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Industry Strategy

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Submitted By glorious1688
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1. What is strategy? a) What is strategic coherence?
Strategic coherence requires strategic intent for both generating an advantage and sustaining an advantage. Relatedly, strategic coherence requires "thinking the problem through to the end-game" and thus, anticipating rivals' actions. b) What do we mean by trade-offs?
Substituting on strategic priority for another. c) Why are strategic coherence and trade-offs important when analyzing a firm’s strategy?

d) What is the difference between « strategy » and operational effectiveness?
Strategy entails a unique, sustainable value proposition that leads to a competitive advantage.
Operational Effectiveness is achieving and extending best practices. An absolute improvement and leads to competitive convergence.

2. Industry analysis

a) Industry: collection of firms whose products (or services) are perfect or near perfect substitutes. b) Defining an industry’s boundaries: 2 components: a. Scope of products or services b. Geographic scope c) Porter’s five forces analysis 1. Threat of new entrants: Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry.
Potential influencers: capital requirements, economies of scale, customer loyalty, industry profitability.

2. Threat of substitute products or services: The existence of products outside of the realm of the common product boundaries increases the propensity of customers to switch to alternatives. For instance, tap water is a substitute for Coca-Cola, while Pepsi is a competitor.

Potential influencers: Ease of substitution, Buyer propensity to substitute

3. Bargaining power of customers: The bargaining power of customers is also described as the market of outputs: the ability

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