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...advertising method is used it could possibly add more customers which would increase the revenue. There are other things important when it comes to advertising such as monitoring if the advertising methods are working and also keeping track of customers’ experiences and how they feel about the product or service being offered. In this report, Cupcake Jewel’s advertising strategy, the effectiveness of advertising, promotional strategies, approach to measuring customer satisfaction, and how gaps in customer expectations and experiences will be handled will be discussed. Discuss the company’s advertising strategy and how it aligns with its marketing goals. Advertising Strategy Cupcake Jewel has a certain market that is targeted and the advertising strategy is based on each of the targets. The targets are different so therefore the advertising strategy for each one varies. Cupcake Jewel target market consist of college students, birthdays, weddings, and cupcake lovers. College Students- Cupcake Jewel advertises to college students by putting up posters on campus, face book, twitter, online website and donating cupcakes to the colleges when they have student events. College students are online most of the time with the rise of the smart phone. For advertisement, the...
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...exchanging any information. In business, communication is a key of the organizations to operate the business activity through any level of departments and employees. The ability of the organization to communicate well within the company is one of the main factors in business success. Bovee implies that a potential organization are not only those who could be an excellent in operating the business, instead those who are also able to enhance the effectiveness of communication (Business Communication Essential, 2012). Unison as biggest trade union has indicated that communication is essential to be assessed to ensure that the interaction within the company works well. Unison has implied communication through internal and external communication where both are intended to create the direction and as a base of everyone’s activity. Furthermore, there are several methods within internal and external communication; despite claims both communication are effective, the discussion and evaluation for each methods are required to strengthen the measure of effectiveness towards the methods. In broad outline, with total over 1200 staff in more than thousand branches around the world, Unison can be considered as the public service that require the advance of technology in order to fulfill the internal communication between staff within the organization which can be indicated through the utilization of intranet. Intranet works as private collection of network that consists of database system to communicate...
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...Amazon used technology to revamp the bookselling industry? Amazon uses technology envelop in search engine of a website. The company captures comments and recommendations of buyers for site visitors to read and also recommends which book to buy. The website captures all the information of the customer such as what pages they are looking at, how much time they spend on site, no of visitors etc. This information is used by the company to evaluate buying and selling patterns of the book industry. 2. Is Amazon using disruptive or sustaining technology to run its business? Amazon is using disruptive technology where it uses new ways to do things that doesnot satisfy the existing customers. This technology brings up new market and destroy the old one to run the business successfully. 3. How could Amazon use kiosks to improve its business? Amazon released a free website that enables its business partners to interact with its website. This website allows partners to create, access to data, populate and even initiating checkout process so that business can improve. This is the way Amazon uses kiosks to improve its business. 4. What is Amazon’s e-business model? Amazon uses Business-to-Customer model because here it sells the product or services to customers over the internet. 5. Which metrics could Amazon use to assess the efficiency and effectiveness of Amazon’s website? Efficiency: Amazon uses following metrics for its efficiency. Throughput: amazon introduces new techniques and...
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...Local Studies Perceived Effectiveness of Online Advertisements on Friendster, As Social Network Site among Users from Ecoville Executive Town Houses, Makati City Dela Cruz, Zarinna Jane G. Magkasi, Sheryl S. Tugado, Russell Anthony R. March 2009 Research Design The rationale of this study is to determine the perceived effectiveness of online advertisements on Friendster as social network site among users from Ecoville Executive Townhouses, Makati City. In this study, the researchers used the descriptive method. Descriptive Method of research was defined as “A purposive process of gathering, analyzing, classifying and tabulating data about the present conditions, practices, beliefs, processes, trends and then making adequate and accurate interpretation about such data with or without the aid of statistical method (Methods of Research & Thesis Writing, 1993) this method is considered as a Quantitative Research. The researchers chose this kind of method to be able to explain the perception of the respondents about the online advertisements placed on friendster, an online social network site. Respondents The study was based on the purposive sampling that defined by changingmind.org which starts with a purpose in mind and the sample is thus selected to include people of interest and exclude those who do not suit the purpose. The respondents where the residents of Ecoville Executive Townhouses, Makati City, they were taken from male and female, regardless of their...
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...Introduction Fluor has invested in a high-end website to inform and attract customers. There are several aspects of the website that are fairly unique that help the customer see the extent of their projects and success. Four ways to look at a website is through its structure, the information it provides, its attractiveness and its overall effectiveness in reaching its strategic goals. Structure Upon first visiting Fluor’s website, a flurry of high end, colorful images of impressive projects are presented. Fairly low text content is offered on the home page, it is primarily used as an attention grabber and launch pad to the rest of the website. The website is divided into six key areas, Client markets, Services, Projects, About Fluor, Sustainability and Careers (Fluor, 2017). Each of these key areas is further broken down on the navigation bar into progressive disclosure image link then additional information in the form of collapsible arrows....
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... | |Department of Tourism website: Its attraction to tourists | |Name of Proponent(s) |Academic Year | | |2014 – 2015 | |Regienald D. Palma | | |Maria Leiela R. Sacote |Semester | |Hasmin S. Salik |Second Semester | |Statement of the Problem/Objectives of the Study | | | |1. To identify the attraction of Department of Tourism website in tourists and how to encourage tourists to view the website. | | ...
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...Monitoring and evaluating marketing communications is a difficult process with imprecise outcomes. Critically review this statement for both on-line and off-line campaigns, making reference to appropriate theory, the organisation and tools previously selected. Setting up objectives is vitally important. Measurable objectives enable a business to enumerate the efficiency and the effectiveness of marketing communications’ (MCs) endeavouring impact e.g. to show the effectiveness of the investment in the campaign and allows comparison of different campaigns. Monitoring and evaluating is a continuous process and can also achieve a high level of budget accountability (Ouwersloot and Duncan, 2008. pp. 475). In order to design and illustrate a measurement and evaluation plan, this assay utilizes the MCs measurement and evaluation theory and models for online and offline communication tactics by: * Pelsmacker et al (2004) * Pickton and Broderick (2005) * Ouwersloot and Duncan (2008 * Fill (2005) * Chaffey et al (2006) * Hannah (2012) This essay will point out the different benefits that measuring and evaluating provides. Furthermore, it will demonstrate the proposed monitoring tools and limitations for the three MC objectives tactics which are; 1) sponsorship, 2) digital/ social media as well as 3) TV advertising. In addition, a time/budget plan will be mulled over leading to a conclusion. Pickton and Broderick (2005) state there are five benefits that...
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...13 Effectiveness of Online Recruitment and Selection Process : A Case of Tesco Aakash Gopalia Oxford Brookes University Abstract The purpose of this paper is to give an overall assessment of effectiveness of using internet to recruit and select people with the case reference to Tesco. For this research paper, exploratory, theory building approach is used. Online recruitment is effective in terms of saving cost of recruitment and selection. Case exploration about the effectiveness of online recruitment and selection depicts that it saves time to hire and reduces recruitment cost. Effectiveness of online recruitment and selection process can be used by other firms working in different industries, students working on internship programs on HRM, HR practitioners and researchers to develop further thesis and projects. Introduction Recently there has been significant increase in use of internet to recruit and select people has grown (Hopkins &Markham, 2003). Various research evidences show that online recruitments have become easy way to save cost and valuable time of firms (Hart, Doherty & EllisChadwick, 2000). Some recent studies on the effectiveness of internet in recruitment and selection have reflected the benefits delivered by Internet to the organizations. This research article evaluates the effectiveness of internet to recruit and select people with reference to the case of Tesco in terms of recruitment and admin cost, time to hire, market image ...
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...id Abstrak Pembuatan suatu website harus dilakukan dengan memperhatikan factor kemudahan penggunaan (usability). Usability website pernting untuk diperhatikan agar pengguna yang mengunjungi atau mengakses website tersebut merasa mudah menggunakannya dan memperoleh informasi yang diperlukan sehingga berkemungkinan untuk terus mengakses website tersebut. Namun jika dilihat dari penggunaanya, salah satu website kampus Fakultas Teknik Telkom University yaitu i-Caring, pengguna tidak sering menggunakan i-Caring sehingga responden yang diwawancarai oleh penulis dapat dikatakan masih kurang aktif dalam menggunakan i-Caring. Penelitian ini dilakukan untuk menganalisis usability website i-Caring berdasarkan ISO 9241-11. Penelitian dilakukan dengan menggunakan kuesioner sebagai instrumen penelitian. Kuesioner penelitian yang disebar terdiri dari 25 pertanyaan yang dikelompokkan menjadi empat variabel berdasarkan ISO 9241-11 yaitu effectiveness, efficiency, satisfaction, dan usability. Setelah kuisioner disebar maka didapatkan hasil data lalu akan dianalisis menggunakan teknik PLS (Partial Least Square) dengan tool SmartPLS dan nantinya akan memberikan rekomendasi terhadap perbaikannya sesuai dengan metode saluta (scenario based architecture level usability analysis). Kata kunci: ISO 9241-11, Usability, PLS (Partial Least Square), smartPLS, I-Caring, dan saluta (scenario based architecture level usability analysis) Abstrack Building a website should be conducted by considering...
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...Final Research Assignment Effectiveness of Web-Based Information Systems Kevin Siegmann IS 6110 Fall 2012 1. Introduction: Information Systems (IS) have become crucial for organizations to survive in today’s technology-focused environment. Increasing amounts of resources are invested in IS infrastructures in organizations to give better services and to produce better value products. This boost brings the question of how much those systems add value to the business or to the organization compared to their investment. A recent survey (McKinsey, 2008) has reported that the huge sums invested in information technologies (IT) have not really served organizations’ business strategies as effectively as expected. Therefore, there is a need to justify IS expenditure by examining its contribution to achieving organizational goals. For a website to be effective it has to be of the highest quality possible. A website that is not well designed or well executed will only reflect poorly on the small or medium sized business or professional individual it represents. Having a website that looks unprofessional is worse than having no website at all. A professionally designed, developed and executed website should be overall attractive to its target market and should provide visitors with full functionality that meets all their requirements with easy and user friendly navigation. Because of the advances in Internet and IT, many IS systems turned into web-based information...
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...Information Technology Transformation - Airline Industry Introduction Information Technology has changed the way airlines sell their products and services over the last decade. No longer does one have to engage a travel agent to book a flight. Airline branded websites now allow consumers to book a flight online while travel portals such as Expedia, Priceline and Orbitz enable travelers to search airlines’ databases for the lowest fares. This paper will examine how the airline industry is using cost leadership, differentiation, innovation, operational effectiveness, and customer orientation strategies to effectively sell products and services by leveraging information technology. Priceline.com® uses a cost leadership strategy that allows airlines to offer the lowest available fare to consumers through a reverse auction process. For example, a person needs a round trip flight from Atlanta, Georgia to Dallas, Texas departing on November 5, 2010 and returning on November 7, 2010. She is willing to pay $200.00 for the ticket. This information is entered online at Priceline’s website. Priceline searches its database of participating airlines for available seats in this price range and displays them back to the customer. Priceline.com® broadened their low-cost leadership position by eliminating booking fees on airline tickets and offering “Pricedrop Protection on its published-price airfares” (Ek, 2009). In 2003 Delta Airlines launched Song, a low-cost airline that leveraged innovations...
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...Table of Contents I. Introduction 2 II. Name and Effectiveness of Website 2 III. The Four P’s of Marketing 4 IV. Final Thoughts 5 References Error! Bookmark not defined. American Red Cross Introduction Since 1881 the American Red Cross has been the nation's premier emergency response organization. As part of a worldwide movement that offers neutral humanitarian care to the victims of war, the American Red Cross distinguishes itself by also aiding victims of devastating natural disasters. Over the years, the organization has expanded its services, always with the aim of preventing and relieving suffering. Today, in addition to domestic disaster relief, the American Red Cross offers compassionate services in five other areas: community services that help the needy; support and comfort for military members and their families; the collection, processing and distribution of lifesaving blood and blood products; educational programs that promote health and safety; and international relief and development programs. Name and Effectiveness of Website The American Red Cross’ website is http://www.redcross.org. The effectiveness of its website 15 million people gain the skills they need to prepare for and respond to emergencies in their homes, communities and world. Each year, in communities large and small, victims of some 70,000 disasters turn to neighbors familiar and new—the more than half a million volunteers and 35,000 employees of the Red Cross. The Red Cross...
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...Mainly use in the research engine of a website, it has comments and recommendations for buyers and give the idea of which book to buy. And the website can able to get the information of the customers’ interest of the book. Modify and evaluate the selling trend. 2. Is Amazon using disruptive or sustaining technology to run its business? Disruptive; this will bring more customers. 3. How is Amazon using intranets and extranets to run its business? Intranets: inside of the company, help the employee with the work; improve their communication and ability to work together. Extranets: outside of the company, corporate with other company and increase the market. 4. How could Amazon use kiosks to improve its business? A kiosk is a free website created by Amazon which can allow customers to access, research, buy and check out, which can improve the business. 5. What is Amazon’s e-business model? Business-to-Customer model; It sells product to customers via internet. Business-to-Business model; it does business with other business company. 6. How can Amazon use m-commerce to influence its business? Shopping by using mobile phones, customers can view all the products which Amazon offers, and buy them wherever they want only if they have internet access, this will make the shopping more convenient and quickly. 7. Which metrics could Amazon use to assess the efficiency and effectiveness of its website? Efficiency: Speed – fast website speed, shopping quickly; Availability...
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...patient-centered care connotes healthcare that is solely focused on the needs of the patient, there is need for nurses and other health care providers to be sensitive to the spiritual dimensions of care as well as to other non-medical attributes of human nature. The patient should be respected and his needs and preferences should form the core of the decisions made by health care providers. As a requirement, and to streamline care, there is need for information to flow from the experts to the patients and to the family and be accessible to the relevant parties. Leadership SMART goal I will learn how to handle a patient’s members through analysis of the nursing codes of ethics, studying examples from nursing networks, reading from credible websites and analyzing peer-reviewed journal articles in order to inform myself on acquisition of team-building skills by week 4. Article 1 Constand et al (2014) conducted a study into patient-centered care models and frameworks that were contained in various literatures to...
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