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How Does Cultural Distance Affect Foreign Direct Investment

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Distance and its effect on the foreign direct investment (FDI) flows between countries

Most countries go internationally to get more opportunities and have new markets. The screening approach helps companies to select the countries that will be profitable to enter. However, there are many differences between the host and the home country which will cause the failure of the company in the host country if did not count.
When entering a new market, the company must begin with exploring this market, knowing their culture, economic and political issues that will help in establishing a business or taking serious decision.
 Cultural distance:
Values, beliefs, and attitude are the basics of each culture that influences the individual's perceptions, preferences, and behaviors which are the causes of the uniqueness of every society or country.
The differences between the culture in the home country and the host country are called the cultural distance. The cultural cause has considered as a major element in the international business, also regarded as the main figure of entry choice, which is a key to the foreign market investment success. …show more content…
Policy making- uncertainty, democratic charter, sizes of the state and regional trade agreements all these measurements also help in predicting the impact of political distance on FDI. If the home country has agreements with the host country or the consumption in the host country poses profitable markets for the home country this will encourage the FDI. However, if the policies in the host country do not protect the investor's rights and the laws, rules, and regulations for establishing a business in the host country are just making it difficult for the home country to enter the market this will shrink and decrease the

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