...“Dissect an Ad by Esther Thorson is is a informative essay about the importance of evaluating political campaign ads, which contains a guide that lists and explains the persuasive tools used in them. Thorson stresses on the importance of citizens to closely look ad the ads of the political ads and examine them. In the guide, Thorson states that it is important to recognize and analyze the candidates mythologies, background, props, emotions, appeals, music, editing, clothing, depicted actions, and exaggerated and code words. After each category, or structural feature, the author explains the effect the specific aspect of the ad has on the viewers, what the politician is trying to convey, and uses examples to back them up. This essay reminds of the current presidential election because ads and the way the candidates portray themselves and the opponent are very important. This also isn’t the...
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...promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life. Required Course Texts: Juliet Schor and D.B. Holt (eds), The Consumer Society Reader Joseph Turow and Mathew Mcallister, The Advertising and Consumer Culture Reader *Additional PDFs posted on Blackboard Assignments and Grade Distribution: Participation, Reading Quizzes, and any In-Class Assignments 10% Essay One: Ad Analysis 15% Midterm Exam 20% Essay Two: Branding 25% Final Exam 30% Essay One: Ad Analysis This short essay (500-800 words; 12 point font, double spaced) will offer an analysis of a single print advertisement of your choice. You must situate your discussion of the ad within a historical context (what are some historical trends that set the stage for this form of commercial text?). You must then identify the central trope or strategy being used and explain its rhetorical function. A strong essay will begin to suggest what is meaningful about the advertisement: does it suggest a notable change in how consumers are being “hailed,” does it target a specific audience in a way that might be culturally significant, etc.? Though this is not a “research” paper, you are expected to engage the class texts and dialogue, citing readings where relevant. You will be evaluated on...
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...Essay #2: Critical Response of an Image 15% of final grade 3-4 pages, double-spaced Far from being a passive mirror of society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion...
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...passage, I would like to talk about how the targeting of Google AdSense works and how you can earns money as a publisher. First of all, you should get certificate to run AdSense advertisements. Actually, there are no strict criteria for acceptance into the AdSense program. It does not place minimum traffic requirements on applicants which unlike other ad networks. However, the only real criteria are “acceptable content” requirements. At the moment you have been accepted, you will be able to run AdSense advertisements on any site you own using the same ad code. The next step is to make the targeting of Google AdSense work. Google uses its search engine ranking technology to decide which ads to show on your site, and on specific pages of your site. For example, on a Webmaster site, an article about Flash might be accompanied by an ad for Macromedia products, while an article about Web hosting might show an ad from a hosting company. This type of targeting is very effective, and results in good click-through rates in most circumstances. However, this type of targeting isn’t perfect. One key issue with the system is that Google seems to be doing very little in the way of ad rotation. If a certain ad is highly targeted to your content, it might be shown every time. This means that if you attract a large number of return visitors, or generate a high number of page views per visitor, you may experience declining click-through rates on the ads over time. Another issue...
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...Ad Ads Postgraduate Courses studyinteractive.org/Postgraduate MSc, MA & MBA Distance Learning In Business, Management & Finance! College Essay Essay Editor College Application Form KLE Medical College Essay Writing Ads Uk colleges www.click-courses.com/uk_colleges Apply Online Today. 100s of courses in UK for International Students. Tips for the Personal Essay Options on the Common Application Avoid Pitfalls and Make the Most of Your Personal Essay By Allen Grove Important Note: The Common Application is changing on August 1st, 2013! The tips and sample essays below will still provide useful guidance for the new Common Application, but be sure also to check out these Tips for the 5 New Common Application Essay Prompts. The first step to writing a stellar personal essay on your college application is to understand your options. Below is a discussion of the six essay options from the Common Application. Also be sure to check out these 5 Application Essay Tips. Option #1. Evaluate a significant experience, achievement, risk you have taken, or ethical dilemma you have faced and its impact on you. Note the key word here: evaluate. You aren't just describing something; the best essays will explore the complexity of the issue. When you examine the "impact on you," you need to show the depth of your critical thinking abilities. Introspection, self-awareness and self-analysis are all important here. And be careful with essays about the winning touchdown...
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...LIT 210 Entire Course (UOP) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 5 Times, Rating: A LIT 210 CheckPoint 1: Literary Canon Response LIT 210 CheckPoint 2: Writing About Literature Response LIT 210 Assignment: Literary Definitions Activity LIT 210 CheckPoint: Final Paper Rough Draft 1 of 2 LIT 210 CheckPoint: Final Paper Rough Draft 2 of 2 LIT 210 Week 2 CheckPoint: Young Goodman Brown Matrix LIT 210 Week 2 DQs LIT 210 Week 3 CheckPoint: Analytical Essay LIT 210 Week 4 DQs LIT 210 Week 3 Assignment: Comparative Character Matrix and Newspaper Ads- Appendix D LIT 210 CheckPoint: Newspaper Ads for Dramatic Characters LIT 210 Week 5 Assignment: Oedipus Rex and A Raisin in the Sun Essay LIT 210 Week 5 CheckPoint: Comparative Drama Matrix LIT 210 Week 7 Assignment: Comparative Poetry Matrix- Appendix h LIT 210 Week 6-Checkpoint - Word Order Activity LIT 210 Week 6 DQs LIT 210 Final Paper Outline LIT 210 Week 8 Checkpoint Analyzing the Essay LIT 210 Week 8 DQs LIT 210 Capstone Checkpoint LIT 210 Final Project Comparative Literature Paper ............................................................................................................................................................... LIT 210 Assignment Literary Definitions Activity (UOP) For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ Resources: Appendix B and the glossary on pages 1204-1215 in Literature:...
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...Commercial Essay Assignment As consumers in our society, many of us are almost immune to the constant barrage of assorted advertisements bombarding us via billboards, television, radio, the Internet, email, and snail mail. Some of these ads are trivial--which cola to drink or which deodorant to use. Some deal with important issues like feeding the hungry or preservation of the rain forests. Although we're exposed to all types of ads daily, we have effectively trained ourselves to filter them out. Who doesn't grab the remote when the television commercial comes on? However, as annoying as they may be, all these ads speak volumes about the nature of our society. Although this situation is the "norm" for us, have you ever thought about how confusing all these different advertisements might be for beings from another planet? Are deodorant soaps or dandruff shampoos as important as feeding starving children? What effect might such ads have on their opinions about our society? Would visitors from outer space have a positive or negative overall image of us from the ads? For this assignment, you'll need to spend 2 hours watching television, but you’re ONLY going to watch the commercials! First, record which channel you're watching. Pick the local affiliate of one of the major television stations only: CBS, NBC, or ABC. If you live in Odessa or Midland, you can watch KOSA, KMID, or KWES. No cable or PBS stations. Then spend two hours watching commercials: Keep track...
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...to write four essays that have stressed the course competencies of subject matter knowledge, writing process knowledge, rhetorical knowledge, genre knowledge, discourse community knowledge, and meta-cognition. Through the process of drafting, editing, and revising three out of the four papers, I think I have been effectively able to absorb three of those course competencies; subject matter knowledge, rhetorical knowledge, and writing process knowledge. The first paper I was assigned to write for Writing 102 was a literacy narrative. For this paper, I was told to write about a past experience that helped influence my current writing and reading qualities. The core competencies that were involved in this essay were writing process knowledge and subject matter knowledge. I used writing process knowledge when I was told to generate ideas for my essay. I began by thinking of five possible ideas and from there I created a brainstorming web out of the two topics I thought would be the most interesting. Shortly after starting, I realized I could only build an effective brainstorming web from one idea. I decided to use the first time I forgot my lines in a play as my main idea for the essay. After I completed the brainstorming web and finished taking notes on what I remembered from the incident I started to follow the writing process that consisted of prewriting, drafting, and revising. Subject matter knowledge, which was the other core competency, was used in this essay when I began the...
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...This is a summary of “Advertisings Fifteen Basic Appeals”, an essay by Jib Fowles. In his essay, Fowles outlines the fifteen different areas that advertisers target to appeal to consumers. The writer provides insight into the structure of advertising and its appeals. He outlines the two goals most advertisements have: one being an emotional appeal and the second a visual appeal of information. Fowles presents a categorization of the fifteen basic appeal which advertisers use to attract consumers to their products and services. He gives detailed examples of the appeals, which are the need for sex, affiliation, guidance, prominence, attention, autonomy, aesthetic sensations, the need to nurture, aggress, achieve, dominate, escape, feel safe, satisfy curiosity, and physiological needs such as food, drink, and sleep. He delves into the different styles advertisements are presented, including humor, celebrity endorsers, history, traditions, and using objects of art. Fowles gives understanding to analyzing advertisements by practicing looking past product information to get to the core of the appeal. He suggests looking at who the ad is targeting and what details are being given about the product. While ads usually have one main appeal, they often appeal to several of the fifteen appeals previously listed. Fowles sums up his essay by clarifying that advertising is successful to an extent. While ads do certainly help sell products, not every consumer is sucked...
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...Coco-Cola Vintage Ad Elizabeth Hamilton Professor Smith Devry University March 28, 2014 Coco-Cola Vintage Ad Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of sales. The essay analyzes a vintage advertisement according to the rhetorical appeals of logos, ethos, and pathos and notes that Coco-Cola effectively uses appeals to authority, logic and emotions to make Coke a lifestyle, not just a drink. The vintage ad analyzed in the essay is a print ad that features the title Coco-Cola and the following text “Is a delightful palatable healthful beverage. It relives fatigue and is indispensable for business and professional men, students, wheelmen, athletes. It relieves mental and physical exhaustion. Is the favorite drink for ladies when thirsty, weary, despondent… Sold in bottles and at soda fountains for 5 cents. Newest refreshing drink in the world”. Clearly, the ad has many claims that nowadays would be consider illegal, inappropriate and simply false, yet back in the days, it was an example of what marketing was about : selling it at all cost even if it meant lying to the consumers. Although, to be fair, many other things, like heroine, morphine, cocaine and LSD were...
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...according to those two views. Reading a fashion magazine on the surface simply contains fashion-related articles in thick glossy pages. On deeper surface, on the other hand, those articles actively are where women as well as society see how a woman should be. It is also implied that they become the source of stereotypes of women which many of them are always about marginalising women. Amongst many high fashion magazines, Elle is strongly believed to be one of the most leading high fashion magazines in regards to the fact that this French origin magazine widely spreads its international editions published in over 60 countries which one of those includes Indonesia. Like other Elle editions worldwide and other mainstream high fashion magazines, many ultra expensive bags, clothes, perfumes, and the sorts appear in Elle Indonesia in two forms: articles and advertisements in which unsurprisingly occupy more than half of the total pages of the magazine. Most of those advertisements are exposing the whole women’s bodies from head to toe, but some extreme ads expose women’s body parts rather than faces. In other words, women in ads are closely associated with being an object instead of a living subject. One of the advertisements in Elle Indonesia...
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...[This ad is brought to you by Hotspot Shield. For more info, visit us.] [To keep Hotspot Shield free we display ads. Click [X] anytime to stop the display of ads.] Advertisement Home About Site Preserve Your Article Content Quality Guidelines Disclaimer TOS Contact Us 604 words essay on Attitude Arpita What is really the essence of the word attitude? Attitude is the very gist of an individual's way of thinking; it is an individual's ideals, his concepts of right and wrong, and all his/her aspirations. In a nutshell, attitude can be defined as the totality of the individual himself. Man is, I'd say, what his attitude is. His thinking, his views, his likes, and dislikes are all enveloped in the single word i.e. 'attitude'. The next point for us to understand that we discover how these attitudes grow in an individual, are they inborn or are they a later growth in man's life. To this question, the answer is that, yes, some aspects of an individual's attitude are inborn, inherited and taken in due to his/her circumstances. This is because what an individual grows with, has got to have an influence on his life's pattern and his personal thinking, which account for his attitude. However, as he grows, and comes out of his shell out of his very personal circumstances, and develops his own attitudes to several things. Though at this stage of his being a grown up person, some changes may occur according to the needs of the...
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...Lecture 2 Investigative Essay: Anti-Communist Propaganda Part of the Cold War was fighting communism at home in the United States. As we’ve discussed in class, much of the anti-communism sentiment was fanned into a flame of hysteria. Much of what fanned these flames was propaganda distributed by the government and other organizations. This propaganda grossly exaggerated the threat of communism by using images and inflated language. For this essay, choose one of the posters or pieces of propaganda found at the following websites and write an analysis of it. For your analysis be sure to include what piece you are writing about, what kinds of images or language does it use, and how it uses images and language to manipulate fear toward communism. How does this piece of propaganda exaggerate the threat of communism in the country. The essay is worth 25 points and is due on Monday February 9. The essay should be at least a page to a page and a half long and written in essay format. Use the following websites for your search. They are also up on moodle. The Red Menace: 15 Vintage Anti-Communist Ads & Propaganda: http://weburbanist.com/2013/06/12/the-red-menace-15-vintage-anti-communist-ads-propaganda/ The Red Menace: Anti-Communist Propaganda of the Cold War http://www.kuriositas.com/2013/10/the-red-menace-anti-communist.html Writing in an Essay Format: Since this class is part of the writing requirements for your general education core, writing will be an essential...
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...transgression upon transgression now perfectly suited to an economical-cultural regime that runs on ever-faster cyclings of the new” (165). It is no longer an issue of how well an advertisement can influence its consumers. Where the greater challenge lies is, if that corporation can continually give its audience what it desires. It is a whole new world, and corporations must constantly modify their approaches on their products to be successful. Not only must they modify their products, but they must also create ads that will make their product memorable to the consumer or they will inevitably fail and become a part of marketing history. Camel cigarettes are a long-standing brand that has been around for almost a century. Throughout the 20th Century, Camel periodically adjusted their advertising methodology. Especially in the 1980s, Camel advertisements were predominantly filled with white males who were middle-aged with blonde hair and a mustache and who were the focal points of the ads. The mustache particularly personified masculinity, ruggedness, and what a ‘man’ should have. Their slogan during that time was, “It’s a Whole New World”. Surprisingly, in this ‘world’, there seemed to be very few women in...
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...THE ROLE OF LANGUAGE CODESWITCHING IN INCREASING ADVERTISING EFFECTIVENESS AMONG MEXICAN-AMERICAN YOUTH by MELISSA MAIER BISHOP Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY THE UNIVERSITY OF TEXAS AT ARLINGTON December 2006 Copyright © by Melissa Maier Bishop 2006 All Rights Reserved ACKNOWLEDGEMENTS A wise professor told me before starting my PhD work to not forget my distractions. Therefore, this work is dedicated to my three favorite distractions—my husband Jeff and my two sons, Abel and Peyton. Thank you, Jeff, for all of your encouragement, your support, and your shoulder to lean on and your ear to listen during the past five years as we’ve come together on this journey. Thank you, Abel and Peyton, for sharing me with my studies and for often keeping me company while I studied for my exams and wrote my papers. Thank you also to my wonderful committee who were all so encouraging and patient with me, especially my Chair, Dr. Mark Peterson. Your excitement for my ideas inspired me as well as your belief in me. You have an unselfish and self-sacrificing nature that shines through you, and you are a gift to all of your students. Many thanks also to Dr. Roger Dickinson, who was a great support to me over the past five years and a big reason I decided to join the program in the first place. Thanks to my parents and to Jeff’s parents...
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