites &Bortiz, 2003). It operates on a global scale, with its headquarter located in San Jose, California. It was founded in September 1995 by Pierre Omidyar as one of his hobbies, yet to realize he developed a revolutionary new ecommerce model (Trites &Bortiz, 2003). eBay did not follow in the same stepping stones as other ecommerce did at the time. At the time of its establishment, eBay acted as an intermediary between buyers and sellers, unlike others who focused on selling goods and services (Trites &Bortiz, 2003). Since it first started, eBay has achieved numerous milestones for its time duration in the business. It has an established community consisting of tens of millions of registered from every corner of the earth (eBay, 2013). In addition, eBay is globalized to operate localized sites in over 20 countries, including Canada, Australia, Germany, Japan, the United Kingdom, and India (eBay, 2013). eBay was successful during its establishment due to the fact it was the ‘right idea at the right time’, combining the business of auctioning through the means of the internet...
Words: 1455 - Pages: 6
...eBay's position in the ecommerce, retail, and payments landscapes continues to change as each of these sectors evolves. eBay's 1998 IPO occurred during the fabled "dot com bubble" and was influenced by many of the forces that made other technology and Internet IPOs so (in)famous. eBay's revenue growth was initially 30 percent or more year over year, making eBay one of the breakout winners of the dot com race. In recently, eBay growth has slowed year over year, then with an increasing proportion of overall growth coming from its payments business and an ongoing process of reorganization and strategic change coming to characterize the marketplace business. Some of the declines and difficulty in this latter sector are due to increasing competition from competitors, most notably Amazon.com and Google. In a few year back, economic conditions have also taken a toll, with revenue, profit, listing volume, and share price all falling through 2008 and into 2009 before something of a turnaround took hold on the strength of new strategic orientations both in core businesses and marketplace platform structure, pricing, and policy. The changes implemented during John Donahoe's tenure have proven to be controversial as shifts in rules and fees structures and an increased orientation toward high-volume, fixed-price retail channel selling have alienated portions of eBay's traditional community even as the competitive landscape around eBay stiffens. The recent turnaround in critical metrics...
Words: 498 - Pages: 2
...Coimbatore * To observe the future of the industry and recommend improvement ideas Need for selecting the ecommerce Industry India, one of the fastest growing economies presents a world of opportunities to entrepreneurs, investors, and researchers with an interest in the global economy. India’s e-Commerce industry is on the growth curve and experiencing a spurt in growth. With this increased interest comes a surge in demand for facts, trends and indicators. Highly concentrated urban areas with very high literacy rates, a vast rural population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement and adoption and such other factors make India a dream destination for ecommerce players. E-commerce combines web technology with business economics. As of the last 10 years, online visibility for such online enterprises now heavily rely on the relationship between the own online sales platform and Search Engines for improved traffic consisting of presumable customers with the intent of acquiring products or services related to the customers’ needs. In 2008 an Internet behavioural analysis showed that over 90% percent of internet users make use of search engines at least once a week, stating that online visibility through the use of search engines now is a crucial business marketing aspect. Logo of e commerce The eCommerce industry continues to grow at a rapid pace translating the rules of traditional retailing and enabling merchants...
Words: 6470 - Pages: 26
...International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 02 Issue: 08 | Nov-2015 p-ISSN: 2395-0072 www.irjet.net Comparative study of Flipkart.com, Snapdeal, E-bay: India’s Leading E-business Portals Sheeba Praveen Prof.(Dr.) Devendra Agarwal Sumaiya faizyab Dept. CSE,Integral University Babu Banarasi Das Engineering College Dept. CSE, Integral University Lucknow ,U.P. Lucknow, U.P. Lucknow,U.P. ------------------------------------------------------------------------------------------------------------------------------------------ Abstract— Ecommerce portals are now trending in India. It is growing in every place and customers are showing interest in using these portals effectively. There are so many portals which are unique in their features and the design of website. After analyzing the whole model of E-commerce I found basically three business Models have evolved over a period of time in this space and each has its own Pros & cons. Rest all business models are mix and match of any of following 3 models. Keywords—Snapdeal model, E-bay model, Flipkart model modes like Cash & Card on delivery, which invariably helps the masses to avoid the hassle of making online payments, as the credit card penetration in India is very low, & people are reluctant to make online payments more to do with the Indians psyche .Since portals are giving a customized offering to the masses i.e. rite from the...
Words: 2279 - Pages: 10
...ABSTRACT eBay Inc. is an American multinational internet consumer-to-consumer corporation, headquartered in San Jose, California. It was founded in 1995, and became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Millions of collectibles, decor, appliances, computers, furnishings, equipment, domain names, vehicles, and other miscellaneous items are listed, bought, or sold daily on eBay. eBay maintains a number of specialty sites including the discussion boards, groups, answer centre, chat rooms, and reviews and guides. eBay's mobile offerings include SMS alerts, a WAP site, Java ME clients, and mobile applications for Windows Phone, Android OS and Apple iPhone. Pierre Omidyar, founder, is focused to achieve excellence in strategic management for improving the company’s strategy, sustaining the company’s growth and business performance, and potentially expanding from online auctions into general “e-tailing”, and to become “the world’s largest online mall”. The objective of this report is to observe and analyse the various aspects of eBay so as to understand the features incorporated by the organisation. eBay has become a phenomenon. It has changed how people think about the junk they once might've sold at garage sales. It has...
Words: 2143 - Pages: 9
...with limited access to communication channels and information services. Alibaba developed small online trading platform designed to help connect small Chinese businesses with buyers, retailers and trading companies. With Alibaba.com they started acquiring customer on line at an extremely low cost. In 2008, Alibaba increased its operating profit by 48% and had 7.9 million registered users and 970,000 store fronts. Revenue from value added services increases in line with user base. 2. Taobao: Consumer focus through B2C and C2C Alibaba group launched Taobao, an online shopping platform for retailers and individuals to sell goods to Chinese customers. It was started to counter attack eBay in Chinese market. Alibaba group worried that eBay would grow their business to B2B space. Taobao outperformed eBay through speedy technological implementation as fast reaction to user demand is...
Words: 2371 - Pages: 10
...Table of Contents Page | Title | 2 -4 | 1.0 Positioning in Relation to Porters GenericStrategies * Strategic Models * Stakeholder Analysis.....continued on page 5 | 5 | Value Chain Analysis | 6 | 2.0 Business & Corporate level strategy | 7&8 | 3.0 Alternate strategy * Critical reflection | 9 & 10 | Bibliography/Harvard referencing | 11 & 16 | Supporting Appendices | Total word count : 2725 Inc titles/subtitles. Amazon’s Strategic Positioning. 1.0 Introduction This assignment is to establish Amazon’s strategic positioning in Europe in correlation with value innovations that may have contributed to Amazon’s success from 1995 to 2012. About Amazon Amazon is an eCommerce business based in the U.S and was started back in 1995 selling books, CD’s and other media. However Amazon’s profits were only noted in 2002 and to this day have annual sales equal to or more than $40billion with a customer base of nearly 144 million in purchase accounts and over 2 million market seller accounts. In 1998 Amazon also extended their market to the UK with an agreed takeover of Bookpage.co.uk and has since managed to establish their second biggest and most successful market overseas. Value Innovations. Since reporting profits in 2002 Amazon has invested in innovations that add value to the customer, keeps interest and encourages ease of purchasing. Some innovations that have aided in the success of Amazon tend to allow ease of use...
Words: 5267 - Pages: 22
...(B) Online Sales: Advantages and disadvantages: George Scifo (2010) 10 Advantages of Online Advertising. Retrieved from: www.georgescifo.com/2010/05/10-advantages-of-online-advertising Amy Martinez (2012) Amazon to begin collecting sales tax in Texas. Retrieved from: http://seattletimes.com/html/businesstechnology/2018564432_amazon30.html Online Sales: Possible impact: Bill Siwicki (2012) Sales from mobile devices double in December. Retrieved from: http://www.internetretailer.com/2012/01/10/sales-mobile-devices-double-december Clark Fredrickson (2012) Apparel Drives US Retail Ecommerce Sales Growth. Retrieved from: http://www.emarketer.com/newsroom/index.php/apparel-drives-retail-ecommerce-sales-growth/ Phil Wahba (2011) EBay forecast pleases as PayPal, auctions gain users. Retrieved from: http://www.reuters.com/article/2011/04/27/us-ebay-idUSTRE73Q7Z920110427 Don Davis (2012) Amazon’s North American sales rise 36% in Q2. Retrieved from: http://www.internetretailer.com/2012/07/26/amazons-north-american-sales-rise-36-q2 Online Sales: Different requirements for online marketing Rebecca Gill (2011) Successful Internet Marketing Begin With Goals. Retrieved from: http://www.web-savvy-marketing.com/2011/01/successful-internet-marketing- campaigns-begin-with-goals/ Biana Babinsky (2009) Make Marketing Easier – Define Your Target Market. Retrieved from: http://www.avocadoconsulting.com/articles/c1/easy-marketing.html ...
Words: 2986 - Pages: 12
...company has been making great business progresses. It has expanded into other countries. This is not usually the case with every other business that tries to penetrate foreign markets however, the company sells versatile products that can easy sold and delivered anywhere on the planet. Amazon reigns supreme as the top dog of online retail and is the only company in this top tier that specializes in ECommerce exclusively. Amazon accounts for 1/3 of US ECommerce sales. They brought in a whopping $34 billion in web sales last year. That’s over three times more than Staples’ web sales and over six times more than Apple’s. Although many other companies have adopted the approach employed by Amazon.com, the company is far much established than any of its competitors around the world. The fact the company works with developers based in different countries, still gives the company a lead over its competitors. Aside from Amazon’s current domination in the ECommerce market, what’s surprising is how quickly Amazon has reached this point, and their continued expected growth rates. With ECommerce as a whole growing at around 11-13%, Amazon is experiencing growth at about 3 times the market rate. The e-retailer is paying close attention to business-to-business (B2B) e-commerce, offering new sales vehicles for marketplace sellers and considering new...
Words: 765 - Pages: 4
