...Intro With Country Music’s rise in popularity, it is important to note some of the most relevant changes in the music being produced in the genre. This industry is relatively new to the music scene and only began in the 1920s. Since its debut in the music world, Country Music has changed throughout the decades and evolved into what is now known as, “Sixth Generation” Country Music. The most noted difference, becoming more apparent as the genre has progressed, is the themes in the music. Country Music is most famous for telling stories of faith, patriotism, love, sorrow, and of the common workingman. However, the genre is seeing a change in the recent music being produced. It is becoming apparent that lyricists are moving away from the traditional themes of Country Music and introducing its new style, called, “Bro-Country.” This style is defined as contatining lyrics about pretty girls, trucks, beer, alcohol that leads to sex, and scantly dressed women. According to Neff, “…objectification, was the main form of sexism in country music.” According to Rogers, “Most people would assume that country is less sexist or has the least detrimental type of sexism within its lyrical content. However, one might also argue that it is more dangerous when sexism is buried within the lyrics. People might think this is “quality” music on the surface and really take the lyrics seriously. The idea that this is wholesome music is really what makes it necessary to study the...
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...doing this, the context of the song, the meaning shows that even a place that you are supposed to love and cherish can be as bad that you feel it is demented and god-forsaken place. The general emotion throughout the song is sadness, because you feel bad for each of the girls and the situations they are in. The song can even make you feel a little empathy. As well as feeling bad for the girls in the song, you also start to understand where they are coming from, with wanting to just escape the situation that you’re in, because you feel like if you stay, it will only continue to get worse. Another poetic device that he uses is rhyme. Rhyming is often used in hip-hop and rap songs to make the lyrics flow together. The last word in every line rhymes with the word in the previous line, but only during the verses. The only parts that do not rhyme in “Runaway Love” are the hook and the outro. [I attached a copy of the lyrics so you would be able to refer to the song throughout reading this analysis.] Ludacris also uses imagery to make his song feel more powerful. Imagery helps the listener to relate with the characters in the song because they can see in their mind what is taking place. “Mama is on drugs getting high up in the kitchen” is an example of the imagery that is being used because the listener can picture the little girl sitting alone in her room, while her mom is doing drugs in their kitchen. This makes the listener sympathize for the little girl, Lisa, because she is only...
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...comprises a wide spectrum of musical and visual elements” (144). If Korea has what they call as K-pop, the Philippines has its very own “OPM” or Original Pilipino Music. OPM is referred to as “Philippine pop songs, particularly ballads, such as those popular after the collapse of its predecessor, the Manila Sound, in the late 1970s, up until the present” (Basijan 18). The spread of K-pop music in the country resulted to K-pop invasion or what others refer to as “K-pop fever”. Unknown to some, this phenomenon is giving threats to the OPM industry since it affects many aspects of it. Because of the Korean Pop invasion in the Philippines which influences a lot of Filipino teenagers to patronize K-pop music, it poses threats to the Original Pilipino Music industry in terms of the album sales, organization of local concerts and the worst is, it might be more popular than OPM in the near future. II. The impacts of Korean pop invasion to Filipino teenagers A. Teenagers’ change of preference from OPM songs to K-pop music “Nobody”, “Fire”, “Sorry Sorry” and “Gangnam Style”, these are just some of the K-pop songs that became a huge hit in the country. K-pop fever is everywhere and it has been a breakthrough throughout the Philippines. So, when and how did K-pop invasion in the country start?...
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...Wearing a Mask: Analysis of Rhetorical Devices Used in 1984 and 2016 Presidential Elections In the novel 1984, George Orwell illustrates the life of a man named Winston Smith in a dystopian society. Although the government, known as the Party, in the novel certainly differs from our government today. Some of the rhetoric the novel uses have connections with those used by our major presidential candidates, Donald Trump and HiIlary Clinton. Many times, the ways that the public interprets the government’s and candidates’ actions may contrast from what they are truly saying or doing. The various strategies used by the Party and mirrored with Clinton and Trump implore that the voters take notice of these differences. Firstly, the ways the...
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...PIONEER INSTITUTE OF PROFESSIONAL STUDIES SWOT ANALYSIS REPORT OF ARCHIES LIMITED Submitted To - Submitted By : Prof. NIHIT JAISWAL LALIT ASNANI MBA 3rd Sem. PHASE 1 Contents:- • Business and Company • Promoters • Vision and Mission • Product mix • Mergers, acquisions, take overs and alliances • Top management • Locations • Touch points Business and Company Archies Limited (BSE: 532212|NSE: ARCHIES) (earlier called Archies Greetings and Gifts Ltd.) is an Indian company based in New Delhi. It was started in 1979 by Anil Moolchandani. Initially it sold song books, posters and leather patches. The company's main product, greeting cards, was introduced in 1980. Cards were introduced for major Indian festivals such as Holi, Diwali and Rakhi, apart from the usual new year, birthday and anniversary occasions. The company went public in 1995. In 1998, it was listed on the National Stock Exchange of India and Bombay Stock Exchange. Archies Limited is in the business of manufacturing and selling greeting cards and other social expression products such as gifts and posters. Archies has a market share of about 50% of India's greeting...
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...Master of Business Administration - International Business & Entrepreneurship Master Thesis EFO705 - Thesis Group 2019 Study Terms 2007-2008 School of Sustainable Development of Society and Technology Malardalens University Vasteras, Sweden. Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing, Ravi Road, Lahore, Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan Leif Linnskog How the marketing communication of Pepsi cola and Coca cola is seen in Pakistan and how come the strong position of Pepsi cola? The research is done basically on the qualitative format in which some facts and figures are used for the support of the central issue of research. The data was collected by approaching different sources including primary and secondary styles. The purpose of this research is expose the facts of the appearance of both Pepsi and Coca Cola in Pakistan in terms of marketing communication. This research is mainly based on the marketing communication in which the purpose is to expose the either company’s marketing communication on the media and contribute the matter to the fact of Pepsi cola’s strong...
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...with the prolonged wars. Songs that are composed about suicide and the loss of someone whom has committed suicide has also increased in recent decades. Key words: suicide, music, social problems, demographics and lyrics. MUSIC REVIEW Music is easily accessed today through various media outlets and devices. Music is in automobiles, smartphones, personal audio devices and online. With all these personal devices it has become more common today for people to listen to their choice of music when shopping, traveling on public transportation, working out or virtually any other task at any given time of the day. Music can be an outlet to escape from a situation, isolate oneself or to reflect on something. People can focus in one genre of music, artist or song and repeat that over and over as much as they want. This can be both a good and bad situation. Music can motivate you at the gym when listening to a high beat tempo while conducting a cardiovascular routine. However, music can also keep someone depressed or emotional after a particular event or situation. Suicide has been an increasing problem in young to middle age people over the last decades. This is can be attributed to a number of factors such as wars, financial distress from global recessions and increases in social platforms and information. Committing suicide has become an increasing problem in our society and in our military. Likewise, there has also been an increase in songs that discuss or are about...
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...using descriptive language and details. They will strengthen their comprehension skills through the use of magical Cinderella tales from different lands and apply map skills in learning which country each story comes from. These magical tales will help students to develop awareness that different Cinderella tales have much in common. Materials Class comparison Chart Graphic Organizers: Venn Diagram Sequencing Chart Compare and Contrast T-Chart My Favorite Part Handout Book Mark Template World Map Map pins Book collection The Rough-Faced Girl by Rafe Martin A Golden Slipper” A Vietnamese Legend by Darrell H.Y. Yum Chinye: A West African Folk Tale by Obi Onyefulu Yeh-Shen: A Cinderella Story from China by Ai-Ling Louie The Egyptian Cinderella by Shirley Climo The Irish Cinderella by Shirley Climo The Way Meat Loves Salt:A Cinderella Tale from the Jewish Tradition adapted by Jewell Reinhart Coburn The Golden Saddle: A Middle Eastern Cinderella by Rebecca Hickox Mufaro’s Beautiful Daughters by John Steptoe The Irish Cinderlad by Shirley Climo Lesson 1 Key Vocabulary Country — a small part of a continent with its own borders and government Landmark—an object in a landscape that can be seen from far away Title — the name of a book, movie, song or other work Fairy Tale — a make believe children’s story about magic, fairies, giants, witches, or talking animals. Procedures 1. Ask and discuss “What is a Fairly Tale?” 2. Tell...
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...Marketing Research Carbonated Drink Industry: How does advertising outlay affect the profitability and sales. Mid-Review Submitted By: 1. Disha Hooda 2. Akshay Sharma - 168 - 145 3. Ankur Jhunjhunwala -77 4. Raunak Khetan - 199 Background and Motivation Various writers have viewed advertising from different perspectives. Advertising is a tool of marketing for communicating ideas and information about goods and services to an identified group, which employs paid space or time in the media or uses another communication vehicle to carry its message. It openly identifies the advertiser and his relationship to the sales effort (Wanoff, 1997). Advertising is a non-personal communication paid for by an identified sponsor who is relayed through various media with the aim of influencing people’s behavior towards the advertiser’s products and services at the lowest possible cost. (APCON, 2002). Frank (2005) defined advertising as the aim to persuade people to buy. Advertising is the dissemination of information concerning an idea, service or product to compel action in accordance with the intent of the advertiser. Advertising is any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor, (Alexander, 1965:9). The economic importance of advertising can’t be over emphasized. Advertising and promotions are an integral part of our social and economic system, evolving into a vital communications system that gives businesses...
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...The Strongest Support of the Soul ——Appreciation of the eternal artistry in Ode on a Grecian Urn and Sailing to Byzantine Abstract: From the romantic poet John Keats to symbolical poet W. B. Yeats, both of them were persistently searching the eternity in the long journey of life. This paper tries to through the analysis of the two poems, Keats' Ode on a Grecian Urn and Yeats' Sailing to Byzantium to reveal the truth that the strongest support of the soul not lies in the empty and rapidly decayed body but relies on the eternal artistry which transcends the time and space. Although the former comes from the romantic imagination of an exquisite works of art---an ancient Grecian urn, the latter originates from the Byzantium which is the symbol of art, of eternity, both of them contain the similar life philosophy, that is the immortal life lies in the art of eternal. Key words: Ode on a Grecian Urn ; Sailing to Byzantium; eternal artistry; timeless Introduction Life is limited, yet it is possible to find the eternal life. Is it contradictory? How can life be limited as well as eternal at the same time? Could it be true that life has no ending? Actually, as we all know, no matter who you are, rich or poor, beautiful or ugly, smart or mediocre, eventually you will die. However, there is one thing will never die, which is not belong to this dusty world.—that is the eternal artistry. It is true that the art will never die. Only...
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...An analysis of generic conventions in the trailers for the movies ‘John Tucker Must Die’ & ‘Mean Girls’ An analysis in terms of generic conventions in the trailers for the movies “John Tucker must die” and “Mean Girls”. Genre is defined as ‘A large category of stories united by their particular settings, characters, themes and narrative conflicts’ (Worland 2007, pg15). This assignment will look at the generic conventions a coming of age/ teen film (what we expect to see), aspects such as typical situations, stock characters, style, icons and setting. In terms of themes in coming of age (teen films) (subjects that are dealt with within the text) they tend to focus around, first love, rebellion, and conflict with parents, teen angst or alienation. In terms of what we would typically see within the genre ‘teen/coming of age’ film it is in the interest of the target audience and making the plot relatable and focus on their interests. The first trailer to be analysed is “Mean Girls”, a teen movie released in 2004. The style of “Mean Girls” is glossy, the use of high key lighting creates an expensive look and the contrast of high/bright colours makes the film more vivid and eye catching the use of the bright colours encourages a cheerful and young audience. In the first shot we see ‘Kady Heron’ in class she looks bland and has no character and is introduced as the new ‘student’ which is typical for the plot of a teen (coming of age movie) and the non-diegetic sound tracking...
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...3C’s analysis Company From 1999, Diana saniary napkins has been voted as one of the most high quality products in Vietnam. Diana company has built the largest distribution network which spread all over the country with 30000 retail stores and supermarket (source). Diana Company is the only and the first to produce sanitary napkins in Vietnam with international certification ISO 9001:2000. In addition, the market share of Diana company in the sanitary napkins market has the average growth rate of 30% . Diana Company goals is to become one of the leading companies in the production of consumer goods in Vietnam and Southeast Asia. The reason why Diana can achieve those successes is that they have some unique strenths. One of them is that it Diana’s sanitary napkins has nice design and unique slogan. Diana company has used pink as their prime concept with great slogan:”La con gai that tuyet”. They even used this slogan to composed a song with the same title:”La con gai that tuyet” (source). Moreover, with stable finance from two big companies - Goldman Sachs Group and Thien Viet Securities firm, Diana company has always evolve product quality and their marketing strategy. But besides this, there are some remarkable weaknesses in some stages such as low level of human resources and fake products that caused consumers allergic. Despite this, Diana company has great opportunities in Vietnam, because Vietnam is a potential market for investment, that’s why it is very attractive to...
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...------------------------------------------------- CLASS 2: GAP, TOP ------------------------------------------------- Date: April 28, 2013 ------------------------------------------------- • Nouns ------------------------------------------------- ✚ Review: Clause Elements ------------------------------------------------- (S) : Performer, topic ------------------------------------------------- (O) : Recipient ------------------------------------------------- : Direct object (DO) and indirect object (IO) ------------------------------------------------- ------------------------------------------------- I sent you a letter. (S) + (V) + (IO) + (DO) ------------------------------------------------- I sent a letter to you. (S) + (V) + (DO) + preposition + (IO) ------------------------------------------------- ------------------------------------------------- : Object of a verb and object of a preposition ------------------------------------------------- ------------------------------------------------- I kicked you. [You is object of the verb ‘kicked.’] ------------------------------------------------- on the table [Prepositional phrase: The table is called object of the preposition] ------------------------------------------------- • Object of a preposition cannot be the subject element. ------------------------------------------------- ✗ [In the world] have many people. ------------------------------------------------- ...
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...They used a variety of tools to make the commercial interesting and appealing to the audience. They have to set the bar high when it comes to advertising because of the competitors surrounding them. The famous Ariana Grande’s appearance had huge impact in most of the commercial. Like mentioned before, ethos was the most successful tool utilized to make the T-mobile commercial as convincing as possible. Even though, Verizon still stands in the number one place of cell phone providers, that doesn’t take away the huge growth and successfulness they’ve had while being active. The meaning behind all of the rhetoric analysis is to open up a new perspective of judging advertisements differently. The concept cannot only be applied in advertisements or commercials, but it can also be applied in our daily life. Everyone has their own different perspective and opinion on everything. It’s our task to take advantage of what is put in front of us and open up our hearts to new opportunities out in the real...
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...Analysis of Music Student’s Name Institutional Affiliation One of the advantages of breaking rules and exploring beyond is that one comes out with something that has never been experienced before. For this reason, Beethoven and The Beatles established themselves in the music industry because they created a norm that every new artiste followed. Composers that followed them always tried to be like them. On the other hand, there is a cost in breaking the existing musical rules. People always want to hear what they love from their past musical experiences. Introducing a new genre may not auger well with the popular style. Despite being radical composer, Beethoven actually composed what people liked. R. Murray Schafer has been successful in breaking the musical composition rules. One of his radical music was East, composed in the year 1972. It was totally different from the traditional techniques at that time. It had slow glissandos and the performers sung and hummed on top of playing the instruments. Generally, Murray employed his compositional creativity to challenge his listeners as well as the performers of his music. The spice girls joined the Pop music in the 90s and became successful. Their strength was largely due to the perfect combination of each individual talent and voice in addition to their youthful vigor. Michael Jackson broke the rules of the existing Pop music and introduced a style that was outstanding for four decades. Michael introduced sophisticated...
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