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Forces for Change

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Forces for Change

Author Note
This paper was prepared for Management 689, Managing Change and Organizational Learning taught by Professor Doyle.

Forces for Change
Discussion of the readings It is evident that change within a business or organization is integral to its solvency and profitability. Even more important is to execute the process of change in a deliberate, methodical and precise manner. If a company brings about change too quickly and erratically, it can burn out quickly like a supernova leaving loss of focus in its wake. Conversely, if change is done slowly or not at all, it can miss a crucial window of opportunity that can never be recaptured causing the company to lose market share or file bankruptcy. Visual media has changed tremendously over the years due to the dynamic technology improving digital media. Consumers rented movie videos from their local video stores and cable television was emerging. Ever changing technology changed formats from the Video Home System (VHS) to compact discs (CDs) and digital video discs (DVDs). The latter format had improved picture quality and longer viewing capacity. Visiting a video store was an enjoyable jaunt for many families, who wanted to enjoy movies in the convenience of their own home when the weekends rolled around. With this in mind, I was saddened to hear the demise of Blockbuster Video, which first opened in 1985 and recently announced this year that it was closing all its brick and mortar stores. According to Means (2013), “Blockbuster and, indeed, video stores in general were the products of a surge in new technology — and were ultimately destroyed by another surge of new technology that followed.” I wonder if Blockbuster Video had the foresight to see that consumer demands were changing as quickly as the rapidly changing technology, could they have reinvented

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