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Intuitive Decision Making Model

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Submitted By cmontes
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Decision making in business affords numerous methodologies. Within the text, the Rational Decision Making model is outlined, including the Six Step Approach to making rational Decisions. This model, obviously, finds to be effective in most instances. It considers defining the problem, understanding all of the issues involved, weighing them, coming up with alternatives, categorizing these alternatives, and with all things considered, finding the best decision. This model considers that the steps are followed sequentially to attain the best result. While, scholars agree that for maximum effectiveness, the steps should be adhered to in order, they also recognize that “we as individuals very rarely employ them optimally” (Bazerman, 2009). I would like to offer a completely different model to decision making. Let us discuss the recognition primed decision making model as designed in 1985 by Gary Klein, which is further researched and outlined as an Intuitive Decision Making Model. This model utilizes the intuition one has, built by various outside factors, including experience, situation, and quite honestly: gut instinct. “In a given situation, the decision maker will pick up cues and indicators that let them recognize patterns. Based on these patterns and the decision they have to make, the person chooses a single course of action, an ' action script', that they consider will achieve the outcome” (McDermott). This action script, as described is based on how one replays the situation in their mind. A review of variables draws to the decision. This decision is viewed as intuition. Intuition draws on our inborn ability to process information quickly and effectively— something that can often be affected or hindered by outside influences. There is research to suggest that intuition plays a great role in the ability to successfully complete tasks that may be

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