...Youth and Fashion Thanks to a combination of technological innovation and developing global economies, “fast fashion” is now ubiquitous on the high street. A one-two punch of low prices and targeted advertising, in particular, has stimulated the boom of a teenage market, one that can stay up to date with the latest runway trends at “pocket money” prices. Today’s youth views shopping as a necessary and exciting task. And unlike previous generations, this emerging demographic has learned that “fast” is the only way to consume clothing. Negative Aspects of Fashion Though importance of fashion can not be neglected in todays society it has certain drawbacks too. Moral Values: Fashion does not preach ethics. Every new fashion or trend is promoted and advertised in such a manner that people (especially teens) cannot avoid it. They don’t bother whether it is moral or immoral. Economical: Fashion is often associated with promoting capitalism. Fashion is least rational; people buy new clothes when old are still wearable. They discard old clothes just because they are no longer fashionable. Fads of Fashion: Most of the fashion trends are very short-living. They come and go within few months. These are called fads of fashion. The true fashion consists of style, but people who have little awareness of fashion follow fads rather than making their own style. Harmful to Health: Certain fashion trends are harmful to health. Fashion has made teenagers extremists. What could be more shocking...
Words: 641 - Pages: 3
...Which fashion model a thin, rail like figure popular in the 1960's? Fashions and styles very much different from the 1950’s, you can say, the styles were much bolder and revolutionary from the proper and prim attitudes and styles of the 1950’s. Have never been accepted prior to the 1960’s were popular, like the mini-skirt and form fitting dresses and skirts. Another fad or style that became popular in the 1960’s was being thin, especially for females. In order to wear the popular mini-skirts and other form fitting dresses, many women had to be thin enough. Thinness became popular with comp the 1960’s brought on a whole slew of fads, fashions, and styles very much different from the 1950’s. You can say, the styles were much bolder and revolutionary from the proper and prim attitudes and styles of the 1950’s. Clothes that would have never been accepted prior to the 1960’s were popular, like the mini-skirt and form fitting dresses and skirts. Another fad or style that became popular in the 1960’s was being thin, especially for females. In order to wear the popular miniskirts and other form fitting dresses, many women had to be thin enough. But the bigger reason why thin was becoming more and more popular was because of models like Twiggy, a popular model in the 1960’s known for her extremely thin appearance, showcasing their extremely thin bodies. All of sudden, thinness became popular with company executives, the entertainment business, and society as a whole. It was...
Words: 345 - Pages: 2
...Body piercing is practice that initiated itself into fashion and culture thousands of years ago within ancient tribal societies that were symbols of a rite of passage and considered a badge of rank. This tradition went to the background for many western cultures related to the idea that it was associated with barbarian tribes until an era of Elizabethan time when sailors came into contact with tribes that sported ear lobe piercings. The sailors believed that this ear lobe piercing enhanced their long distance vision. Another resurgence emerged during the Victorian era when genital piercings became fashionable to impose chastity in women and prevent the male genitalia from showing in the tight trousers wore during this time. Prince Albert is the most famous when discussing this type of piercing. Genital piercing mostly died out but the ear lobe piercing continued to be fashionable up to present day (Schurman, nd). The current practice of body piercing today can be related back to 1970 to an eccentric millionaire, Doug Malloy of Los Angeles, Ca. Malloy became interested in the culture of body piercing and practiced on himself and enlisted others, one of which is referred to as the father of British piercing, Alan Oversby (unknown, nd). With many fashion influences, the beginnings are in the west and move eastward into the population. The origin of this tradition began as tribal ritual to sustain a rank within and has migrated to an origin of social expression...
Words: 837 - Pages: 4
...in order to adjust and cope with the tremendous development that are happening in the internal and external environment of the organization. With the constantly changing environment, many people especially those in the working organization find themselves normally adapting. This is because change can bring many improvement and development in different aspects of competency. Likewise, change has been modified and tailored by various work organizations for varied reasons. With these changes in business processes, the evolution of different management strategies among business practitioners becomes the new trend. The emergence of the so-called management fashion is now influencing most of businesses today. With this consideration, this paper will be discussing the issues of changes among business in accordance to management fashion as it complies with the theories of legitimacy and institutionalization. Discussion The continuous and dynamic competition in the global business arena has been very stiff and complex. In this regard, the organization must be able to utilize a strategy and management system that will enhance the performance of the business so as to outgrow its rivals (Thompson & Strickland, 2003). The evolution of...
Words: 2855 - Pages: 12
...live like the rich and enjoy luxuries like cars, fine clothes and entertainment like Jazz, movies and gambling. Mass production and advertising was making items more accessible and desirable and everyone was investing their savings on the rising stock market. In many ways the 1920’s were a positive period full of fun and fads and the decade roared but there were also negative events throughout the 1920’s, most notably the 1929 stock market but also political and labour unrest, racial discrimination and the onset of Residential Schools, which made the 20’s, not roar. All the new fads and fashion trends made this period a time for change and growth. Many ladies in the 1920’s wanted to be liberated and challenge the status quo on acceptable dress and conservative hair styles by showing some skin with tight fitting dresses with fringe that moved when they danced and cutting their long hair into nice short “bobs”. This was called the “flapper look”. Not as much of a dramatic change in the men’s fashion happened in the 1920’s but, the men sported baggy pants or knickers, a bright snappy hat and a bow tie. Their hair was also greased back and parted. New fads...
Words: 1323 - Pages: 6
...FLAVOR OF THE MONTH: WHY DO SMART PEOPLE CHOOSE TO FALL FOR FADS WHAT IS A FAD ? An intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities; a craze. (Ex. Fashion, trend passion ) HISTORY OF FADS It is estimated that, in 1958, 25 million hula-hoops were sold in the United States. This over priced plastic hoop is a classic example of a fad—an event, idea, or object that goes through a fast and wild ride to popularity and an equally fast slide into obscurity. Fads happen with frequency in American culture (remember pet rocks?) and show a remarkably similar overall shape. A fast rise to universal appeal is followed by a fairly short period of popularity and then a rapid demise. This demise leaves people shaking their heads, and wondering, “How on earth did I expect that to last?” FADS THROUGHOUT TIME The realm of the fad is essentially unknowable. History is littered with random enthusiasms that sweep the culture, flare for a few months or years, then recede into the Ocean of Weird and Terrible Ideas. Particularly curious, and sometimes gruesome, are those youth culture fads that tempt the young and the bored. The Information Age certainly isn't helping things. Now that everyone is armed with a phone camera and Internet access, the temptation to do something weird and broadcast it worldwide is apparently irresistible. SWALLOWING LIVE GOLDFISH The original fraternity stunt, the practice...
Words: 339 - Pages: 2
...looks; the combination of features that makes it different from other garment. Fashion- is a style that is accepted and used by the majority of a group at any given time. Design- is a particular style that may be expressed in a great many designs. All different yet related because they are in the same style. B) Classic- a style that remains genera fashion acceptance for an extend period of time. Fad- a short lived fashion, generally concerned with some detail of design, mostly affecting only a narrow group within the total population. 5. 5 stages: 1) introduction, 2) rise, 3) culmination, 4) decline, 5) obsolesces. 6. Consumer use of a fashion product follows a cycle similar to the buying cycle; however, the use cycle begins after the buying cycle and endures beyond the buying cycle’s decline and obsolescence stage. 7. Fashion changes are outgrowths of changes in consumer needs and require the support of the majority. Consumers dictate what styles will become fashions by accepting some style and rejecting others. 8. 1) Consumers establish fashions by accepting or rejecting the styles offered. 2) Fashions are not based on price. Just because something is expensive does not mean it will be successful. 3) Fashions are evolutionary in nature; they are rarely revolutionary. 4) No amount of sales promotion can change the direction in which fashions are moving. 5) All fashion end in excess....
Words: 661 - Pages: 3
...to find one that not only help me lose weight, but also begin a new life style. 2) As a result of the on again, off again weight gain I began to see myself as a failure, and also as a fat person who could not keep the weight off. Through this research I am hoping to find not a diet but a life style that is healthily. I hope to be able to recognize a Fad diet as soon as I see one, and be able to educate my friend and family on this matter. Who is your primary audience or reader? Why? Be detailed in your answer about your audience. 1) The targeted audience would be people looking for a quick fix diet, maybe the girl that needs to get into that little black dress this weekend or the boy that will go swimming for the first time with a new girlfriend and wants to look slimmer fast. 2) I believe my secondary audience would be people like myself that just want a diet that works and are looking for new ways to lose weight. Not a quick fix, but a diet that is not very difficult and keeps the weight off. 3) I think the majority of my targeted audience would agree with me, even though the truth hurts. Fad diets are not healthy and are indeed a quick fix. But, people sometimes want to believe otherwise, even though the proof is presented to them. In a sentence or short paragraph, what is your thesis statement, including your angle? Write what will appear in your...
Words: 2478 - Pages: 10
...Stylistic and rhetorical strategies Mark Twain uses in Corn-Pone Opinions include imagery and motif. The imagery of the hoop skirt helps the reader identify how fads cause controversy, but can easily become everyone’s sense of identity or the opposite of it. Through this imagery, a motif is created which displays how various fads and ideas, lead to the creation of corn-pone opinions and the division of people. Overall, this motif helps the reader identify how people divide based on what new ideas and inventions are present in the time period. This motif also highlights a cause and effect relationship between the fads and opinions. Furthermore, Twain’s use of logos, displays how corn-pone opinions are established, helping the audience identify the logical process in which opinions are created and used in society. These stylistic choices work together to affect the tone and meaning of the work as it displays how Twain ultimately feels no person has an original opinion, and instead holds an opinion which stems from one popular idea. This highlights a critical and satirical attitude by Twain and altogether emphasizes the unoriginal opinions many people carry....
Words: 567 - Pages: 3
...Ray Angel Mojica GBA 513 Professor Amrouche October 29, 2011 IBM Case Study Description: International Business Machines or IBM is an American multinational technology and consulting corporation. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in various areas ranging from mainframe computers to nanotechnology. As of September 2011, IBM is the second largest publicly traded technology company in the world. IBM famous invented are the automated teller machine ATM, the floppy disk, the hard disk drive, the magnetic striped card ,and the SABRE airline reservation system. In 2011, Fortune ranked IBM the 18th largest firm in the US as well as the 7th most profitable. Today and recently IBM has created several new venues, they have been able to update their business analytics systems making themselves more profitable towards other businesses. IBM current competitors are considered to be Accenture, Hewlett Packard and Microsoft. Their primary competitors are primarily in the information technology service industry. IBM’s slogan is to THINK, stating that let them provide the necessary tools and/or services for you the consumer to think and reach the important decisions. SWOT Strength • IBM has very strong research and development departments • Created and establish unique products • Because of their many success they established strong customer loyalty Weakness • There can be...
Words: 1075 - Pages: 5
...Kristen Forrest Ms. Tubergen W131 26 November 2012 TOMS Shoes TOMS shoes is a company that designs and sells shoes based on the Argentine alpargata design. When TOMS sells a pair of shoes, Friends of TOMS, a non-profit subsidiary of TOMS shoes, donates a pair to a child in need. TOMS shoes appears to be a trend and not a fad due to the fact that sales of these shoes have increased each year since TOMS began in 2006. Many fashion statements start off as fads and catch on because they are something new, but TOMS shoes has outlived the fad stage and has presented itself as a worthwhile trend. Due to the “One for One” movement, and the charitable nature of TOMS shoes, consumers have realized the long lasting effects of buying a pair of TOMS shoes. Therefore, TOMS is a worthwhile trend and not a novel fad. TOMS shoes appears to be an important trend due to the charitable nature it portrays. Since its birth TOMS shoes has sold and donated over one million pairs of shoes in 25 different countries. Over 500 different stores sell TOMS shoes recognizing the significance of this trend. Social media, in the form of Facebook, reports that TOMS fan base is growing at a rate of 28,000 per month. Conditions that allow TOMS to exist and continue as a trend center around first and foremost the designers continuing to make shoes that are fashionable that people want to buy. Secondly, poverty still exists, children still need shoes and people like helping those in need. Lastly, Blake...
Words: 276 - Pages: 2
...devising push and pull strategies to then solve their overarching challenges of line extensions. Social media should also be continually use to optimize marketing strategy based on consumer feedback. Statement of Problem/Opportunities/Objective: L'Oreal was faced with analyzing the market trends in hair coloring segment, possible course of response from L'Oreal and social media integration for better marketing strategy. The overarching issue L'Oreal was facing was to understand how can they integrate social media into their marketing strategy for the new hair color product. The problem was further divided into following categories: Challenge #1- Trend or Fad?: The marketing team's first challenge was to understand how to use social media to identify upcoming trends, decide if it is a trend or fad and how can they differentiate their product that can be relevant for the trend identified. • Pull Strategy: How can they use Social Media Learning as an active strategy to pull information from consumers. They knew that hundreds and thousands of consumers are talking about the product online...
Words: 1017 - Pages: 5
...MANAGEMENT FADS Only novel, not practical HasanKazmi Many organizations are in a constant search for a simple solution that can maximize employee productivity in congruence with greater profits and happy customers. In search for the ‘quick fix’, popular administrative ideas and trends of one organization are embraced religiously by others – becoming a fad. Like fashion trends, fads also have a life cycle where it enjoys a period of fame and subsequently becomes supplanted. To figure out, a characteristic study of 2 fads, old and recent has been conducted that details performance trajectory. MBO – Management by Objective – first outlined by Peter Drucker in his book “The Practice of Management” became popular in the 1970’s and 1980’s. The process outlines setting objectives for the employees so as to get involved in their tasks; achieve targets and deliver the level best performance in a given time frame. MBO received a boost when it was declared to be an integral part of ‘The HP Way’, the widely acclaimed management style of Hewlett-Packard. At every level within Hewlett-Packard, managers had to develop objectives and integrate them with those of other managers and of the company as a whole. This was done by producing written plans showing what people needed to achieve if they were to reach those objectives. The plans were then shared with others in the corporation and coordinated. The widespread adoption and popularity of MBO was because it was antonymous of ‘management...
Words: 932 - Pages: 4
...Analiysis ‘Muscle Binds’ Sport has been the object of cult for many centuries. However not everyone shares this position. The author of the article ‘Muscle binds’, Dina La Vardera, expresses her attitude to the sports activity. The article touches the problems of obsession by physical exercises. The author calls upon to remember that there are a lot of other pleasures except sport and it occasions more health and social problems than it seems. Being an expensive short-lasting fashion, exercises make people forget about everything except their beauty, even their own death does not matter anymore. They train the bodies but neglect the minds. According to the author it’s better to be a couch potato but not a self-righteous young person with rippling muscles. The title of the article reflects the contents of the article in full measure: one is bound to train not to have cellulite, one is bound to train to follow the fashion, one is bound to train to come to term with oneself, and finally, one is bound to train to be healthy. As the article is written in ironic way it is quite easy to read but the real sense is caught only by the end. It makes the reader understand that he/she is either a silly “hunk” or a lazy “potato”. The passage is written in a very chatty informal publicistic style to draw reader’s attention, to persuade them to get the author’s point of view and to entertain them. It is chosen for the target audience who consists of young people...
Words: 534 - Pages: 3
...Summary of Article, “Lululemon rides out recession in quality fashion” Many clothing firms cut price to allure customers in the recession. However, Christine Day, the vice president of Lululemon adopted a contrary approach, now lululemon is profitable. The success of lululemon in the recession attributed to the innovative strategies. First of all, Christine Day did not lower price, but devote into improving quality of clothes. Besides, she attracted customers by offering new products such as running outfits, jackets and accessories and building an e-commerce site. With these successful reforms, lululemon did not only pay off, but also increase the sales demand. Due to insufficient inventory, lululemon has to invest more money into supply chain to meet customer demand. In a short, lululemon is doing its business in an optimistic outlook. PEST Analysis (See Appendix A) Political Department of Finance Canada (2009) reported Canada introduced Economic Action Plan in January 2009. One major part of this plan is reducing tax permanently. Personal income tax falls over $1 billion for the 2009 taxation year, corporate income tax revenues fell $11.2 billion and Goods and Services Tax (GST) revenues declined $4.2 billion. Canada is one member of North American Free Trade Agreement (NAFTA), other members in NAFTA are America and Mexico. Though Canada trade with a lot of countries around the world, the major trading partner of Canada is the U.S., accounting for 77.7 percent...
Words: 1920 - Pages: 8
