...如何拉赞助 拉赞助可分为四个阶段：策划、交涉、落实、反馈。 一、策划阶段。 首先，策划的目标要明确：说服对方，使之与你建立合作关系。如何说服？这是问题关键。我认为，整个说服过程是建立在双赢基础上的，即在分析双方利弊后提出一个使双方受益的合作方案。建议这样思考： （一）对方需要什么？虽然求各不相同，但是归根到底，有一点是很明确的，即对方希望通过合作产生宣传效益，进而带来经济效益；希望投入1块钱能给他带来10块甚至更多的部分有(复杂关系赞助活动另论)。 （二）我方优势何在，如何发挥？这是对前一问题回答，是说服对方与你而非与他合作的依据。 （三）两者结合，分析双方合作的基础，提出使对方宣传效益有作用的合作方案，即策划书。当然，做策划书之前，首先要根据以上思考作调查研究，寻找可行的合作伙伴，尽可能做到有的放矢。 在寻找合作伙伴过程中，需特别考虑我方优势与对方的契合点。比如学校活动具有宣传方面的优势；各院系也各有特点，比如计算机系去找电脑商；体育活动去找体育器材专营，艺术系、外语系，因女生多，去找美容美发、时装化妆等商家，从理论上说成功率比较高。此外，就活动本身也各有特色，譬如普通话大赛与书店合作，比起歌舞晚会来，就会觉得更为“对口”。这当然也是说服对方的重要条件。 做策划书时，务必注意自我定位，即要强调是平等的合作伙伴关系：你提供财力，我提供人力，我们一起把活动搞好；我得到你的支持使活动顺利开展，你在活动过程得到广告宣传，双赢。所以，建议，自我定位，固然不可过高过傲，但也不宜太低太“贱”，因为拉赞助本质上是合作。 这就要求我们在策划书要尽可能表现得客观严谨，尽可能突出宣传方式及实施细节。此外，须坦诚以待，能做什么，不能做什么，有什么优势，可以如何发挥……一目了然，绝不开空头支票，力求让商家看完你的策划书有这种感觉：你是负责任，你是有经验的，你是替他着想的。 校园策划书一般有几个组成部分：活动简介，活动安排，宣传方式，宣传效益，经费预算等等。至于如何写策划书，这恰似写作文，能阐明想法行之成文即可，而没有一个固定的万能的模式。建议写策划书时这样思考：我的目标是说服对方与我合作，那么应该准备哪些素材、素材应该如何组织，一切围绕着怎样才能最有力地说服对方展开，因为衡量一份策划书的最终标准是：是否达到说服对方的预期目标。 对于经费预算，大家要特别重视。我的意见是，尽可能做到明确而详实，需要多少现金和物品，现金花在哪儿，物品有何用，一目了然。力求留给对方一种印象：不是漫天要价，而是为了保证活动顺利进行的基本要求；每一分钱你都用到点儿上，你是有合作诚意的。 二、交涉阶段。 如果策划阶段是“示爱”，那么交涉阶段应该“确定关系”了。因此，该阶段的工作重心是化解对方的疑惑，商讨合作细节，最终确定具体的合作模式。 首先应该注意一些礼仪上的细节问题，比如（1）衣着整洁，并尽可能稳重些，给对方暗示：我是尊重你的；我是干练的，有经验的；（2）不迟到，向对方表明：我是守时的，我是守信的，跟我合作没错；（3）无不良习惯，如抠鼻子，挖耳朵，跷二郎腿，讲粗话问题务必十分注意，尤其是双方初次见面的时候。当然，这就要求我们平时就要培养良好的习惯。 其次，要充分利用语音、语调、语气、语速、手势等说服对方。须知：只有事先说服自己，才有可能说服别人。当然，这里涉及一个“度”的把握，否则，过犹不及，适得其反。如何把握“度”的问题，若...
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...What would happen if one day you found out that from that point on, every minute you spent working would pay you money for the rest of your life? Would you work a hour and live with a few dollars per day for the rest of your life? Or would you spend a few hours a day working till you made $100 per day and then stop? Better yet , might you spend several hours a day for a month working make $500 per day for the rest of your life? --Think About It-- Normal Jobs Pay For A hour of work, Passive Income Sources pay for a lifetime from a hour of work. This job however isn't normal , for every hour you work, you make money and get paid for the rest of your life! This is the secret of "Residual Income" that the world's wealthiest people talk about. Wouldn't it be nice not to have to worry about where the next paycheck is coming from? Instead, you would have the satisfaction of knowing the exact date and time your check will be in the mail, all you have to do is pick it up. No more living paycheck-to-paycheck No more back breaking work for someone else Setting your own hours of business Working from the comfort of your own home Job SECURITY - Your job can't be shipped overseas I know what you're thinking "This Is Too Good To Be True" But look at a recent "ScreenShot" Of only 2 weeks In January I have been using the Google Money System since October 2008 , and am now up to an astonishing $10,000 PER WEEK! The best part is I only continue...
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...Byron Wien on ‘Only Way to Make Serious Money’ The Wall Street veteran interviews a wise colleague who argues that tech and biotech is where the action is. Byron Wien Updated July 1, 2015 12:24 p.m. ET For the past fifteen years I have written annually about a person I have come to call “The Smartest Man in Europe.” For new readers, he is a finance person in his 80’s who has built his reputation by identifying important trend changes early and putting serious money behind his conclusions. Descended from a mercantile family that operated canteens selling food and weather protection along the Silk Route, he was educated in Europe, trained in New York and returned home to take advantage of the wealth-creating opportunities resulting from the post-war recovery. Listening to conversations around the dinner table, he was encouraged to focus on the major events early, and his success is a product of this skill. That success is reflected in his homes and other comforts he enjoys. His art collection spans centuries, from Canaletto to Koons, but what keeps him vibrant is ideas. More From Byron Wien Byron Wien: The Stock Market’s Next Phase Byron Wien on Population Growth and Stocks Byron Wien’s Views on Oil, Global Stock Markets Notable among the past events he was early to observe are the rise and fall of Japan, the opportunities in China after the death of Mao, the end of the command economy in Russia and the unrealistic valuations of technology at the end of the last century...
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...How Do Social Media Companies Like Facebook and Twitter Make Money http://www.marketoracle.co.uk/Article42647.html Oct 11, 2013 - 12:44 PM GMT By: Money_Morning Tara Clarke writes: Over the last month we've seen Facebook's (Nasdaq: FB) dramatic share price rebound, Twitter's stock IPO announcement, and LinkedIn (NYSE: LNKD) stock on fire, but have you ever wondered... how do social media companies make money? To find out, we turned to Money Morning E-commerce Director Bret Holmes. Part of Holmes' job is to utilize web advertising via social media platforms to best market Money Morning. As a result, he's on top of what's going on inside of today's social media giants. Holmes said the key to unlocking value for social media companies is successful advertising models. "Social media companies are legitimate advertising websites, no different than, say, Google or Yahoo. The same way Google made its money is the same way Twitter and Facebook will make their money," Holmes explained. Web advertising is a growing market. In a 2013 Nielsen report, data showed that 89% of advertisers use free social media advertising, and 75% use paid social media advertising. The report also highlighted that 64% of advertisers expect to increase their paid social media advertising budgets over the course of 2013. That means a lot of opportunity for social media companies to make major money. The trick for social media companies looking to profit as ad platforms is to find the best way to...
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...How a marriage is affected when the wife makes more money and/or is more educated than the husband is? Abstract Cases of women earning more than men have been on the rise. This paper concisely tries to find how income gaps, where wives earn more than their husbands, affects marriage. The paper heavily relies on other studies carried out by other researchers. It derives its arguments from journal posts and other sources. The conducted research found out that the state of women earning more than men has the following negative impacts on a marriage: 1) Women become independent because they have less to gain in a marriage. 2) Couples live an unhappy life, full of tension, stress and other psychological problems. 3) Gender roles reverses and women work more than they do if married to a man with high income than them. 4) Wives end to distort secretly their income in order to reduce and avert the risk of divorce. This results to dishonesty in the marriage. The paper also concludes by noting the various flaws and weaknesses found in the sources used to draw arguments for the question under study. The paper ends by noting that monetary gains do not necessarily lead to a happy marriage; true love does. In the traditional family setting, men played a very important role in the family. They were the sole breadwinners while women stayed at home, attending to matrimonial duties and nurturing their children. This is what constituted gender roles, and it was the sole pride of all...
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...Module: Business Analysis and Assessment Week: 06 Discussion Question Name: Sahr Dauda Date: 18 July 2012 Question: How would you justify spending time and money on a business analysis of your company? Can such an exercise really pay off in ways that make it worth the effort? Analysis, as summed up from my readings, can be regarded as a clinical and structured decomposition of a subject into its constituent parts with the aim of acquiring salient information and deeper understanding of the said subject and to offer robust solutions for improvements. It is thus a process that is inherently iterative and involves, as proffered by Williamson et al., (2004), lots of research to gain deeper insight into the business which encompasses all aspects of the business and its environment. In short, it is a holistic process that unearths the secrets of the business and identifies areas needing attention. It thus seeks to find answers to questions like where is the business now, what does it do and how does it do it, where does it want to go and how can this be achieved (Williamson et al., 2004). Yes, it consumes time and money but insights so garnered from the analytical process leading to formation of strategies will give the business a favourable competitive position and superior profitability. To reduce time and money spent, analytical tools are used to aid in the process, besides bringing structure to it. Note here that only the right necessary tools are used, as a few too...
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...Do you think money is the way to find happiness? People often think that money can bring them joy in life.Money can't buy happiness but there are other things in life that will make you truly happy. In F. Scott Fitzgerald's The Great Gatsby. The assumption that wealth makes happiness leads to many characters making drastic measures to find "happiness.” Many characters only care about money throughout the book, Daisy is one of them. She thought that lots of money would make her happy but in reality, it was really Gatsby that made her happy. Daisy loved Gatsby so much but he never had enough money, so once he left for the war she looked for someone who had money. She found Tom, and even though she never really loved Tom she still decided to marry him. Daisy wanted a good, expensive life, someone who could provide for her and give her all she needs and wants, Tom was the person who could do that. "Daisy marries and stays with Tom because of the...
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...Ways of Saving Money In our world everything revolves around money. Whether that means total amount of money you have or assets you own, money is main factor that decides what you can and cannot do. For example, people with lots of money can afford to splurge on things like fancy cars or exotic vacations. On the other hand people who are poor are often struggling to put the next meal on the table to provide for their families basic needs. It is often assumed that people who own nice things and go on vacations can do so simply because of the career they have of the family they were born into. This is not always the case, in fact the key to some people’s money woes can lie with the fact they do not have any money saving strategies. Three key ways to save money are: budgeting, investing, and saving. First off, an easy way to save money is with a budget system. You can set up a budget very easily by tracking how much you spend on a weekly, monthly, or yearly basis, then deciding on whether the things you are spending your money on are worth it or not. For example, if someone is spending $500 per month on fast food restaurants, that is something that may need to be removed or drastically reduced from their budget. When you have a budget it is easier to see exactly where all your money is going, and also makes it easier to set aside money for the future. Next, another way to save money is by investing. Once someone knows how much money they have and how much they can...
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...dollar” and that is why they aren’t socially responsible. What would you say to them to get those individuals to consider changing their views on this? I would say the reason why we say we have to stretch a dollar is because we are living from paycheck to pay check and when you don’t have the money then it is hard to try to pay bills and be responsible. I also find it to be a big challenge when it is just you by yourself and no one is helping you pay your bills then you have to make every dollar count see people really don’t understand when you are living from check to check and when something might have to be turned off until you can be able to afford to pay for it. I always find myself wondering how am I going to pay my bills and when I look up I have money but then when I don’t have no money I goes to getting discourage cause I don’t know where I am going to get the money from and then I am struggling to pay my bills cause I just don’t have any help to pay them so I feel this is the reason why we say we are living from dollar to dollar due to when you are the only one in your house that is working it makes it hard on you and then you have no way to show proof how you are going to make it cause you don’t have any...
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...Will money bring true happiness? Or rather, will people be the same person they were before adding money to their life? I believe that true happiness is the friendships that people make in life and the family that they spend their time with, because whether they are poor or rich, it hardly makes any difference if they have no one to spend time with doing things. Also, the happiest people in the world are some of the simplest people, and they are familiar with what makes them happy. The general argument made by Eduardo Porter’s essay “What Happiness Is”, is that “citizens of much the world – expand large amounts of time and energy pursuing more money and a bigger GDP because they think it will improve their well-being” (461). He cites...
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...world where the money has become a real issue, the one thing that you should do is to transform your thinking about money. One of the most common phrases that you may have heard from your parents or close family members is; money is the solution to everything or money is the root cause of all the problems. This argument actually depends on the side of the equation where you grew up which you can get by examining your "money blueprint". If you grew up in a family where your father and mother and all the money in the worlds, such that you had everything material that you would ever wish for but because of the money, your parent broke up because one of them spent a lot of money on other women and beer, then it is likely that you will argue that money is the root cause of all problems. If on the other hand you grew up in the side of money equation where getting a few bucks to buy your daily food was a problem, then the likelihood is that your argument will be money is the solution to all problems. The basic point in all this is that our perception about money is mainly influenced by what our parents tell us about money and how we perceive the life of those people that have the money and those that do not have. People with money think that people that do not have money are poor because they are lazy and always expecting people with money to help them. They think that it is the poor people’s fault that they are poor. On the other hand, those that do not have money view the people...
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...This world we live in operates with money, without accounting, money isn’t used properly. Everyone who wants to live successfully, needs accounting. Accounting is the process of keeping financial accounts. Unless someone wants to keep their life savings in their home where it could be stolen or destroyed, your money can be managed through accounting; and if you don’t want to do it, get an accountant. I believe accounting is the most convenient way to keep track of your money. It can help you figure out how much money you’re spending, how much your making, how much you need to make, and how to make it at a certain time. You can have an accountant or even be an accountant. Businesses need accountants to make sure they are getting revenue; businesses hire for different accounting jobs such as plant controllers and accounting managers. Businesses like Atlas, Six flags, Cedar Point, and Grain Systems Inc. (GSI) hire a team of accountants because it is a lot to handle in accounting and they don’t want anyone making mistakes and misreading important information. Accountants can be the most important job in a business, without an accountant, the business won’t know if they have gone bankrupt or not. Many people need accountants because they don’t have time to sit and look at net income, expenses, cash flow, etc. You can be an accountant for Auditors, CIA agents, FBI agents, and Tax Lawyers. These type of people make a lot money, spend a lot of money, and have very little time to look...
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...In some form or fashion, financial literacy applies to everyone. Financial literacy is the ability to understand how money works in the world; to be knowledgeable about one’s finances. Financial literacy is also about how someone manages to earn or make money. In addition, financial literacy is about how a person manages money, and how they invest it. Financial literacy applies to me in several ways. First and foremost the fact that I chose to attend college is an implication that I have some form of financial literacy. There is evidence that college graduates make more money. So overall, by me attending college reflects that I am financially literate about making money. Going to college is a financial benefit and make me more employable....
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...concepts, and strategic planning. Our team gathered information to learn how to project the effect of credit markets on the economy, and the effect of global economic conditions regarding trade and specialized business decisions. We discussed the influence of growth on the economy and how important it is for a country to sustain growth. We learned about the basics of currency trading with the exchange rate and the two basic types. The spot exchange rate where the current rate is at the moment, and the forward exchange rate projected for a specific time in the future, for instance 30, 90, or 120 days from now. This is beneficial to know when comparing the exchange of currency one to another. The exchange rate of one currency cannot go too high or too low from other currency as it will affect import and export trade value too drastically. Our team learned there are basic macroeconomic relationships to consider in economics. The Income-Consumption and Income-Saving relationships show income that is disposable in a household and income saved. The economy depends on the flow of income consumption spent, and income saving are non-income determinants, which also consists of wealth and borrowing money. Interest-Rate-Investments relationships show the marginal benefit for the rate of return or profit and the cost of the interest rates, which is profit for borrowing funds. The goal for businesses lending money is for the rate of return to exceed the interest rate. The multiplier effect...
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...Ways to Save Money Teresa Christensen EN1150 - Composition I SP12 May 18, 2012 Abstract Saving money can be easy for some people and difficult for others. There are many ways to save money and a few of these will be discussed here. Saving money can benefit anyone. One can do this by eating out less, finding other ways of transportation, and only shopping for necessary items. People can save money by buying at the grocery store and plan meals. Carpooling can save a person quite a bit of money when they only have to pitch in for gas rather than filling their own tank. Buying generic versus name brand can also save a lot of money. This will help anyone to save money without taking away to many things that you like to do in life. Ways to Save Money There are hundreds of ways to save money. Many people just purchase what is easy and convenient instead of what will save them money in the long run. Saving money in some ways can benefit you in other ways. This can help you to plan family vacations or to get that one thing that you have wanted for a very long time. Some of the ways to save money include making food at home versus eating out, using alternate means of transportation to save on gas expenses, and making a list of items you need at the grocery store to ensure that you are not buying unnecessary items. When eating out, people spend more money than they would by buying items at a grocery store to make food at home. If you feel that eating out is much easier to...
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