...Commercial Analysis Extra Gum Commercial: The Story of Sarah and Juan Extra Gum released a commercial to touch the hearts of potential gum costumers. It is set up in the style of a music video to a touching love song. The video starts in a High School where are girl and guy, Sarah and Juan; meet eyes for the first time. Then Sarah offers Juan some Extra gum. The video then fast-forwards to Sarah and Juan after a date in a car and they have their first kiss. This kiss is also followed with Sarah offering Juan some gum. Then the montage quickly shows Sarah and Juan together in fall, winter, and even at Prom, after each Sarah continues to offer some Extra gum to Juan. Then as Sarah and Juan age, Extra gum seems to be a part of their life. Sarah offers Juan gum after their first fight and as she leaves to move away from him. Then as the montage emphasizes their love story and the distance now between them, it shows us something new. Now we see that Juan is drawing or writing on the Extra gum wrappers that Sarah gives him. Then when Juan visits Sarah in the city, Sarah is going to meet him. Sarah walks into a art gallery to find dozens of gum wrappers with pictures of each of the big moments in their relationship drawn on them. It appears that each time she offered him some gum, like the way they met, Juan would draw that moment on the gum wrapper and keep it. As Sarah is getting touched by the sediment, she comes upon a drawing of Juan proposing to her. In her surprise she turns...
Words: 732 - Pages: 3
...Kraft Foods and Cadbury Introduction The confectionary industry all over the world is comprised of three products, that is, gum, sugar and confectionary. But the world-wide economic recession which in the last few years hit the North American and European markets, adversely affected the confectionary sales. In addition, undue pressure affected the sales volumes as more people moved towards healthier lifestyles, in attempt to avoid what they termed as unhealthy foods. In these developed countries, there are growing concerns about obesity and its side effects. Confectionary makers are now making smaller packets so as to reduce the prices of the purchase which in a way is kind of addressing some of the concerns about unhealthy foods. This is done by improving the portion control even though it increases the sales volumes per kilo, but does not affect the profit margins adversely. Even though the confectionary may tend to be termed as a luxury food item, the sales value appears to be recovering steadily from adversity. In the quest of offering premium products which are more profitable than increasing the sales volumes, the confectionary makers are offering what is seen as low value confectionary. These new products include pro-biotic and antioxidant chocolate. However, the current depression is expected to limit the growth of confectionary, because it is seen as a non-essential food item. Nevertheless, chocolate appears to be picking up in the market and was expected to...
Words: 5621 - Pages: 23
...oldest-known formula for toothpaste, used more than 1,500 years before Colgate began marketing the first commercial brand in 1873, has been discovered on a piece of dusty papyrus in the basement of a Viennese museum. In faded black ink made of soot and gum Arabic mixed with water, an ancient Egyptian scribe has carefully described what he calls a "powder for white and perfect teeth". When mixed with saliva in the mouth, it forms a "clean tooth paste". According to the document, written in the fourth century AD, the ingredients needed for the perfect smile are one drachma of rock salt - a measure equal to one hundredth of an ounce - two drachmas of mint, one drachma of dried iris flower and 20 grains of pepper, all of them crushed and mixed together. The result is a pungent paste which one Austrian dentist who tried it said made his gums bleed but was a "big improvement" on some toothpaste formulae used as recently as a century ago. The discovery of the formula caused a sensation among Austria's normally sedate dentists when it was disclosed at a dental congress in Vienna. Dr Heinz Neuman, who attended the meeting where the recipe was unveiled, said: "Nobody in the dental profession had any idea that such an advanced toothpaste formula of this antiquity existed." On trying it himself, he said: "I found that it was not unpleasant. It was painful on my gums and made them bleed as well, but that's not a bad thing, and afterwards my mouth felt fresh and clean....
Words: 4426 - Pages: 18
...INTRODUCTION In middle 1992 Colgate-palmolive (CP) introduced a new toothbrush model ,called Precision, and it was expected to be announced during 1993.Susan Steinberg ,Precision product manager, had now the dilemma how to position,brand and communicate their new product.Would it be a niche,super-premium product or would it be a mainstream professional product?Would the name of the new toothbrush follow standard naming conventions or would they make a revolution and call it “Precision by colgate”?Should the company increase their advertising budget so that they will inform people about gum diseases?All these questions were about to be answered as soon as possible by Steinberg so that Colgate-Palmolive would become the new major oral-care health company by launching Precision toothbrush to the market. Questions: 1.What is changing in the toothbrush category?Assess Colgate Palmolive's competitive position. In 1991 U.S Oral care market total sales were about $2.9 billion and had an annual increase rate of about 6.1% since 1986.Toothbrush companies changed the way that millions of people brush their teeth ,and managed to make toothbrush a not only necessary but also stylish good for people.Since the middle 80's, consumers became more concerned about their oral health care and were constantly increasing their purchase frequency.For this reason companies were focusing on giving maximum help to consumers,offering them various types of toothbrushes;each type based on what...
Words: 1713 - Pages: 7
...COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH MARKETING MANAGEMENT (MKT 6301/SYSM 6318) SPRING 2014 - CASE ANALYSIS REPORT 2/25/2014 Submitted by:- Ellen Hsieh Junai Kang Gopichand Movva Yasemin Polat Iqra Sawani Vivek Siva Iyer PROBLEM STATEMENT Colgate-Palmolive (CP) was preparing to launch the Precision toothbrush early in 1993. CP developed the Precision toothbrush with three different brush lengths and orientations to increase plaque removal and access to gums and teeth. Before proceeding with launch of the product, CP's main concern was in regards to promotion of the toothbrush, including positioning, branding, promoting and advertising. CP debated the placement of the Precision toothbrush between niche and mainstream positioning. Subsequently, CP deliberated emphasizing the branding of the toothbrush between Precision or Colgate. Finally, CP faced a dilemma in deciding the method of promotion that would best appeal to consumers while focusing on plaque removal. ISSUES Consumer and demand analysis For Colgate Palmolive, determining the demand of consumers in the oral hygiene market was crucial to determine how to market the product in terms of price, design, advertising, and other promotions. Consumers for toothbrushes include the general population with any concern oral hygiene. The difference in consumers was the types of brushers . The therapeutic brushers would be CP’s best consumers since...
Words: 3859 - Pages: 16
...PERSONAL INFORMATION Name | : | Yazan Zakaria Zaben | Degree | : | Bachelor of Business Administration | Date of Birth | : | February 24th, 1992 | Marital Status | : | Single | Mobile | : | +962770109834 | Address | : | Amman, Jordan | E-mail | : | yaz-zak@live.com | SUMMARY Polished Business Administration Degree holder with 2-year experience in Sales, Marketing, Consultancy and Business Development. Proved superior performance in competitive fast paced business environments. Keen in utilizing management principles to professionally plan and implement best business practices. Highly capable verbal and written communication skills in both Arabic and English and a good negotiator. Team player with leadership, time management and motivational skills and always maintain an energetic and enthusiastic attitude. EXPERIENCE * Sales Executive (Full time) Feb 2015 – Nov 2015 Station for Contracting Co. Ltd., Khobar, Saudi Arabia Essential administrative position reporting directly to Area Manager, Managing sales operations and generating leads. Utilized expertise and sound judgment in handling projects and ensured reaching organizational goals. Arranged and chaired professional meetings with clients, presenting company’s product and services portfolio. Reviewed, prioritized and took action upon all incoming communications through negotiation stage until closing the deals. * Successfully closed 2 major deals...
Words: 682 - Pages: 3
...Recruiting procedure for respondents 7 Findings from the focus group 7 Competition 7 Price 7 Packaging 8 Indian bias 8 Ease of handling 8 Taste 9 Odor 9 Awareness 9 Willingness to spread positive word of mouth 10 Value for money 10 Availability 10 Analysis of Interview conducted 10 Recommendations for quantitative research in future 11 Questionnaire Findings 12 Recommendations 13 Exhibit 1 14 Focus Group 1 14 Focus Group 2 15 Focus Group 3 15 Exhibit 2 16 Interview 1: Salman Shiekh (Retailer) 16 Interview 4: Saad Chaudhry (Distributor) 21 Interview 5: GM of Universal Enterprise 22 Exhibit 3 24 Questionnaire 24 Questionnaire findings 27 Introduction "Chingles" are Refreshing mini gums that offer unique and exciting flavors suited to Pakistani palate namely saunf, mint and tutti frutti. It is an Indian brand of DS group of India. In India it has been quite successful and popular. It was launched in Pakistan as well. It was distributed by Universal Enterprise. In Pakistan, unfortunately it failed to receive the expected response and the product failed in our market. The purpose of this project is to identifying those factors that led to the failure here and also to come up with solutions to re-launch the product successfully here. Executive Summary Throughout the qualitative research of our domain, we conducted four focus groups and 5 in-depth interviews. The respondents...
Words: 5538 - Pages: 23
...PROJECT REPORT ON CADBURY INDIA LTD. SCOPE OF THE PROJECT This project was undertaken to show Cadbury’s marketing mix and actually how they employ the 4P strategies- Product, Place, Price and Promotion in real world scenario. Thisproject provides us with exposure to Chocolate confectionery, Beverages, Biscuits, Gum and Candy in India which is one of the most promising segments in India today. We studied the strategies employed by Cadbury India Limited that makes it the market leader and suggested few recommendations of our own. INTRODUCTION Cadbury India Ltd. is now a part of Kraft Foods.Chicago-headquartered Kraft Foods acquired Cadbury last January for $18.9 billion. Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Their core purpose "make today delicious" captures the spirit of what they are trying to achieve as a business. In India, Cadbury began its operations in 1948 by importing chocolates. After over 60 years of existence, it today has six company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh), Hyderabad and 4 sales offices (New...
Words: 3503 - Pages: 15
...Methamphetamine was first developed in 1893. It wasn’t until 1919 that it was turned into a crystalized form. Adolf Hitler actually received daily injections of methamphetamines for the last three years of his life to assist with depression and fatigue. It is highly addictive and tolerance develops quickly, requiring higher dosages or frequency. By the 1960’s Crystal Meth was being manufactured illegally in many homes. With eighty dollars’ worth of simple items that you can easily acquire from your local pharmacy and hardware store, you can turn to a profit of one-thousand dollars. It is no wonder this has become such an epidemic. With this new discovery also came the dental condition called Meth Mouth. Meth mouth is a dental condition often characterized by severe tooth decay and loss of teeth. The condition got its name toward the latter part of 2004 when it started becoming a major problem for the corrections departments and local jails. The influx of persons with these conditions prompted city officials to look for the root cause. The exact cause of the condition is unknown as of today but grinding of the teeth also known as bruxism and dry mouths known as xerostomia are believed to be involved in the condition. There are many negatives associated with Methamphetamines, the obvious being that it is illegal. Another more visible side effect is Meth Mouth. Meth mouth is a severe Dental condition that causes loss of teeth, enamel erosion and sever tooth decay. It may also be...
Words: 1187 - Pages: 5
...In the year 2006, the organization presented Maamoul Biscuits in its current scope of Biscuit items. The market has reacted extremely well towards the Maamoul Biscuits. Then again, the sweet shop manufacturing plant represents considerable authority in the creation of Hard confections in different flavors; Gums and Chewy confections; Toffees; and Lollipops, all in different flavorsis new production line was gone for fulfilling the enhanced request from the market The Company is consistently dynamic in statistical surveying and item improvement to stay aware of the market slant and fulfill it's regularly developing business sector base. Plans are as of now under approach to present new items, for example, potato chips, tidbits, juices and other foodstuff which have demonstrated mainstream in the territorial market and past. The Company is additionally dedicated to enhancing the nature of its current items and in addition in acquainting new items accordingly with the changing tastes and market...
Words: 1450 - Pages: 6
...Table of Contents I. II. III. History of the Envelope An Overview of Envelope Beginnings Introduction to the Envelope Envelope Construction and Types Standard Sizes and How They Originated The Beginning of Size Standardization Envelope Construction, Seams and Flaps 1. Seam Construction 2. Glues and Flaps V. Selecting the Right Materials 1. 2. 3. 4. 5. 6. 7. VI. VII. VIII. IX. Paper & Other Substrates Window Film Gums/Adhesives Inks Envelope Storage Envelope Materials and the Environment The Paper Industry and the Environment IV. Talking with an Envelope Manufacturer How to Get the Best Finished Product Working with the Postal Service Finding the Information You Need Final Thoughts Glossary of Terms 1 Forward – The EMA Guide to Envelopes & Mailing The envelope is only a folded piece of paper yet it is an important part of our national communications system. The power of the envelope is the power to touch someone else in a very personal way. The envelope has been used to convey important messages of national interest or just to say “hello.” It may contain a greeting card sent to a friend or relative, a bill or other important notice. The envelope never bothers you during the dinner hour nor does it shout at you in the middle of a television program. The envelope is a silent messenger – a very personal way to tell someone you care or get them interested in your product or service. Many people purchase envelopes over the counter and have never stopped to think about...
Words: 21505 - Pages: 87
...they observed the amount of time it takes for teeth to whiten, and the budget required for each product. This study specifically seeks to: 1) Compare and contrast the whitening efficiency of Hydrogen Peroxide tooth gel, Colgate and Close-Up. 2) Determine which of the three products is the most efficient in terms of teeth whitening and costs less budget. 3) To know if homemade Hydrogen Peroxide tooth gel is a possible substitute for your usual commercial toothpastes. The study was conducted by the researchers testing the products themselves. They used the products in a span of one week and observed if their teeth whitens. The price of the product and number of days before teeth whitens are closely observed by the researchers. Based on the study, all products managed to whiten teeth, the only difference is that Hydrogen Peroxide took the least amount of time and it's the product that costs least out of the three. It is recommended that future researchers should: 1) find out the other uses of Hydrogen Peroxide. 2) be extra cautious while brushing your teeth with the Hydrogen Peroxide paste; please make sure you don't swallow anything. 3) find out if the Hydrogen Peroxide paste can whiten other materials, not only the teeth. I. INTRODUCTION Hydrogen peroxide and toothpastes are somehow similar because they can both be used for mouth washing and tooth care, but they differ in color, texture, chemical components and whitening efficiencies. Mouth...
Words: 1787 - Pages: 8
...Briefing papers The objectives of this innovative proposal are meant to improve on short-term sales and create a culture of continuous improvement of the company to grow in long-term. To do so, it is necessary to analyse the company’s performance against current market condition to determine the gap in the market potentially to be exploited by the companies. SWOT analysis is to be conducted to understand the company’s market standing by outlining the internal and external factors of which impacted upon the company. The proposal attempts to target the correct market based on market attractiveness taking into consideration of the factors outlined in SWOT and position ourselves in the best place to gain competitive advantage. (see SWOT ppt) Innovative Strategic Proposals 1. Expand Sales Floor Areas The warehouse is excessive and limited floor space for sales. The sales are under-performed, and the warehouse space is under-utilised. The innovative idea is to focus on putting efforts more promoters on the ‘front line’ to enhance sales opportunities, increase sales volumes; at the same time expand inventories lists to gain competitive edge. 2. Cost Competitive While trying to expand inventories, the company will choose to import low cost white goods from China to raise sales volumes at competitive pricings, at the same time provide wide selections of brands to suit the need of customers at different levels, encouraging repeated purchase. 3. B2B customer The...
Words: 1359 - Pages: 6
...BRYANT CHRISTIE INC. I N T E R N A T I O N A L A F F A I R S M A N A G E M E N T R E P O R T THE MIDDLE EAST CONFECTIONERY MARKET: OPPORTUNITIES FOR U.S. CONFECTIONERY EXPORTS Prepared by Bryant Christie Inc. for the National Confectioners Association January 30, 2009 Seattle Telephone: 206 292 6340 Sacramento Telephone: 916 492 7062 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities for U.S. Confectionery Exports...
Words: 17902 - Pages: 72
...BRYANT CHRISTIE INC. I N T E R N A T I O N A L A F F A I R S M A N A G E M E N T R E P O R T THE MIDDLE EAST CONFECTIONERY MARKET: OPPORTUNITIES FOR U.S. CONFECTIONERY EXPORTS Prepared by Bryant Christie Inc. for the National Confectioners Association January 30, 2009 Seattle Telephone: 206 292 6340 Sacramento Telephone: 916 492 7062 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………… ……..1 INTRODUCTION…………………………………………………………………………4 BACKGROUND ……………………………………………………………………4 METHODOLOGY ……….…………………………………………………………4 REPORT FORMAT …………………………………………………………………4 GENERAL MARKET ENVIRONMENT…………………………………………………… 5 MARKET FOR CONFECTIONERY IN THE MIDDLE EAST……………………………….7 CONSUMPTION TRENDS…………………………..………..……………………. .8 COMPETITION ..……………………………..…………………………...……………..13 MULTINATIONAL PRODUCERS…………………………………………………...14 LOCAL PRODUCERS……………………………………………………………...14 CONFECTIONERY IMPORTS….…………………………………………………...16 DISTRIBUTION……………………………………………………………………… …18 RETAIL……..……….......…………………………………………….……….…19 CONVENIENCE STORES …....……………………………………………. ……...22 HOTEL, RESTAURANT AND CAFETERIA …..……….……………………………23 COLD STORAGE….. ....…………………………………………………….. ……24 MARKET ACCESS ..………………………………………………………….…………..24 LABELING …..…………………………………………………………………..26 CONCLUSIONS……………………………..………………………….……………. ….27 APPENDICES RETAIL PRICES FOR LEADING CONFECTIONERY BRANDS U.S. AND COMPETITOR CONFECTIONERY EXPORTS TO THE MIDDLE EAST CONTACTS Middle East Confectionery Market:: Opportunities...
Words: 17957 - Pages: 72
