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Know How Managing Knowledge for Competitive Advantage

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Know how Managing knowledge for competitive advantage

An Economist Intelligence Unit white paper sponsored by Tata Consultancy Services

Know how Managing knowledge for competitive advantage

Acknowledgements

Know how: Managing knowledge for competitive advantage is a briefing paper written by the Economist Intelligence Unit and sponsored by Tata Consultancy Services (TCS). The findings and views expressed in this white paper do not necessarily reflect the views of TCS, which has sponsored this publication in the interest of promoting informed debate. The Economist Intelligence Unit bears sole responsibility for the content of the report. The main author was Terry Ernest-Jones and the editor was Gareth Lofthouse. The findings are based on two main strands of research: ● The Economist Intelligence Unit conducted an online survey of 122 senior executives in western Europe, 68 of whom were based in the UK. Participants were selected from large organisations with over $1bn in annual sales revenue, and from a cross-section of industries, with a particular emphasis on financial services, healthcare and pharmaceuticals, telecommunications and professional services companies. ● We also interviewed several senior executives and knowledge-management practitioners on the challenges they face in managing corporate knowledge, and on the strategies they have employed to exploit business information for competitive advantage. Our sincere thanks go to all the interviewees and survey respondents for sharing their insights on this topic. June 2005

© The Economist Intelligence Unit 2005

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Know how Managing knowledge for competitive advantage

Executive summary

H

ow does a company turn the reams of data it generates daily into actionable knowledge? This is a question that increasingly frustrates executives at a time when their company’s store of data may be

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