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Fast Food Epidemic

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Submitted By ksieklicki
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Childhood obesity, who is to blame? The parents solely? The food chains? Maybe a combined effort, a blind eye, ignorance, or finger pointing? Regardless to the right or wrong answer, McDonald’s Corporation has decided to take a stand against all the scrutiny their company is facing, and make a change. This coming September, Happy Meal boxes will include apple slices, minus the caramel, and smaller portions of French fries. This is a huge leap in the right direction to not only get the United States regulators off their back, but also to aid the parents that use this fast food chain anytime after August 31, 2011. Americans, in general, have become one of the biggest groups of consumers on the planet, wanting everything bigger and better than anyone else, including waistlines, with over half of all Americans being overweight. This is not a surprise to anyone who may occasionally turn on the news or open a newspaper. The rise in childhood obesity, which is now 17% higher then what it was ten years ago, is alarming to even a pediatrician. With that being said, the social, political, and legal environment of the fast food industry is of particular interest in recent years. Cultural attitudes and beliefs have changed significantly. Fast food is now seen as one of the main contributors to heart disease, diabetes, and obesity. Fast food corporations have been forced to change their images and shift their menu offerings into a more health conscious selection. The competitive strategies in the industry have reflected changes in customer values and tastes to some extent at McDonalds, Subway and Wendys, but some companies such as KFC and Taco Bell have fell behind and are slow to change. Another marketing strategy that fast food companies have been using is getting their customers hooked at a young age. Almost all of the larger burger restaurants are offering kids

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