Premium Essay

Global Village

In:

Submitted By yymuzquiz
Words 800
Pages 4
“News from Global Village”
Media guru Marshall McLuhan was certainly accurate about his future projection of electronic technology and the size of the impact it would have in the world. McLuhan was the first person to popularize the concept of a global village and to consider it social effects; little would he have known that ten years after his death the World Wide Web will be invented and his prophecy will be fulfilled and exceed expectations. He provided the foundation of thought about media, technology, and communication. Today technology has provided a way for people to search and reach any sort of information within seconds, people from different continents can see each other via chat room and web cameras, blogs and news are available instantly for anyone that has access to the internet. According to McLuhan, in the new age humankind will move from individualism to a fragmentation of collective identity, developing a new social organization. The term “global village” can have several meanings behind it, however my understanding McLuhan uses the word “global” to emphasize that this change is taken place throughout the world from the richest country to the third world countries that are getting a share of the new technologies now available to everyone that is willing to learn, and the term village can refer to the specific identity and diversity that this phenomena has created within humankind everywhere all over the world. Today instead of using the library as reference to the topic of matter, people use the library as a quite place where they can access the online information sources faster and more diligently. What once was a books and oral dominated world now is predominantly consist of electronic media and visual culture. For example, reading a description of a scene or picture on a newspaper has a very different effect on someone than hearing about

Similar Documents

Premium Essay

A Fire in the Global Village

...A Fire in the Global Village: Teaching Ethical Reasoning and Stakeholder Interests Utilizing Tobacco Lucien J. Dhooge Sue and John Staton Professor of Law Journal of Legal Studies Education Volume 29, Issue 1, pages 95–125, Winter / Spring 2012 [T]is a plague, a mischief, a violent purger of goods, lands, health; hellish, devilish and damned tobacco, the ruin and overthrow of body and soul.( Richard Burton, The Anatomy of Melancholy (1621), quoted in Philip J. Hilts, Smokescreen 185 (1996)) I. Introduction Tobacco has been an agricultural staple from the time of the first recorded European encounter with the plant in the fifteenth century.2 The pervasive nature of its cultivation and consumption has made tobacco one of the most profitable crops in world agricultural history.3 World production is estimated at thirteen billion pounds annually, originating in more than one hundred countries.4 This production has flourished, in part, due to the demand for cigarettes, the leading form of tobacco consumed in the global marketplace. The World Health Organization (WHO) has estimated that 1.2 billion people over the age of fifteen are regular cigarette smokers.5 In developed countries, 35 percent of men and 22 percent of women smoke cigarettes on a regular basis.6 In developing countries, 50 percent of men and 9 percent of women smoke cigarettes on a regular basis.7 Globally, smokers consume 5.5 trillion cigarettes every year, which translates into a consumption rate of one thousand...

Words: 4238 - Pages: 17

Free Essay

Global Village Theory and the News

...Global Village Theory and the News McLuhan (in E. Griffin, 2012) coined the term ‘global village’ to describe how cultures are brought together through technology. He states that electronic media enables us to communicate with everyone, everywhere, whenever we want to and states that closed human systems do not exist in a world where electronic media is the front and centre. McLuhan’s view of electronic technology essentially states that technology has become somewhat of an extension of senses; sight, sound and hearing with the invention of television, radio and computer, phone, cellphones etc. Through this media we are increasingly linked to others across the world, we are now able to see and hear of events that occur within our local area as well as the ability to react to global issues. McLuhan’s theory is directed at nearly all sources of electronic media; TV’s, Facebook, Twitter, the Internet etc. but for the context of this course, I will focus only on the theory as it relates to international television news programs such as CNN and CBC etc. Communication can change a society; when one is given the opportunity to exchange information and ideas, they have power over influencing not only others, but also their decisions. I would argue, though, that communication is powerful now, and it always has been, what has changed is the way we communicate on a large scale. Thanks to international news programs we have a wealth of information about things happening all over the...

Words: 821 - Pages: 4

Free Essay

Student

...SPECIAL REPORT The Shakti Revolution How the world’s largest home-to-home operation is changing lives and stimulating economic activity in rural India BY GAVIN NEATH AND VIJAY SHARMA R O J A M M A I S A S I N G L E M OT H E R with two daughters living in Kurumurthy, a small rural village 150 kilometres south west of Hyderabad in Andhra Pradesh. Until five years ago she scraped an existence by working in her mother’s field, earning barely enough to live on herself, let alone bring up two children. Then her life changed beyond recognition. Today she earns around 650 rupees (US$16) a month, is widely recognized and respected in her community, and has become a role model for other women wanting to raise themselves out of poverty. What changed was a visit to her village by a representative from Hindustan Unilever and her decision to become a Project Shakti entrepreneur. Hindustan Unilever, the Indian arm of global consumer goods company Unilever, is one of India’s leading businesses, with an annual turnover of US$2.3 billion and a history in India stretching back a hundred years. It markets such well-known international brands as Lipton, Lifebuoy, Surf, Vim and Pond’s, as well as local brands, such as Kissan, Annapurna, Lakme and Wheel. Unilever has always held the firm belief that the private sector can contribute to social development by creating win-win solutions to social challenges through innovative strategies that meet both business and social objectives. It was this...

Words: 2353 - Pages: 10

Free Essay

Ceo / Architectural Strategist

...Officehomes™ helps communities to build the “Social Capital” infrastructure needed to attract knowledge workers, and then helps the tenants take advantage of the cost efficiencies provide through the aggregation of PEOPLE, PRODUCTS, INFORMATION, SERVICE & SPACE. There are literally 100’s of companies and organizations that offer the parts that are needed to build a successful community. Officehomes™ brings all these parts together under one roof so that a critical mass of thought leaders can get the ball moving in your city, town, village or neighborhood. Thank you for your consideration, Craig Pravda, President LifestYle Brokers Inc. LifestYle Brokers Inc. designs and markets IDEAS that “Build Community and Strengthen Identity”. VANCOUVER, B.C. / NEW YORK, N.Y. W: (662) 634-0007 / C: (917) 913-0009 Feature Article: What Attracts Knowledge Workers To A Community? The challenge facing every community and region today is how to adapt to the new global economy that depends on knowledge, creativity, and innovation. “It is becoming increasingly clear that the key to a thriving innovation-based...

Words: 407 - Pages: 2

Free Essay

Assignment on Shakti Project of Unilever

...income-generating opportunities. • Villages with a population of about 2000-3000 are selected. • Personnel from HUL approach SHGs. • Selection of the Shakti Amma. • HUL vouches for Shakti Ammas with banks from credit. • One Shakti entrepreneur is appointed for one village & villages that are about 2 kilometers apart from her village. • The Shakti dealer places initial orders worth Rs.15000(principal customer of HUL) • The Shakti dealer organizes a “Shakti Day” in the village(display of products & free gifts) • The recruitment of a Shakti Entrepreneur or Shakti Amma (SA) begins with the executives of HUL identifying the uncovered village. • The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. • After training she is asked to put up Rs 20,000 as investment which is used to buy products for selling. The products are then sold door-to-door or through petty shops at home. Positive Aspects: • The Shakti entrepreneur program creates livelihood opportunities for underprivileged rural women. • The Shakti Vani program works to improve the quality of life in rural India, by spreading awareness of best practices in health and hygiene. • They are also studying the consumption habits of the rural people. • The factories that HUL continued establishing in less-developed regions of the country have been engaged in developing rural market in adjacent villages. • These factory-centered activities...

Words: 769 - Pages: 4

Premium Essay

Ss Slknsln Lnblinl

...ILLUMINA ’11 PRESENTS “SWADES” We, the people MavericksAbhishake Dixit Animesh Ankit Dubey Ashish Gauba Paresh Adnani Saurav Labana Sudeep Shouche 1 TABLE OF CONTENTS Game Objectives.....................................................................................................................................3 Relevance of the Theme.........................................................................................................................4 The Plot…………........................................................................................................................................5 The Characters.............................................................................................................................. 6 The Game Structure .............................................................................................................................. 7 Scene I…………..........................................................................................................................................7 Scene II………….......................................................................................................................................7 Scene III…………....................................................................................................................................... 7 Information To Be Gathered............................................................................................................

Words: 2209 - Pages: 9

Premium Essay

Market Segmentation

...Geographic Segmentation Given the fact that people living in urban areas demand more of high-tech product as compared to people in suburban area, geographically our product is more desirable in urban area than suburban area. In addition, the income level and population are both higher in urban area. Demographic Segmentation We could use multivariate demographic segmentation, which is to combine the age and education variables to segment their market for our product. Our target market could be the young people between 18 to 34 years old and with an education level of at least a tertiary studies. The reason to select this target market is that they are a very important part of today’s society and make up a huge percentage of population. In addition, current trends also shown that people who hold higher education qualifications will normally be employed in higher-skilled job. They earn higher income yet with lesser work time. Therefore they have more time for leisure and exercise at a higher price. As a result, this segment of market would be more profitable overall. Psychographic Segmentation People’s attitude towards buying our product is affect by their lifestyle. People who enjoy using our product are creative and fashion-follower. They like to try new things and described themselves as technologically sophisticated. On top of that, these people are high-end and tech-savvy, who is often a business user. They have grown up with computers, email, and instant...

Words: 328 - Pages: 2

Free Essay

Analysis on Business Opportunities

...Analysis on the Business Opportunities Article: A village in a million The article, “A village in a million” written by “The economist” on December 16th 2010, shows a great insight into the Indian culture, highlighting with it the job opportunities that are beginning to arise as the country modernizes and with it how long-held and deeply embedded traditions are on the verge of becoming extinct. Shahabpur is a small village located in eastern Uttar Pradesh, India. For centuries defined by its ancient ways and unique and diverse culture it is slowly being modernized. Shahabpur is located very close to the tracks and therefore not far from cities such as Mumbai. As the world progresses at a rapid rate coincidentally so does India. The farming in Shahabpur doesn’t bring in enough income, realising this many fathers send their children to work in factories in bigger cities, such as Mumbai furthermore many fathers are giving up their agricultural ways and moving towards factory work too, bringing in as much as 200rupees a day, twice what they can bring in back home. The business opportunities that arise from this vast movement to industrial work, is the opening of many more stores in Shahabpur bazaar and the increased exchange in money. As money comes in, Shahabpur is growing; three local schools have been set up, with more children being able to attend because of increased financial stability in the family. Parents are now realising the importance of education...

Words: 515 - Pages: 3

Free Essay

Choices

...Many years ago three soldiers, hungry and weary of battle, came upon a small village. The villagers, suffering a meager harvest and the many years of war, quickly hid what little they had to eat and met the three at the village square, wringing their hands and bemoaning the lack of anything to eat. The soldiers spoke quietly among themselves and the first soldier then turned to the village elders. "Your tired fields have left you nothing to share, so we will share what little we have: the secret of how to make soup from stones." Naturally the villagers were intrigued and soon a fire was put to the town's greatest kettle as the soldiers dropped in three smooth stones. "Now this will be a fine soup", said the second soldier; "but a pinch of salt and some parsley would make it wonderful!" Up jumped a villager, crying "What luck! I've just remembered where some's been left!" And off she ran, returning with an apronful of parsley and a turnip. As the kettle boiled on, the memory of the village improved: soon barley, carrots, beef and cream had found their way into the great pot, and a cask of wine was rolled into the square as all sat down to feast. They ate and danced and sang well into the night, refreshed by the feast and their new-found friends. In the morning the three soldiers awoke to find the entire village standing before them. At their feet lay a satchel of the village's best breads and cheese. "You have given us the greatest of gifts: the secret of how to make...

Words: 331 - Pages: 2

Free Essay

Hello

... ) *+ #, - CRITERIA FOR SELECTION OF VILLAGES CRITERIA FOR SL.NO SELECTION OF VILLAGE B A WEIGHTAGE FORMULA (MAXIMUM=5 POINTS) 1 2 3 4 5 C D E F G 1 BPL HH Intensity 10-20% 20-40% 40-60% 60-80% 80-100% 2 Remoteness (Distance from Dt. HQ) <20KM 20-40KM 40-60KM 60-80KM >80KM 3 Proximity to the RF (indicative of forest 800 mts-1 Km dependency) 600-800 mts 400-600 mts 200-400 mts 200 mts 4 Extent of natural resource base 10-20% degraded 20-40% degraded 40-60% degraded 60-80% degraded Maximum degraded with no tree cover 5 Proximity to DEF establishment for better assistance 3 Km 2-3KM 1-2KM 500mts-1KM 200-500 mts . )/• • • 0 * "+ 1 + Improve forest productivity to strengthen the natural resource base for communities. 1 • • • • ! # 2 3 + # Capacity building of Department of Environment and Forest (DEF) for improved service delivery. Preparation of IEC material Budgetary allocation: Rs 13. 45 crores ! ! & '( '4 5 2 7 6 + & 26 + & 6 8 6 + ! + + 0 * 8 0 " ; ! 9# % : 6 & 8! & 26 ; + ! & 0 ! $ ! + " + # ! + 8! < # # 9 8 ) * 3 " & 26 # SEQUENCING AND SCHEDULING OF THE PLANNING PROCESS FOR NARMIL SL. NO ACTIVITY Selection of the Districts B SUB-PROJECT PLANNING Kamrup Nagaon DFO, field staff, participated in the selection of the villages which is based on the criteria (section ???) and established willingness of the community SCHEDULE 15 villages PROJECT LEVEL PLANNING 1 Target Nodal...

Words: 1454 - Pages: 6

Premium Essay

Stop Trying to Save the World

...had no problem raising money and these pumps were installed in various villages. Although it seemed like a great idea to many, it turns out these devices were underutilized in these villages. In fact, it almost became a chore to operate, as kids did not want to play with them. This was a prime example of development ideas that grow to failure due to lack of understanding with the developing area. In the late 90’s, MIT Economics professor Michael Kramer worked in Kenya to distribute textbooks. However, through a controlled study experiment, he found that this had little to no effect on overall academic performance on students there. Kramer hypothesized that academic struggles were not caused by problems within the classroom, but outside of it. He came up with a project to eradicate stomach worms within children. The project was successful – absence rates fell by 25%, kids got taller, and friends/families got healthier. When testing these children later, they had more education and higher salaries. This was also much more cost efficient than the textbook distribution project. There was a 60-1 ratio between bump in lifetime wages to cost of treatment for kids on the deworming project. Kramer founded the NGO, Deworm the World. The eradication of stomach worms in children took place around the world in developing countries. However, questions arose as to whether something that worked within a small village will also scale within nations and continents. A controlled study showed...

Words: 510 - Pages: 3

Free Essay

Case Fair and Lovely

...Jamaal James International Marketing Case 2-2: Fair and Lovely Just as tanning plays a huge role in most of the Western countries; in India Skin lightening treatments are becoming increasingly popular. The Indian people perceive fairer complexion females to be more dominant and respected. Therefore skin-lightening treatments became a huge industry which was dominated by Fair & Lovely from Hindustan Lever Ltd (HLL). They were responsible for 90 percent of the market shares until CavinKare Ltd launched Fairever, which grew and gained 15 percent shares in the market. Wanting to regain their dominance in the market HLL decided to put out their new campaign ads which to the All India Women’s Democratic Association (AIWDA) basically conveyed the message that “if she is not fair in color, she won’t get married or wont get promoted.” This of course created a huge problem in India, which forced HLL to switch their campaign strategies and pay more respect to the women of India and their culture. 1. I think it is very clear to say that HLL was ethical in most of its campaign to sell its’ product. The country and culture has had a huge demand for skin lightening treatments for a long time; HLL has done nothing wrong but tried to give the people what they truly desire. Many women think that their skin tone will define them as a woman in society, therefore they are willing to seek any means to acquire what they believe is the perfect skin tone. HLL saw a great opportunity, took...

Words: 1171 - Pages: 5

Premium Essay

Cities

...Name: Oladeji Oluwatomisin Student number: 999929323 Course code: GGR 207 Instructor: Dr. Jason Cooke September 29th 2014 Topic: What is a City? There are various ways to define a city either it be from a historical, contemporary, administrative or economic viewpoint. For the purpose of this analysis, a city is defined as a large permanent settlement, which is usually dense and highly populated relative to rural villages and towns, and they are made up of heterogeneous people. As recently as a hundred years ago, only 2 in 10 people lived in cities, but now we have 54% of the world population living in cities or urban areas. The history of cities date back to the time hunter-gatherers roamed the earth. After a few years, this led to semi permanent settlements, and with the invention of irrigation, this led to specialization of other areas and the development of cities as settlements became permanent. As more jobs and opportunities became available in cities, people from the villages moved to the cities, and this accounts for the dense characteristic of most cities. The first cities are thought to have started around 3500BC in lower Mesopotamia after the Neolithic revolution or the agricultural revolution, as agriculture is believed to be a pre requisite for city development. Urbanism can be described as the way cities grow or develop. There are various characteristics of a city; some include population size and density, social stratification, economic production...

Words: 555 - Pages: 3

Premium Essay

Aacxaxacx

...income-generating opportunities. • Villages with a population of about 2000-3000 are selected. • Personnel from HUL approach self-help group (SHG). • Selection of the Shakti Amma. • HUL vouches for Shakti Ammas with banks from credit. • One Shakti entrepreneur is appointed for one village & villages that are about 2 kilometers apart from her village. • The Shakti dealer places initial orders worth Rs.15000(principal customer of HUL) • The Shakti dealer organizes a “Shakti Day” in the village(display of products & free gifts) • The recruitment of a Shakti Entrepreneur or Shakti Amma (SA) begins with the executives of HUL identifying from the uncovered village. • The representative of the company meets the panchayat and the village head and identify the woman who they believe will be suitable as a SA. • After training she is asked to put up Rs 20,000 as investment which is used to buy products for selling. The products are then sold door-to-door or through petty shops at home. Positive Aspects: • The Shakti entrepreneur program creates livelihood opportunities for underprivileged rural women. • The Shakti Vani program works to improve the quality of life in rural India, by spreading awareness of best practices in health and hygiene. • They are also studying the consumption habits of the rural people. • The factories that HUL continued establishing in less-developed regions of the country have been engaged in developing rural market in adjacent villages. • These factory-centered...

Words: 379 - Pages: 2

Premium Essay

Sample Paper

...Introduction My community and I have benefited from urban greenspaces in various ways. Interfacing with nature via greenspaces is significant to me personally for several reasons. I chose to write about urban greenspaces because parks and forests were a very important aspect of my childhood, I have observed how the disparity of greenspaces between communities affects them, and because my exposure to greenspaces has provided me with a valuable relationship with the natural world. Body Growing up in a rural area, the majority of my childhood activities were dependent on the parks and forests that were accessible to me. I played soccer in the nearby fields, learned about animals in the closest ponds and creeks, and socialized with other kids at playgrounds and parks. As I grew older my choice of activities changed but the venue remained the same. Playing soccer quickly became playing baseball while exploring nature at nearby creeks evolved into day hiking trips at national parks and forests. The parks and greenspaces around me acted as stages for my curiosity, recreation, and socializing and were invaluable experiences growing up. All children and adults should experience the benefits that greenspaces provide regardless of whether they live in an urban or rural environment. I was naive to the important role that greenspaces played in my life and development until I relocated to a more urban environment that lacked accessible greenspaces...

Words: 652 - Pages: 3