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Globalization Case

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Globalization and General Electric (Ge)

Question No 1:-
Why do you think GE has invested so aggressively in foreign expansion? What
Opportunities is it trying to exploit? Answer:-

GE has invested so aggressively in foreign expansion because of the potential development that is possible. The United States is a prominent developed country, while other countries are still developing. This gives GE the possibility to expand their business by giving the country new products and opportunities to develop their economy. GE takes advantage of the economic uncertainty of foreign countries to move into the country at a lower cost. For example, when “Asia slipped into an economic crisis GE spent $15 billion acquiring companies in just six months” (International Business, textbook p. 37). With this aggressive investment, the company’s then CEO, Welch, realized that the European Economy had a weak point in the year 1989 to1995 which he took advantage of and invested about $17.5 billion in European market. With these amounts, half went to the acquisition of 50 new companies. Question No 2:-
What is GE trying to achieve by moving some of the headquarters of its global businesses to foreign locations? How might such moves benefit the company? Do these moves Benefit the United States? Answer:-
By GE moving some of its headquarters to foreign countries they are trying to achieve a closer relationship with the people and government of the country. In many cultures like China, it is necessary to have great level of cultural sensitivity in order to be successful. This is very difficult for outsiders to obtain, so by having a local office you can gain this by bringing people of that culture into the company. By getting to know the culture and customs of the country GE would be less likely to make marketing mistakes. Making a

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