The King of Pop: Coca-Cola
Linn B. Jordan
Strayer University
Professor Wendy W. Achilles
ACC 499
April 14, 2013

The King of Pop: Coca-Cola
Coca-Cola is worldwide known as one of the most famous non-alcoholic beverages. Coca-Cola products have been almost everyone’s favorite for the past 125 years. As going into its 126th year in business, the company is growing bigger and stronger than ever before with a seemingly effortless grip on the market with its recent announcement in earning more profits while its competitors were losing profit. Following is a closer look at the company’s financial information being analyzed to further confirm its standing among other players.
In Mike Esterl’s article on the Wall Street Journal, he indicates that Coca-Cola is the number one soft-drink brand in the United States – a huge market in the North American market. Numbers in Esterl’s article shows that Coca-Cola has a 42 percent of the market which translates to how well Coca-Cola is doing in the United States alone. According to Coca-Cola, the North American market has the net operating revenues (in millions) of $8,191 in 2010, $11,140 in 2011, and $20,559 in 2012 and profit incomes, also in millions, of $1,699, $1,520, and $2,318. These numbers show that the North American market is doing relatively well based on these increasing figures over the three-year period although there is a slight setback in operating income in 2012. Regarding the volume growth, North American market alone accounts for 22 percent of the entire company’s unit case volume. In greater details, still beverages line grows 4 percent while sparkling beverages line only has 3 percent increase. Overall in 2012, the North American market has a total increase of 4 percent.
During the fourth quarter of 2012, Coca-Cola had a 4 percent increase in global sale volume although the economy has been extremely