Free Essay

History of Chocolate Industry

In:

Submitted By victorhuynh
Words 342
Pages 2
History of chocolate industry

A dissertation presented by Shan Lou

To The Division of Chocolate Discovery

In partial fulfillment of the requirements

for the degree of

Doctor of Philosophy

In the subject of

Chocolate

Harvard University

Cambridge, Massachusetts

April 2013

Development and Functions of C-Low-Threshold Mechanoreceptors

Put the abstract in this area.

Remember the abstract should be less than 350 words.

Table of Contents

Development and Functions of C-Low-Threshold Mechanoreceptors ii

Table of Contents iii

List of figures iv

Acknowledgments v

Abbreviation vi

Chapter I. Introduction vii
Introduction 1 1
Introduction 2 2

Chapter II. The history of chocolate began in Mesoamerica 3
Chapter II. Abstract 4
Introduction 5
Results 6
A 6
B 6 b 6
Discussion 7
Methods 8
A. 8
Acknowledgement 9

Chapter III. 10
Chapter III. Abstract 11
Introduction 12
A 12
B 12
Results 13
Method 14

Chapter IV Discussion 15

Index 16

References 17

List of figures

Number Page

1. 12
2. 13
3. 14
4. 16
5. 17
6. 18
7. 21
8. 24
9. 28
10. 36

Acknowledgments

The author wish to thank the person who firstly made this template (

Abbreviation

DRG. Dorsal Root Ganglia

VGLUT3. Vesicular glutatemate 3

C-LTMR. C- tactile Low Threshold Mechanoreceptors

E. e.

F. f.

G. g.

H h.

Chapter I. Introduction

Introduction 1

Page number ‘1’ should start where the content text starts.

Blah blah blah.

Introduction 2

Blah blah blah.

Chapter II. The history of chocolate began in Mesoamerica

Chapter II. Abstract

Introduction

Results

A

a.

B

B.

b

Discussion

abcdefg

Methods

A.

Abcdefg.

Acknowledgement

We thank google who closes google reader function, so I could switch to feedly, which is much better.

Chapter III.

Chapter III. Abstract

abcdefg

Introduction

A

a

B

b

Results

a

Method

Chapter IV Discussion

Index

A A, 1

B b, 2

C c, 3

References

This section, the individual reference input should be single lined, while the two references should be double lined.

-----------------------
© 2013 –Shan Lou

All rights reserved.

Dissertation Advisor: Dr.abcd Your name: Shan Lou

Similar Documents

Premium Essay

Business Strategy

...*Price is not an important determinant in the consumer’s purchasing decision. (History) Positive High Market *Global multi-divisional food and beverage corporations hold about 75% market share. (History) *The Australian chocolate-making industry is the largest category in the Australian confectionery market, comprising over 55% of this market. (History) *Growth in industry sales correlates with growth in the confectionery and broader snack-food markets. Sales experience little fluctuation as consistent with broader food sales in general. (History) Negative Positive Negative/Positive High Medium Low - Medium Political Legal *A plant-based natural sugar substitute was recently approved for use in food product by Food standards Australia New Zealand agency. (Future) Positive low Environmental *World cocoa crop forecasts have predicted a shortage of cocoa beans in the 2011 and 2012 harvests due to a recent outbreak of the crop disease ‘black pod’ in key growing regions. (Future) Negative High Social & cultural *Consumers are spending more on premium varieties as an indulgence. (Future) *High quality chocolate has experienced increased sales, rising 46% over the 2years to 2009. (History) Positive Positive Medium -High Medium -High Total all factors Positive Medium – High Porter’s five forces industry analysis Threat of New Entrants - Low High profile brands with strong customer...

Words: 600 - Pages: 3

Premium Essay

Feeling Quilty for the Wrong Reasons

...Introduction In 2009 Cadbury had a great crisis in New Zealand. The Public learned that Cadbury is substituting palm oil for cocoa butter in its chocolate. This step seemed to more effective. The price is lower and the industry or other companies use is as well. But this action didn’t work out it was supposed to be. The public reaction was shattering. Because of this reaction Cadbury was forced to withdraw its steps. The image still suffers and the sales are not the same they were before this protest. This shows the power and potential consumers have. In a positive and negative way. But do the customers feel guilty for the wrong reasons? Why do they feel guilty? 2. Industry overview People around the world share a love of chocolate, one of the most delicious and pleasurable foods on earth like many would say. But although Australia and New Zealand are not the typical nations that have the highest chocolate consumption in kg per head, like Ireland, Germany or Switzerland for example, chocolate is still a main topic. Like on the following graphic it is shown, Australia is settled in-between European countries and is even before America which is very unusual. When spoken about unhealthy food most of the people assume America would be at least in the top 5. (Graphic 2.1.) Cadbury is one of the biggest chocolate suppliers in New Zealand and Australia. But if you have a look at the international Companies all over the world on Table 2.1. Company Net Sales...

Words: 1968 - Pages: 8

Premium Essay

The Hershey Company: an Integrated Global Marketing Plan

...The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand their integrated marketing communications plan into social media channels and produce innovative new products for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand...

Words: 3312 - Pages: 14

Premium Essay

Chocolate Industry

............................................................................................ 5 Common project between Marc and Hershey ................................................................................... 6 “Big4”, consequentialism and utilitarianism....................................................................................... 6 Moral and human rights infractions ....................................................................................................... 7 Recommendations for cocoa and chocolate industry ............................................................................ 9 Challenges remaining for the cocoa and chocolate industry................................................................ 11 References ............................................................................................................................................ 13 Summary This report will illustrate the benefits of the largest chocolate manufacturers “big4”, and discuss the ethical concepts:...

Words: 3968 - Pages: 16

Premium Essay

Business Strategy

...is not an important determinant in the consumer’s purchasing decision. (History) Positive High Market * Global multi-divisional food and beverage corporations hold about 75% market share. (History) Positive Medium * The Australian chocolate-making industry is the largest category in the Australian confectionery market, comprising over 55% of this market. (History) Negative/Positive High * Growth in industry sales correlates with growth in the confectionery and broader snack-food markets. Sales experience little fluctuation as consistent with broader food sales in general. (History) Negative Low – Medium Political Legal * A plant-based natural sugar substitute was recently approved for use in food product by Food standards Australia New Zealand agency. (Future) Positive low Environmental * World cocoa crop forecasts have predicted a shortage of cocoa beans in the 2011 and 2012 harvests due to a recent outbreak of the crop disease ‘black pod’ in key growing regions. (Future) Negative High Social & cultural * Consumers are spending more on premium varieties as an indulgence. (Future) Positive Medium -High * High quality chocolate has experienced increased sales, rising 46% over the 2years to 2009. (History) Positive Medium – High Total all factors                                           Positive                   Medium – High Porter’s five forces industry analysis Threat of New Entrants – Low * High profile brands with...

Words: 278 - Pages: 2

Free Essay

Send a Sneakpeeq Invite to Your Friends

...report is Mars Inc. Unit 5 Individual Project Introduction The principles of marketing apply to every business and operation that produces and sells some type of commodity in exchange for profit. The marketing mix contains specific tools, which help companies and their marketing team to build and evaluate a product, structure the price based on the value, effectively promote the product, and place the product with best-suited channels of distributions. For a company that operates on a global scale, such as Mars incorporated, these tools are even more important to assess. Describe Main Line of Business of the Company Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs, 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products, symbioscience, drinks, gum, and foods (Market Summaries, 2012). The company has approximately over 70,000 associates working nationwide at one of their facilities, which are located globally in over 73 different countries (Where we Operate, 2012). Name Four Countries in which the Company Operates The Mars Company caters to all kinds of people all around the world. Their operations reach far across seas and dwell in...

Words: 1846 - Pages: 8

Premium Essay

Researching Business Models and Products

...1: Researching Business Models & Products Research: Independent Chocolatiers 1. Rausch http://www.rausch.de/en/ Rausch really caught my eye. The product that I liked the most is the chocolates made and sold in the form of cigars. However, the individual products are not what inspired me the most. It is the history of the company and what I perceive to be their expertise in manufacturing and quality that appeals to me. Rausch began in 1918 and it would seem to me that the Rausch family members are experts in all aspects of chocolate production from Cacao seed to finished product. They have photos on their website that depict how they used to make chocolate decades ago. There is also a feeling of their company being very European high-class since they have been around so long and I know that strong traditions are important with the German people. This is what differentiated Raush from many of the other chocolatiers. Even though I have never tasted a Rausch chocolate; buying Rausch chocolates seems to add a touch of class. I don’t really see a most important product that they produce. They produce a lot of chocolate bars like many chocolatiers. I think that Rausch does a great job convincing potential buyers that they really know their stuff and their chocolates are superior. I would most like to emulate Rausch’s operation although I don’t think I have enough time to develop Rausch’s reputation. 2. BT McElrath Chocolatier http://www.btmcelrath...

Words: 860 - Pages: 4

Premium Essay

Porter's 5 Forces

...1.0 Competition in premium chocolate industry The competition in the premium chocolate industry can be explained by applying the Porters 5 forces model. This model, named after Michael Porter (1979), can be looked upon as a framework to analyze and structure an industry. It is a theoretical tool to elaborate the potential threats but also the chances of a particular industry. Porter mentions five forces that have an impact on an industry; suppliers, buyers, potential entrant, substitutes and the rivalry among existing firms. (Production of Analysis, viewed 11th June, 2010) The Porters 5 forces model for Chocolates premium industry Bargaining power of suppliers In production of premium chocolate the primary raw material is cocoa bean, secondary sugar, and milk. Concerning sugar and milk, there are numerous suppliers of these materials available around the world; there is no concentration, neither a necessary differentiation. Manufacturers can use financial techniques such as hedging in order to reduce the impact of price rises on their own margins. In addition to the fact that according to CAOBISCO, there are 4.5 million of cocoa farms around the world, to whom the chocolate manufactures are an extremely important customer, the bargaining power of the chocolate premium industry suppliers is generally low (CAOBISCO, 2009). ). However since the fine grade cocoa production represents a small part of the world’s supply, the bargaining...

Words: 3657 - Pages: 15

Premium Essay

Confectionery Marketing

...determines the reason for chocolate consumption, how consumer behaviour affects companies and strategies used to overcome any possible conflict. It determines that consumers play a huge role in a company’s achievement and popularity this is what they persuade as ethically right. Firstly it begins by analysing the confectionary industry and then analysis of Cadbury and the leading confectionary corporation. Overlays reasons as to why people eat chocolate and as to why chocolate has always been popular in society. It is then determined that being part of a group, chocolate being consumed as an indulgent or even for its nutritious benefits and manufacturer persuasion. These are all the most significant reasons for chocolate consumption. An analysis of consumer cognitive behavioural patterns is provided, explaining customer needs and wants, showcasing Cadbury’s recent ‘Fair-trade’ ordeal. The piece then illustrates how society’s environmentalist perspective and the implications for companies who fail to meet the needs and demands of the general public The article then provides information as to why organisations should encounter a level of CSR and provide services and products that revolve around ethically and environmentally correct procedures. Large scaled companies should be willing to help better our world. Table of Contents Front Page 1 Executive Summary 2 Table of Contents 3 Introduction 4 Industry Overview 4 Company Overview 5 Chocolate Consumption 5 ...

Words: 1872 - Pages: 8

Premium Essay

Chocolate Industry

...Seasonality: The chocolate industry is highly seasonal where peak seasons of Easter and Christmas observe a sharp increase in sales. Therefore if externalities affect these periods it can be assumed that performance will be severely curtailed. The recent recession over the Christmas period impaired consumer spending therefore to mitigate the loss of sales it is essential to maximise them over the Easter period 2010. Failure of new products Numerous new product launches have failed over the past few years where many companies have adapted the strategy of re-launching old favourites to leverage on their brand equity and consumer recognition. Barriers to Entry The chocolate industry is synonymous with a number of large firms (Mars, Nestle and Cadbury) dominating the market, enjoying a well established history and therefore high brand loyalty. Consequently barriers to entry are high for existing incumbents and new entrants. Increasing Cost of Raw Products As cost of raw products rise such as cocoa, chocolate manufacturers are shifting their attention away from marketing strategies and instead focusing on the input processes of chocolate making as opposed to the output. Potential Partnerships Given a saturated market and a continuous increase of raw material prices, to remain competitive and keep costs down, creation of partnerships are potential business propositions for manufacturers. Growth of luxury segment of market Luxury dark chocolate brands have entered...

Words: 283 - Pages: 2

Premium Essay

Chocolate Industry

...high quality handmade chocolates in the Australian chocolate making industry. SI would come under the umbrella of the specialised chocolate makers who compete differently to the Large Chocolate manufacturers. The large chocolate manufacturers generally have large manufacturing facilities, manufacture in bulk and gain economies of scale. They compete primarily on reasonable quality product for a lower than average price to a large scale consumer market. Whereas the specialised chocolate makers compete primarily on quality products to a consumer who does not have price as the main criteria for choice. These fine chocolate makers cater to a niche market. The industry Chocolate making industry is 55% of the Australian Confectionary Industry of approximately $3.6 billion at around $2 billion. By industry standards SI’s market share at 2,3% or $44 million is relatively small. Value Chain SI: Purchase Cocoa beans-(Roasting, Chocolate making)-Product Development-Marketing (collaborations with other gourmet food mfgs)- Retailing(company owned outlets). Industry Segments In general industry segments are based on the characteristics of the product or service. Those products or services can be linked to customer/market segments. Industry segments in the chocolate making industry are Bars, Blocks, Boxed, Seasonal. If one looks at the timing when a majority 80% of boxed chocolates are sold one can see that it is during the same time that the seasonal chocolates are produced and sold...

Words: 1857 - Pages: 8

Premium Essay

Hershey in Singapore

...aiming to investigate and promote the chemistry and health benefits of chocolate, cocoa, nuts and other ingredients; therefore it can provide consumers with health benefits in the areas of mental and physical energy, weight management and heart health. This strength helps Hershey to position itself as a healthy product which can be a competitive advantage in the future. Based on this strength, the positioning strategy will focus on health to build awareness in Singapore’ market. Product Quality & Safety Assurance • Hershey Product Excellence practice is equips Hershey with an effective product quality and safety practice. This wide practice assures that all products from manufacturing, to supply chain including ingredients, packaging, products, processes, distribution and the environment, and purchasing progress have the feature of safety and high quality. Product quality and safety had helped the company to create a core advantage, by instilling the consumers with this concept, they will more and more trust the brand and company, and become loyal customers in the future. Those features accelerate the steps of building brand awareness and equity for Hershey expand in Singapore’ market Strong Experience on Chocolate Business • The Hershey Company, which was founded in 1894; one of the oldest chocolate companies in the United States. With over one hundred years of experience in the chocolate industry, Hershey’s products have long been well known and well respected. Hershey...

Words: 1080 - Pages: 5

Premium Essay

The Hershey Company Presents Bucket of Chocolate

...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...

Words: 15143 - Pages: 61

Premium Essay

Hershey Company Paper

...Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings for ice cream. Hershey Company produces and maintains more than 80 different brands. Hershey chocolate bar is known as the “Great American Chocolate Bar,” which is produced by Hershey Company and was invented by Milton Hershey over a hundred years ago and its products are sold in sixty different countries. We will look at the history of the company, its good marketing plan to expand that allows them to be more profits and more world recognition. Hershey Company maintain its dominant position in the industry and where the company is going in the near future. Hershey Company Mission and Objective Vision The vision of The Hershey Company is—Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality Hershey’s products while conducting our business in a socially responsible and environmentally sustainable manner (The Hershey Company, n.d.). Mission Statement The mission of Hershey’s is encapsulated in the following words: Bringing...

Words: 4777 - Pages: 20

Premium Essay

Cherry Lady Case Study

...Case Study Questions 1. Name two macro environmental forces affecting the chocolate industry in the early 2000's to 2012 and explain how they are impacting the industry.  State which of the five types of forces your answer falls under.  See Figure 2.7 in the textbook. Two macro environmental forces affecting the chocolate industry in the early 2000’s to 2012 are economic and social. The social force falls under the social category. Social forces impact the chocolate industry tremendously. In the U.S. more than 80% of all candy is bought on impulse, but 57% of American women and 46% of men stated that chocolate was their favorite snack/dessert. Even though there are recent trends that suggest that consumers decrease their dietary consumption in chocolate, over 70% of consumer still indulged in some form of chocolate at least once a month and 33% said once a week. (Hill, 2015, pp. C-16, C17) People that are eating healthier this is the trend are eating more premium chocolate because it contains dark and organic chocolate as well as special ingredients like spices, berries, nuts and fruits, which is a healthier alternative.  OK The economic factors affecting the chocolate industry fall under the economic forces category. The chocolate industry is experiencing a recent spike in the cost of raw materials, packaging, distribution and energy. Production is more expensive for premium chocolates but people are also willing to pay the extra money for the quality. With the price...

Words: 1785 - Pages: 8