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Financial Application Budgeting

In:

Submitted By thitinunkae
Words 1559
Pages 7
1.The total budget required (investment needed)
4.Approx 10+ slides:
e.How would you make money?(Just a quick reference to the revenue model, no details yet)
Selling the App, Advertising, In App Purchases
6.Approx 3 slides:
Revenue
a. Revenue model,how do you make money?
Nomads cost
Expert programmer
Business license
Server
Portable drive
For the beginning budget should be around 35000
b. What is your predicted conversion rate?
(sale/click)x100
c. How many people do you expect will use your product?

d.What is your growth model? How is your revenue going to grow over time?
7.d.What are your user acquisition costs?
8.Approx3slides:
Competitor
d.How does your competitor make money?
10.Approx4~7slides:
Financials
a.Revenue:all revenue for the coming 4 years. i. Breakdown per product revenue type, so if you have ad revenue and revenue from premium members you want to break those down and show percentages of revenue being generated.

b.Costs: all costs for the coming 4 years
i. Breakdown per category of costs. Cost of good sold (if applicable), Operations (including staff),Overhead (rent, admin,etc), Marketing, Contingency fund (normally a percentage of revenue),App development & maintenance support(Example: Apple’s App development platform compatibility),etc… staff overhead

c.Break even analysis
i. Graphs that show your revenue,costs,and profit(or loss)over the first 4 years. Shows clearly the breakeven point.(within 3 years orless). ii. Average revenue per user/venue/client,+number of users over time. * P = Selling Price per unit * V = Variable Cost per unit. * X = Number of Units Produced and Sold * TR = Total Revenue = P * X * TC = Total Costs = TFC + TVC * TFC = Total Fixed Costs * TVC = Total Variable Costs = V * X * P-V = Contribution Margin per unit (CM) * CMR = Contribution

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