...their advertisements. The fast food industry excels at this strategy. They have identified their target customers as children, and they know how to construct advertisements to directly cater to their wants. Toys and colorful characters, like Ronald McDonald, make the unhealthy products that this industry is selling look attractive to children; the message is not what it purports to be. Due to the naive minds of children, advertising towards children has become a big problem for our nation. There is no doubt that the fast food industry has played a big part in our nation’s growing obesity epidemic, which will continue to grow if these companies are allowed to continue their successful strategies. These companies have been impugned. Through the inventions of the Internet and cell phones, there will only be more ways for fast food companies to reach out to children. The government should push to censor more minutes of fast food advertisements on kids’ television networks, regulate the number of advertisements that appear online on kids’ websites, and stop companies from targeting low class minorities who may not have a parent available to teach them healthy eating habits. Also, parents who are able to should take responsibility and show their children healthy eating habits, and limit time spent watching television. Obesity is a danger to children, due to the fact that it will be referenced many times when the topic of fast food advertising towards children is discussed...
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...stereotypes in food advertisements Introduction I was online watching an episode of vampire diaries when an advertisement aired. The advertisement was about a man telling his mum that he was getting married. The mum naturally asked who he was getting married to, and the man shocked me with his response when he said that, “it’s not a girl, it’s bacon.” I was shocked because when he said he was getting married I didn’t expect it to be a food commercial. This advertisement got me thinking what message it was sending, and who it was targeting. It got me thinking how advertising influences our culture. We watch movies, TV show and read magazines that portray different gender stereotypes that get through us. As we consume these media, our behavior in society is constantly changing because of the impact they have has in our lives. Since we have been discussing the role of advertising in society, I decided to look at how gender stereotypes are used in food advertisements and how it affects us as consumers. This paper will look at how food advertisements portray: men, women and relationships. This paper will also analyze what accounts for these gender stereotypes. Men in food advertisements are usually portrayed as strong and cannot eat “women food”. The kinds of food that men are supposed to eat are fast foods like burgers and pizzas. One of the advertisements that I found from my research has a man and woman sitting in a restaurant. They are served a small portion of food when the man...
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...* Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they will be like the man shown in the ad and be just as strong to carry all that weight on their backs and take off as fast as an airplane ‘400% faster’ * For people whose interest have been caught, the information of the ingredients with ‘The ultimate combination of arginine, creatine and glutamine, xpand will flood your body with energy for an all-out assault’, the word ultimate makes people feel ultimate if they take this product while exercising (is what company wants people to think) * ‘A single scoop of xpand generates heart pounding, blood pumping intensity’, makes the product sound just as good as a steroid but it is legal to consume * “UP TO 400% FASTER THAN THE COMPETITORS” – draws attention to what product can do for the audience and tries make them think they are getting a better edge on the competition * Dumb bell weights shown on the wings of the plane to exaggerate the strength of the man with the plane attached to him from taking the product * * Flames and smoke is also indicating the energy ‘xpanded’ from the product ‘XPAND’ by Dymatize. * Action is created when the advertisement asks you to ‘IGNITE YOUR POTENTIAL WITH XPAND’ and appeals to the fantasy of the audience’s mind that they...
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...Advertising can be termed as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor (Kapoor, 2010). Although advertising might facilitate one to be up to date about latest product and technology, but on the other side, it can also create some pressing issues like Influence over children that could affect a child both mentally and physically. It can be argued, children are more vulnerable target audience for advertisers as they are easily influenced by advertisements without doubting its motive (Vadehra, 2010). It seems, globally, governments are taking serious steps to regulate advertising Influence over children. Sweden, for example, had banned the advertising for children below 12 years (Edling, 1999) while advertising is strictly regulated across other parts of Europe (RAC, 2003). Furthermore, there are voluntary groups like “Adbusters” and "Mothers group" that pressurize governments to regulate advertising (Vadehra, 2010). In India, It might be right to say, the laws corresponding to advertising are very lax and there are only couple of business organisation that can only put moral pressure on advertising. (Vadehra, 2010) Without exaggerating, it can be said that in the last two decades, there has been a major change in the advertising Pattern in India. In 1970-90, advertising was limited to direct messages through radio, print and limited visuals. Moreover, there are several educational short visuals for children...
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...Title: How fast food advertisement persuade UK consumers’ consuming? Tsz Hin Lam (Henry) 33801495 Group B Abstract: In recent days, many advertisements have been promoted either on television or the internet. Customers can see advertisement very easily through their digital devices, so this advertisement really affects the way customers’ consume in fast food restaurants. Previous literature states that fast food restaurant these days really put a lot of effort on advertisement and promotion, and these really can improve their sales revenues. The majority of interviewees claim that advertisement really persuade them to consume more on fast food restaurant rather than before, and it really change the image of fast food restaurant on customers ‘mind. However, some interviewees think is have not change both their consuming and the image of fast food. Moreover, most people think advertisement really can help to persuade customer’s consuming. Content Page: list of figure 1.Introduction:5 2.Literature Review:5 3.Methodology: 6 4.Result and Discussion: 7 5.Conclusion: 11 6. References:12 7.Appendix: 13 Page no p.7 p.7 p.8 p.8 p.10 p.10 Page no p.7 p.7 p.8 p.8 p.10 p.10 List of figures: Fig.1- How many times do customers see fast food advertisement in a week. Fig.2-Where do customers mostly see the advertisements. Fig3. Which kind of advertisements most attract consumers. Fig4. Have customers been to a fast food restaurant because...
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...Television and Children Are your children becoming the target of today's "BIG BUSINESS"? There doesn't seem to be a good time to watch television with your children. Whether it is Saturday morning cartoons or Sunday night football, the constant bombardment of controversial television commercials is all around us. It's hard not to notice the non-stop flood of commercials that are aimed directly at children. These commercials encourage today's children to purchase all types of unhealthy food items, as well as toys and clothing. Not only are these food items full of fat and sugar, I cannot go to a toy store or clothing store without my children asking specifically for items promoted through television commercials. My children have even asked for certain types of fast food restaurant to receive a desired happy meal toy. Food products are the most commonly advertised item during peak hours of children's TV watching. A study of broadcasting during the peak hours of children's television watching found that 16% of the time was consumed with ads. Almost half of the ads were related to food (food products, restaurants, and beverages). The nutritional contents of the foods advertised weren't good. Almost 70% of the foods advertised were high in sugar, 40% were high in fat, and 20% high in salt. About 9% of the foods advertised were classified as healthy (low in sugar, fat, and salt). (Pediatrics for parents 1997) Not coincidentally, childhood diabetes is on the rise. Dr...
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...being obese can cause physical, social, and psychological damage, and can ultimately affect the child’s overall quality of life which can follow the child into adulthood (Maziak, Ward, & Stockton, 2007). The food industry has not made significant improvements to production or food marketing toward children. Therefore parents must take control of childhood obesity to help with a better future for America’s youth. Research suggests that childhood obesity rates will continue to rise because children are targeted by marketing strategies, the food industry is not showing signs that substantial changes to marketing and production targeting youth that are needed will happen any time in the near future and also because the evolution of society has aided in creating a sedentary lifestyle. Health and government officials have seen alarming statics in the increase of childhood obesity rates. The increase and health concerns have had severe enough increases that officials are referring to the situation as an epidemic. Some of the risk factors associated with obesity are high cholesterol, high blood pressure, and diabetes. Two of the leading causes of death in the United States are heart disease and cancer, obesity is a large contributing factor to these diseases (“Unregulated Food Advertising, 2012). Because of the seriousness of the health...
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...Business and Law Unit 3 &9 Assignment 5 What is the purpose of promotion? The purpose of promotion is to appeal your product or service as a business to the wider public so that potential customers are aware and also this can help your business to gain more sales and revenue, promotion can also be seen as a way of penetrating the market to gain more recognition. Promotional Mix The promotional mix has six elements and I will be moving on to describe the mix being used by two businesses, the six elements are as follow include: Advertising, direct marketing, personal selling, sales promotions, sponsorship, publicity and public relations. Advertising Advertising in the promotional mix is important because it’s a way a business can advertise their specific product or service in order for them to get recognised and try achieve sales for the specific product you’re selling. Direct Marketing Direct marketing is effective in the mix because what direct marketing is that it’s selling directly to the customer through things like over the phone telephone selling or even mail order that’s what makes it direct rather than public. Personal Selling Personal selling is where there is face to face selling and this is where after the face to face confrontation the business attempts to persuade the customer to take a free trial or purchase the product. Sales Promotions Sale promotion is a method or a marketing technique used by businesses to attract a consumer into new products...
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...The Pros of Advertising Food on Television There are several advantages to advertising on television. One of the main ones and the most obvious is visual. You cannot do this on the radio. You can advertise anything on television simply by having an ad run continuously even on just one station. With visuals, people can actually see what they are buying which is one of the main keys to selling your product. You can add audio if you choose too or play audio from the product if that is the type of product you are advertising. It is much easier to get your point across in television add than a radio add. Within the first few seconds of a commercial, you already know if you want to buy the product or not because they will throw everything they have at you within the first 10 seconds. The rest of the commercial is just icing on the cake. Depending on what you are advertising, you have many channels at your disposal. If you are advertising something sports related, you may want to run ads on ESPN, Fox Sports, NBA TV, NFL Network and so on and so forth. If you are advertising something music related, you may want to run ads on BET, MTV, VH1, and channels like those. If you are advertising something to do with cooking, you have a myriad of cooking channels to choose from. The list goes on and on. There is probably a station or two that specializes in whatever you are advertising. If for some reason you cannot get your ad onto one of those major networks, you can go the local...
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...Business and Law Unit 3 &9 Assignment 5 What is the purpose of promotion? The purpose of promotion is to appeal your product or service as a business to the wider public so that potential customers are aware and also this can help your business to gain more sales and revenue, promotion can also be seen as a way of penetrating the market to gain more recognition. Promotional Mix The promotional mix has six elements and I will be moving on to describe the mix being used by two businesses, the six elements are as follow include: Advertising, direct marketing, personal selling, sales promotions, sponsorship, publicity and public relations. Advertising Advertising in the promotional mix is important because it’s a way a business can advertise their specific product or service in order for them to get recognised and try achieve sales for the specific product you’re selling. Direct Marketing Direct marketing is effective in the mix because what direct marketing is that it’s selling directly to the customer through things like over the phone telephone selling or even mail order that’s what makes it direct rather than public. Personal Selling Personal selling is where there is face to face selling and this is where after the face to face confrontation the business attempts to persuade the customer to take a free trial or purchase the product. Sales Promotions Sale promotion is a method or a marketing technique used by businesses to attract a consumer into new products...
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...what’s in your food or how it’s being made? Eating fast food isn’t always the answer in the long run even if your running late. Why not cook yourself a home cooked meal and create less problems for not only you but our country? First, we will drive through the problems fast food causes. Next, we will make a “quick stop” at the causes of fast food. Finally, we will throw away the problems and find solutions for fast food. First, we will drive through the problems fast food causes. As we have probably all heard one or more times in our lives that fast food isn’t healthy for you; that’s old news. Now the question is, do you really know what it does to your body and what problems it can cause. Eating...
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...in their advertising models, food and their commitment with the community. II) *Topic sentence 1: McDonald’s and Burger King invest a lot of money in their advertisements. A) Evidence #1: Golden arches, Ronald McDonald, Big Mac, extra cheese and the guy who promote Burger King. III) *Topic sentence 2: Their food seems to be the same, but it isn’t. A) Evidence #1: McDonald’s hamburger weighs less than Burger King’s. B) Evidence #2: Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. C) Evidence #3: McDonald’s cost slightly less than Burger King. IV) *Topic Sentence 3: Their commitment with the community is different. A) Evidence #1: McDonald’s has House Charities and they give away millions of dollars in scholarship, while Burger King’s commitment is to provide good service and products to their clients. V) Conclusion McDonald's vs. Burger King “We see things not as they are, but as we are conditioned to see them” –Gandalf. Far from what we imagined, McDonald's and Burger King have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, “they create debates on which one of them is the superior restaurant” (Jeffrey’s blog, 2012, BK vs MC). Although, they have similarities, their differences become undeniable when we analyze deeply their advertising models, their food and their commitment to the community. An advertising model is...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...FOX Dear Editor, In the article, “First Lady Proposes Bon on Junk Food Marketing in Schools” from nbcnews.com states that Michelle Obama is against fast food advertising in school campuses. “Our classroom should be healthy places where kids are not bombarded with ads for junk food”, where her exact words in the white house. School should be a place where kids study and interact with healthy and educational material and not a marketing place for junk food companies. “If you can’t sell it, you ought not to be able to market it”, said U.S. Agricultural Secretary Tom Vilsack. Vilsack mentions as well that there are hundreds of millions of dollars spend a year in just marketing foods and drinks to kids in school. I strongly believe that all this should be banned since advertising persuades kids to buy more junk food and that is unhealthy for kids especially since kids spend forty hours in school a week. Mrs. Obama does right in proposing that junk food advertising should be banned from school, as I grew up most kids around me in school were not overweight but this was in the early 2000’s. However now things are very different, as I drive by school I see many kids who are eagerly eating unhealthy food such as chips and the bad thing is as they’re coming out of school, most of these children seem overweight. Sincerely, Juan Morales Juancm.03@gmail.com Reference page First Lady Proposes Ban on Junk Food Marketing in Schools - NBC News. (n.d.). NBC News. Retrieved April...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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