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Hygeia

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Submitted By profvalmores
Words 599
Pages 3
(University of the City of Manila)
Gen. Luna cor. Muralla Street, Intramuros, Manila

Graduate School of Management

Bryn Mawr National Bank

A case analysis
For the partial fulfillment
Of the requirements in the subject
Business policy

Submitted by:
Anot Joseph N.

Submitted to:

Prof. Jose Waldemar V. Valmores, Ph.D View Point: John Pargo, President
Time Context: Early 1982
I. Statement of the Problem
How To Increase competitiveness of Bryn Mawr National Bank?

II. Statement of the Objective
To have the best strategy to increase the banks growth rate within the next two years.

III. Areas of Consideration

Strengths * The Banks uses different variety of media to promotes its product and services. * Overall target of $50,000,000 total deposits had been reached. * Offers full range of services which can cater various customers. * The Bank had been moderately successful in terms of asset expansion and deposit growth. * Had a well experience work force, with banking experience.

Weaknesses * Limited Branches to serve the customers * Level of banking is not sophisticated compare to other banks * Limited target markets. * Static reaction on the merge of local and country banks and existence of bank holding companies. * The growth of deposits has been less than in previous periods * High turnovers of women clerks/tellers personnel.

Opportunities * Bryn Mawr National Bank could expand services beyond Bryn Mawr and its adjoining area. * Educational Institution could be additional Target market. * Possible venture on other financial services.

Threats * Competitive condition in the Banking Industry in the local region was changing. * Possible closure of local banks due to merging/acquisition and emergence of a bank holding company. * In the last three years, employees turnover has averaged 35% per year.

IV. Assumptions

V . Alternative Courses of Action

ACA # 1. Develop a strategic alliance with other banks.
ACA # 2. Massive Advertisement
ACA # 3. Aggressive expansion.

VI. Analysis

ACA # 1 Develop a strategic alliance with other banks.
Advantages
a. Can generate large income. b. Gain a large number of new customers c. More efficient banking operations. d. Talent and Team upgrade.

Disadvantages a. Not enough commitment of the team members. b. Impact on the people of Bryn Mawr. c. Employees not adapting to change.

ACA # 2 Massive Advertisements
Advantage
a. Informs customers about the product and services offered. b. Expansion of the Market. c. Increased in sales.

Disadvantages a. Adds to cost b. Confuses the buyers c. Wrong Advertisement can damage your cause

ACA # 3 Aggressive Expansions
Advantages
a. Customers feel secure in your company. b. Economies of Scale

Disadvantages a. Loss of Control b. Employee Turnover c. Compromised quality your product and services. d. Too expensive.

VII. Conclusion and Recommendation (Legend 1 – Low, 2- Medium, 3 – High)

Criteria | ACA 1 | ACA 2 | ACA 3 | Effectiveness | 3 | 2 | 1 | Risk | 2 | 3 | 1 | Profitability | 3 | 2 | 1 | Total | 8 | 7 | 3 |

Description of Criteria/Rating to use: * Effectiveness – achieving great result with less time and effort * Risk – certainty of the result * Profitability – fundamental objective of any business

Recommendation:

Based on the evaluation, ACA 1 has the highest score. It will achieve the bank objective To have the best strategy to increase the banks growth rate within the next two years.

VIII. Plan of Actions

Activity | Responsible Person | Timeline | Meeting and Organization of Objectives | Top Management | 1 week | Evaluate Prospect bank of holding company. | Craig Robinson | 1 month | Set up a meeting with the prospect bank or holding company. | John Pargo, President | 2 – 3 weeks | Planning, Organizing, Staffing, Directing and Controlling. (Merging/Holding) | Top Management | 1 month | Implementation the final stage. | Top Management | 1 month | Monitoring the outcome | All employees | Continous |

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