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Innocent Case Study

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Innocent

1. Even thought the “Innocent company” appears to be different, care-free and fun-loving it has some more serious traits under the whole cover. The fact that it is single- minded could be understood from the fact that they firmly believe that they do not need marketing in order for people to notice then and start buying their products. They live by the idea that the word of mouth will occur and that people will spread the brand’s name. Event the situation where they still decided to launch the product without preservatives even thought they had a lot of talks that their idea will not work. What is more, the trait that it is profit driven could be understood from the stated fact that they do not spend a lot of money for marketing, market research or advertising with extravagant labels or appearances. They do however think up of new smoothie ideas that keep the customers interested and wanting for more. And that sure does get the profit to rise. Last but not least, the company is business oriented, it is seen from the fact that the creators had the idea of the new product way back when they were still in their universities. They kept their ideas and stuck to them till they came out to be reality.

2. One of the main most important steps towards the success of extremely good communications with the retailers is to keep in touch with them on a regular basis. They should understand and feel that they are acknowledged, treated well, and needed by the company because after all, they are the ones that sell your product to the customers. Getting cut down from a retailer is not exactly what a company might want since the net income depends on them. All in all, the relationship between manufacturers and retailers should be fair, sincere and straight forward in order for there not to be any misunderstandings.

3. The type of financing that innocent company

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