...Online Car renting system Literature Review Chapter 2 Literature review This chapter reviews related literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research. 2.1 Overview of International and Thai tourists According to Tourism Authority of Thailand (2011), the international tourist arrivals to Thailand figure for 2011 reached 19.09 million, an increase of 19.84%. The number of tourists had shown an accumulative growth rate over the first ten months. The flooding crisis late in the year, however, slowed down the growth in the number of tourist arrivals in October, and caused shrinkage of 18% in November 2011. Fortunately, all market groups still retained an increasing growth at the good level, including East Asia at a 32.30% increase, ASEAN at a 21.96% increase, the Americas at a 12.85% increase, Europe at an 11.40% increase, Africa at a 6.73% increase, and the Middle East at a 5.95% increase. Domestic tourism by Thais in 2011 was estimated at 98 million tourists/trips, generating an income of 407.6 million Baht which was less than the target of 421.1 million Baht. The purchasing power dramatically shrank in the second-half year due...
Words: 327 - Pages: 2
...Chapter 2 Literature review This chapter reviews related literatures on overview of International and Thai tourists, general information about Phuket, current situation of tourist industry, attractions and activities, concept of tourist behavior and tourist perception, marketing concept, as well as previous research. Its purpose is to provide general knowledge and overall concept regarding the theories and previous research related to this research. 2.1 Overview of International and Thai tourists According to Tourism Authority of Thailand (2011), the international tourist arrivals to Thailand figure for 2011 reached 19.09 million, an increase of 19.84%. The number of tourists had shown an accumulative growth rate over the first ten months. The flooding crisis late in the year, however, slowed down the growth in the number of tourist arrivals in October, and caused shrinkage of 18% in November 2011. Fortunately, all market groups still retained an increasing growth at the good level, including East Asia at a 32.30% increase, ASEAN at a 21.96% increase, the Americas at a 12.85% increase, Europe at an 11.40% increase, Africa at a 6.73% increase, and the Middle East at a 5.95% increase. Domestic tourism by Thais in 2011 was estimated at 98 million tourists/trips, generating an income of 407.6 million Baht which was less than the target of 421.1 million Baht. The purchasing power dramatically shrank in the second-half year due to the flooding crisis, which abruptly halted...
Words: 2887 - Pages: 12
...serenity. To become a tourist, a person must have the time and money in order to travel and touristic leisure is often more expensive as compared to other type of leisure. Besides that, travellers travel to different places and countries in order to satisfy their socio-psychological motivations. Based on Richardson & Fluker (2008), other than perception, learning, beliefs and attitudes, motivations is also one of the most critical psychological variables in deciding the travelling destination as it is the influential force for all the behavior. There is also the push and pull factors and form of tourism that affects the likeliness of a person to travel. Push factor can be of socio-psychological in nature and the motivations that are linked to the socio-psychological state are escape, relaxation, play, strengthening family bonds, prestige, social interaction, romance, educational opportunity, self-fulfillment and wish-fulfillment. Japan is chosen as the travelling destination. There are many ways to satisfy the ten socio-psychological motivations stated when visiting Japan such as by relaxing at their famous hot springs, enjoy their cultural and historical places and attractions, visit the infamous Mount Fuji and many more. 1- Introduction Japan, with an area of 377873 square kilometers is one of the big forces in Asia, which is located in the northeastern part of Asia between the North Pacific and the Sea of Japan (JNTO 2015). The people of Japan have only one official...
Words: 2891 - Pages: 12
...Total tourism receipts in 1YYS were HK$74.9 billion, four times as much as in 1986.’ Tourism revenue represents consistently about 6% of the GDP (Gross Domestic Product). Half of the tourist expenditure is on shopping. Tourism industry is contributing significantly to the retail trade in Hong Kong. For some visitors, shopping in Hong Kong has become the sole purpose of their visit. Tourism shopping*, therefore, is not only a major source of income from foreign visitors, but can itself provide a powerful attraction to bring them to Hong Kong. There arc seven major market areas for Hong Kong tourism: Europe (the UK, Germany, France and Italy), North America (the USA and Canada), Japan, Oceania (Australia and New Zealand), South East Asia (the Philippines, Indonesia, Thailand, Singapore and Malaysia), Taiwan and mainland China. In the 1980s North America, Europe and Japan were the three major tourist markets. Changes have been taking place over the past decade in terms of tourist markets, visitor characteristics, purpose of visits, choice of accommodation and visitor spending patterns. In recent years, Taiwanese and mainland Chinese tourists have led European and American tourists as the major markets for the Hong Kong tourism industry. The Asian markets (visitors from Taiwan, mainland China and Japan) have taken over from the Western markets (visitors from North America and Europe) as the major contributors. In 1995, over 70% of visitors came from Asia and mainland China, compared...
Words: 2619 - Pages: 11
...Sung, M.S. Chairperson of the Committee _______________ Chao-Chang Wang, Ph.D. Chairperson of the Department of Applied English Department of Applied English Ming Chuan University Kweishan, Taoyuan, Taiwan June, 2010 Abstract Disneyland is a fascinating worldwide industry, and also the most successfully run theme park in the world. When it comes to theme parks, Disney will be the first thing that comes to everyone’s mind. Because of the great success of Disney, researchers want to look into the reasons why it is so important and so attractive to the entertainment industry. For example, Disney’s Asian theme parks usually would apply local customs and festivals into their programs. And by doing so, it draws more local tourists to attend the events. Disney always pays attention to these cultural factors and uses them to its advantages. Plus, the special programs such as using stars to endorse the event also help attract younger generation. Although there are lots of elements that help make Disney into a worldwide industry, researchers focus on the cultural part. Thus, researchers apply the method of data-collecting, and comparison of different theme parks of Disney to come to the findings that culture does play an important...
Words: 7612 - Pages: 31
...HEILBRONN TOURISMUMANAGEMENT (B.A.) PROSEMINAR INTERKULTURELLE KONTAKTE DER TOURISTEN AUS JAPAN AUF DEM INTERNATIONALEN REISEMARKT VORGELEGT BEI: PROF. DR. ANNA HAYDUK VON RENATA HAKIM 183765 IM WINTERSEMESTER 2013/14 INHALTSVERZEICHNIS INHALTSVERZEICHNISii ABKÜRZUNGSVERZEICHNISiii ABBILDUNGSVERZEICHNISiv TABELLENVERZEICHNISv I. EINLEITUNG 1.1 Einführung1 1.2 Ziel der Arbeit1 II. DEFINITIONEN 2.1 Interkulturelle Kontakte1 2.2 Touristen2 2.3 Reisemarkt3 III. Japanische Touristen auf dem internationalen Reisemarkt 3.1 Beliebteste Länder Ziel3 3.2 Eigenheiten den japanischen Touristen in einigen Staaten9 IV. Besonderheiten der japanischer Kultur10 V. Fazit12 QUELLENVERZEICHNIS13 ABKÜRZUNGSVERZEICHNIS Abb. Abbildung bzw. beziehungsweise JTB Japan Travel Bureau o.Ä. oder Ähnliches S. Seite UNWTO World Tourism Organisation usw. und so weiter Zit. Zitiert ABBILDUNGSSVERZEICHNIS Abb. 3.1: Die Anzahl der Outbound Touristen pro Monat in den letzten drei Jahre7 Abb. 3.2: Die Anzahl der Outbound Touristen nach Asien in den letzten drei Jahre7 Abb. 3.3: Die Anzahl der Outbound Touristen nach Amerika, Mikronesien und Ozeanien in den letzten drei Jahre 8 Abb. 3.4: Die Anzahl der Outbound Touristen nach Europa in den letzten drei Jahre8 TABELLENSVERZEICHNIS Tabelle 3.1: Japans Outbound Touristen5 Tabelle 3.2 Destination Liste 6 I. II. EINLEITUNG 3...
Words: 3515 - Pages: 15
...------------------------------------------------- INTERNATIONAL BUSINESS PLANNING FOR YOUR PRODUCT OR SERVICE ------------------------------------------------- HANDS WARMERS FROM JAPAN TO FRANCE June 2014 ACP IBOM Ketsia GOLDSCHMIDT Mai KIYOTAKI Amber (Yu Wei) LIU Mariko SUZUKI Sarah ZINS Table of Contents Executive Summary Company Information Kobayashi Pharmaceutical Co., Ltd. is a Japanese company that performs headquartered in Osaka. Listing of the shares is a relatively recently in 1999 and (OSE 2 parts), we have listed in the First Section of the Tokyo Stock Exchange today. Kobayashi Pharmaceutical begins hand warmer business that the Group acquired Kiribai chemical in 2001. Kiribai chemical boasts the top share in the domestic market. High marketing power of Kobayashi Pharmaceutical and technological capabilities of Kiribai chemistry are put to good account to create some markets. We are now expanding the sales channels around the world. This section describes about our history, corporate philosophy, and company strengths as well as the form of organization and company objectives. 1. History 2. Management Philosophy This is management philosophy of Kobayashi Pharmaceutical Group: Providing people and society with comfort by constantly pursuing new ideas through continuous creativity and innovation. Kobayashi Pharmaceutical Group provide a variety of products in the fields of medicine, air freshener, supplements, and daily commodities...
Words: 4035 - Pages: 17
...Office Methodology Sample Travelers Segment – Sample Split Trade Partners Segment – Sample Split 17 18 20 20 22 22 23 24 25 26 FINDINGS – TOURISM OFFICE EFFECTIVENESS Executive Summary Detailed Findings – Tourism Office Effectiveness – Travelers Awareness of India Tourism Offices Detailed Findings – Tourism Office Effectiveness – Trade Partners Key marketing Challenges Trade Partners Not dealing with India Disposition to deal with India in Future Efforts required on part of the India tourism office Tourism Office Interaction 28 29 30 30 32 32 33 34 35 36 FINDINGS – TRAVEL BEHAVIOR Key terms used Executive Summary Detailed findings – Travel Behavior – Travelers Past Travel Behavior Future Travel Behavior Source of Destination awareness India Travel – Future Recent Travel Experience Detailed Findings – Travel Behavior –...
Words: 20162 - Pages: 81
...Sa-Sa has several methods to segment their customers. The primary method is to classify customers as tourists or residents. Customers can fall into a third category of Mainland residents after the join-venture with Ebeca. With no tariffs on beauty products in Hong Kong, tourists are a major customer base for the perfume and cosmetics industry. The largest chunk of tourists come from mainland China, followed by Taiwan and then by South East Asia. The customers prefer imported products from Europe, USA and Japan as the products reflect quality and prestige. The customers can then be further profiled by their demographics and buying behavior. The three customer segments are Real Spenders, Best Overall Value Seekers, and Convenience seekers. The real spenders are in their 20s and 30s and are high-income earning professionals, managers or business owners. They spend the highest on skincare products, cosmetics, and fragrances/health supplements. They don’t spend as much on hair care products as they might be going to professional stylists and getting their products from the salon. This segment has the highest number of purchases at Sa-Sa. They might be ones more likely to buy the in-house products leading to greater profit margins for Sa-Sa. One way Sa-Sa can compete is to sell more luxury products to the real spender segment and generate higher profits. Convenience seekers are usually above 40 years of age and include housewives, blue-collar and part-time workers. They have the...
Words: 846 - Pages: 4
...Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services include all economic activities whose output is not a physical product or construction, is generally consumed at the time it is produced, and added value in forms (such as convenience, amusement, timeless, comfort and health) that are essentially intangible. Defining Services Marketing:- Services marketing are a sub field of marketing, which can be split into the two main areas of goods marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and services marketing. Services marketing typically refer to both business to consumer (B2C) and business to business (B2B) services, and include marketing of services like telecommunications services, financial services, all types of hospitality services, car rental services, air travel, health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that it be effective in conveying the ideas to the diverse population of people who receive...
Words: 8157 - Pages: 33
...OF KENYA WILDLIFE SERVICES 8. A CASE OF THERMAL POWER PLANTS IN KENYA 9. CONCLUSION 10. REFERENCES Abstract In the global marketplace, there is increasing competition among producers and marketers of goods and services, so that the focus for competitive advantage has come to be on quality. An attempt to improve quality in organizations has led to the advancement of the management philosophy called total quality management (TQM). The service sector is getting competitive every day. In order to be successful Quality Management (QM) practices ought to be the integral part of any organization’s strategic management. Kenya’s national parks form the pillar of the country’s tourism industry. Over one million international tourists visit Kenya annually to partake in wildlife safari and other forms of nature-based tourism. Implementation of TQM principles has a strong impact on an organization’s performance. There is a significant statistical relationship between TQM principles and quality and hence overall...
Words: 3920 - Pages: 16
...the unemployment rate as the has created lots of job opportunities (e.g. rebuild the stadium, need more staff to serve the tourist, need more hostel for tourist to live in - Have draw foreign people’s attention on the country - From website: http://www.bbc.co.uk/news/10507663 World Cup 'rebrands' South African economy By Bill WilsonBusiness reporter, BBC News 'Reputational boost' "South Africans are very proud of what we have done here, it has been a fantastic event, from an economic and a unity perspective," says Lee-Anne Bac, director at Grant Thornton Strategic Solutions in Johannesburg. "Hosting the 2010 World Cup will radically alter the landscape for tourism in southern Africa. "There has also been a reputational boost for South Africa that can help bring inward investment and visitors. "South Africa has been rebranding as a tourist destination and as one based around the development of a global sports event business model." Experts believe the country will directly recoup only about a third of the 40bn rand ($5.3bn; £3.55bn) South Africa has spent on stadiums, transport infrastructure and upgrading airports. And while the initial estimate was for 450,000 foreign visitors, new figures from the home affairs ministry suggest that 200,000 extra foreign World Cup fans arrived in the first three weeks of the tournament. 'Tourist...
Words: 1329 - Pages: 6
...Without bones, the head cannot rest on top of the spine, nor hands move nor feet stand. Without Justice, neither talent nor learning can make the human frame into a samurai. ’ Courage in Bushido means worthy of being counted among virtues only if it's exercised in the cause of righteousness. Courage in definition to a samurai means to do what is right. Benevolence branches out into love, magnanimity, affection for others, sympathy, and pity. These traits are the highest attributes of the human soul to a samurai. Thus it holds high importance in the Bushido Code. Discerning the difference between obsequiousness and politeness can be difficult for casual visitors to Japan, but for a true man, courtesy is rooted in benevolence: Courtesy and good manners have been noticed by every foreign tourist as distinctive Japanese traits. But Politeness should be the expression of a benevolent regard for the feelings of others; it’s a poor virtue if it’s motivated only by a fear of offending good taste. In its highest form Politeness approaches love. True samurai, according to author Nitobe, disdained money, believing that “men must grudge money, for riches hinder wisdom.” Thus children of...
Words: 567 - Pages: 3
...Poverty generally means scarcity or the state of being inferior in quality or insufficient in amount. Mostly, poverty is caused by social and economic problems which result in changes in social behavior and financial problems. Some countries suffering from poverty from the past have still not recovered as it is one of the greatest factor preventing the development of these countries. Nowadays, these countries are facing recession which is causing problems for both the governments and societies. Several causes and effects of poverty on society will be discussed in this essay. Firstly, one of the most common and main causes of poverty is due to social problems. Because of high levels of illiteracy, people are not aware of their rights; as a result, they might commit a wrong action. Therefore, they tend to lose their respect and social status to those who are educated. These people do not just suffer from poverty because they are poor, but also because they are deprived of their rights. Furthermore, they are not provided with necessities such as clean drinking water, education, health, employment and housing (Easterly, 2009). Moving on, there is an indirect relation between poverty and globalization. In addition, the rising inequality of wealth has been associated with globalization as the profits received from the trade are not always shared with the poor. In the developing and advancing world, the poor are overpowered by the powerful, which keeps them dependent; hence, this...
Words: 1268 - Pages: 6
...In April 1992, Disney opened the door of EuroDisney at 30 kilometers east of Paris. During that time, it was designed to be the biggest and most impressive theme park that Disney has ever built in the world. Before the EuroDisney, Disney has built up theme park in California, Florida and Japan. When Disney saw the success of Tokyo Disneyland, they wanted to build other theme parks outside America and after choosing from over 200 potential sites included Spain, Italy and Greece; Paris was the chosen one. The management of Disney has expected to receive the same behaviour in EuroDisney as their Japanese counterparts in Tokyo Disneyland but they actually experienced the exact opposite of what they experienced in Japan. At EuroDisney, families were unwilling to spend the US$280 a day which was only to enjoy the attractions of the park with a milkshake and a hamburger. Staying overnight was not even in their mind as the prices were very high. Paris was chosen due to its location and also that it is the Europe’s most popular city for tourist destination. The management planned to received 11 million visitors and generate more than US$100 million during the first year but the attendance reached only 9.2 million and by summer 1994, they made a loss of more than US$900 million. The financial losses were so huge that the President had to put in place a rescue package to make EuroDisney back on firm financial ground. They had to revise their marketing plan and made new strategic and tactical...
Words: 1882 - Pages: 8
