...ESSAY QUESTION Does advertising create artificial wants? Your answer should discuss John Kenneth Galbraith’s ‘dependence effect’ and F.A.Hayek’s response. Nowadays, the media’s power is indisputable and it is not accidental that it is called the fourth estate. That power represents the possibility to exert influence on people’s behavior. Nowadays one very hot and disputed issue is the advertisement effect on the consumers’ buying behavior. Well prepared campaign can influence consumer decisions and make them buy certain product. The modern world is a world of overproduction. We are surrounded by all kinds of goods- some urgent and some not so much. Certain goods are sold quickly while others remain on the shelves. Every company seeks to put on the market such a product that will grab the consumers’ attention, and make them feel incomplete if they do not have it. But among the abundance of goods, a product may remain unnoticed. That is why corporations rely heavily on advertising to sell their production. They have realized that not the quality of the product, but the advertising sells it. Advertising companies strive to convince the consumers that the product is extremely urgent and without it a person’s would be less happy than others who have it. There are different strategies that companies use in order to touch the consumers’ subconsciousness- they play with customers’ emotions, they rely on celebrities to advertise the goods, and they target the deceivable children...
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...social network like Twitter, Facebook and YouTube to promote by advertising. In United Kingdom, approximately £800 million annually have spent on promotion of alcohol by factories (Alcohol Concern 2013). There is growing concern that this strategy might raise the impact of alcohol marketing on young people and a recent research have provided evidence that social networks as YouTube, Twitter and Facebook are widely utilized by young people and children and that such sites are utilized for promotion by alcohol firm (Winpenny et al, 2013). Studies have indicated that underage drinking is more exposed to advertising of alcohol than grown-up (Patil et al, 2014). It seems that there are many complex factors that affect alcohol consumption by youth. Nevertheless, the most important factor is advertising . This essay will examine the problems of alcohol advertising on adolescents and analyses some possible solutions. It will then evaluate the solution given in order to tackle this issue. Advertising creates favorable climate towards drinking alcohol(Gunter et al, 2010). As Saffer point out (2002) that the role played by alcohol advertising can lead to positive impact on behaviors and attitudes of young people. In United Kingdom, youth who their ages between 10-15 years have more exposed to alcohol advertising per watching 60 minutes than adult who their ages under 25 years(Patil et al,2014) and also such advertising about alcohol encourages underage people to start drinking by an...
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...Advertising restriction of alcohol in UK and the governments control Over the last few years, it’s obvious that an appropriate restriction of alcoholic beverages advertising should be adopted in the UK. Alcohol harms to stomach, liver and nervous system, but may also lead to the rising criminal rate and be threaten to human safety. Therefore, advertising of alcohol seems to be a factor of the phenomenon. Even some domestic doctors have announced that they appeal to ban those advertisings. (Anaya Mandel, 2010)This essay discusses to what extent the advertising of alcohol should be qualified under the circumstances that the UK alcoholic beverages sector has gained stricter guideline. Above all, it gives a overall view of alcohol in England and then shows whether the restriction should be done and how extent it should be done. Third, it also analyzes that any government can control advertising. Furthermore, the essay draws a conclusion about the action of alcohol advertising restriction and the government control. England, as a long history of spirits culture approximately 1000 years, has developed a culture of “pub culture”. Local people will go to the pub to have some drinks and chats so as to the annoyance all disappeared. More specifically, the traditional drinking culture has became a rather habits and customs of vital importance. However, the restriction of alcohol advertising was serious in recent years. It’s a question should be considered and discussed. The restriction...
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...Shears-Barnes AC1208360 Lesson 6: The Essay Assignment 6_12 January 02, 2013 Three Ways That Cigarette Ad’s Hook Kids Smoking is a bad habit. It causes lung cancer, depression, and is addictive. In order to survive, tobacco manufacturers need to continue to recruit new cigarette smokers. More than 80% of adult smokers started before they turned 18 and by that time more than half of them were already smoking daily. We know that kids feel peer pressure from other kids in their everyday lives. But the teens and adults in cigarette advertising may be one of the most influential peer groups of all. As they move into their teens, kids often feel insecure about their appearance and their popularity. Cigarette ads use these insecurities to make empty promises. Ads give teens the message that smoking can help them become attractive, desirable, and independent when the reality is quite different. Smoking can cause bad breath and yellow teeth, isolate teens from largely non-smoking peers, and possibly lead to a deadly, lifelong habit. Images such as the Marlboro Man equate smoking with a macho ruggedness that is appealing to men and boys. This theme mirrors the pressures many boys face to be “tough”. Boys may believe that smoking will give them the aura of coolness they are searching for. Tobacco companies have specifically targeted women and girls for many years by associating specific brands with slimness. In fact, cigarette advertising often depicts smoking as a weight management...
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...Bermudez 1 Essay September 2012 The effects of television on society are vast enough to be almost immeasurable. It is difficult to find an American citizen of any age (myself included) whose life has not been influenced by TV. The invention of TV was one of the most profoundly culture-changing developments of the 20th Century, and it continues to shape society in both obvious and subtle ways. In this essay I will try to identify and explore a major effect television has on society: the general decline of societal health. Certainly this premise is controversial, and many think that TV’s advantages enrich society more than the medium harms us. The term “societal health” and even the word “health” have many implications and mean different things to different people; I will focus on the physical health and mental health of our population, as they are commonly defined. Surely there will be some overlap when speaking of the sub-effects of these two areas. The first area of TV’s effects on society that I will discuss is human physical health. There is, undoubtedly, ample evidence that TV has made society less physically healthy in general. Since the inception of television in the 1940s, obesity rates have increased dramatically in America, especially among children. (Hicks, 1) While TV is not solely to blame, it is a major factor in our lifestyles which lead to poor health. TV-watching is, by nature, a sedentary activity. The vast majority of TV shows are consumed...
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...The Abstract This essay discusses the growing importance of visual communication in a global economy. This essay more specifically addresses and investigates the research question: “to what extent is visual communication becoming a profit enabler for companies acting in a global economy?” The research method used in this essay were questionnaires in which a number of anonymous p¬¬eople from different nations across the five continents (America, Europe, Asia, Africa and Oceania) were asked personal questions about communication and their preferences in communicating with different people or machines. Articles and statistical data results from the Web and books in addition to anthropological data statistics that clearly validated the theory. The findings of the research showed that people, according to their ethnicity, cultural background and education, viewed the same message potentially in a different way. The results from the different questionnaires clearly showed that visual communication not only provided a quicker way for people to view and understand a message than text as it has a global understanding of a message, but it was also a global preference for most individuals to perceive a similar message. Thus the results of the findings can conclude that visual communication is efficient due to its possibility of communicating a message Internationally, and to its way of providing quick understanding. Marketing is about advertising, providing awareness to customers...
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...ACADEMIC ESSAY Name: Teo Chee Pem ID No: 00013974 Date: 28/8/2015 Should cigarette advertisements be banned? Smoking is harmful to health, both active and passive smoking. Excessive smoking is very easy to get cancer this is terrible. In addition, smoking will hurt people's teeth. Those who always smoke can damage their teeth and teeth are always yellow. This makes people feel uncomfortable. It was not until you feel that they realize that it actually has an impact on advertiser’s pressure decentralization. If you do not have all of these advertisements will not be persuaded to smoking. The adults have a better understanding of what is right or wrong for them; young people are the main target of cigarette advertisements, whether they are trying to stop smoking or to promote it, smoking has a direct effect on the decision of young people (The Materials, 2000).Although people would like to see a ban on these unhealthy products advertising, it is undeniable that cigarette advertising is a waste. In my essay I will explore the reason and full consistent with this idea. Admittedly, uncensored television advertisements are most solid reasons of initiating smoking among young people in order to catch more young people’s attention. The uncensored television advertisements make it more alluring. For example, utilizing big names, vivid scenes, and great melodies thus their earnest attempts. However, young people like to imitate...
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...years. Today, the number of overweight or obese children and adults in the population has increased while the numbers of lifestyle-related deaths have also increased. As Webb and Whitney (2008) argue, consumers today value convenience so highly that they are willing to spend over half of their food budget on meals that require little or no preparation. They regularly eat out, bring home ready-to-eat meals, or have food delivered. This trend is mainly influenced by the media which promotes such behaviors through commercials and popular programs and movies. The media is a major source of information and misinformation on nutritional sources. The media through advertising promotes unhealthy foods rich in sugars, fat, salt as the ideal food choices. According to Fettling, members of the public are regularly bombarded by messages about food in all forms of media: television, the internet, radio, newspapers, and magazines. Many of these messages revolve around food manufacturers marketing their products in the hope that the public will buy them. The manufacturers use very clever techniques such as jingles and claims about a food's special properties. Manufacturers spend a lot of money on advertising because it is a very effective influence on the food choices of viewers (Fettling 2005, 36). The effect of this advertising is very damaging on children and teenagers. This is firstly because children to do not understand that advertising is not necessarily meant to market a good product...
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...Television Is Affecting Children Negatively Larry Hering ENGL 101-B25 June 18, 2012 Gerald Spence Abstract Television and television advertising are effectively altering the way children think, act, and interact. Sedentary lifestyles are thought to be synonymous with watching too much television and childhood obesity has become a major issue in the United States. With all of the data and recommendations showing the negative affect television is causing, parents are in control of the issue right in their own homes. All that is needed is for them to assume responsibility. Television Is Affecting Children Negatively Over the last thirty years obesity has tripled in children ages 5 and up (Eaton, 2010). It is an epidemic that needs to be addressed in order to regain health among the nation’s children. While there is clearly more than one factor, technology has to take a major part of the blame along with parents. Children are spending too much time watching television and using systems such as Play Station and X-box. Computers are another source that takes away from activity Sedentary lifestyles are taking the place of wholesome activity-based play. Notice this child is sitting approximately three feet from the television and still uses a remote (see his left hand). His only activity appears to be eating potato chips and drinking soda. This image could be from any home in the country as sedentary lifestyles have become common. -based fun. Sedentary lifestyles...
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...Should marketers be responsible for the way their products are used by consumers? This is the main question of this essay, essentially focused on alcohol advertising targeting the young. It is very important to analyze such a subject to identify the responsibilities of each party and identify some possible solutions to preserve the health of consumers and keep good image of the corporate. The following development analyzes the responsibility of the marketers, consumers and government. That is to say that the responsibilities should be shared between these three parties. It’s clear that marketers (firms) have a greater part of responsibility than others, since they have to care about the welfare of all the stakeholders, including consumers. Marketers should work ethically and follow the corporate social responsibility. But foremost, it is important to define Corporate Social Responsibility, which is a most important concept actually in the business world. After the definition, the essay will show how marketing can drive consumers’ buying decision, demonstrate consumers’ irresponsible behavior and the government’s carelessness. Thus, what is CSR? Corporate Social Responsibility (CSR) is “a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” (European Commission, 2006). For some researchers, this view of the corporation stands in stark contrast with the neo-classical...
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...Abstract Throughout the past four weeks of this Principles of Marketing course, we have had to choose a product and learn about the ways of how to market that product. This essay is going to be discussing how I took the Clorox Green Works cleaning supplies and marketed them by applying the different marketing strategies, pricing strategy, distribution channel taken and how I would promote this item to the consumers. Marketing Strategies for Clorox Green Works Introduction This essay is about the steps taken in order to market the Clorox Green Works products and applying the different strategies to market the product. There are many steps to take to actually market the product successfully in terms of making a profit. Definition of Marketing Marketing is the process of creating communications and delivering the values to the customers, but also building and managing customer relationships that would be beneficial to the company. It is also the process of distributing goods, services, and informational and promotional benefits to the targeted consumers through communicating interactively and also executing the conception of pricing, promotion and distribution of ideas, goods and services. Introduction of Product/Service The product that was chose for the assignments throughout the past four weeks is about the eco-friendly Clorox Green Works products. This product was chosen because everywhere you read is about saving the environment and going green. Although, there...
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...The Onset of Consumerism on our Youth through Massive Advertising By June 16, 2014 ENGL 101 – B17 LUO Professor Sholes Associates of Arts – Religion Turabian Format Philippians 4:19 reads “but my God shall supply all your need according to his riches in glory by Christ Jesus”. Twenty different translations of this text and not once does it mention God supplying wants. Yet, advertisements teach the youth of America today that they should have all of their wants, not just needs. Advertising agencies, through massive and expensive efforts, have infused the idea of ultra-consumerism into the lives of American youth as evidenced by the priorities and ideals exemplified by children at young ages and as adults. Companies have recognized the deep influence of advertising on young Americans as evidenced by their massive amounts of money and effort spent on targeting children. It is not hard to imagine that companies would see children as a true market for their products. In fact, children under eighteen years old being considered consumers is a widely accepted viewpoint. Even as far back as 1958, an American youth, a teenager in particular, was being referred to as a “merchandising frontier.” In 1998, advertising agencies spent $2 billion specifically towards children in order to promote their products. This formidable amount of funding translates to a significant amount of influential ad time. The astounding 40,000 commercials a child views in a year make up approximately...
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...Research Essay Topics MEB (PG) IT What are the benefits of instant Messaging on the workplace? Are these overall beneficial to the companies and individuals? What is the most effective way to achieve sustainable computer technology? Is web usability more important than aesthetics in creating effective web design? Should cloud computing become the future framework for enterprise Information and Communications Technologies (ICT)? What are the most important approaches that organisations should embrace for dealing with cyber-crime? Education /TESOL /Linguistics At what age should a person start to learn a second language? Is motivation the most important factor in the acquisition of a second language? Is electronic media beneficial to children’s education? Teachers have a major role in motivating students to learn. To what extent do you agree? Is computer-mediated learning more effective than traditional methods? Are children better than adult when learning a new language? Should the role of ICT in secondary school classrooms be increased in the study of mathematics and language? What is the role of the early childhood educator in teacher social behaviours in children? Are children over-protected in early childhood education environments? Economics and Business What factors are behind stock market fluctuations and how do they impact? Which have the most significant impact, and why? (suitable for Banking and Finance). How do government tariffs impact on imported goods? What are...
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...Unethical Values Within De Beers Consolidated Mines Limited De Beers Consolidated Mines Limited is a South African-based mining and trading company, which controls the flow of diamonds in the United States marketplace (Aurora, 2008). De Beers distributes diamonds, ships them, and distributes them to significant intermediaries, wholesalers and retailers (Atkinson, 2000). 1. Unethical behaviour: Unfair trading and competition The first unethical conduct identified within the De Beers example is unfair trading and competition, particularly in the formation of cartels. Unfair competition is unethical in terms of the Teleological Framework, as it focuses on the negative result of the conduct of an individual or company as a juristic person, which forms the basis of self-interest (ethical egoism), thereby going against the rights of others (Stanwick & Stanwick, 2009). This section will briefly explain the De Beers example of this form of unethical conduct, and look at ways in which De Beers could redeem their reputation. We will begin with the definition of a cartel. A cartel is a group of people, organisations, or companies that cooperate together to control production, marketing, and pricing of a product (Smith, 2003). Cartels are an example of unethical conduct and are thus explicitly illegal under antitrust laws in many countries of the world, as they eliminate fair market competition. A cartel’s biggest effect is driving the price of a commodity up and well beyond what is...
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...presents itself. This manifests itself in several forms, and succinctly explains ungainly human traits such as the herd mentality and philosophical lethargy. These traits are exploited by those with an ability to wield power, such as governments and the corporate world. Humans are persuaded by these entities and the herd because it is seemingly the easiest way to avoid social exile; we become admirers of the herd and our enslavers, paradoxically the more profound thinkers will also dislike them. To emphasise the fact that social fulfillment is the most potent, and insatiable persuader, the notion of advertising is entirely based on this human need. However, it must be noted that the core of the ‘social fulfillment’ theory of persuasion has a notable pessimistic bias; humans are not persuaded as much by communal connectivity as they are by the fear of societal death. This essay will explain how social fulfillment and the fear of social death form the basis of human action and submissiveness. From a psychological perspective, the notion of persuasion is emphasised through the Milgram experiment. The ethics of the...
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