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Taking A Closer Look at Google Students today have a much more convenient and timesaving methods of research. Thanks to Internet Information Providers, you have all the libraries you need located on the World Wide Web. By typing in a question or a few key words in a search engine, you have hundreds of thousands of search results with all the answers you need. Engines like Google, Yahoo, and Bing are now enveloped into people’s everyday lives. Here are a few numbers to show us how important this industry has become (2010): * Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month) * Yahoo: 3,200 searches per second (194,000 per minute; 12 million per hour; 280 million per day; 8.4 billion per month) * Bing: 927 searches per second (56,000 per minute; 3 million per hour; 80 million per day; 2.4 billion per month) (Mcgee, 2010).

According to Yahoo Finance, on June 17, 2011 the market capitalization of the industry is $558 billion, Price/Earnings is 22.4, Price/Book is 4.6, Net Profit Margin is 23.1%, Return on Equity is 17.5%, Total Debt/Equity is 26.3, and the dividend yield is 1.2% (Yahoo! Inc., 2011). One of the biggest leaders of this industry is Google Inc.
Google Stands Strong In 1998, Google was launched with about 25 million pages. Today Google index is billions and billions of pages, which is roughly around 100 million gigabytes (Google, Inc, 2011). Google not only provides a top search engine, it also has its hands in search advertising, display advertising, mobile advertising, tools for publishing, and local business databases (Google, Inc., 2011). If you can afford to purchase a stock that has a listing price of $542.66, I would recommend investing in Google. Google’s current timeliness rank according to Value Line is 3. Although it is not expect to be the highest it will be an average performer. It also has a safety ranking of 2, which is a very positive ranking. This number is based on two factors: Financial Strength and Stock’s Price Stability. Google has the highest financial strength rating of an A++ and stock price stability of 70 (100 is highest). If you are a conservative investor, Google is a safe investment for you. Revenues per share have been consistently rising over the past years and are expected to make a big jump from 2010-2011. Sales per share are increased from 91.26-107.70 (2010-2011) and are forecasted to increase to 159.40 by 2014. Operating net margin has seen a slight decline in the past 2 years but is expected to increase from 38%(2011) to 42% by 2014. Net profit margins have displayed similar trends as the operating net margin. After consistently expansion from 2002-2010, it had a 1% decrease from 2010-2011 bringing the margin percentage 28. The industry expects this number to increase by 2014 to 31.5%. The Annual Rates of Change are expecting Google’s revenues, cash flow, and earnings to slow down a little bit in the future but this could be due to the extremely high percentage of growth in the past 5 years. In all categories (past 5 years) there was a 40-55% rate of change and it is estimated to flatten out to 12.5-15.5% in the future. The stock’s target price range by 2014 has a pretty narrow range that is about 1,100 to 1,300. The expected 3-5 year projections are showing high potentials. High price is expected to reach 1440 (+165% gain) and 28% annual total return and the low price is 1065 (+95% gain) and 18% annual total return. The Price to Earnings ratio for Google is 18.3 (Current Stock Price= $542.66/Earnings=30). This is slightly lower than one of its biggest competitors Yahoo that has a P/E ratio of 23.8 (Stock price =$18.5/Earnings=. 80). Although Google’s P/E ratio is slight lower than Yahoo’s, it’s stock price and earning’s per share is significantly higher. In the past few months, Google has traded a little bit lower than usual. This is probably due to an increase in salaries paid, increase in hiring, and 10% raise in current salaries to keep talented employees. Google intends on adding 6,000 more employees to its team and may be a positive strategic move in the future but for now is dragging the bottom line. Company analysts are projecting for impressive growth in core operations and revenue-generating clicks. Google is in a position in the market to remain highly competitive in the long run. With the increasing trend of Internet usage throughout the globe, Google’s core businesses should further benefit. YouTube is also rapidly growing with over 20,000 happy partners (Value Line Publishing, LLC, 2011). Google is the mother ship of the Internet Information Provider industry and global technology. It continues to expand in IT sub-industries and putting itself in a position to continue to see growth and long-term success. Not only is Google a strong company its stock is remaining strong in a bad economy (Value Line Publishing, LLC, 2011).
Works Cited
Google, Inc. (2011). Google History. Retrieved June 17, 2011, from Google: www.google.com/about/corporate/company/history.html Google, Inc. (2011). Business Overview-Company. Retrieved June 17, 2011, from Google: www.google.com/intl/en/about/corporate/company/business.html
Mcgee, M. (2010, February 23). By The Numbers: Twitter Vs. Facebook Vs. Google
Buzz. Retrieved June 17, 2011, from Search Engine Land: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz 36709
Value Line Publishing, LLC. (2011). Quote Lookup. Retrieved June 16, 2011, from
Value Line Reasearch Center: www.exproxy.una.edu:2344?vlquotes/quote.aspx
Yahoo! Inc. (2011, June 17). Industry Center-Internet Information Providers.
Retrieved June 17, 2011, from Yahoo! Finance: http://biz.yahoo.com/ic851.html

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